Drake's Unintentional Curse on Hip Hop 

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I'm guessing people were expecting Pop Smoke, X and Juice to be the new superstars

Drake is like the Covid-19 of rap, once you think he's done, a new variant rises

“And I did it all without a Drake feature” - Mac Miller

bruh these Drake videos are everywhere now, i can't escape it😭

As I said before, Drake is not a man, He's a brand. Amorphous, adaptable, pragmatic and determined to thrive, even at others' expense. He's the apotheosis of the constantly changing music industry. He is creative enough to gain begrudging respect but not brave enough to edge to far out of his comfort zone for too long. He'll show "love" to the new artists and hang out with them to size them up, so when he collabs with them using their flow or style, he can always say that he's just matching their energy. He does not have enough faith in his own musical identity and must constantly ape whatever style is popping, water it down and suck it for all it's worth and then move on to the next trend. Drake is everything a true artist despises in that regard, and everything a long-lived business seeks to emulate.

it’s crazy how drake came from late 2000s wayne and kanye era, and he’s still the superstar for the gen z era

I'm a big fan of Jack's verse on Churchhill downs, however the whole track was practically catered to drake. In true drake fashion he took the song and made it his own song

Drake is doing what’s best for him. The music business has proven to use artists for their own benefit. It’s not his responsibility to make other artists superstars, that’s the label’s job.

Unpacking the 'MJ curse' unveils a profound music industry paradox. MJ's 'Off the Wall' and 'Thriller' were transformative, reigniting the industry but also triggering the homogenization of pop. Now, Drake echoes this narrative, catapulting hip hop commercially but perhaps constraining its artistic evolution. Unlike MJ's pursuit of innovation, Drake seems tethered to a formulaic success. Are we witnessing a cycle of repetition or a genuine progression in music? The industry grapples with the tension between commercial triumph and artistic breakthroughs, and the parallels between these two icons force us to question the very essence of musical legacy.

Well this did not age well. Dethroned!

you either die a hero or live long enough to see yourself become the villain

drake is the embodiment of "keep your friends close and your enemies closer"

This isn’t exclusive to hip-hop; there is no upcoming shining light in acting, tv or movie creation, sports, etc. Hell even politics. And it’s not by accident.

This is a business. Drake gives and takes like he’s supposed to. The public doesn’t like these artist as much as they like Drake. They could support new artist on their own like they support Drake but they don’t. Why is that?

It is not drakes job to clear the way for these niggas 😂 It ain’t on the reigning champ to relinquish the belt. It’s up to a hungry new challenger to TAKE the belt. But these new rappers can’t do that cuz they focused on tik tok and ‘the trenches’. New rappers are myopic af. They ain’t tryna be megastars or legends they just want their moment. Genuinely don’t think most of em even really care about rapping. Prolly wish they had a RU-vid career instead

Late 2000’s was struggling… it took time to get past Soulja Boy & ringtone rap. Rn we’re in a tik-tok rut… we’ll get through it!

And we gon be all right if we put Drake on every hook - Lil Wayne

Totally agree with everything said. I don’t even know any of the new rappers these days and I usually keep up with them. I just wait for my fav artists to drop at this point

A lot of the time the upcoming rapper's highest point is a collaboration with Drake. They find it hard to match that height afterwards. It's funny though... Drake will collab with rappers then diss all rappers brutally with bars about him being number one. Some might say it's all rap but he really means what he says.

Drake might be the biggest market in music history.

We'll never see another run like this. He's arguably one of the biggest stars on the planet . Whether it's his own music or the countless great features Drakes has done.

Drake the type of guy to use the power of friendship to his advantage

Rory was right on the money @ 1:10 like I've felt like this for a while but at least there's others who see it like me. And it's weird for hip hop sake that's why the numbers going down

Well if Drake does take a break from music like he said after his tour, someone better step up. The community has spent so much time critiquing Drake they arent this way with other rappers.

“If Drake goes independent the music business is over”. That’s a very powerful statement and we need discourse on why Steve feels that way

This is because drake refuses to push hip hop forward and continues to hop on trends.

Africa showed Drake love for that feature with Wizkid

Drake is so damn smart and people just don’t get it. You’re looking at a person who can rap and sing jump in any lane Afro-b, regaetton, pop and whatever else is moving and also look like 5 different races at the same time which broadens his reach. He didn’t owe no one anything just because he’s dominating he should not move different because it’s working business wise.

Drake is the venom symbiote of rap

Drake fell off quality wise after 2015

If those artists were talented and hard working enough.. on one can stop them from reaching a great level of success You mentioned the weeknd but did drake stop the weeknd from being the most successful artist of our generation NO The other rapper's you mentioned are either mid lazy or have a shady past

I understand the sentiment when making these but yall forget that X , Juice , Pop Smoke and Von were most likely some sort of the next superstars before they died

Why does this sound like it is narrated by Drake

Drake was the only one who released new music/album during the pandemic shutdowns

I got one thing to say… SO WHAT Drake diversifies his music and shines light on different genres. WHO ELSE DOES THAT?? They all stick to their genres and dont fuck with anybody else. Drake is needed and new artists need to take a page or chapter out of his book.

good year to be a Drake fan first For All The Dogs now we’re getting Scary Hours 3 your goat could never

I’m not too well versed in hiphop but what’s happening in drake is happening in pop, what’s happening with movie stars. What’s happening in Hollywood in general. Gen z isn’t producing the next big all encompassing stars but smaller niche artists and actors with loyal fanbases. Overall we are in a transition period. Looking outside of hiphop, the two biggest tours this year were by artists who have been in the game for decades. Beyoncé and Taylor Swift like drake are two artists who are too big to fail it seems. I think their approaches are different, but it’s the same. I cannot name a successor to drake, nor can I name one for Beyoncé. Maybe Taylor Swift has Olivia Rodrigo but only time will tell. Back to drake, he’s someone I listened to more of his older songs casually. He seems like so meh now yet he still is so successful. I just feel like he’s missing a lot of artistic direction and drive and integrity and so he makes what gen z would like but it’s like he has nothing to say anymore. Something about his energy makes me pitty. I think his songs do well but lately they don’t have as much longevity so he probably keeps putting out more bc he’s afraid of fading away. Being at the top is addicting. I think for his art and maybe even his mental health too, taking a complete step back for a few years, no singles, no features, maybe attend a few events to remind ppl he exists, but all around just living his life till he can find something to genuinely say without having to piggy back on what’s trending and using new artists would do him favors. Then he can stage a big comeback with a critically acclaimed album and maybe even a commercially successful one too.

I believe that there isnt really anyone talented enough to carry a generation right now... Plus everything about hit singles and not about albums...

Great video!

Bruh Tory was dissin Drake for years before Drake finally responded what are you talking about?

Tbh.. this sounds like some hating ish to me… so drake is supposed to not make a hit and leave room for less talented artists? Lmao why has no one ever told any great artist in history.. that’s the problem with hip hop culture.. we show love then eventually jealousy when it seems like an artists music transcends a genre

Drake is the Mcdonalds of hip hop

It's alot of artists that are jealous of him😂drake does help himself but if others ain't doing the same who's the fool?

He learned from Jay-Z. Artists should use him and stop complaining. Grind, and Grind harder. Nothing was given to Drake

And why have these musicians been doing a colab with Drake, if not to also ride his wave? If Metro could also say no, then so can all the others. This is simply playing the victim, when in reality, they just want the fame that comes with being associated with Drake. What they ignore is Drake is more experienced than them and knows how to ride waves better than they do

Thanks for tha video

I agree with a lot of this video. However, Drake does have the power, the consumer does. Simply listen and support the music you like. Period. If an album sells 5000 copies first week, but you love the music, support that album. Who cares what other people have to say about the music you like?

Is this really a question of a drake curse, or is Drake the only one with a work ethic and desire to continue making music and enjoying the process? Any of these people could have kept going, if they kept making music.

Drake is going out as one of the GOATS

The argument that Drake is attached himself to young artist to only leave them in the dust. Drake is more talented than most of these young artist regardless of drakes status. Drake is simply more talented than the short term famous artist. A lot of them just aren’t good enough to last. Which is why folks are hatin. Scary hours 3 just proved that, again

Honestly, I just wish he'd do more for the city of Toronto and the artists within it

Going independent as his level Is nearly impossible and a lot of works

I disagree. If Drake or any other big rapper gives you a feature they’re letting the world know who you are in the spotlight is on you now now, after that song goes away, it’s up to the artist to keep the people drake introduced you to interested that has nothing to do with Drake Lil Wayne did the same thing early 2000s late 2000s if he hopped on your son it was a guaranteed smash hit but after that it’s up to you to keep the people listening that’s just like with anything else anybody who successful can give you a hand out a interview whatever you need to get to the top to get the job that you want but if you’re not keeping yourself there after the favor is done that’s your fault and nobody else’s because you didn’t want it bad enough Drake wants it so bad. But he’s willing to do anything. To stay relevant a lot of people don’t have his work ethic. One person I can think of is Lil Wayne

The video is prophetic for what’s happening rn

*Nothing or nobody is ever too big to fail or flop. Look at the situation Disney is in..you think Drake can't suffer the same fate??*

J HOOS and willy killed me😂😂😂😂😂

He worked hard for what he has and still works hard to get more,why should he do things to favor others what are those other artists doing to favor him? The world is unfair and we are all selfish, you win or you lose such is life? You want to avoid Drake's influence then become better than him and be loved by more people than him, break records like him or more like him, and let people give you the respect you deserve.

1:30 that's such a retrospective statement. hindsight makes surprises vanish.

very solid video

What’s crazy is I bet Drake has another strategy for when he would be exposed for his current strategy. I’m not even a Drake fan but I respect his genius and can’t wait to see what comes next 😂

The machine found a reliable and SAFE cash cow in Drake, they will never let that entity fail until the fans themselves have just completely moved on. It’s kind of like Call Of Duty. Yes, annual releases are destroying the quality and the luster of the genre, but, as long as COD makes Billions every time it drops…. They not going to stop. And in the same way that COD, Assassins Creed, and F2P poisoned the well of videogames… Social media killed the superstar.

OT Mexican out here posting bangers and you tripping over Drake and Josh

U gotta be ruthless to stay on topl, don't hate the player hate the game

“Jayhoose” is crazy, it’s jhus blud

With many artistes complaining about their collaboration with him, even Burna Boy, something is definitely up. Drake is that "nice guy" you definitely want to avoid.

I'm sure Drake sees the thumbnails on some of these videos and laughs 😂😂

It's crazy that people still fail to see this is how Drake stays top of the charts. Using new artists and sounds to stay relevant.

Wait,how you frame that Drake/Tory beef like Drake was taking shots 1st?? Everybody already knows that Tory started that...and that was Drake's response. Cmon now.

a rapper bodying their verse on your song is always a good thing and a respectful thing. to lay down proper bars is what everyone is supposed to do and there's nothing nefarious about going hard on your homies track.

That’s why like rock and other genres before it rap is gonna fall. Rap and pop and almost synonymous like rock and pop used to be and where do you go when there’s no higher place to climb. You fall.

I have to say, there are people that have to release music constantly to stay relevant and those that can leave the game for 5+ years like Kendrick and still stay in everyone's minds. Drake has to constantly release new music to stay relevant. Drake hasn't been great for years and I feel like he would get more respect if he took some time off like the newer legends. He is like Eminem, peaked too early but could make a big comeback later on.

The Weeknd imo would be a close second. Especially since he’s going to rebrand himself soon. We don’t know how gamechanging that might be for his overall popularity

Ain’t no way I pay RU-vid premium and the video still have ads in the video fffff Morgan and morgan

Drake floated on trance, low key carried, i see why he took him off lol i see tha paaaain i see the pain in your eyes 🎶

Drake has to keep dropping music because he can’t afford his lifestyle if he stops.

Juice WRLD could've been the next Drake. He was very versatile. Pop Smoke was the next 50 cent in my opinion. Those two losses were really tragic for the genre. Also I love Drake. I make fun of him online but that doesn't mean I don't appreciate him I just think the jokes are funny

God i love this channel

This video thru me off with that Morgan and Morgan ad 😂

Without Drake flooding the market hip hop would be dry as hell waiting years for everyone to drop. Drake keeps ears listening and then when people drop people get excited for those people. He’s been the constant for 15 years helping everyone eat

This is the effect of thinking too mainstream. I don't really care about Billboard spots when it comes to Hip-Hop/Rap. Leave that for the Pop genre. There are artists that are making an impact to round out the genre despite Drake being the top artist in the genre. Drake isn't the only one making a difference in the space.

Tht powerpuff logo hard 🔥🔥🔥🤟🏾🤟🏾

To be fair , he helps them make more money they make alone. Sometimes its better to be organic and grow your fan base in a more genuine way.

Drake does the “if you can’t beat em join em” thing meaning if he see them as a threat he teams up with at least when it comes 2 the newer artists. It’s kinda like triple h in evolution lol keeping the threats like Randy n Batista next 2 him so he wouldn’t have any major threats really drake is just smart 🤷🏾‍♂️

Drake and Marvel have the same problem.

Can't wait for your piece on the "Diddy" situation...

The thing is, these artists use him back… so even if he is just using them, they’re doing the same. It’s a symbiotic relationship.

I see you're definitely gonna rack up off of the Drake discourse loool

Drake is just using other artists like yeat sexyy red to stay relevant N FOR PPL WHO WHO SAY HES THE MICHEAL JACKSON OF THIS GENERATION YALL ARE SICK ASF BRUH

Y’all are literally hating on Drake because he sounds good doing any type of genre/flow ??? If he sounded the same every album y’all would complain there’s no progression or range in his music smh 🤦🏾‍♀️

R.i.p ov hoo

Y’all complaining about the smartest competitor in the game. Take a page from Drake book. Dog eat Dog world.

Bro this channel STAYS hating on drake. Like, ALWAYS. every time you pop on my timeline, it’s drake hate. lol it’s kinda wild guys

If Wayne can fall off, so can Drake. I swear I thought Wayne was gonna go FOREVER as crazy as it sounds

Drake always reminds me of that Taylor Swift era where she’s always talking about her squad. She was also a country music culture vulture. I think they have a lot of very deep running similarities.

J prince and birdman got his back

Never heard J Hus pronounced like that before😭😭

The reason Drake doesn't fall off is because his fan base is wide and deep. He is the McDonalds of rap. He is omnipresent. This reflects the audience more than the artist. He is ingrained in peoples behaviour. If people want Drake to go away they should stop listening to his music. Its is a easy as that.

Gotta get the journalism right Take Care didn’t take songs from House of Balloons it was a combination of Thursday throwaways and echoes of silence

Everybody from every country for years: “Drake’s a vulture” Drake: “No I’m not”