CK Breakdown The Book | How to build A Billion Dollar App | EP.3 

Episode 3: Metrics to live and die by
When you’re running a start-up, in order to truly know if your start up is doing well or not, you need to have metric to measure your progress. Or else, it’s like driving with your eyes closed.
5 types of metrics [ AARRR ]
Acquisition: Downloading your app
Activation: Users enjoying their first happy experience on your app
Retention: User coming back and using your app multiple times
Referral: Users love your app so much that they refer to others to download
Revenue: Users completing actions on your app that you’re able to monetize
#Fastwork #DaretoDream #CKFastwork #CKBreakdown