Oliver Chesher, MD of Galibier PR, explores the intersection of public relations (PR) and the financial services industry, focusing on the collections sector.
He discusses the challenges faced by collections firms, particularly in balancing their B2B relationships with lenders and the public perception of their activities. The conversation covers the shift from aggressive collection tactics to more empathetic strategies, the role of automation in improving efficiency, and the importance of financial literacy.
It also touches on how evolving media landscapes, including social media, are reshaping PR strategies, and how alliances across the industry can drive positive change.
24 сен 2024
