Communicating strategic intent | S4 E15 

Craig and his guest, Jim Gitney, discuss the importance of aligning organisational strategy and activities, as well as the challenges of communicating strategies throughout the organisation. They explore the concept of the most important goal and the need for clear communication. Jim introduces the Business Hierarchy of Needs, a framework for successful strategy implementation. They also discuss involving middle-level leaders in the strategic planning process and the importance of aligning business strategies with the most important goal.