DPReview TV: Fujifilm GFX 100 Review 

The way I look at it is if you spend 10 grand on a camera, you can shoot whatever the hell you want with it. Great review!

From now on! any medium format camera review needs to have Jordan crying in a ball on the road.

Is there any way to set budget for RU-vid recommendations

I can't believe how underrated this camera is

I love love love that you guys got an experienced portrait photographer to shoot it really lends to the professionalism of this review, Thumbs up guys!.

"Why would you use a MF camera for street?" Well, why not? Geez... live a little people. Experiment.

I hate to be "that guy" because I get just as excited about new gear and insane tech specs as everyone else, but a very sobering reality just came over me as I was watching the studio portion (around the 11:10 mark); It's all the same, these days... Basically, any professional camera since 2012 can "get the job done" no matter what that job is. I know I just sound like a barrel of cliches and buzz words, right now, but really. There are so many photographers that use 100 year old film cameras and produce beautiful work. There are so many photographers that still shoot film, only. There are so many professional photographers that still use their D700's or 5d Mark ii's. There are professionals who have actually built entire careers with a smartphone. Obviously, there will be very clear disadvantages and quality differences in the extreme examples (like comparing a professional camera to a phone). But, I honestly believe that any professional camera from 2012 and on (and a few select cameras from pre-2012) in the hands of any competent photographer will produce results that are indistinguishable from the results we see coming out of the latest and greatest stuff. I mean, we have been doing these same "studio environment, portrait of a woman, zoom in to the eyes and marvel at the incredible detail and perfection of the results" thing for over a decade, now. We are so far beyond the point of any of this actually making a difference 99% of the time. It also makes me realize just how much trouble camera manufacturers are really in. I mean, it is getting increasingly difficult for them to produce any camera that is worth upgrading to. I think their entire business model is shifting towards non-professionals with G.A.S. out of shear necessity.

To the people complaining about using this handheld, you're part of the problem. Medium format needs to get more versatile.

After watching this video, I'm certain of one thing...I want to visit Canada. Looks beautiful!

This kind of video affects my relationship with my Sony a6000. I should stay on the budget area of youtube.

Really enjoyed this one, guys - humor (as always); lovely imagery (stills and video); and I appreciate the hard work that went into it. ❤️

DPReview are smart realizing you guys are the 'new' digitalrev. Keep up the great work, your style keeps getting better, professional and fun, very much your own, bravo!

“I wish this had a hybrid viewfinder switch” Surprised this doesn’t considering the Fujifilm x100f has an Advanced Hybrid Viewfinder which switches between electronic and optical using a lever on its front.

Props to the mua, that gal knows what she's doing! Don't think you could take a bad photo of that model either. Great video!

The fact you are street shooting and hand holding a medium format camera and the results are excellent, if you are complaining, you’ve never shot medium format. Can’t wait for the 3-4th version of this. Love it.

You guys really masteres storytelling reviews. Jordan is a mastermind of picking broll stuff that tells more than words could do in that time frame. Excellent!

really looking forward to the gfx100 video features video

the video quality of this gfx is so nice...

I can’t afford a medium format camera, but I’m going to grow a beard like Rene and date hot models!

Good job on this review guys. Im always impressed with the lenghts you will go to properly review cameras, its something Ive started practising in my own reviews. Chris you had a good attitude about the backlash comments lol,

Wow, amazing picture quality! Maybe the best i've ever seen.

What i liked about this review is that it was made actually taking good poctures. Kuddos to the model and the mp artist.

Great as usual. I hope you present Jordan with a nice 40X60 of him crying in the road for Christmas this year.

Stunning review guys. Really enjoyed you taking on the feedback and even incorporating another photographer for his perspective. As always Chris is frank and honest, and Jordan...what can I say? Stunning video work in spite of all that anguish at the start of the video.

I really dug those street shots from last time.

My initial impressions are that Rene's beard is magnificent ! ! !

Fujifilm is smart enough and decided not to compete with Sony in the full frame market. So Fujifilm preferred the medium format market and made medium format cameras and medium format lenses relatively more affordable to professional and amateur enthusiasts. That is great. Until 2012 with the introduction of Canon 6D and Nikon 600 full frame cameras were expensive for amateurs. Usually around 3000€. Nowadays the full frame Sony α7 can be bought new for 700€. In ten years the price of medium format cameras will be dropped more. For example the second model of Hasselblad X1D is has a significantly lower price than the first one.

Chris/Jordan, in the end it's up to the user to spend their money and do whatever they want to do with the equipment. Thanks for showing us what this camera is capable of. It's an amazing piece of kit.

Chris, really lovely photos in this review! Thanks for the eye candy!

This is some solid work you guys. Jordan in a ball on the highway should be in every -2008 flickr gallery- episode.

Hi Chris and Jordan, great work as always guys. Just one thing I would like to comment on is at 4:45, what you are doing is not ETTR, but instead protecting highlights... so that is more like ETTL (expose to the left of the histogram). I have been shooting digital for more than 20 years, and in the early days we had to boost the exposure so shadow detail was not completely lost with those early sensors. The log representation of digitized light values (especially with those early sensors) meant that there was less information in the darker range of the image, and we needed to overexpose the shot so there would be more useful detail in the shadows. Newer sensors are much better at recovering this detail without excessive noise or lost information. Hope this makes sense. Wikipedia also has a good article on this and simply states... "ETTR images requiring increased exposure may appear to be overexposed (too bright) when taken and must be correctly processed (normalized) to produce a photograph as envisaged." en.wikipedia.org/wiki/Exposing_to_the_right Thanks, D.

The image quality is outstanding. I've shot 4x5 andf 8x10 large format film and this camera impresses me. I can get this GFX 100 with 3,000 shutter actuations in mint shape from Japan for $4300 Canadian. Its a no brainer and I'm going to get one.

Welp. No way I'm sleeping now. Dang midnight uploads.

the best review ive seen so far

I’m glad to see you guys finally stepping up with the photo compositions in your videos. And the guest professional portrait photographer providing those excellent portraits were sublime!

I am definitly far away of being close to buy this camera but still I am mesmerized of what Fuji did. Not by being perfect, it's more by creating a joy and smile on almost everyones face who is working with it. Maybe that should be a major fact of future tests as well. But that is just a side note. With all the success of smartphones and low budget cameras I hope Fuji sees, thats it worth it to reach for the best to make even the X-Cameras even better as they already are. And hopefully the IBIS development will show it's success in smaller bodies as well. Hope they getting they Pixel-Shifts Alternatives done as fast as they can. Only thing I miss at this point and wanna see in all higher price cameras together with IBIS.

even though its not for me, it definitely looks like an impressive camera. a huge step forward in making medium format versatile in more situations. congrats to fuji. also thanks to dpreview team for another excellent video. love the guest photographer and model. love it even more cause rene has minimal experience with fuji's mirrorless cameras.

So beautiful location. Grip is thermal sink Chris, it has its use :)

Loved both videos. Don't understand how you can use the wrong camera to take amazing photos. It's like cars, they can all do basically the same thing, some are better in some situations, but who cares if it works.

Man, the video image out of this is amazing!

Nice to see some portraits for a change. 👍🏾

Great review, great production value. you guys have become so good at this you make it look easy but I appreciate all the hard work.

That was a class act to use another photographer abilities for this camera ⭐️⭐️⭐️⭐️⭐️. Just another note is the guy that do the video your assistant? I think he is a very prominent videographer he needs to have equal time 🤔. 😀 Otherwise great review.

I bought my Fujifilm XT-20 based on binge watching Chris and Jordan :D

FYI, you can custom map Preview Exp/WB in Manual Mode to a button. Definitely helps in the studio or low light shooting.

Wow...that portret guy has some incredible..amazing talent, i am amazed!

oh man, every location you guys go to is just so beautiful

It does echo very well my impressions after a few weeks of usage!

At the end of 2019 we must have a slide show of Jordan curling up on roads in featal position up and down Canada and around the world. 😂

Medium format is great for street photography. In the late 70's I was using a Bronco ETR then went to a Fuji 6X9 pro. I wish they made an R version of this camera like the GFX 50R.

12:00 That resolution tho. You can clearly see and count every individual cell of the strobe grid from the reflection on her eye. And I'm not even watching this in 4K but in 1440p.

Hey Jordan, great composition and editing! Real excitement too from Chris. Chasing the Fujifilm GFX 100. All that's missing is a volcano. Cue the NatGeo fanfare... Any plans for the Calgary Stampede? Half a dozen GoPros, flaming DJIs from the sky. Dust! More Dust! Staring Fujifilm X-T3 12 bit? C'mon Amazon, give these guys some backup.

0:41 Life of a GFX 100 user: too poor to get the windshield fixed.

Wow what a review! I watched it twice! I just bought the Fuji X-T3 with the intent to learn all about photography... Once i master it all, i think this is the camera that i will be getting

I gave this camera a lot of thought and after watching your review several times, and also Matt Granger's review. My decision is that i don't need 100MP and although i DO want a camera with a higher resolution than the 1Dx Mark III which I'm more used to shooting with, I will go with the Leica SL2 and attach the Zeiss Otus 85mm with a Sigma adapter. I read and watch most of your reviews which I find to be very thorough and honest, and also very engaging. They don't influence my decisions, because I ultimately take into consideration many other reviewer's feedback, like Dustin Abbott, Jared Polin, Kai Wong and even Ken Rockwell before making a camera purchase. It has taken me the better part of one month to decide that the Leica SL2 is the one for me, even with it's average autofocus system. I can live with that since I mostly shoot outdoor portraits and prefer manual focus.

Great video, as always, and chock full of the kind of information photographers really need. Thanks!

Chris and Jordan are a team. I much prefer them to present the stills and video reviews at the same time. Separate titles are fine but release together. There is a GAS mystique for the larger sensor but logic has to be in place too. Use the right gear for the job.

Agree with Chris, Jordan on this, A sensor size does not in any way tell you what style of photography you should shoot. The GFX100 is an outstanding camera that is also very versatile and that is a big plus, as it means more photographers can benefit from its innovation and features.

Man, the images are fabulous. You need a great environment for superb photos

4:45 absolutely breathtaking RAW capability *crying with a 11 stops dynamic range old dslr*

Hey guys...you’ve done a superb review of the Fuji camera with the tallest sensor in their lineup. Keep it up and don’t fall off!

Im buying this to post photos on instagram

Great review, as specially the ending ! (full of truth and objectivity) :)

The GFX100 is IMO a revolution. It’s a revolution because of all the integrated technologies. IBIS? Wow. Autofocus? Wow. Never seen on any other MF camera. And then the HMI. Fuji did it right and this for a price which is killing the competition. Well done, Fuji.

The sharpness as showcased in the portraits (enlarged to 1:1) and the marmot image is very impressive, although it doesn't appear to show quite that well in other images taken with the same lens at sufficiently fast shutter speeds.

To really replace my FFrame cameras, it would need to have equal "Black out" time. I get frustrated with the A7R2 when going to preview a image, and zoom in...Feels like a lot of time compared to my Canons. So 3 FPS is not a killer, but the time to playback or zoom..It just needs a stronger processing power. Maybe when they finally get nuclear power to push the processing? For now, I will stick to my Phase One in studio on high end work, and the FFrames for all else. Great review.....You're such the presenter!

I died at the opening skit, that's what makes these reviews so good.

Quality video. Loved the pacing and featured photos.

14:34 "Do you really need 100mp? Now in all the confusion I kinda lost count. Well, do-ya, punk?"

"Not bitter" Chris is best Chris!

Look at the beautiful image from 23mm F4, I kind of miss the era of Mamiya7 43mm and Zeiss Biogon 38mm. Unfortunately no one seems to be able to make an adapter to make those gems work on modern mirrorless cameras.

Great video, first good review of this camera I have seen. I would totally buy this camera if I had the $, maybe in the future. You can take 1 photo and make a lot of different compositions because of the high res, if used the right way, has a lot of potential

They need to make a cheaper 50 mp MF camera with same IBIS, AF, etc. OR update the GFX50

There needs to be talk about the medium format “look” it is very different

did anyone notice what he basically asked like a switch between prism glass and evf is something we can be like oh that`s what canon`s new patent camera technology sounds like (since it's not a camera out in the market maybe we can think of it like this as well?)

There are about ten videos like this and I watch one every day. Why? Because I ordered the camera June 18 and have not received it (credit card not charged). Who knew a $10K body would become a big seller?

In my film school, I thought my photography teacher's GFX R was superb, this is a whole new level.

Im shooting with this in the next few weeks, but you talk about 16 BIT in relation to Dynamic Range?... Im maybe missing something here, even although i print my fine art work large... 16 BIT is for colour spectrum, not DR. Somebody please tell me ive missed something...

Love your channel ... great reviews and excellent quality .... greatings from Germany ...

Medium format street photography is awesome

People who think that medium format is not for street photography probably don't realize that the medium format had been quite prominent in street photography in the film era. There were many photographers using Rolleiflex and similar cameras. Street photography is, after all, about getting out on the street, not what gear you use.

great video , my kind of shooting love the high pixel count images , iv had flack for saying so in the past but the dynamic range if like me you dont edit on a computer( in camera only) the d850 is good the fuji is awesome (i dont own one ) but know exactly where your coming from , having unedited photos on big enlargements, bigger the sensor the better they have to have the mp count to match , otherwise your basically just getting more critical depth controll ,

People that hate on this stuff are challenging. Use a camera how you want, not how it's arbitrarily and artificially determined to be used. You do you Chris and Jordan. Just make more content ;) (please)

That's nice. I want to go somewhere foggy too. Right now, all I get here is haze.

@DPReview, Did you update your lenses firmware before this review? The update added phase detect capability.

Any thoughts on this not being a "true" medium format sensor? I've seen size comparisons with a 35mm, this and then the true sensor sizes of the Hasselblad's and Phase One sensors, which are x2.5 larger than the 35mm sensor. Know they're x4 more expensive than this Fujifilm.

The colors of graded GH5 footage and Fuji's Eterna are SO different. I think the GH5 is way too saturated

Was hoping for your thoughts on how the camera handles video. The detail and field of view looks really good for the second half of the video though.

Love Alberta CA! Thanks for sharing your wisdom and visions!

Now I want to see a macro episode with the camera.

I’m using this camera for everything! And why? because I can!

Good, honest review. Thanks!

The first 15 seconds already sold me

your snarkiness in response to the complainers was humorous and made me subscribe to your channel. bravo!

Nice work guys, love your reviews

looks crazy awesome

Why are you using a tripod and stuff instead of handhold on all those shots? The shutter speed seemed fast enough 🤔

You guys are LEGENDS

Sold! Who needs two kidneys, really?

It would have been nice if you guys shared a few ideas about how it compares with other medium format bodies in the same price range. Great video nonetheless.