Caught up with John Lucero to talk about a few classic early '90s Black Label graphics, receiving sponsor-me tapes, John Cardiel, Gino, skateboard production in the '90s, candy bars and much more!
This sincerely made my day - Christmas of 1987 I received my first skate video which was a Schmitt Sticks video with Paul Schmitt , Joe Lopes, Monty Nolder and Lucero. Then he bet on himself to start Lucero Ltd then into Black Label and has been going strong for over 30 years. Cant say enough about this gentleman -
I remember he and Grosso chased me and my friends in peace of shit car for throwing rocks at a CASL contest in Linda Vista. Grosso grabbed me. I said you hit me I'll scream. John yelled from his car, are you gonna kick his ass or what? Grosso said I'm not going to do that. He looked at me and said yeah fuck that contest, your cool. Jump back in the car. John's like why didn't you kick his ass. Grosso said, that kid fuckin cool. Grosso for ever.
This was one of my favorite interviews you have done Tim. Very well done. John is such a rad guy and a great story teller. Those early Cardiel decks are fucking sick.
A long time ago I was shooting photos with this guy in Huntington Beach. It was just him, myself, and Adam Alfaro. After the sesh we had to go to Black Label to pick up some boards and holy shotballs John Lucero is standing right in front of me.
Amazing, not sure how many of these original candy boards are still out there. I still have one of the 1st that's nearly untouched and has been hanging on the wall for 30+ years. Sure would be nice to get a couple autographs on it haha.
The Sweet Slick was my third pro board. I bought it at Lazaar's Bazarre in Eugene, OR. I learned so many tricks on that thing, really wish I still had it.
u guys asked the questions i wanted to know. I'm a huge Lucero fan, and am obsessed w/ his shape preference. Interviews like this help me pick his brain a little bit, and i gotta thank u for that, Bobshirt🤙🏽🤙🏽
Love these videos so much thank you from everything with the logos to cutting to Clips it’s all so clean and awesome it feels like it’s my mind in a video also thank you John for sharing and contributing so much to skateboarding and two influencing to keep people using their mind
At the Gotcha Grind in Seattle 1988 I tried to get Lucero to autograph my shirt but he was being mobbed for autographs from every angle. I didn’t get his signature but got Steve Scheer, Danny Webster, and Dave Duncan’s. I was a kid and it was amazing
John is rad! He seems like a cool, down to earth guy. I loved his Shmitt Stix boards (jester graphics) and have always respected Black Label. The bonus Gino interview is gold!
@@adamcarpenter1869 mystery solved. It was in fact a front nose slide. I saw an interview recently with Gino from thrasher and he alluded to that day. He went back though and did a 180 nose grind.
I blame John Lucero for turning me into a curb skating hesher. Don't even go to the parks anymore. All my favourite boards were Black Labels. Whether they were the beer style team decks, the Shuriken Shannon cobra deck (impossible to find pictures of), the cheesy Y2K Mike V board, even had a Salman Agah. Kills me though that the Black Label runs were so consistently limited that there are boards from my childhood you simply cant find anymore in any form Either way, Label kills. Grosso forever.
My grandma found and saved me an OG Blue Schmidtt Stixx Lucero Joker from an apartment trash can. it says copywrite 1988. why would someone throw that away :O its in storage now but when i take a pic i'll instagram it for the skateheads
that Gino bs 360 into manny clip was someones signature on SLAP so I saved the .gif and watch it on a loop when I need to remind myself of how naturally un-talented I am.
