Do You Pronounce it GIF or GIF?

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GIF, JIF, ZHAIF?
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So. Whether you like it or not, when you say the word G-I-F, especially on the internet, people are gonna talk about it. Some will correct you, some will correct the people correcting you, it’s the same conversation every time. Over and over and over. Which is why Mike proposed a third pronunciation way back when: Zhaif, or in the IPA: ʒaɪf. Because if you can’t beat them, leave town and set up camp in the wilderness. But really though, what is it about this one word that has people up in arms about the “right” way to pronounce it? There are plenty of other words that have differing pronunciations across cultures, borders and languages. So why is GIF the word people go to war for? Let us know what you think in the comments below!
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FURTHER READING & SOURCES:
GHOTI Joke:
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Ration
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Reasonably Sound Episode:
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Shakespeare Words
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GIF Pronunciation Research:
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Комментарии : 1,8 тыс.

@homeXstone 8 лет назад

the easiest solution to this problem is obviously to just say "Graphics Interchange Format" each and every time

@JamesR624 8 лет назад

True. People say "text file", "T X T file" or "text document". They don't say "tickst". People say "Portable Network Graphics" or "P N G". They don't say "ping". People say "bitmap". They don't say "bump". People say "HTML". They don't say "Hitimal". The GIF argument is really ridiculous because nobody does this shit with almost any other filetype.

@oowaz 8 лет назад

we should just have a pool, i'm sure GUIF would win everytime.

@Sombraala 8 лет назад

Ok, to be clear, I actually do a lot of the things you describe here, but I pronounce these the wrong way on purpose to be funny or otherwise slightly annoy people. I'm starting to wonder if that makes me a bad person, or just playful. Maybe both?

@oowaz 8 лет назад

people don't say those because it's either unnecessary or sounds bad. most people call image files pictures or photos, text files documents, but what else would you call a gif? that's why the controversy, it just happens to be the only format popular enough to cause that kind of confusion.

@kered13 8 лет назад

I say "ping". I don't know why anyone wouldn't, it's a lot shorter than "P-N-G" and the only really obvious pronunciation.

@NerdSyncProductions 8 лет назад

I originally called it jif, but then my friends told me it was pronounced gif. I spent weeks training myself to say it "right," but then years later, those same friends told me it was pronounced jif. I felt betrayed.

@JesterNR1 6 лет назад

Its okay.... Gif is right. The creator, you originally, and anyone else who says it Jif is just wrong... and that's okay... but you're all still terrible people... j/k... or am I? >:)

@blackaccount1368 4 года назад

@@JesterNR1 the creator of the thing calls it jif

@gargaduk 4 года назад

Your friends suck, haha

@gargaduk 4 года назад

@@blackaccount1368 He mentioned that.

@douglasjackson295 3 года назад

There’s a very simple solution to this, pronounce it Zhife. Ever since this video came out that’s what I’ve been doing.

@Marconius6 8 лет назад

"If you told me it were some other file format, I would be shocked!" So, there's this thing called webm now...

@pbsideachannel 8 лет назад

*GASP*

@Cryofdragon 8 лет назад

The whole of my response to any .gif pronunciation debate of is currently to simply tell people that .webm is the superior format, and refer to gifs as "poorly formatted webms." I like to counter one form of pedantry with another (possibly slightly more relevant) one.

@brianshrode72 8 лет назад

How are you supposed to pronounce webm? "Webbum?"

@JeoshuaCollins 8 лет назад

I would argue that the webm format isn't as ripe for controversy in the realm of pronunciation as something with an ambiguous hard/soft G question in it. I mean, webm is quite clearly pronounced "web 'em". The only possible argument is on whether or not you inject an /e/ or a /ə/ or pronounce the 'm' syllabically or not. Either way, it doesn't translate as an internet argument, because em is em, and m is em, no matter how it ends up sounding.

@roryokane5907 8 лет назад

+Juustomarsu i1.kym-cdn.com/photos/images/original/000/909/991/48c.jpg

@2nd3rd1st 8 лет назад

You have convinced me, from now on I will pronounce "gif" "fish".

@muhammadsalafiahlulhadith 2 года назад

*DO YOU PRONOUNCE UNICEF AS "UNICHEF" BCUZ THE C STANDS FOR CHILDREN ?* 🙄😴👎🏻

@muhammadsalafiahlulhadith 2 года назад

*DO YOU PRONOUNCE KO AS "Nayo" BCUZ THE K STANDS FOR KNOCK ?*

@muhammadsalafiahlulhadith 2 года назад

*U cringy ignoramus! DO YOU PRONOUNCE JPEG AS JFEG BCUZ THE P STANDS FOR PHOTOGRAPHIC? ACRONYMS HAVE NOTHING TO DO WITH WHAT THE LETTERS IN THEM STAND FOR! U DONT PRONOUNCE PC AS PEE KEE BCUZ THE C STANDS FOR COMPUTER* 🙄😴👎🏻

@casersatz 8 лет назад

My partner pronounces it "Gee Aye Eff". It is the single biggest issue of our relationship.

@casersatz 8 лет назад

***** It's bastardizing is what it is!

@homeXstone 8 лет назад

then tell me how you pronounce - lets say - the FBI? it's an abbreviation and I see no problem with spelling it.

@PeterBarnes2 8 лет назад

What do you mean? I always say /fbɪ/, the proper pronunciation of FBI.

@elliottmcollins 8 лет назад

Just because initialisms exist doesn't mean all acronyms are also initialisms.

@homeXstone 8 лет назад

Chuck Norris like any good pirate would

@PhilosophyTube 8 лет назад

GIF is the Dark Souls of achronyms

@badasunicorn6870 5 лет назад

Do you play Dark Souls?

@muhammadsalafiahlulhadith 2 года назад

*You mean acronyms honey!*

@muhammadsalafiahlulhadith 2 года назад

@@Triumph._. *THOUGH = THOUGHt⁉️🙄😴👎🏻DO YOU PRONOUNCE THE "TH" IN THOUGHT THE SAME AS THE "TH" IN THOUGH SIMPLY BCUZ IT'S MISSING A "T"?* 😳 🙄😴👎🏻 *DO YOU PRONOUNCE UNICEF AS "UNICHEF" BCUZ THE C STANDS FOR CHILDREN ?* 🙄😴👎🏻

@JenxRodwell 8 лет назад

I pronounce it "GIF" like in gift, because that's how you read it phonetically in my language, and fuck having to deal with the insanity of the English language and it's consistent inability to decide on how the fuck anything is supposed to be spelled.

@oowaz 8 лет назад

it sounds better than the other options too i think.

@Dragoniiia 8 лет назад

h5 bro!

@mookiemorjax 8 лет назад

"fuck having to deal with the insanity of the English language and it's consistent inability to decide on how the fuck anything is supposed to be spelled." Can I say this as a native speaker, too? English is so bass-ackwards!

@JenxRodwell 8 лет назад

Morjax Plays I actually think you are even more entitled to say it than me, being a native speaker and all. You've had to deal with this insanity your whole life! :)

@mookiemorjax 8 лет назад

English is so messed up. I learned French in school which still has some odd rules from it's Romantic background, but at least the conjugation is almost always consistent. I also learned some Japanese, and I love how formulaic and consistent it is. I could conjugate all sorts of verbs I didn't even know what they meant because they all conjugate the same :) English is a goofball language, but I'm a goofball.... so maybe that works?

@MahlenMorris 8 лет назад

I suspect that the vehemence of the argument is because when you first hear someone say it, you think, "Oh, it's just an honest mistake that anyone could make, I'll help them out." But, because the decision is so arbitrary, people don't feel like they are wrong, so they double down, and then you do, and then, well...here we are. I just found out that there's even a name for this, Sayre's Law: "In any dispute the intensity of feeling is inversely proportional to the value of the issues at stake." That's like Internet discussions in a nutshell.

@dliessmgg 8 лет назад

I pronounce it gaif, in memory of Guy Fieri.

@pbsideachannel 8 лет назад

i lol'd

@batmanofficial6843 8 лет назад

The anticrist of Homestuck

@Felix_EN 8 лет назад

but... "lol'd" doesn't make sense since it's an abbreviation for.... heh ;)

@rowtow13 8 лет назад

RIP Guy Fieri

@ProfessorPuppet 8 лет назад

I like Zhaif. Like the others, it identifies the speaker as part of a specific group - the group that thinks it funny when people fight passionately about this question.

@nikitabesson2814 6 лет назад

very interessant to look english speakers searchin for a french rule they don t know but they respect it in every sentence

@fjert3729 5 лет назад

nikita besson stfu please

@engieboi89therealone19 4 года назад

Zhif is how I like it

@jangxx 8 лет назад

9:17 Most GIF hosting sites already use mp4 as codec because of the vastly smaller file sizes. Most GIFs aren't even .gif-files anymore.

@warxdrum 8 лет назад

and that should be known to all people that use facebook and see a time scroller on the bottom... i don't really want to call those movies "gifs" but calling them "movies of timeskipped pictures" sounds stupid.

@zebbleganubi723 8 лет назад

so we should call them miffs?

@WhoWatchesVideos 8 лет назад

Uness you're imgur, which insists on confusing my programs by using the .gifv container and forcing me to rename it to a .webm after downloading it

@-MikeyK- 2 года назад

As someone that was using these files when they were first created (late 80s & early 90s), I can say that it wasn't just the creator that pronounced it with the J sound, but also the community. I only started hearing it with the G sound in the 2000s when the internet and computers became much more mainstream. That's my 2 Jifs on the matter.

@Elimbi1 8 лет назад

I have no respect for people who pronouncr its Jif.

@Zectifin 8 лет назад

If my gf pronounced it jif I would abandon her in the desert. she would do the same for me. That's how I know she's a keeper.

@Elimbi1 8 лет назад

+Andrew Boardman I like Gif all over my face and im proud.

@Dharengo 8 лет назад

You don't respect the inventor of gif?

@vibezkap02 8 лет назад

fite mee

@lionskull1 8 лет назад

@100crisps 8 лет назад

ZHAIF 4 LAIF can we get it on a t-shirt pls

@MCAndyT 5 лет назад

@JohnBainbridge0 8 лет назад

This is driving me nuts now! Every argument has a counter-argument that has a counter-counter argument that leads back to the original argument! It's an infinite logic loop! Help!! Get me out!!!

@Timman96 8 лет назад

Does not compute! Does not compute!

@zebbleganubi723 8 лет назад

if you go back far enough, back to before the big bang, you find the true pronunciation

@RevelationsPrimo 8 лет назад

"Bang"

@TevelDrinkwater 6 лет назад

ʒaɪf 4 laif! I actually do work ʒaɪf into conversations, as well as dʒɪf and ɡɪf. It upsets everyone equally.

@FranciscoAreasGuimaraes Год назад

This is 2023 and I just want to say I miss the idea channel so much

@draco2351 8 лет назад

He's finally confronted the channel old question!

@draco2351 8 лет назад

Informative and educational as always. Learning about the complexities of English language is exciting.

@BibsZL 8 лет назад

Even more exciting for an english teacher like me, i get this types of questions from my students all the time!

@comicalhexical 8 лет назад

There's also another argument he missed. Generally a hard g is used for non front vowels(A, O, U) and a soft g is used for front vowels(I, E, Y)

@rekh127 8 лет назад

lol no. thats essentially #2. Girl, get, gift, gigabyte, etc etc, ethere is not generally.

@shawniscoolerthanyou 3 года назад

*Tom Scott has entered the chat

@bagandtag4391 8 лет назад

THERE IS NO MIDDLE GROUND!!! IT'S US OR THEM, WE MUST CONTROL AND CORRECT THOSE WHO SAY "JIF"!!!

@Memington 8 лет назад

ZHAIF 4 LAIF

@meatrace 8 лет назад

Why? Jif IS correct.

@bagandtag4391 8 лет назад

meatrace NO, IT ISN'T, NOW YOU WILL PAY

@user-jn8rz1sn4q 8 лет назад

9ㅔ999

@kayvee256 8 лет назад

ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF ZHAIF kekekekekekekekekeke. ::zerg::

@alethearia 2 года назад

5 years later and I'm still using this video to quell arguments

@NoyzBot 8 лет назад

If someone "corrects" me, I say "okay, (whatever they said)" and keep talking. I start with a hard G, but it's hard to have a conversation about a medium when one voice is uncomfortable with your words. example: "oh have you seen these corruption gifs?" "you mean jifs" "okay, have you seen these corruption jifs?" "no, show me what you're talking about!" and bam. we good.

@NoyzBot 8 лет назад

***** I just don't care

@EliottKosanke 8 лет назад

Never compromise. Hard G! lol

@TrackSol 6 лет назад

After 11 minutes and 48 seconds, I'm sticking with "JIF"

@gargaduk 4 года назад

rip

@scyline4310 4 года назад

Jpeg interchange format?

@muhammadsalafiahlulhadith 2 года назад

@@Triumph._. *BCUZ IT'S JIF!*

@muhammadsalafiahlulhadith 2 года назад

@@Triumph._. *U cringy ignoramus! DO YOU PRONOUNCE JPEG AS JFEG BCUZ THE P STANDS FOR PHOTOGRAPHIC? ACRONYMS HAVE NOTHING TO DO WITH WHAT THE LETTERS IN THEM STAND FOR! U DONT PRONOUNCE PC AS PEE KEE BCUZ THE C STANDS FOR COMPUTER* 🙄😴👎🏻

@muhammadsalafiahlulhadith 2 года назад

@@gargaduk *U cringy ignoramus! DO YOU PRONOUNCE JPEG AS JFEG BCUZ THE P STANDS FOR PHOTOGRAPHIC? ACRONYMS HAVE NOTHING TO DO WITH WHAT THE LETTERS IN THEM STAND FOR! U DONT PRONOUNCE PC AS PEE KEE BCUZ THE C STANDS FOR COMPUTER* 🙄😴👎🏻

@uneek35 8 лет назад

Me, I pronounce it Gif, because it's the only thing that can be pronounced that way. I hear "jif" and think of peanut butter.

@PlasmaMongoose 8 лет назад

As an Australian, when I hear Jif, I think of the bathroom/kitchen cleaner that has been around for decades.

@SaintUpthrust 8 лет назад

But lots of people only half-pronounce the T in gift, which opens hard-g GIF up for to be mixed up with a far more common word. I'd be hard pressed to think of a situation where I couldn't figure out if someone were talking about Jif versus GIF from context. I mean, keep pronouncing it however you want, but I really don't think there's a right answer here.

@KingOfMadCows 8 лет назад

So I've been pronouncing it wrong all along, that really takes me down a jpeg.

@cmckee42 8 лет назад

I choose to pronounce it "steve".

@loisnersesian778 8 лет назад

I say "zhaif" so much now that everyone I know has gotten used to it and says it too. Let's start a revolution! ZHAIF FOR LAIF!

@lyadmilo 8 лет назад

Uhhh... actually, the Great Vowel Shift began before the printing press and the pronounciation chosen by the change caused by the press had to do with like, court squabbles and picking favourites. But it was shifting before that :)

@pbsideachannel 8 лет назад

Yeah, that should probably have been an "around the time of" and not "after". Good catch.

@lyadmilo 8 лет назад

PBS Idea Channel Grad school officially worth it :P

@NickGreyden 8 лет назад

*favorites :-D :-P

@TheZarkoc 8 лет назад

It warms my heart that Americans are learning about the glorious Ж.

@heartpng 8 лет назад

I love how you cycle between the "zhaif", "gif", and "jif" pronunciations in the video.

@PepsVideoArchive 8 лет назад

And that's why English spelling sucks so much....

@storn7024 8 лет назад

Ov cors it sax. Wî śud oll spell laik ðis. Ðis iz mać better. Olsou, źaif 4 laif!

@LowestofheDead 8 лет назад

+Storn - Development Az long az its regyuler and cunsistant

8 лет назад

You guys all sound Turkish when you do that. That's hilarious :D

@Matty002 7 лет назад

this. the pronunciation is a symptom of the massive orthographic problems english haz, not natural pronunciation differences ala

@IntrinsicNRJ 8 лет назад

i need a zhaif of zhaif 4 laif asap

@IntrinsicNRJ 8 лет назад

sorry, ayyyyysapp

@Houdini111 8 лет назад

Let it be done. ru-vid.com?v=bmqy-Sp0txY&g=tyLN6WbJKAw

@ceresprism 8 лет назад

I loved your rotating use of the different pronunciations. Also, ZHAIF 4 LAIF t-shirts should totally be a thing.

@caioprado225 8 лет назад

In brasilian portuguese we dont say "gifi" we say "fotinea animada" and I think that's beautifull

@Lucas-ny2no 8 лет назад

Hahaha do we? I have always heard gifee, but from now on I'm using "fotinea (fotinha) animada" bc it's cute. Btw, do you know anyone who uses "hiffee" as pointed out in the video?

@caioprado225 8 лет назад

+Lucas Martins Its just a joke xD Have you not heard of the Great War of Memes? It was started by this one And well, everyone I know says guif actially (some actually do say guifi)

@Lucas-ny2no 8 лет назад

Ohhhh, now I get the joke. I only knew about this Meme War last wednesday. haha, anyways, I'm still using fotinha animada huehue

@smaspa8627 8 лет назад

I absolutely loved the way you jumped between the pronunciations throughout the video. Very well done, as always!

@gardiner_bryant 8 лет назад

The debate between 'GIF' and 'JIF' is silly to me. It's like how the GNOME desktop environment is supposed to be pronounced 'Guh-Nome.' I just don't care. Also, this debate reminds me of when I was a kid and I first started reading Harry Potter. I had never heard the name Hermione and consequently, I read the name in my head as 'Herm-eye-own". I was 9 when I first read Harry Potter and realized that all the kids at school had their own pronunciation for her name... and we would get into arguments about it. It wasn't until the movie came out that a consensus was reached--however, to me, she'll always be Herm-eye-own. There was one kid who contended that her name was Herm-ee-one because it reminded him of Obi-wan. I guess the point of this anecdote is to illustrate my position that language is completely arbitrary.

@shawniscoolerthanyou 8 лет назад

Ah a linux guy. Let's talk about: Latex-the typesetting language. It's lah-tek and people get crazy when I say it. I also say sudo as sue-doe since it's a play on the word pseudo. And what about Mate, the DE? Good thing I was reading about that one and saw it's mah-tay, like the tea, before I said it to someone and looked silly. Funny thing though, I was talking to someone about Spacemacs, the plugin suite for emacs and someone said "so you pronounce it space macs?" That's what it said on the site. I asked how else you would pronounce it, spak e macs?

@mavrc 8 лет назад

"I also say sudo as sue-doe since it's a play on the word pseudo." But it was originally meant to mean "superuser do", so it should be pronounced sue-doo (even though I still pronounce it as sue-doe, for no really good reason.) There's an endless parade of these things...

@meatrace 8 лет назад

So when did you stop mispronouncing Hermione? When you heard it pronounced correctly, I assume, in the films. There is an authority in the matter, in that there is an actual AUTHOR.

@gardiner_bryant 8 лет назад

+meatrace in fact, I still mispronounce her name in my head when I'm reading the book. And I don't care about the authors intent. To me, Neville Longbottom was "the chosen one" despite what Rowling says. And Ron and Hermione did not end up together.

@meatrace 8 лет назад

+The Linux Gamer oh i see so you are just delusional all around. Fair enough.

@Brisarious 8 лет назад

I actually really like the pronunciation 'zhaif' mostly on account of it being a pronunciation that I was introduced to me through audio as opposed to text. since then I've found it to be the only pronunciation I can say consistently.

@timsaneiam 8 лет назад

Zhaif Ghoti sounds like a math-rock band

@timsaneiam 8 лет назад

Or looks like, as it would be pronounced Gif fish, which sounds like a psychedelic children's music band.

@pbsideachannel 8 лет назад

Would live show visuals be nonstop zhaifs of ghotis?

@dford192 8 лет назад

Oh shit, that's an awesome point.

@LokrowN 8 лет назад

And it would confuse more people about it's pronounciation than Lynyrd Skynyrd.

@mikelewis495 4 года назад

I like how to refer to the pronunciation with a hard G, his subtitles spell it "Gif" and when he wants to pronounce it with a soft G, it says "Jif". Kind of implies something doesn't it given that the word is actually spelled "Gif"

@Eskregliah 7 лет назад

LASER IS AN ACRONYM ?!?!?! OH MY GOD

@midir4000 7 лет назад

Right!?

@kevl4n109 5 лет назад

Watch theodd1sout its in one of his vids

@donnydarko7624 24 дня назад

Yet we don't consistently spell it with an S either.

@TheEuropeanFox 8 лет назад

In my opinion, it's based on how "GI" is pronounced in your native language and how familiar you are with words that contain "GI". So, you can both speak the same language but maybe you're more familiar with some words than others and that makes you lean towards a specific type of pronounciation.

@wingbull2009 8 лет назад

"In Spanish and Dutch maybe hif?" In Dutch it's gif with the arabian sounding "g" (and sounds the same as gif which is poison: xɪf).

@Quintinohthree 8 лет назад

Of course we have our own soft and hard G differences but we agree these are geographical rather than disagreements over what is corrct and what is not.

@maxximumb 8 лет назад

In Afrikaans, similar to dutch, the G has a gh sound at the start of words, so it could possibly be pronounced GHIF.

@BiaZarr 8 лет назад

Seriously? that's interesting.

@HenkJanBakker 8 лет назад

He tried the Dutch 'g'. It's not for everybody. ;-)

@pokoirlyase5931 8 лет назад

Arabian "g" ? We don'have any "g" in arabic ... At least no english/frensh "g" .. But i think you mean the letter "خ"

@emessar 8 лет назад

For me, pronouncing it with a hard G is a point of disambiguation with peanut butter.

@LeoMRogers 7 лет назад

The best reason to go with 'gif' is because even the people who say 'jif' use the spelling 'gif' to describe the sound 'gif'.

@LeoAr37 7 лет назад

I think the same thing everytime lol

@justapotota4330 7 лет назад

And Merriam-Webster uses "ˈnət-ˌkra-kə" to described the sound of "nutcracker"

@grabern 6 лет назад

+Just A Potota 54 That's the IPA transcription...

@nikitabesson2814 6 лет назад

the best way is to respect the french rule of the english language especially about the rule of the feminin and masculin vowel you can find this rule in the word " pronounCE " for exemple

@fjert3729 5 лет назад

nikita besson can you please shut up

@marcomedina4434 7 лет назад

I always feel compelled to specify whether it's animated or not, i.e. "animated GIF"...

@NiLowther 8 лет назад

Here's an idea: We make a new super-popular file format called .JIF and then all the soft-g supporters will be forced to switch their pronunciation for .GIF. Or are we looking for compromise?

@zebbleganubi723 8 лет назад

what about .GJIF ?

@WarmongerGandhi 8 лет назад

I would continue to pronounce .gif with a soft g, then pronounce .jif with a hard g to distinguish it.

@ITR 7 лет назад

Hah, I'll make a .jif first and say it's pronounced /ɡɪf/ :-P

@nikitabesson2814 6 лет назад

no compromise only a french rule and some baboons who respect it every day but who are looking for it ridiculous years , and millions of comments for a rules who can be explain by a 6 years old kid a rule you respect already in the word " pronounce " what we can deserve from people who can not understand what mean parl in the word parliement or langu in the word language

@newnavi2814 6 лет назад

Then lets do the same thing for jpeg to jfeg. Cause that's what you want right? Clearly graphics has a hard g and photo has a ph or f sound.

@StylerGear 8 лет назад

Most the time I pronounce it with a hard G, "Jif", because it's less likely to get confused with gift, and it just feels more natural to me and my tongue. Then again, the way I say GIF may get confused with "Jeff". But who really cares (apparently everyone, for some odd reason). What *I think* we should argue over, is how to pronounce/spell the plural for oc-top-o-des! (that's the Greek plural for Octopus, and the word comes from Greek, look it up).

@TheEpicOne8129 8 лет назад

Is it weird that I use both? I think most of the time I use Gif but I've caught myself sometimes saying Jif.

@nerdy_crawfish 8 лет назад

It's not. I default to soft g but if I hear people use the hard g in a conversation I naturally start using the hard g. The weirdest thing is if I don't hear someone else say "gif" first I stutter it...

@user-nk8zx1yw8s 5 лет назад

Nesogra ikr, I just use what people around me use, mainly because people make a big deal out of it for no reason.

@commonpoppy 8 лет назад

Jiffany is one of the funniest jokes ever in a series and I was so happy when it popped up here. Nothing else to add.

@MarshmallowRadiation 8 лет назад

I think "JPEG" should be pronounced "jayfeg," not "jaypeg." It stands for Joint Photographic Experts Group, not Joint Potographic Experts Group, god dammit!

@TheMrVengeance 6 лет назад

You refuted your own point. You need a PH to get an F sound. It's not called a JPHEG. Therefore you say "jaypeg".

@EriKilljoy 8 лет назад

As a student of linguistics, I must say that your language focused videos are some of my favourites.

@markedfang 8 лет назад

The beauty of language, mistakes are pardoned when they're common.

@markedfang 8 лет назад

Your pronounciation is wrong btw.

@MartinRiiseNielsen 8 лет назад

And your spelling of the word "pronunciation" is wrong as well.

@markedfang 8 лет назад

MartinRiiseNielsen Well that's easily fixed.

@MartinRiiseNielsen 8 лет назад

+markedfang and now that you changed it, my comment just looks stupid. Thanks a lot mate ;)

@markedfang 8 лет назад

MartinRiiseNielsen Oh dear .. Wouldn't want that!! D: I'll bear the stupid burden. :'c

@cianbrowne3669 8 лет назад

I like how he constantly changes his pronunciation of [GIF] throughout the video, to show that he REALLY does not want to start an argument .

@deldarel 8 лет назад

You have a podcast? I got into them a week ago and they have been my favorite thing in my life since then. I listen to them on my smartphone (on which I now keep the bottom row empty, hint to which podcast I'm listening to now) when I cycle around.

@Npcubed33 8 лет назад

HI or Cortex?

@deldarel 8 лет назад

Npcubed33 Both, but it hasn't been brought up in HI yet.

@kyle-silver 8 лет назад

Ah, but do you keep three in the dock?

@deldarel 8 лет назад

Kyle Silver I have android. There is a menue button in between the 4 options for dock so you need an even amount of icons to split up on both sides of the menu button. I picked 4 because I needed 3, else I would have picked 2.

@monotoneduck2851 8 лет назад

horray for cortex

@sullivan3503 8 лет назад

jpeg and j-p-g are both accepted because you can use either .jpg or .jpeg to denote the format.

@KravenErgeist 8 лет назад

Is it worth mentioning the growing prevalence of the .GIFV or .WEBM files that are quickly rising to replace the .GIF format?

@AdamTopCommenter 5 лет назад

I hope gif goes extinct becaue of the horrible acronym

@gargaduk 4 года назад

@@AdamTopCommenter The acronym is fine, the bad thing is people making a huge debate about it. Or that the creator pronounced it wrong himself :D

@gargaduk 2 года назад

@@chiptuna8292 Without starting a huge debate here, the most commonly used pronunciation for the acronym is with a hard G.

@goomylife5403 8 лет назад

Brazilian Portuguese never uses an "h" sound for g. The "gifi" thing isn't really a pronunciation difference, but Portuguese tends to end words in vowel sounds, so Brazilians have a natural tendency to do that with foreign words, like "hot-i dog-i"

@225Perfect 8 лет назад

The reason I believe that there is a controversy here, because all of the pronunciations are self derived. Before the internet, there was no such thing as a GIF, and it existed as an acronym without a pronunciation. The interesting concept here, to me, is the idea that a word could exist and convey meaning without any accompanying vocalizations. Regardless of how you say it, we all know what it means, like the symbol that represented Prince.

@225Perfect 8 лет назад

I should also mention that this can be part of the prescriptivist vs descriptivist debate that goes on all the time among linguists. Are the rules what define a language, or do the users create the definitions?

@jsw58240 8 лет назад

gif because .jif could someday be a thing and a hard g sound avoids ambiguity.

@the22game 7 лет назад

yea like the peanut butter... i swear people that pronounce it as jif are trolls just like him

@ArnovanZelst 8 лет назад

I'm Dutch, and I doubt anyone would say 'HIF', since it sounds EXACTLY like how we pronounce HIV (we don't say the abbreviation, just as if it was a word, like 'laser'. Plus the /v/ sound in Dutch is very similar to an /f/ sound). Do you mean the 'hard' /g/ in Dutch, (doesn't exist in English, IPA: /x/)? Where did you get the info from?

@ArnovanZelst 8 лет назад

Also interesting to me is that Dutch people prefer the English hard /g/ sound. Because it doesn't exist in Dutch at all, except in the English loan word 'goal'. Most people speak English, plus the /k/ exists in Dutch, but it's still funny that a nonnative sound wins over a native pronunciation.

@tessiegril5736 8 лет назад

I have heard people say HIV as a word and letter for letter in South-Holland.

@ArnovanZelst 8 лет назад

True, I've heard people say H-I-V or HIV, I think they're interchangeable. But no one saying 'Hiv' as meaning GIF

@raizin4908 8 лет назад

With H he means the [x] sound. He writes it as HIF because [h] and [x] are considered the same sound (both allophones of the phoneme /x/) in Spanish, so American school kids all learn in Spanish class that it's the same sound, or a variation of the H sound. Even though it's a totally different sound in our Dutch heads. Plus, H is the closest equivalent they have in English.

@thomasjansen5921 7 лет назад

We just say poison

@middenway 8 лет назад

Applause for alternating on the pronunciation. That was fantastic. Zhaif for life.

@PrabhablyAGoodYouTuber 6 лет назад

Jeff

@MrDarthT 8 лет назад

I have always said soft "g". I was taught in school that the rule is soft "g" if it's followed by "i" or "e" and all other words are exceptions. Like how "weird" is an exception to "'i' before 'e' except after 'c'". I treat "GIF" according to the rule, not the exception, simply because it was a new word, so I sounded it out according to the rules I was taught. It wasn't until far later in life that I started hearing it pronounced with the hard "g".

@TheMrVengeance 6 лет назад

So on your birthday you got jifts? And half your class was full of jirls, maybe one of them was your jirlfriend? Did your jirlfriend ever jive you jifts? I bet you were jetting jifts all day long from that jift-jiver.

@EirikXL 8 лет назад

But I have 2 pretty valid arguments for pronouncing it G-I-F, 1: if the creator had to say "it's pronounced JIF, not GIF", Shouldn't that in itself ring a bell? I mean he literally said not to pronounce GIF as GIF, which admits that GIF is pronounced as G-I-F. 2: if you read the word GIF in almost any other language other than English it will come out closer to or exactly like G-I-F, in English it comes out as J-I-F for some people. EDIT: nr 2 was mentioned in the video.

@kevl4n109 5 лет назад

But. Zhaif... and gifka

@mooxim 8 лет назад

Fun thought I had on the bus this morning: In the North of England you might say "Paul pulled me into the pool." In my home town in the south they'd say "Paww pawwed me into the paww"

@Maldito011316 8 лет назад

Your first argument debunk is incorrect. You tried to debunk a consonant pronunciation by showing examples of vowel pronunciation. What if the rebutal is "It doesn't matter for the vowels, but it is consistent with the consonants"?

@JorWat25 8 лет назад

JPEG? Photographic has an 'f' sound.

@Maldito011316 8 лет назад

And in Brazilian Portugues it's never "hiff-ee", but jeeff-ee is ok (jee, not djee).

@hankpan16 8 лет назад

What about JPEG? The "P" stands for "photographic" but most people don't pronounce it "Jay-Feg". Either way, there's no "correct" way to pronounce it.

@Maldito011316 8 лет назад

Good one.

@tygonmaster 8 лет назад

Whenever people go on about pronunciation, I simply say "clearly you know what I meant enough to comment on it, so the point came across." If a word is widely spoken enough to where one is able to ascertain the desired meaning from it, the pronunciation becomes irrelevant. We all know toe-mah-toe means the same thing in spoken language as toe-may-toe because they are both widely spoken and it is understood. It seems even making any attempt at saying one is better than the other is a self-defeating argument because of this. :)

@deltax930 8 лет назад

I think we can all agree its pronounce GIF

@user-nk8zx1yw8s 5 лет назад

Delta X I say whatever people around me say because they make a big deal out of it if I say it differently than them, I’m not sure which one is right but “jif” sounds more appealing to me.

@verdatum 8 лет назад

You should be proud of this one. From the title, I thought this episode was gonna be _horrible_. I was super wrong. I love being wrong like this. I love discussions of linguistics, and the evolution of language and everything from a fixed labial dental fricative down to Grimm's law. I've been on the internet since the days of Compuserve, and I'm so completely finished with the gif pronunciation argument. But you managed to dance around it beautifully while teaching people some wonderful stuff. That's no easy task, and that's absolutely delightful.

@Puddingfuzz 8 лет назад

zhaif 4 laif!

@thedarkercarter 4 года назад

Man, I miss this channel. I use this video every time the argument starts up at work.

@kitsilanocat 7 лет назад

I pronounce it j-if because generally in English a G followed by an I, e, or y is pronounced softly. when I approach and unfamiliar word with a G in these circumstances, which is usually a Latin based word, I use a soft G, which explains why the first time I saw gif, I pronounced it with a soft G. I guess it's the people who don't understand linguistics who pronounce it with a hard g then..?

@trejkaz 7 лет назад

gift

@alcidenikopol3113 6 лет назад

French phonetical rules you are using iin every sentences about masculin or feminin vowel behind a g a s or c ... like for exemple i the word sentence ...america...language ...pronounce .....police ...laser ...residus ...EXemple ...the ameriCAn are really a fuckin reSIdus of a miscariage .....

@TheMrVengeance 6 лет назад

+Kitsilanocat - ....Err, [citation needed]! It was even said in the video, only a small minority of words in English beginning with G are soft. Also, I'm literally a linguist.

@Jahute 8 лет назад

Using all forms of GIF in the same breath is brilliant. Language, it's nuances and influence are fascinating.

@eyewarsx 7 лет назад

Or JPEG as JFEG.

@TheMrVengeance 6 лет назад

The F sound comes from the PH, not the P alone. Last time I checked it's not called a JPHEG.

@NomzNoodle 8 лет назад

Your clever alternations of pronunciation officially made me okay with all three of them

@jnkmal9519 4 года назад

GIF = Graphics Interchange Format. Today I learned that I've been mispronouncing jraphics.

@joaoprabelo 8 лет назад

no 'h' sound at all for the 'g' in portuguese. The letter 'g' in Portuguese sounds hard if it precedes 'a', 'o' and 'u', and sounds soft before 'e' and 'i'. We usually say gif with a hard 'g' because we assume it's a foreign word and not because our language structure. another interesting thing about how the 'g' sounds in Portuguese is how you can emulate hard g before 'e' or 'i': you basically add the letter 'u' in between. With that said, semantically gif should sound exclusively as jif in Portuguese, but we use the 'guif' (gif with a hard g) sound generally.

@richardtaylor3331 8 лет назад

I say Jiff because, to me, it sounds better and is more intuitive.

@HappyNBoy 8 лет назад

You do a remarkable job of rotating through Jif, Gif and Zhaif. It is bound to be infuriating, and I love it!

@alexanderkracinovich6123 7 лет назад

LONG LIVE "HIF"!

@Dexuz 7 лет назад

That spanish tho :v

@alexanderkracinovich6123 7 лет назад

I know. The rules in Spanish make more sense. And I'm an English speaker.

@Dexuz 7 лет назад

Alexander Kracinovich I know because the spanish is my mother language xd But if you ask me, i like to say "gif" instead of "jif"

@mookiemorjax 8 лет назад

This is the most civil discussion on the subject I've ever seen.

@Firmus777 8 лет назад

5:20 What?! That is not the beauty of language, the arbitrary nature of language is the most chaotic and therefor the most horrible thing about it. You can't just go by "What does it matter if we can understand each other just fine?", language is a system and every system needs to have rules to govern it, otherwise it is pointless. Ordnung muss sein.

@dianan502000 8 лет назад

I disagree with you. The thing is English as a language has borrowed so much from other languages that the rules that govern it, don't necessarily ring true for most words. Look at I before E except after C, common words like species, weird, science, their, and eight. I feel that language is more about communication. A set of rules is agreed upon and then broken or altered depending on the community that uses it. Look at the way the Internet approaches grammar where the casUAL CASCADE OF WORDS incites volume in a place where there is no sound or intentional misspellings of words like sweety into sweaty relay sarcasm to take the place of tone. I don't believe that the stance "as long as we understand each other" is pointless if we approach language and the rules that govern it as a starting point not an end point.

@swng314 8 лет назад

People change, no set of static rules can govern it successfully. Language is defined by usage.

@vsm1456 7 лет назад

Even if it needs to have rules to govern, it doesn't work like this, people say the way they say, and that's it. Linguistics as a science doesn't govern anything, it studies. And this is not only in English, it's in every language out there unless government wants to force changes to language in an unnatural way.

@TheMrVengeance 6 лет назад

+Diana N - The fact that not all rules of a language work for 100% of the cases within that language, doesn't mean a language doesn't and/or shouldn't have rules. The argument _"as long as we understand each other"_ isn't an argument for a language, its an argument for a pidgin. When you start adding structure and vocabulary to that pidgin it starts becoming a creole. And with widespread usage, grammar and rules, that creole can grow into an actual proper language. If you're arguing "no rules!", "only usage, nothing else matters" and "as long as we understand each other" you're arguing for a devolution of language back to its embryonic stage.

@n1hondude 8 лет назад

I love videos like this because I'm constantly learning English even though I've been casually fluent for over 10 years.

@viviana8284 7 лет назад

Do you guys say potato or potato? Personally, I say potato.

@placidtone6454 7 лет назад

Viviana po-tey-toh po-tah-toh

@roqxwalker3896 7 лет назад

pəteɪtəʊ

@umnikos 7 лет назад

pot-ate-oh!

@pmf98 8 лет назад

Thank you for the GIFt of the fish joke in this. My mind was just blown out of the metaphorical water. If I were still in school, I would show this to my humanities teachers.

@BrandonWirtz 8 лет назад

This argument is stupid. Kleenex may be used for something that is made by Puffs, but that doesn't change the way you say the word. The argument at 10:14 is that it doesn't matter as long as people know what you are talking about. You'd be laughed at if you said you prague-grammed in Rubby on Rah-ills and were oozing the Pro-Fits to buy a Shay-Vye Ma-Lye-Ba. This is different than saying that Indiana folk are wrong for Runnin' Jumpin' and Swimmin' with a silent G, because those are not Named Entities with specified brands. English Divergence due to regionalization is not the same as calling a named entity something other than what it is. Try calling your girlfriend by an alternate pronunciation of her name and see how far that gets you in life.

@nikitabesson2814 6 лет назад

the argument ? phonetical ? in an unphonetical language ? yes the english respect only the french phonetical rules so you have to respect the rule in the word gif like you respect the same rule in the word " pronounCE " the rule is called rule of the masculin and feminin vowel and define a lot of pronounciation o , u , a are masculin , e , i , y are feminin ameriCa , faculty , falcon pronounCiation , faCe , facial , faculty same rule with G , S , SS TT LL giraf germinal geronte no make an hard g with a feminin vowel you to put a U guerre , guild , gueld , guest

@zanderjayy 8 лет назад

I almost cried when I knew exactly what you were talking about with the "voice palato-alveolar sibilant fricative". Finally something very smart that doesn't make me feel out of my depth in "smart RU-vid"

@zanderjayy 8 лет назад

Also, I've been here since before the "zhaif" thing. I know, I've been here a while.

@Linda-vq8oq 7 лет назад

It's pronounced 'jif' case closed.

@unoriginalyoutubename8761 6 лет назад

Linda It is gif. Case closed.

@user-nk8zx1yw8s 5 лет назад

Gif just sounds extremely weird to say, I’m saying jif because it’s more comfortable to me, not because it’s wrong or right.

@MrShinyObject 8 лет назад

I'm very impressed at how you alternated between the main 3 in the last bit of the video.

@CBDroege 8 лет назад

The real problem is that very infrequently do people specify that they are talking about 'animated' GIFs. GIF was a format long before the animated version was created, and there is a big differnce between a GIF and an animated GIF! Seriously though: the animated GIF was never intended to function as such a prolific means of distributing animated content. It's one of the least efficient ways of transmitting video content in existence. It was meant for creating low-fi spinning globes and glowing lines on webpages, not for snippets of movies and television shows. So rather than worrying about how to pronounce it, we should be figuring out how to stop using it.

@hexDragon007 8 лет назад

I've always been a fan of the pronunciation "yiff"

@VAFranky 2 года назад

From a bunch of surveys less than 30% of people say “Jif”. Expect people to respond “you want some peanut butter?”. The masses have spoken, join us or be swept away in the current whilst clutching your jar of salty deliciousness.

@brauneskamo5974 8 лет назад

I think the combination of the following reasons makes the pronunciation of GIF such a point of contention: 1) the messiness of English pronunciation rules 2) the brevity of the word -- just one syllable 3) the ubiquity of GIFs in popular culture

@choir4all 8 лет назад

As someone studying linguistics I loved this video! I think the unique thing about GIFs is that unlike JPEGs or .EXE files which could be simply called "pictures" or just the name of the program respectively, there is nothing else to call a GIF. And because the signified is something that originates from the internet where you're not hearing someone directly talk about and point to a real-world object, the confusion in pronunciation was bound to arise. Part of me also wonders if much of the anger that arises from the debate stems from the fact that "GIF" is relatively short and simple compared to the larger words that fill internet users' lexicons. That their fellow interneteers are unable to pronounce the three-letter "GIF" correctly must make users crazy.

@Wired4Life2 6 лет назад

*This is my go-to video whenever I'm tempted to re-join any GIF pronunciation debates.*

@blankrubix 8 лет назад

It's one of those fun arguments like whether Han shoots fist, or whether you put jam or cream on a scone first. People love to argue it

@LordMarcus 2 года назад

It's been so many years, but I'm back for the one and only orthography joke in the universe.

@Arafor 8 лет назад

The written script for this episode must have been a sight to behold.

@gadirlgadirk 5 лет назад

I still reference this video all the time and send it to people. I really miss this channel

@ghslaughter 7 лет назад

laser is now pronounced l ah s ee r - I'm sold. That is the correct pronunciation going forward. Brilliant!!

@giascle 8 лет назад

Interesting note on gif culture: a lot of things based entirely around gifs, like gfycat or 4chan's /gif/ board, now extensively use webm files. More than just being gif-like in Vine's case, webms are actually replacing gifs, often without the viewer realizing.