Create and Destroy: John Lucero 

Lucero’s contribution to skateboarding is criminally underrated.

I could listen to him tell stories for days. Lucero is rad on so many levels.

This could’ve and probably should’ve been at least an hour longer

Didn't realize just how many designs this guy put out... ICONIC!! 🤙

This is awesome. I feel like the artists/designers don't get enough recognition in the industry. This is my dream job also, to design boards for a company,Or start my own company.

lucero should take over jeff's loveletters , please consider this john! would love too see it ! much love!

Lucero's Shmitt Stix model in 1987 was my favorite board ever.

Fuck yeah Lucero, I skated vans park in early 2000’s and was always rocking Label boards and Grosso was there and came up to me and asked if I was getting boards, I sent him a tape and he sent me some boards. What a great day that was, Rest in Power Grosso! Thank you Lucero 🔥🔥🔥

I can distinctly remember the first time I saw the Lucero red cross sticker at a skate shop and all of my friends literally freaking out. Real skateboarding culture is about something being so rad that children actually flip out over stickers , board graphics. Lucero is not just a true icon, he is one of the few true keepers of the flame.

This is absolute gold. Please make a 2 hour version.

The best! Lucero should do a nine club. That would be so good

Loved the Staab graphic. Never knew John done that one.

I love this series the artists behind skating are so great

Wow. I'm learning so much about when I started skating... I just skated back in the 80s, and didn't know who ran/owned companies. Loving this series.

My favorite graphic of all time is the Madrid Lucero Jester. John needs his own show where he discusses art, music and skating. I’m sure he has a ton of rad stories growing up in the center of skateboarding culture and history.

Grosso forever! Thank you for all the fun and entertainment John. Label Kills!!!

somehow this is getting me way more hyped to skate compared to videos full of skating !!

Lucero is a true legend. One of the biggest inspirations for me as a Graphic Designer / illustrator

didnt even know John did graphics!!! wow! so many iconic classic graphics!

Hey John, i've ridden your board in 1988.. The deck with the red cross.. I did my first backside wall ride with it.. Great "souvenirs" : ;o)

I've been looking for that trick fromma past video he rolls off with. What a classic

Love this series

i went to a skate jam featuring lucero and grosso in 1987 in montclair cali!! i was 13 !! both of em signed my pink sims t-shirt!! i was hooked on skating from that point on! i just turned 48 this week!! i still have a brand new grosso pink deck with grosso independent trucks !! i will never change!!!!

Thank you John.

Thanks Lucero! Super rad to see all this stuff.

In my lifetime I really hope I find passion like this man has

When I was 17 Label Kills came out. Thank you for getting me hyped on Jason Adams again... such a rad company man!!!

I just gained a lot of respect for Lucero! Awesome contribution to skateboarding! The slappy will always be number 1!

Lucero is a real treasure to the history of skateboarding. What an interesting dude!

That move he does at the end has mad style.

I'm not an artist... 1:22 ... this is where I do most of my artwork ✌🏼🤣💥

As a kid I wanted the OG Bars skateboard so bad. When I finally went to the skate shop, they had the X2 model out. That ended up being my very first skateboard. I was like 8 or 9 years old. I’m obsessed with that design. (OG Bars)

The red cross lucero is one of my favorite graphics.

An amazing amount of history in his house

All of the great skateboard artist are super humble and never talk about there work...

Talk about a trip down memory lane...that Schitt Stix Lucero deck is so iconic.

Thank you for these! The inspiration is real!

Thanks Lucero !

Great watch. John is the best!

John is brilliant. He knew that his window as a skater was closing so he figured out other ways to do what he loves.

LUCERO LIVES!!!

Loved this! Thanks for all your efforts Lucero and Thrasher! Many hours reading your mag and going out and trying to do what we saw in the mags.... Shane-O Richmond, Ca.

I love this series. I’m watching it with my son because he loves to draw and is actually getting pretty good at it. This is a great way for him to see a piece of what I love skateboarding. I’m gonna buy him a blank so he can make himself a pro model

That Schmitt stix lucero board was my favorite board ever. Slime ball wheels and independent trucks. Good times! 🤟🤟

Great episode. Loved seeing all of John's artwork / boards and hearing the stories.

Met John at a skate party for H Street, he was cool to chill with and I've always loved his approach to skating...his graphics were always dope

YEW!! Thank you to Thrasher and Lucero. This rips!!

I remember seeing that Johnny Rotten in Thrasher back in the day and being pretty blown away!

Yah right he's not an artist. He's a FREAKING LEGEND!!!

Legendary skater and really underrated. Black label is sick AF.

Hell yea man. Black label needs to come back hard. I have somehow never owned one but will be buying one next board

I'd like to see more videos like this.

Mind blown, he did the Hensley graphic

John is a underatted hero. In middle school everyone had his board and neil blenders .be a cool person to meet some day

I absolutely love this guy and his art. Soo modest and humble by him thinking of himself as Not an artist .. dude you r an ARTIST from me to you ijs

More of this Create and Destroy series please

6:04 One of my first boards was that purple Madrid. It’s really comforting to see it again.

I just bought the backwards name/ cross deck, lucero is one of my favorites

I could watch another 2 hours of this...

I love this stuff. Thanks for the upload Trasher Magazine

I hope to have my art on boards someday. Dudes a true inspiration and legend MF 100

Huge thanks for doing these documentary style videos. As a kid, I never really paid attention to who did what, but now that I'm older I have a huge appreciation for everyone involved with making skateboarding what it is today. I still have a lot of learning to do so keep em coming! 🙌

This is such a heart warming video. Thanks so much for sharing. All of you guys,the graphics, the skate companies were everything growing up. Hands down, best days of my life.

Great artist, rad skater. I love these kind of episodes that highlights OG skaters and the stories behind the graphics.

This series is so inspiring!

Amazing video. Really enjoyed this peek into a vital part of skate culture and its history.

As a skater who now owns a graphic design studio, I truly love this series! Thank you for bringing this to us TM!

A true Legend!!! One the best influencies for me, ever!!!

Give us more Create and Destroy episodes! Lucero is a beast

what a bloody legend!! such amazing skating, drawings, everything. so much love - this was really beautiful!

Keep doing create & destroy videos, is pure inspiration!!!!🤟🏼🤟🏼🤟🏼🤟🏼⚡⚡⚡⚡

Love this.

I've been in love with Black Label since day one....such an easy relationship. Thanks

Love this series, never stop. Mike Aho absolutely killing the music

THANKS THRASHER FOR THESE SERIES!!!🔥🔥🔥

Do one on the GOAT DON PENDLETON. MUCH RESPECT TO LUCERO. WHAT A LEGEND.

Beautiful little video, thanks

Thanks. #awesome blast from the past!!!!

Schmitt stix had the highest quality boards in that era.... Those were beautiful boards.

I remember most of those decks. Feeling old... but makes me want to go break a hip. First deck was a Lance Mountain surfer, with bonite... ahhh memories.

So awesome to listen to these stories and see these graphics. Skateboarding influenced me to become the designer I am today. Thanks for sharing this.

That was so awesome !!

❤ Grosso forever. Thanks John Lucero... legends!

Just the best. John is my all time favorite “skateboard personality”. He always seemed like such a humble, regular cat that made skateboarding look like pure fun. Also, the Red Cross board is the best deck I ever rode. I had a couple, loved that model.

Thanks for the education Lucero, had no idea you were creating so many designs on decks! Really like Black Label and still have it in my garage @ 50. I had lines @ Burnside on that deck and will be with me forever. Great video, THX!

I learned slappies at a black label junk jam on go skate day one year, something in the air I guess

true legend, nice guy. Lucero deserves a lot of respect.

THANK YOU!!!

He should collect all of that artwork and put out a book!

These are so wonderfully done

Thank you for this. True gem for skate nerds

I don't like being the centre of attention: Agrees to an in depth video interview/documentary that countless people will see.

Hail Lucero the greatest "creator" in the industry. 🔥

Schmitt Six John Lucero and Jeff Grosso graphics are some of the best ever🔥🔥

Legend!

Please keep this segment coming thrasher . It’s too good 💥❤️🤘

Best bugs of info, on John. I put out 5 pro graphics, last year. My first time out-- I’m almost done with this new spoof, that just might see it’s glory, on a deck. John’s journey, is similar to mine. Or, vise versa. It’s these guys from the 80s, that shaped me, as a person. I never had a mindset, for skateboard graphics, until 3 years ago. IM ON FUCKING FIRE!!!!!

This was great! Lucero is the Best!

Awesome, thanks for making this.

This was really good, keep them coming.