DOM Grand Rounds | "Hey Doc, I Saw this on Tik Tok..." 

medschool.cuan... | University of Colorado | Department of Medicine
“Hey Doc, I Saw this on Tik Tok”: Impact of Direct-to-Consumer Advertising in the Digital Age as Told Through #ozempic
Presented by University of Colorado DOM Chief Residents: Evan Zehr MD, Lynne Rosenberg MD, Samantha Thielen MD
Learning Objectives:
1. Identify the various historical and policy-related pressures that lead to the unique development of direct-to-consumer advertising within the United States
2. Explore how direct-to-consumer advertising impacts multiple areas of society and healthcare delivery using the quadruple aim model.
3. Understand how recent expansion of direct-to-consumer advertising in the digital age presents both unprecedented challenges and opportunities for advocacy and patient education