Creating Urgency in Sales (Obliterate the Status Quo) 

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You need to be creating urgency in sales. If your buyers don’t have a reason to move forward in their buyer’s journey, then they will stand still.
This leads to 26% of all deals that are forecasted as a likely win, to turn into a “no decision” according to CSO insights.
That is a massive amount of revenue that you’re leaving on the table every quarter. It could be the difference between hitting quota or not.
So, let's take a look at why this happens and then what we need to do to create too much urgency in our buyers that they get the deal done, quicker than ever before.
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