Do You Have a GENIUS Startup Idea?

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About:
🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I'm a tech Product Manager, builder of things made of pixels.
📚 COOL BOOKS (they inspired parts of this video)
- Become a master of user Interviews with this one 👉🏻 amzn.to/3GPqeRm
- Build startups the minimalist way with this one 👉🏻 amzn.to/3VPFdza
What do you do when you get that tempting startup idea? Before going and building it, wait! And watch this video! Problem validation is one of the most overlooked when building a new product, and it can save you months of time + loads of money that you would have spent building the wrong thing.
✴️ CHAPTERS
0:00 Your startup idea will fail, unless..
0:52 You Don't Need a Solution
1:51 Find the (right) audience
3:23 Validate!
4:52 How to not destroy your interviews
6:05 Validation Hacks
7:04 How to reduce your investment
7:58 Seeya

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Опубликовано:

29 июл 2024

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Комментарии : 167

@enricotartarotti 2 месяца назад

Learn how I ACTUALLY made my most successful videos with hands-on, practical behind the scenes breakdowns: www.enricotartarotti.com/storybehind?

@4mb127 Год назад

For someone who has actually made a living on selling products to customers, this is actually pretty good advice.

@youdontknow8729 Год назад

which one ,think about this video or don't be pervert?

@pskocik Год назад

Customer validation vs. "my customers would just want faster horses" is a decades old dilemma. There's downsides to validation too. If you have a sufficiently unique idea and are fairly certain of a market need, it might be better to just go ahead and build it instead of giving better financed competition tips, IMO. I think startups are like bio-evolution. All kinds of organisms succeed despite employing sometimes completely opposite strategies.

@enricotartarotti Год назад

Fully agree! that's what the last part of the video is about: if you can build something in a week/weekend, just YOLOing it is better than fancy interviews

@sao5060 Год назад

@@enricotartarotti I don't think the first car was done in a weekend though. The truly unique ideas that can't be validated will probably usually take a lot longer to execute than a couple of days or a week.

@iFuzzle Год назад

@@sao5060 but cars are built upon other solutions. Especially the first cars have mostly been replacing horses with engines that drive an axis with 2 wheels, right? That Tech existed already (factories on the rise and even before that horses powering wheels and gears) and was probably doable in about a week.

@willzarke Год назад

I think the most appropriate take away I get from the video is less about customer validation about YOUR SOLUTION but about THEIR PROBLEMS. Sure, they might not know that cars is a way better product than horses, but unless you truly understand what the problem the customers have with horses, we might never consider a car as a solution. The key for customer validation is to frame the correct problem statement to solve, then the solution can be either innovative or practical.

@reprovedcandy Год назад

Hmm. I generally think validating, not trying to keep your idea secret, is the better choice. Most people aren't going to go "steal" your idea and work on it. They'll let you validate it and if they see it becoming successful THEN they'll try to steal it. But, they usually don't want to waste their time on an untested idea lol

@ArkhamCookie Год назад

Sometimes solving a problem that saves you enough time is worth it even if it isn't your big idea. Even it fails, you still gain something from it. Good video.

@kim-hendrikmerk4163 Год назад

Also if you know it has too small of an audience to be profitable make it open source. There will be other people with that or a similar problem. You may even get significant code or functionality improvements form other people.

@ArkhamCookie Год назад

@@kim-hendrikmerk4163 Personally, I open source everything. I really believe it is the future.

@caffeinum Год назад

the biggest difference between solving your own problem and “building stuff nobody wants” is whether you release it for someone to start using (ene if it’s just yourself) fast release cycle overrides most of these mistakes

@ArkhamCookie Год назад

@@caffeinum Good point. Fast release also tells you what works about the idea and what doesn't. "Failing" is the best way to learn.

@HemstitchedIrony Год назад

Best strategy is just do something that has already worked for someone else, but do it better, or faster, or cheaper, or any combination of those.

@kishorgartaula1446 Год назад

I can't wait for your channel to reach 100k within a few months if you keep uploading these quality of a video. Glad I found your channel. Almost have watched everything here. You're awesome dude!

@HowToSandAFloor Год назад

Maybe weeks

@peernetwork Год назад

jep good channel and great tipps but would even be nicer if he uplouds on peernetwork

@ChudPosting Год назад

cringe

@PalmTree. 7 месяцев назад

that basically just happened

@christianelisha Год назад

Thank you. This is the best Startup validation idea video I have watched, particularly because of the end. I had a startup idea, I watched a few videos on RU-vid for validating a startup idea, they all kept warning of building something no one wants, but this made me realize that I am not loosing anything by going ahead to build it, since I'm a designer and I would use no code tools. The idea is actually solving the problem that I had, and I am passionate about solving it, such that even if no one would pay for it, I would still build it just for myself.

@YVZSTUDIOS Год назад

That's pretty interesting 🤔 if I think about it.. The thing I'm working on is also something i initially built to solve a probably i personally had. Only later i realized that it could also help others and be profitable.

@azuurasmr7937 Год назад

what's your idea?

@joeygarza9550 Год назад

I want to build (or buy, if I win the lotto) a rocket that will launch me into the sun. People don't know they want it, but believe me, as this dream comes closer to becoming a reality... people _will_ want it.

@jeffreynwankwo7912 5 дней назад

🤣🤣🤣🤣🤣🤣🤣🤣! Nice one man! I hope you do!!!

@tahasilat7394 Год назад

Just discovered this channel last month and am loving everything that I've seen on it so far!

@MrRamenTree Год назад

This is one of the most useful videos I've ever seen! And I don't even care about startups. This is useful for inteviews, starting a new project, and just being a better communicator.

@eyadshenno1012 Год назад

U have good communication style bro I enjoyed ur logical reasoning behind the facts u stated.

@enricotartarotti Год назад

Appreciate that!

@BlakeTedKord Год назад

@@enricotartarotti this is such an important video for ppl that hate working a 9-5, i.e. almost all millennials and future generations.

@vikramjirgale8855 Год назад

amazing channel. Its truly rare to find content with a good topic, facts, easy logical explanation and valid viewpoints supported with expertise in the field. Hope you gain a lot of success on the youtube platform. 👍👍

@chrisbeog Год назад

That’s actually a brilliant idea about having similar people to you and your niche connecting that would be lovely for those interested

@pjn2001 Год назад

Very good video, with excellent advice. Your channel will rocket if you keep on putting out content like this. I'll be rooting for you.

@cliq Год назад

Thank you for these amazing tips!!

@kostyr13 Год назад

Thank you so much for this info!

@joshngarcia Год назад

Enrico I can't wait to see the kind of content you're producing in three months when you have 100K subscribers. This video gave me just what I needed to hear. Looking forward to more!

@grandmat2561 Год назад

That's what makes being a programmer awesome. I have an idea, I make it, I share it online, if people want to use it they do, or they don't, and I don't care because I had fun making it

@LSambo02 Год назад

@Enrico. This is probably the most straight forward and insightful content about building product I’ve found on the internet. Thank you!

@anamericanentrepreneur Год назад

I love this video! Keep up the amazing work 👍😁

@liviobojonca4025 Год назад

this is pure gold easy and catchy. Good job fratello🤙

@Prohortico Год назад

Enrico - Love your video’s! Just discovered you a few weeks ago when you ‘only’ had about 5,000k subs, and as of this comment you’re up to 24K! That’s incredible, great job!

@deepaksoni77460 10 месяцев назад

A detailed video on how one can analyse their environment to find potential startup opportunities would be very helpful. Btw it's a great video on startup idea validation!

@bharathraj3333 Год назад

Man U deserve more subscribers good contents

@youriberger7961 Год назад

Payed €15000/year for a college and they basically taught me everything you talked about in this video. Very good work man

@TevvvB 2 месяца назад

The editing and music score for this video is so next level

@Eghizio Год назад

That's one of the best videos about the topic I have ever seen. Kudos to you 👍

@ismael_branco Год назад

i love this side of youtube. Keep creating!

@nitesy381 Год назад

learned this in highschool. we need to be reminded of things we learned before. this video is great.

@bangkillshot Год назад

So good dude! Thank youuu!

@jubaaliu7414 Год назад

Yup you’re definitely gonna blow up soon! Happy to be part of your early fan base 😁

@zainhyukmcadam4874 Год назад

This is a very good video! Very enlightening and just what I needed to validate, prepare & promote my new idea!

@andymc1110 Год назад

Great video. Solid advice.

@chiruchintha 17 дней назад

great content bro

@lorek06 Год назад

I’m starting to like your channel. I’m from Italy too and I have just launched my web made in almost a year, I think you are so smart in apps/website ideas and your videos have much value. I wish you the best for this channel and your projects

@phiish6 Месяц назад

Oh I wish there was a way to screen out the Thumbs up/keep going comments from the constructive/conversational comments… feedback and discussion and bouncing ideas around is so important for creators… YT should give you the option to filter comments… they should also add an option for linking a “response” video…This was the first video of yours I watched and I am very relieved by the problems you share. I feel its a good thing that there are many others out there trying to tackle the same problem through community building technology… skool, clubhouse, substack etc..

@Zombie_M8 Год назад

Thank you for this video I have an idea and you helped me to make it simple and easy ☺️

@Cornflakes691 Год назад

Can you make a video on how you'd build a startup super quick? Like every weekend like you mentioned, what would that look like?

@MonkeysBoby Год назад

Great content !!

@chiragchhabria3272 Год назад

I would recommend everyone to read The Right It it's a great book it elaborates the points made in the video

@timefreedomtv Год назад

Damn. Another gem. You're a great creator! Do you use a teleprompter by chance? Your answer doesn't distort my perspective that you're awesome btw.

@enricotartarotti Год назад

Thank you, super appreciated! I have a pretty minimal/portable setup to shoot. Teleprompter would definitely help but no, don't use it

7 месяцев назад

Wow, this is a couple years of knowledge condensed!! This also heavily resonates with the book "minimalist Entrepreneur" from Gumroad's creator. If I were to build my first product, I'd start with this video and that book. Pricelessss!

@hussainabbas1341 Год назад

Thank you so much

@shadyworld1 Год назад

I saw the title “oh finally something interesting”, the saw the outline “Definitely Product Person” now I validate my experience with a fellow Product Manager like myself for fun 😂❤ Definitely subscribed, FYI that’s what I teach Founders in Incubators as a Mentor for years “Technically” Product Lead (Manager, Owner, Ops) are Entrepreneurs in Residence 😂 You need us if we need this ship float 😅

@Armin99_ Год назад

Great vid!

@12vscience Год назад

Good points.

@davidkolesom Год назад

YOU'RE REALLY UNDERRATED

@Sonsequence Год назад

What I took away from this is that Enrico thinks someone would have to be a pervert to think of him in that special way in the shower. Believe in yourself, Enrico.

@william.darrigo Год назад

Excellent videos

@bunny36942 Год назад

Dude you deserve 1 million sub's

@alix_xavier Год назад

Subscriped definitely 🥳 Business is about solving problems Money is the result of solving the P Good jop Friend 💯

@solutionsmanaged 3 месяца назад

Great video All of the content can be found in the book The Lean startup I highly recommend.

@MrSaemichlaus Год назад

If you have one group of similar people who have a similar problem, make sure to find similar people who don't have the same problem. That way you can better identify the exact extent of the problem. You will also avoid wasting resources on building a too generic solution or one that already exists in part or as a whole and people just haven't found it or haven't figured out how to solve their problem with it. Some consumers are isolated and don't properly understand their problem or they don't actually care about the problem enough to throw money at you for solving it.

@THE-MNG Год назад

Thanks

@FieldMarshalFeels 7 месяцев назад

I don't think I've ever learned this much from an 8 minute video in my life.

@ifeanyiisitor7929 Год назад

I found this incredibly useful and this is not something I say about videos I find on RU-vid

@sodaa2489 Год назад

I strongly agree with everything here. I’ll just add one more thing. Forget your product and sell your value proposition. Nobody cares about your product, they care about the value you offer. Find and know that value.

@conleyquillen6014 Год назад

You got me for a second I have the right Idea

@agencyworldlive Год назад

hahah nice startup idea, I tried to make that 2 years ago, it was called "Creatorfy", didn't go anywhere :)

@spazeit Год назад

Parli italiano? Great video bro, I like how you structured. Also, I'd like to meet up with you - I have the same problem that you mentioned

@dsala_zar Год назад

how do you edit your videos?, is amazing!

@THEGASDRIP Год назад

Cool video just subscribed nice content ..Good info channel keep it up...

@AlbyTheMovieCreator Год назад

Grande enrii

@borrachagamer Год назад

This guy read the lean startup. Great video!

@sney5555 Год назад

Yes!!

@Hollowdude15 8 месяцев назад

Thanks for the feedback man and great video :]

@danh5637 Год назад

you totally forgot adoption curve. without it the mac would have been relegated a failure and we’d all be using command line computing. it took years for the idea to take hold.

@Jiftoo Год назад

Man now i wish i'd come up with even a single idea for a product heh

@theonlywestfree Год назад

My man woke up and decided to educate the world.

@opensquare4392 Год назад

Amazing

@irgendwieanders2121 Год назад

Interesting video - lets see if I can transfer that to chemspace...

@erik6165 Год назад

Wonderful content! I'm just wondering, you were referring to the book mistake, is that book with best practices really exist? :) I was dreaming to launch my own product from the childhood, what books would you recommend to read? Thanks!!

@freeindeed4654 Год назад

Great👍

@willius_caesar 2 месяца назад

Can you make a video about biotech startups; I can imagine it requires a very different aproach than with most other startups.

@tOndO.keyboard 7 месяцев назад

Oh snap

@LanceRomance411 Год назад

I love the ending haha 😂 “Think about this video but don’t be a pervert”

@himalkunwar9 Год назад

finding problem is difficult than making solution

@LadislavSzolik 5 месяцев назад

Hey Enrico, very cool and informative video. Quick question: What would you do if the target audience is not hanging out on the internet and they are not really open to talk to you? (as you are a stranger to them)

@hizkia285 Год назад

Hmm As an employee i can relate this check everything and end up not starting.

@origindunya Год назад

How do you mean manually?

@NetherFX Год назад

Had to skim through dozens of chatgpt/openai startup ideas to find your video, glad I did!

@hansvetter8653 Год назад

Just read "Lean Startup" from Eric Ries!

@intelloenfant3110 Год назад

ur amazing...

@HowToSandAFloor Год назад

Oh Dude, please let me know where a good RU-vid hangout is, I’ve heard there are some very good ones but I haven’t found any so far

@olivergro7105 Год назад

Sorry but one of your first sentences is wrong. You won´t fail 99% of the time. there are Studys out there which show that you are likely to fail 90% of the time, thats a huge difference. opening 10 start ups isnt as bad as opening 100.

@William_Clinton_Muguai 4 месяца назад

Incredibly articulated!❤❤

@iles663 2 месяца назад

Would you invest in my startup

@sm_sl57 Месяц назад

90% in the first year and 99% within the first 3 years. Sorry to tell tou buddy

@ishaan4956 Год назад

Great insight 💡 but for physical product should we have to build prototypes first or have to validate problems and idea first while interviewing

@dr.akshayprakash5735 Год назад

Validate the severity of the problem in your target customers. Don't build until you are sure the problem is severe enough for them to pay you.

@hansvetter8653 Год назад

Your very first MVP (minimum viable product) is ALWAYS a landing Page!

@Luic_ Год назад

Mi sono sempre chiesto quando un Italiano avrebbe fatto un canale figo su temi simili come ce ne sono vari in inglese. E daje bravo bel progetto, capisco sia in inglese per la fruizione ma mi piace pensare sia comunque un canale Italiano ahahah

@truestopguardatruestop164 Год назад

Ho visto che sei del politecnico, io sono in quarta liceo, che facoltà hai scelto? Comunque questo è il tuo terzo video che vedo e mi sono informato. Tra l’altro avevo pure il sospetto che fossi italiano dal video su ChatGPT e la Microsoft dall’accento inglese e dalla struttura del discorso che è organizzata bene (e non ad cazzum come quella degli americani) come ci insegnano a scuola qui in Italia.

@crumz Год назад

The RU-vid idea is already out there and is called Creator Now

@Appleloucious Год назад

One Love! Always forward, never ever backward!! ☀☀☀ 💚💛❤ 🙏🏿🙏🙏🏼

@o.o.o.o.o.o.o.o.o.o.o.Catpilla 2 месяца назад

My problem is that I am unable to find a company to partner with. The product is validated, it would save lives. I explain how the project has short and long term profitability. Dismayed is how I feel.

@cristianandrei5462 Год назад

My latest idea: use ai to analise websites, and warn people about a website being a possible scam, or phishing attempt. Build that into an app or browser extension and profit😂😂

@macariosanchez5640 Год назад

depend it>>>>>"People don't know what they know that they don't know" means that individuals may be aware of their own limitations in knowledge or skills, but may be unaware of additional areas in which they are also limited. In other words, people may be aware of what they don't know, but may not be aware of what they know that they don't know.

@sinuskeiler5815 Год назад

I think you are mainly talking about software. But you make it sound as if you where talking about every kind of product.

@hannesRSA Год назад

If your goal is just to make money and not develop your idea.. then this applies. Also recognise that you simply have greed as drive in that case.

@photon2724 Год назад

‘The Mom Test’ is a short book worth every second of your time if your watching this video. Go out there and read it again and again.

@mamasaysimcool5649 Год назад

Any tips on how to book interviews with the target audience? Random messages on Twitter and LinkedIn won't get you far. I'd love to know your insights