Hi @taylor,i'm wondering about one specific thing. Do you Create like 1 Remarketing Campaign and put then for example all the PDPs in different adsets when you just have like 10 Products? Same with Categories etc.? Or do you have like 1 Retargeting Campaign for your PDPs, One for Cats, One for Homepage Traffic. etc.? Thanks for helping. Amazing content obviously. We are loving it.
You build a custom audience based on custom events. Like , you set a custom event for ppl who clicked atc, so you can segment those ppl on a custom audience (you exclude ppl who already convert of course) and target the retargeting add to that audience. Hope that make sense
Two quick questions, 1. Isn't attribution an account level setting? How do you see the same campaigns' results in different windows? Can you see results in different attribution windows at the ad-set level? May be share a video (yours or otherwise) where I can learn this? 2. When you say remarketing to home page visitors, one ad set with a unique set of ads, you do exclude the audience that also saw the category page? And so. Excluding at every step. Right?
