I thought this was a gag video. "Basil Hayden, the bourbon for people who don't like bourbon." If you want to overpay for some 80 proof brown tinted water, be my guest. I'd recommend Wild Turkey Rare Breed, Knob Creek Single Barrels, Old Forrester 1920, or Elijah Craig Barrel Proof if you want some bang for buck, value flavor and viscosity, and a long finish.