Deliberate Diverse Media Investments Can Power Business Growth 

Though overall investments in diverse-owned and targeted media have been slow-growing, data from the ANA’s AIMM shows that these investments actually drive impressive growth. For this reason, AIMM has launched the Diverse Media GrowthFronts, an upfront event meant to bring together brand-side marketers and diverse media outlets and buyers. Carlos Santiago, co-founder of AIMM and an advisory board member, shares more about the GrowthFronts and how the event is helping the industry to become more dedicated to multicultural media investments.