Collecting watches: Only 15 brands hold their value 

I could not agree more! 55 year watch enthusiast. I found my watches over the course of decades, and they are cherished possessions. I do not sell watches and I do not care about the supposed "value" that others may ascribe to them. These are for my lifetime.

fuk it

its a video about fuket philipe obviously

He must be a relative

He blew smoke up our pie holes

I know this is old comment but..was completely onboard with first paragraph. But citizen, Tissot, seiko “holding value”? What value, these are $100-$200 watches lol

0:44 ?

PATEK PHILIPPE, Vesharon Constantin, Audemars Piguet, A. Lange&Sohne, Rolex, IWC, Omega, Breitling, maybe one or two more Swiss brands are you're safest bet.

Did you seriously stop watching at 0:34 seconds in? One take disaster is right but it wasn't the video.

0:34 Dude. Breitling, Rolex, Cartier, IWC, A. Lange & Sohne, Audemars Piguet, Patek Philippe, Jaeger Lecoultre are examples he said. I would "personally" add : Piaget, Breguet, Vacheron Constantin and Blanckpain. These are my personal top 12. Than we can discuss if Omega, Zenith, Hublot or other brands would entry in this top 15. Here my 2 cent.

Hublots are shitters.....their used prices drop like stones

he names them in the video

Maybe he is drunk

Not drunk. South African

Check at :35 he names the big brands.

@@cascooter yes some but not the rest of 15 watches

funny

:D

yes he said i only buy expensive crap and ima fuked up.. and then he just said the word, fukit

Cool story bro.

Fossil To impress the ladies and Swatch for letting your hair down and going wild.

I exclusively use a sundial now, but in my younger days I would ask people the time

I am a big fan of Seiko. And I think in the real world, $400 watch is quite expensive. Just ask anyone.

+Leoooonard - Depends on what you are willing to spend your hard earned $$ for. In 2005 I bought a Martin D35 for $3600.00 and haven't looked back. That's another great investment that holds its value. But if I were to go for a Rolex, where's a good place to shop?

***** Isn't that kind of not hygienic to buy a used watch? I mean, someone has worn it on a their skin for years and you want to put it it on? Do you buy used underwear due to budget constraints, too?

***** Here we go, stepped on a turd again. Common situation when talking to a Rolex proponent. You don't get this kind of of idiotism from say a Vacheron Constantin owner. One can indeed tell a lot about the person from the watch he is wearing.

When you buy a "brand new" guitar, they immediately suggest you change the strings, because people had tried it before from the display. It's a hygienic precaution. I never actually done that. I changed the strings when there was time to change. But a used watch? That's against the skin all the time. Also, why use word "pre-owned" for a used item? Pretentiousness and stupidity shines right through there. Nah, if you were a Seiko wearer, you'd have different attitude. You're a Rolex aspirer. I am not really sure what people see in Rolex watches. Their divers are as cliched as iPhone, as far as aethetics are concerned. I think people going for Rolex or Apple products lack individuality. They haven't developed their own taste. It's the taste they got from commercials, nowhere else. It's actually sad, but it's not my problem.

Right on mate. I'm tired to death of the slick collectors talking about resale value as though that was the core meaning and value in collecting watches. Some of us like and sometimes love watches or a watch. I'm interested in the craft the quality of the produce and try to own a watch that matches my desires. Often a desired watch costs more than I can justifiably afford but I do not ignore it because of this. Cheers =o=

assumed there would be a list of the 15 brands

He lists these 8: 1. Rolex (Submariner, Daytona, GMT) 2. Patek Phillipe (Calatrava) 3. Brietling (Navitimer) 4. Cartier 5. IWC 6. A. Lange & Söhne 7. Audemars Piguet (Royal Oak) 8. Jaeger-LeCoultre (Reverso) Most lists of "brands that hold value" put Rolex at the top followed by Patek Phillipe. Here are another three commonly mentioned brands: 9. Omega (Speedmaster) 10. Panerai (Luminor Marina) 11. TAG Heuer (Carrera) The last four start getting into the weeds: Longines? Seiko (Grand Seiko)? Ulysse Nardin? Baume & Mercier?

Why do you suppose the speedmaster retains so much better than seamaster and why the gmt/submariner over the daydate?

Chris Balestra Speedmaster has NASA/Apollo program nostalgia, Submariner has James Bond.

It's about Patek Phillipe. Do you own a Patek Phillipe? If not you should buy a Patek Phillipe. Patek Phillipe are the best. Patek Phillipe.

master G seikos don't last a lifetime lol

Ferien7 grand do

Both of these have the potential for home run appreciation. Ie. Lots of limited runs and a ever growing base of collectors. I have an omega that my father bought in 1971 for $700 . It is now worth over 10k. It's a big triangle seamaster in great shape. Now the odds are in. There is a Grand seiko out there now that in twenty years will be worth big bucks. This is part of what makes collecting fun fun me. It's the ones that get away. Like the limited runs on rolex dials. I have a feeling in the not so distant future the tropical dial by rolex will be big money. I can not afford to buy as many as I want. The gold pie pan I could afford and will always be able to sell or trade at the price I paid for it. How many hobbies afford you that.

I have Rolex Omega Tudor and still wear supposed cheap watches like Citizen Seiko and the all do the same thing with hardly any difference in accuracy, I have some old Swiss and Russian watches I paid just a few Quid for and still appreciate them equally, not to keen on quartz though, no soul.

Exactly. People are obsessed with this with regards to automobiles as well. Something I’ve always found confusing.

@@ducatikawasaki1290 It’s not confusing at all. The reality is that there are probably billions of watches to chose from, new, old, vintage whatever they might be. Of all these there are also millions that WILL retain their value, so why not chose from the watches that retain their value? Fair enough if you are so rich that money mean nothing to you I can understand that you ONLY will chose out of passion and interest. 99% of people that say that the resale value does not matter at all are lying, simple as that, but of course, you might be in the 1% category but I doubt it.

@@truxton1000 the confusing part is; why does the lower and middle class think that luxury items were designed for them?!

@@ducatikawasaki1290 “Not designed for them”, well I don’t think this kind of mindset was or is in the picture when a watch is designed. Don’t really get this way of thinking anyway. The fact is that most western people that has a normal job can, if that’s what they prioritise, buy a luxury watch. But most people that actually can buy an expensive watch will never do it, because they are not interested and chose to spend the money on other things.

@Lee Well we are all different. I own at the moment over 50 watches, big and small, including pocket watches etc. So I rarely lose any money when I sell, sometimes I make a 50% profit., other times I just break even, and in maybe 10% of the sales I lose money. But overall I like to make a profit, it's part of what I enjoy. But I understand your approach too, each to their own. On Sunday I am going to a watch fair, I have a table and will put on the table around 30 watches so we'll see how that goes.

Well, a $2 watch, if it continues to run, will probably retain its value. Otherwise, rare and / or expensive watches ARE the only ones to hold or increase their value.

2 Million made in 2022

great watch, great beaters, but won't retain value, but probably worth it. Will last you 10+ years of abuse. I love mine for sure.

For sure those are effin great for everyday use, but not stylish

Michael Clonts Everyone should own a G Shock

I think u mean f91w

The mechanical watch industry has taken hits from "quartz crisis" and the advent of cellphones that tell time. Expensive watches aren't for time keeping. They hold appeal the same way as horses, Polaroid cameras and vinyl records do. The past preserved in the present.

@classiccarz is that humour or you have no clue about high end watches?

Panerai hold there value like Ice in Greenland.

😂 😂 😂 😂

@@moralexbme hello I have 2 old pocket watches for selling .OMEGA and Waltham. 18th gold

Haha. Its ok man. They are actually rising a bit now. Not much, but lets be real. Panerai are for real men who actually wear their watches. You can be proud of that. What Pam do you have? pam 112 here.

+Anthony Shillingford All that matter is that there is about 15 brands that he find worth dealing with on the second hand marked. He mentions that there are many brands out there, like 'thousands' or '10000' which in fact just mean; 'many' One are not supposed to take the numbers literally)

Anthony Shillingford he ment you can't afford the ones you want

Bader Altayyar ra

Well, yeah, but they’re not investments.

Hamilton are cheap retail-watches. From SG i think that Longines and Rado are extremely better

@user-wv1pj6wh4h There are watch traders that make a lot of money, but even if you're not trading and trying to make a profit, it's sometimes nice to know that a watch can just retain some of it's value. i.e. maybe you make back 80% of what you spent... vs 10% for most watches

@@TheRealTrueFabiothey are decent for their price. Longines are about 3x the price of Hamilton, Rado are like 2x

From my experience as a collector: Rolex, Patek, Breitling, Omega, Vacheron Constantin, Audemars Piguet, Jaeger LeCoultre, Cartier, Richard Mille, Panerai, Tudor, Zenith, FP Journe, IWC, A. Lange and Sohne ...there's your 15. You can possibly add Glashutte and Grand Seiko to that list but they are not popular in the US. If you want to buy something (accessible) that holds the most value or even appreciates: Rolex, Patek. A widely available brand in the US in almost every mall or "B" jeweler to stay away from? - Baume et Mercier...they just do not hold value at all.

@@benfranklin3638 Personally, I buy pre-Rolex Bucherer.

he did @ 0:33

I’ll give you 50 bucks

Interstellar Lapis & the CCCP benefit of a year later and I think Breguet are maybe losing money. I’m sure the Rolex bubble is getting a touch big at the moment.

Very nice rooster of brands. The first 3 are the original Holy Trinity. You never own the Holy Trinity. The current owner is simply a stewart for the timepiece to be passed on to the next worthy generation!

steve ducell he does name a few, Patek, Audemars, Rolex, IWC, Jaeger-LeCoultre, Cartier, Breitling, etc.

I wonder what Cartier is doing in that list though..... Imho they're not on par on the 'horological level' to the other brands named.

Sure, you can easily get 30% off a Breitling by purchasing one on the grey market. In addition, most authorized dealers will gladly sell you a Breitling at a few points above gray market. The only places not willing to negotiate down to grey market prices are the stores inside malls and other shopping center type places. Then again, even those places are selling large numbers on the grey market, they just don't make it known.

30% off a new one can be found in Singapore ADs, not only that, a Super Avenger II which retails at S$8k can cost only S$3.5k second hand. Breitling doesn't hold value. Period.

Where do you buy Breitling at 30% off list? I'll buy 10 more. I made an offer at a 17% discount in Detroit and the lady laughed me out of the store. The best deal I could find at all of the 5 dealers in Michigan was 10%.

Jacob Anderson Dealers like Hour Glass, you need to pull some strings, but it can be done. Anyway second hand mint condition watches sells for half the price over here. The dude on the video got it wrong when he said breitlings hold value.

I agree, they don't hold value WRT the new price. However, once they are second hand, their price levels out pretty soon.

Daveyboyz Breitling, Breguet, JLC, IWC and definitely Franck Muller for the most part don’t keep their value well even if you bought secondhand.

Frank Muller... well that didn't age well ^___~

​@@muffemodwhat happened?

@@dominicj7977 fart of haute horologie

Yeah a lot of those brands he listed off din't hold value THAT well... and then theres servicing the watches and inflation he doesnt tell you about. Anything to justify buying a watch I guess.

inflation.... watch service is due too

I was hoping someone would mention zenith. Love the El primero

DYNAMO ME surprisingly it’s true especially the vintage divers and some highly sought after discontinued models

seiko divers like the sbdx017 are great and always climbing in value

+alter3go I would differently include Omega, Panerai & vintage Longines or maybe vintage Heuer

+El Guapo I hear that panerai are pretty hard to move. i believe archieluxury is very knowledgeable about resale. also CRM jewelry has excellent information on their channel.

lol, you think we went to the moon?

@@elguapo5620, some watches from those brands will hold their value or appreciate, but many from Omega and Longines are undistinguished. Panerai has a following but in the grand scheme of things, they’re a fad.

The best omega

Not really, if you buy a rolex from a retailer $6000 then if you keep it in mint conditions, you can sell it again years latter with a little/more of its real value..

I know that this is being said but its not true, unless you have some limited edition. the market is a bit 'flooded' with pre-owned Rolexes and unless your model is not in production yet, you wont get more money for it. I just checked one store (watchfinder). 740 Rolexes at the moment. I went through about 20 (Submariner, Explorer, Date-just, Daytona...) and they are all cheaper than new ones - cheaper in the store. those who sold them got much less, of course.

Some watches, like the Rolex sea dweller James Cameron , are selling at $2000 above rolexes rrp, even when used in condition.

If you sea a Rolex watch - any Rolex watch - for 2000 dollars, hands off - its not real Rolex or its heavily damaged

Dusan Veselka I meant 2000 more than rrp, so thats about 10-11000

Bullhead citizen you want say

Shipmate it’s because they are honest, practical tool watches. Great choices, that will always sell on. I’m keen on Damasko, I haven’t got one yet, but after 10 years, they’re bound to sell on for more.

My Sinn 157St Ty COSC Chronometer was new 560 Marks / apx 350 US$. Ebay it now ...

Who cares!!

Darrin Nunyah who would want to buy a used Seiko 5?

Luka haha, I’ve sold a few at profit.

Why not?

algorithm007ify Build Quality is exceptional.

Thing about Zenith though is you can usually truffle out a bargain on a new one if you do the research. I bought a brand new, box and papers Pilot Type 20 El Primero chronograph with Annual Calendar for about £8,500 against a list price of £13,500 just because I took the trouble to go to a scruffy bomb shelter of a shop in Brooklyn, NYC. There are deals to be done but if you want to swan into a glitzy store on Fifth Avenue, be prepared to get shafted!

Yeah, if you see a Zenith on a wrist, you know the value, and know the person wearing it has a passion for watches. If you see a Rolex on a wrist, you think a person has a passion for value (money).

fahd s honestly only specific seikos but not much if at all

sekonda doesnt grow in value, although some might in a long period of time when they are vintage. Seiko, most of them will. there are huge numbers of huge fans of seiko and although seiko makes millions of watches, they might actually grow in value when discontinued just because of their popularity. If you asked for Pulsar, then pulsar made the first digital watch (P1, a James Bond watch) and now they sell for about 17 thousand dollars. Generally, cheap watches dont grow in value because they are not collectable - they are affordable, there are loads of them and they are not collectable for their quality as such.

If your Sekonda is a rebranded Poljot it will hold its value, but its value is not high to begin with; Poljots are horologically excellent though. Mid range and Grand Seikos hold their value as well as Rolex or Omega. Junghans astro quartz have held their value, and deservedly so. When this dick says only 15 brands hold their value, he means only 15 luxury brands. There really are only 15 true luxury brands; way to go Einstein.

Dusan Veselka There was a Pulsar James bond watch? I thought he only uses expensive watches like Rolex Submariner and Omega. I think Roger Moore bond had Seiko though.

yep. it was Hamilton/Pulsar, under the name Pulsar. it was in 1973 live and let die. im not sure if he had P1 or P2, dont want to google it now. pulsar was shortly after purchased by seiko and it is under seiko till now.

Not always. 😂

I agree that this is what is being said - Its not about the quality, its about the fame. On the other hand, though, if you want to sell your watch anywhere in the world and you deal with a proper dealer (not talking about a camp in Nigeria), you will always get a better value for Patek - because they are limited, the waiting time is ridiculous and they are highly collectable. You wont lose money on Patek, but if you want money quick for your one-year-old Rolex, you might get 80, maybe 90 percent of its original value. Just chect WatchFinder fir example and you will see that second-hand Rolexes are cheaper than brand new.

Ofcourse it`s the fame. My train of thought is this:If you`re going on some crazy around the world hike and potentially COULD end up with nomads in the sahara,miles from civilisation and want "emergency cash" without walking aroud with a diamond stuck up your ass go Rolex for that simple reason. EVERYONE knows Rolex! Just like you bring US dollars,not Mexican pesos or yen. And another thing:Patek is a top echelon luxury,Rolex isn`t really that. Patek,Audemars Piguet,Vacheron Constantin are TOP echelon. Rolex,Omega and Breitling for example are upper mid level,but not Patek level. PP is THE watch,but only if you`re into watches. For 98% of the world it`s Rolex that counts.They`re an "upper tier" brand and Pateks are absolute top tier watches. And any non limited edition,used watch are usually cheaper than new ones......

+EVILSPAWN1003 yes, absolutely you're right!!..

It will also get you robbed.

Guys - ROLEX WONT HELP YOU OUT OF TROUBLE BUT GET INTO TROUBLE in those cases you write about. If you get stuck in a poor and infamously dangerous country, Rolex wont help you out. Trying to sell Rolex to a bunch of people in Africa, South America, South East Asia or wherever else where you cant find a pawn or watch dealer, thinking that you would get a good chunk of cash for it is STUPID and DANGEROUS. A friend of mine, teaching English in Brasil, was robbed of all his belongings except for what he had on, such as his Submariner. An embassy would help him only by a ticket to get back home so he offered his Rolex to the staff at school. A few metres from the school when he left it in the evening he was mugged and lost his Rolex. I wouldnt advise you to take your Roly on a trip to a country where you can be robbed for a nice pair of shoes. The point of this video is what brands hold their value, not what brands are easy to sell to a bunch of dunces.

Salmaan Muneer for the most part modern watches don’t keep their value well but there are exceptions, some highly sought after Rolex models can go above the rrp especially if it’s just been introduced. Some crazy ppl out there are willing to pay the premium just so they can be the first ones to own it

Let's face it he does himself no favours by the first sentence in the video, he wants to buy them as cheap as possible and sell them as expensive as possible. With this sentence he would be definitely NOT someone I would want to do business with. Wording is key on his presentation and he seemed to have fallen on the first hurdle.