Educational Program: How Technology and Innovation Can Bring New Solutions to Life 

As companies in the public and private sectors are in the middle of a digital transformation, the emerging tech arm of PepsiCo Labs sources cutting-edge technology to embed into the company and solve real-world challenges. Collectively, the team identifies, pilots, and integrates tech startups to unlock shared potential and develop new solutions in the tech industry. Discover how PepsiCo Labs' General Managers Anna Faberov and Jenny Oh select innovative partners and how they bring new solutions to life, setting an example of technological innovation and transformation. PepsiCo is a supporter of the educational programs of the Association of Foreign Press Correspondents in the US; the Association of Foreign Press Correspondents in the US is solely responsible for the creation and development of the content of this educational program.
This event was moderated by Thanos Dimadis, the Executive Director for The Association of Foreign Press Correspondents in the United States (AFPC-USA). Foreign journalists heard from Jenny Oh and Anna Farberov, General Managers for PepsiCo Labs.
Oh leads Commercial Tech Venture & Innovation for PepsiCo. Working with PepsiCo business owners, she identifies and forms strategic partnerships with emerging tech startups that solve critical needs for PepsiCo. Her key areas of focus are cutting-edge solutions in Retail, Marketing, Consumer Engagement, Data and Ecom/DTC. With 20+ experience in strategy, finance, partnerships and innovation, she has deep expertise and passion in leading strategic initiatives to business impact.
Farberov leads PepsiCo’s engagement with cutting-edge technology solutions. As part of PepsiCo’s Global Tech Venturing & Innovation team, Anna identifies, tests and scales solutions that drive growth and unlock value for PepsiCo. Prior to joining PepsiCo, Anna was a senior executive in Israel’s largest Holdings company. Anna led the company’s emerging growth engine as head of corporate strategy, investments and planning. Farberov launched her career at Procter & Gamble, where she worked across multiple finance disciplines including operations, commerce, design of growth strategies and new product launches.
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