Ecommerce Growth Equation 

This video, along with the other Ecommerce Growth Equation videos your team has produced, might be the most important set of videos on ecom to have ever been published on RU-vid.

As a marketing student, this just BLEW MY MIND. Thank you for making this so easy to understand, you explained e-commerce metrics more than all my professors combined.

I can't believe you don't have more followers. My family business has watched our marketing tactics become more expensive and less effective for the last 15 years while we were slow to adapt, then 2020 happened and pretty much everything that we were relying stopped working and has not come back. I've been trying to learn how to create ad campaigns on FB and search for the last couple of months and since I found your channel yesterday I have learned more valuable and useful info than the last 60 days from other channels, and I am more optimistic about my struggling family business. Thank you so much for putting this content out there.

Finally someone points this out in a clear way! I never understand when people simply talk about LTV as the proper metric. You need investment to capture any of the long term LTV that goes beyond your regular cash flow.

I totally agree with Jose! I've came up with the same formula a couple years ago but always looking at it with a twist. So I don't get trapped to ROAS and make sure I can still grow the business. Now this totally helps me out to make an update to my ecommerce formula that is half yours. Thank you guys. Great work!

This is crazy value! Appreciate the upload.

Brilliant

Thank you good stuff

Great video! Question: Shouldn't we subtract the business fixed costs at the end to get the profit?

How does this not have more views?

This is amazing, thanks you so much 👍

Thank you!! This equation helps alot for my ecomerce startup planning

Please can you tell me what do you mean by visitors 😊

What is the quickest way to find customer LTV? Can I use my 60 day data for returning customer rate and multiply that by my average order value to get an idea of what my cash multiplier is?

Please do produce more contents like these.

you guys are geniuses

Very informative and understandable content