In technical sales, at some stage in the sales process we have to engage with ultimate decision makers. Often senior people in the account, they are unlikely to want to have technical conversations; instead they will want to know about return on investment Investment, any pereceived risk, and how any purchase would fit into the organisation's strategic goals. In this episode Steve, Pru and Jonathan discuss:
• How to identify and make contact with key decision makers
• How to prepare for any meeting with them
• How to find our about the account's strategic direction
• Why you need a sponsor to help you reach key senior people
• Why we should always aim high in our customers organisation.
Steve Vaughan, Jonathan Cooper, Jayne Green and Pru Layton are Senior Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com
The full list of sales trainers as follows:
Steve Vaughan / steve-vaughan-salestra...
Jonathan Cooper / jonathan-cooper-18716b1
Pru Layton / pru-layton-b46a3528
Christian Walter / christian-walter-a1857b1
Jayne Green / jayne-green-salestrainer
Pascal Le Floch-Riche / pascal-le-floch-220ba46
george james ltd training LinkedIn page / george-james-ltd-training
george james training website georgejames-tr...
5 окт 2024
