at a basic level, your usp really is just your unique way of getting the results that you're promising others. Its the way you stumbled upon getting results, and then you just give it a fancy name...and since everybody is different, everybody finds a different way to get results, thus making that your usp...... just tryna simplify it
I bought a copywriting course from a reputable provider.....their style is so sluggish MAN...I know I was cut out for copywriting...so I could not give up but that course made it so difficult for my brain...THANK GOD I FOUND KYLE ... his delivery and teaching concepts have opened my brain...I have 2 kids depending on me..BLESS U !!!
This is the video I've been looking for my entire life. I have always felt like I'm getting categorised (even owning successful businesses for over 10 years). As simple as it may be, thank you for your view of a USP
USP something different and Unique mechanism is your unique system to get to that point and combine it with a natural force/phennomenon to make it more powerful
your convincing skills is on another level ahahah, i know the basics of copywriting and how they are written and stuff, but still you convinced me to buy ''take their money'' ill be getting into the book right now, im sure it wont disappoint!
Wow, production upgrade? Love it. Especially the neon lights. Definitely gives more of a youtube content creator vibe (if that's a good thing?) 😂 Seriously looks good.
I’ve noticed that many of these USP’s you gave from real-works examples, such as the South Beach Diet, are also Unique Mechanisms. The South Beach Diet is the unique diet or method used to deliver the result. Same with “muscle confusion.” Todd Brown taught me that the USP is the unique benefit, so now it’s a little confusing that your explaining it differently from him. But I guess it doesn’t really matter that much, as long as the USP is unique, wether it deals with a unique benefit or not? True?
@@copysquad oh yes! That’s right. So I was right then! The only thing I’m wondering is you say the USP is something that makes your product different. Todd Brown says it’s the unique benefit… getting a little more specific. You know what? I think I’m starting to answer my own question😂 my only problem I have is overthinking. Basically the USP is makes you different.
thanks for your suggestions, they are very useful, but in my humble opinion, for example, for a room that celebrates birthdays such as eighteenths, this job seems a bit difficult to do.
Can do intensive market research on how and where to find who the target audience are, like their age, demographics, psychograghics, their values and purpose. Also how to find the exact problem, solution and benefits a product gives to the customer. Can you give practical steps on these
I kind of will do that as I dig into Marni Wing Girl's funnel -- which I started in a live video recently. You can find it on my channel. You'll see how this stuff starts to reveal itself. And when I film upcoming videos, I can try to highlight these aspects in the video for you
10,000 foot answer: The Big Idea is the marketing angle. You often generate your Big Marketing Idea from the USP. In practice: My USP is "The Only xyz..." How will I sell that? "The Big Marketing Idea"
I just posted a new video addressing USP vs Unique Mechanism, I'll post the link if you wanna check it out! ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7vB7EaAFZsU.html
Hey Kyle, Lately, I've been reaching out to prospects falling into the fashion niche. But, a problem occurred. I have a lack of inspiration when it comes to fashion niches. I feel like my mind is limited to a few things like how to amaze your friends via your style or how to amaze a friend with this gift. Do you have any advice in this situation?
Inspiration is kinda bullshit. Sounds like you have a lack of raw materials to draw connections between. Read more fashion copy. Some will say that will "inspire" you. I say it gives your brain the raw materials it needs to draw new connections and form new ideas. Good luck.
Question: How do you know if X product is the ONLY thing that has/does X? What if there are few products out there that do the same thing? Is this lying?
@@copysquad i want to break it down and make note because you make it very insightfull so i wil try to finsh it this week for you kyle and for me. Thank you
@@copysquad The other long comment I put on this disappeared. Long story short, They teach copywriting, freelancing etc, We got told to check you out and sign up to your newsletter. There is probably around 150-250 active watchers on here from HU.
"Ready Fire Aim" has to be the stupidest business principle ever. Tom Peters was a big supporter 20-plus years ago in his anti-strategy phase, and it was nonsense then too. If you're not even facing in the right direction you are not "ready" to fire. And if you are, then you've started aiming.
In another video, you stated that “muscle confusion” was the force of nature and P90X was the UM (unique mechanism). That can’t be correct… P90X is the product. Muscle confusion is the unique mechanism. And the force of nature is what muscle confusion taps into in order to produce the result (abs, muscle, etc) In this case, muscle confusion can also be a USP and UM simultaneously Am I right?
@@copysquad I’ve just learned the power of the “force or nature” from you like 2 days ago. I’m used to just understanding it as UM -> Result because that’s how I’ve studied and been taught for last couple years. But the concept of the force of nature you invented is brilliant.
@@copysquad Hell yeah! I don’t believe some million dollar cold email templet shit, because business is not as easy, but I do like your ideas of Framing and Rules, again, great works Kyle!
![How to craft a POWERFUL USP [Unique Selling Proposition]](/img/logo.svg){kind=logo}
