Drama, a new book by David Rockwell with Bruce Mau, edited by Sam Lubell (Phaidon Press, May 2021), is an exploration of Rockwell Group’s empathy-driven system of ideas and methods in action. This site expands on the creative principles in Drama, with new films, conversations, essays, and more.
JOURNEY: Audiences often have a basic desire to feel a sense of timelessness-to enter a state outside of the push and pull of our lives. That need can be met through immersive experiences that touch the body and the heart rather than the head alone. To do that, they must offer some suggestions about the quality of this time out of mind, but must not over-design the world. Design that allows a guest to feel, think, and act freely makes room for each person to have the personalized experience they need in that moment.
30 июл 2024
