Data Discrepancies Across Platforms: Explained

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In this video, we dive into the intriguing world of data discrepancies. Join us as we explore the reasons behind varying numbers reported by popular platforms like Facebook, GA4, and Shopify.
Discover the factors that contribute to these differences and gain insights into how to navigate and understand the intricacies of data inconsistency. Unravel the mysteries of data discrepancies and equip yourself with the knowledge to make informed decisions based on accurate insights.
➡️ Get help setting up your tracking: vertexdata.io/
▬ Content of this video ▬▬▬▬▬▬▬▬▬▬
0:00 Intro
0:32 Tracking & attribution windows
14:322 Outro

Опубликовано:

29 июл 2024

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Комментарии : 3

@m7rrr Год назад

Thanks for the video From your personal experience, how does something like Hyros or Triplewhale compare to Server side GTM tracking with regards to the impact on the conversions?

@fumisuzuki6643 Год назад

Thanks so much for this video as I'm always confused with the data discrepancies between FB and GA4, such as FB shows 20 purchases vs GA4 only shows 5. But even understanding the differences between each attribution and the way they track people, at the end of the day, it is still a discrepancy. So do you think it's necessary to add another 3rd party such as Triple Whale, Hyros, etc.?