Customizing type for logos

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How To Choose The Right Font Every-time guide: bit.ly/3wYshxj
FREE styling handbook with Google Fonts: bit.ly/3UFzVH5
Can l turn the same font into 3 different logos in 15 minutes?
Rachel Hurry walks us through the process of creating a custom font for logo design in just 15 minutes. Learn to create entirely custom fonts for logos and branding with tools like: pen, pencil, curve and shape builder.
📽️ CHAPTERS
00:00 - Intro
00:12 - Why customize type?
01:16 - The Project
02:15 - Where to start
03:09 - Illustrator Process
06:44 - Erasing letter parts
07:27 - Smoothing out lines
08:18 - Erasing with Pen Tool
09:14 - Creating curved lines
13:30 - Creating variations with Width Tool
14:35 - Adjusting Anchor Points
18:10 - Using Rulers
19:05 - Final result
🧠 Learn the fundamentals of typography, though our design course: bit.ly/3CZFtpn
📱 Find us on SOCIAL MEDIA
Flux Academy's Instagram 👉 / flux.academy
Rachel’s Instagram 👉 / moka_brand_studio
#typography #customfonts #branding #webdesign

Опубликовано:

27 июл 2024

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Комментарии : 61

@dankierson Год назад

Useful tips. 1. Sketch up on paper first. 2. Choose font close to desired design. 3. Use simple graphic editing tools. 4. Adjust kerning and width where needed as you do each letter. 5. Don't perfect till redesign is effective. 6. Use more sophisticated graphic tools to finish design. 7. Review final design vis-á-vis brand colours.

@uncolorr 4 месяца назад

8. ks (keyboard shortcuts)

@rachellehamilton Год назад

I love the way Rachel talks through what she is thinking and the strategies she uses to design. Thank you so much for the valuable content

@Junqers 7 месяцев назад

The timer could go in the space where camera is, it will help show all the tools being used

@remylebae3395 Год назад

This was so helpful! I plan to design a book cover for the novel I'm writing, and now I know the secret without having to find fancy fonts to download. Thank you so much!

@emilycestari 7 месяцев назад

What a fabulous video! I’m in the process of customizing a typeface for my company logo and I really enjoyed the way you guided us through your creative process. Thank you and happy holidays!

@fiercepandaz 8 месяцев назад

These videos are super authentic to the process at real studios. Study these techniques and learn the thought process behind decisions and it will serve you and the client well. Having the exaggerated timeline isn't that far off actually, from a business perspective design is all about time and money.

@WhiskeyThieves Год назад

Such a well spoken pro, absorbing this like a sponge 🧽

@simplyratu 10 месяцев назад

What a great video. Very detailed, clear instructions, and learnt a lot😊

@nnalehg Год назад

Thank you, it works perfect!

@ladelicatesselojainfantil149 7 месяцев назад

Thank you for sharing your knowledge Great word 😉

@bakeraus Год назад

Wonderful tutorial Rachel! Thank you :) You're really great at teaching.

@rachelhurry Год назад

Thank you! Super happy you enjoyed it :)

@thaivu1015 8 месяцев назад

What a great turorial 👍

@sayedbgr Год назад

Love this! It is super professional! 💚

@rachelhurry Год назад

Thanks for watching!

@emnaallani5465 Год назад

fire video, thanks bro

@Brighthorizon_5 Год назад

awesome video..want to see more like this (customizing type) without any timer or time limit thankyou

@rachelhurry Год назад

Sure thing :)

@onlytanofficial Год назад

Love this content. It's awesome!

@FluxAcademy Год назад

Thanks Tan!

@rustledesign 3 месяца назад

Nice style and delivery

@JT-cy8vc Год назад

Really great lesson! Thank you!

@rachelhurry Год назад

You're most welcome! :)

@bubbyprime 2 месяца назад

Extremely clean looking design! Thank you for the tutorial!

@FluxAcademy 2 месяца назад

Glad you like it!

@kolavic8037 Год назад

I learnt a lot, thank you.

@FluxAcademy Год назад

Glad to hear that!

@addysite6575 Год назад

You will definitely become the top 1 who makes cracks

@user-pn2po8gy8r 6 месяцев назад

Love it!! Thank you Do you have your own channel?

@Petals_designs 4 месяца назад

Very helpful tutorial…. Thank you I tried downloading the “Guide to choosing fonts” on your website but couldn’t

@FluxAcademy 4 месяца назад

Glad the tutorial was helpful! Sorry you’re having trouble accessing this resource. Please click "Help" on our website (bottom right corner) and a member of our team will assist you.

@andrehorton5427 Год назад

This is super helpful, could you do a video for sans serif fonts?

@FluxAcademy Год назад

great idea! thanks!

@laravaz9640 Год назад

Great as always, but I think Next time, dont need to rush, no limit time or a big limit so you can do it the way you want and perfect it

@doity Год назад

They want to limit the amount of time spent on each video

@EBIXone Год назад

thank you for the video, it’s super well made. I have a question, which site do you use to find fonts for these logos? thanks 😊

@SepiaMN Год назад

Good question I would love to know too!

@SepiaMN Год назад

The website shown as soon as the video starts is Google fonts. Also the first link in description will let you download a guide for using fonts I find helpful :)

@naturalskincarehaircare3971 Год назад

Very nice ! Do you make professional logos? If so, how can I contact you?

@SepiaMN Год назад

@@naturalskincarehaircare3971 Me? In that case, I’m no professional but currently learning :D I mainly just make up companies and create logos, as a lot of people start that way. For example, my channel logo is by me

@paranoidbeats9579 5 месяцев назад

Can you do more affinity designer tutorials?

@ceejayfuertes7673 Год назад

Sa . It's hard when you look at the software

@eunhyeHisgrace 4 месяца назад

Do you use mouse for this?

@jabulaniharvey Год назад

interesting....in Shona/Swahili nzira means Path or Way

@rachelhurry3449 Год назад

That’s where the name of the brand was inspired from ☺️

@avigaellenaman862 3 месяца назад

i don't have the dot on every letters to do the curves...why?

@lauramccann18 4 месяца назад

I came exactly for this problem 8:03, if someone can help me, I would be very grateful♥ I'm trying to customize typography, but I can't make perfect lines and curves

@FluxAcademy 4 месяца назад

Check out our "pen tool" video. (Search on this channel.)

@stefanvasilev9318 Год назад

Just glanced over the comments, I didn't see it mentioned... Why bother with modifying and R and worrying about deleting, smoothing and glitchy curves, instead of just typing and using a P? Cool video, cheers!

@rachelhurry3449 Год назад

Good point! However I would still have had to create the leg of the R from scratch, and I wanted to show as much customisation as possible for people to see what’s doable :) swapping out letters won’t always be possible 😁

@stefanvasilev9318 Год назад

@@rachelhurry3449 Yep, I totally get that 🙏 I've just always tried to use existing ligatures to make sure I am consistent and don't stray away from the atylenof that font too much

@bookofthoughtsx 9 месяцев назад

“could I have found the font that has exactly these sorts of serifs?”.. as a beginner you haven’t really explained the point of customising a font if i can find a similar one online.. what difference does it make in the end (from the perspective of a client)? It just takes me more time to create something that I can find online. Is this a hack for designers are able to “charge more”.. no hate fr fr just asking!!