Desperate Housewives 5x15 Moment: Pretend Customers, Pretend Money 

Exactly..

It is actually a real business trick. My dad worked in catering and restaurants and they would put people in front of the cafe and make it seem like they were having a good time, so passerbys would stop and take a seat inside. (:

yeah called "fake it till you make it" a good trick and no harm done, just playing on how we humans work