Consumer Protein Awareness 

While quantity grabs attention, Julian Mellentin emphasizes the often overlooked factor-protein quality, measured by the DIAAS scale. Dairy protein excels at 100%, ensuring optimal absorption, while plant proteins are challenged with lower scores. See how brands like Chobani and Nestle are advancing protein quality awareness, shaping the market's next phase.
Discover the top 10 nutrition and food trends for 2024: www.fonterra.c...