Elijah Craig Barrel Proof A124 - We Should Have Seen This Coming! 

I'm pretty sure the owners at Heaven Hill are losing their minds at how well you just called them out...lol

My guy spent 7 solid minutes going all in on Heaven Hill, 2 minutes and 45 seconds actually reviewing their whiskey, then used the last minute to circle back to letting heaven hill have it, with a closing public service announcement to protect your nipples. And that, dear reader, is why I’m a subscriber to this channel.

I love the storied rendition of how the single barrel program came to be lol we need more story time with Matt

Matt, a fellow Iron Mountain Yooper here . Not only are you a master distiller you are a master story teller . This was probably one of the best reviews I have seen on the tube . Great work and good luck with the teeth .

This is my favorite bourbon channel.

"The first sip is bright and nutty" like you, Matt.

Nailed exactly how I’ve felt. Well done sir. Well done.

This was completely interesting and funny. I really enjoyed this review. Thank you

Funny, I’m literally going to Heaven Hill Distillery in a few days. Everything you described sounds like the Evan Williams profile at cask strength, so A124 might not be a bad buy for me since I like Evan Williams BiB and Single Barrel.

Fantastic review Matt and when you started spitting bars about the B batch I was rolling. Pure brilliance and time for me to go buy some Fun Dip

This video is art. Matt, in a world of copycat videos on bourbon, you are by far the best and most entertaining.

Excellent call out Porter!

Good review Matt! Thanks!

I only got into Bourbon a few years ago, and EC Barrel Proof and Larceny BP are some of my favorites. Also New Riff Barrel Proof.

Just got my bottle today and I think it’s really sweet up front and a nice spice finish! It’s a really nice pour and the age statement doesn’t concern me:) it’s great! Cheers

You always make me laugh thanks Matt.

This is pretty much how i train my staff in my line of work. I love it .

The first 7 minutes of the video is GOLD!

My Man!!! Matt you are the funniest SOB I have ever watched. Great review..

Maybe they will start adding an age statement to Larceny BP when ECBP gets down to 8 years. 😂

Love the "tootsie roll" descriptor....need to remember that one and will give you FULL CRED...haha

I generally enjoy these every time, so I'm still looking forward to picking it up. As long as they stay consistently over 10 years old, consistently over 115 proof, and every 3rd or 4th batch is a bit older than the rest like C923 was, I have no trouble paying the price for one of these bad boys every time. When OF is putting out a 100 proof 10 year bottle for $115, it's hard to complain about ECBP's getting younger but keeping their relative price point

I've got so much regular and high octane 12 yo EC, Very Old Barton 6 yo and Heaven Hill Old Style Bourbon 6 yo BiB bunkered, they'll probably use it set my funeral barge on fire. I saw what those a-holes and the market were doing and stocked up. I also have an ungodly number of Old Grand Dad 114 too from when they pulled it from the shelves for a while. $40-45 Booker's (remember that?!), too. Better safe than sorry. Great vid.

The 2nd Greatest Story Ever Told ! Love it.

“You, Mullet Boy!” LOL

Sat down at my desk this morning. I like to start my day not working on what I don't love and working on what I do love, bourbon. I subscribe to many different channels, tater hunters hunting tater bottles(which I can't get enough of because who doesn't love watching the 1,954th video of a guy telling the world that Bob's Liquor Store has a bottle of unicorn Blanton's sitting on the shelf for only $76.), bourbon reviewers, Brewzle of course, etc. I just found ADHD Whiskey. It's like I was in a different universe. I watched the video and when I snapped back to realty I thought, "what the hell just happened." I haven't watched any other video yet but had to subscribe. I guess I will go down the ADHD whiskey rabbit hole. Wish me luck?

Great review very entertaining

Blind battle with all your stock of EC! Give the ppl what they are asking for... or at least what I would like to see.

I'm looking forward to picking this one up. My expectations have been tempered.

I tried bourbon about 4 months ago and been collecting them ever since. I have on 20 different bottles. Why in the hell nobody told me this was heaven I even quit drinking beer and wine.

Glad I'm sitting on 15 bottles of various batches of the 12yo, I had a feeling this day would come. Great call out Matt!

For the rare times we see ECBP in South Texas and at $79+ tax, I'm no longer in the market for it after it went away from 12 year age stated. Luckily I have a bottle and a 1/2 left of the old stuff. My money will go towards other bottles, like $42 Rare Breed and $47 EHT... I would buy a 12year KC over a ECBP these days and save $25.

Dude, I missed ya!! 😂 Great video!!

Great review

You know we're all still going to buy it, just like Cody said.

Or, they misjudged how much they needed 12 years ago, saw it coming from a few years away, and phased out the age statement because they didn't have the juice to back it up with.

I still have a few cases of the 12-year small batch put up of the old bottling shaped like a barrel those were my favorite ears friend of mine involved with Buffalo Trace at that time had told me some secrets they were doing so I scarfed cases up during times but now since then he has retired😢😢

Nice story time! Thx!!!

I love "Story Time with Matt"...best thing on the Tube!

Being an older person i wish i would have appreciated bourbon more twenty yeaes ago instead of taking it for granted. Twenty years from now ill be saying i remember 10 year old bourbon abd people will say no way was it $5000 😢

I think with so many single barrel store picks available at 8-10 years old, the loss of the 12yr age statement from the A,B,C batches really kills the excitement for them.

I agree we will see a Whiskey dip in age across the board. The distilleries have been shipping as much product as they could get out the door for the last 5 years at least maybe closer to 10 years so we are hitting the end of those older stocks. However think that in the 2030s we will be well within the whiskey bust and high age statements will be the norm.

Great work, Porter. A total bummer across the board, this new turn of events.

Glad I have two backup bottles of C923...A22 laser code be damned!

Don’t blame Cody. He was just the idea guy. The man at the end of the table-there’s your Snidely Whiplash. He tied ECBP to the rails, if you get my drift... 😠

Cody’s always have good ideas.

This really bums me out. Makes me even more happy that I found some bottles of C920 sitting on the shelf last year.

Fantastic!

According to a store owner, Heaven Hill has run out of 12 year old juice after C923 so that is likely the reason we are seeing younger barrel proofs (and will for at least some time)

Heaven hill 7 year BiB is still $30 at my local Sam’s club

Man.. that A124 batch song was about to be a banger

Matt please review this again in a few weeks after it opens up in a few weeks. Let us know if you like it better or not. Cheers

Have you ever used drop of water in the bourbon from its area. I heard it brings out a lot of different characteristics

Just got an 11 year single barrel ec (but 94 proof =[), can’t wait to crack it open. Also listened to the Cody story and I can’t tell if that’s true or not lmao very convincing matt!

The longest villain monologue ever...😂

Heaven Hill does no wrong. I buy it all. sometimes multiples. best juice

I have an open ECBP A123 that is my best open bourbon as of 2/6/24

Great story!!

Damn I usually love the B-batches. B522 was amazing to me. B523 was also great although both were not better than c922/23

I really love their 8 year

Little Cody should have gotten a raise.

They did the same thing with Evan Williams! No line of whiskey at Heaven Hill is safe!

Just bought a private barrel bottle and it states it is 9 yr old

Currently still a big fan of Heaven Hill because I have been able to purchase solid bottles over the last several years without the chase and secondary markups. The C923 is excellent and I paid $75. That’s reasonable for a 133 proof with 13 year age statement. I do have concerns going forward though.

Damnit Cody!

Matt i know you've been at it for a good bit now. Some tips from a man on an island in the middle of nowhere. Get 2% iodine, amazon 10mg 6-8 drops. Eat once a day. Eat butter first, lots or even whole sticks. Or just don't eat at all. Be well. We need to be metabolically flexible. Never ever eat seed oils, olive oil, coconut oil. If you are desperate to keep getting the fat off. Eat fat to loose fat.

I think this batch is all 10yr juice. I seen a video that seemed to be a reliable source that said the reason heaven hill stopped the 12yr age statement is because they ran out of 12yr juice. The c923 is the end of anything 12+ for awhile. The EC barrel picks with 12+ juice was so popular they sold too much of it before they started to save it. Im sure anything 15+ yrs will be saved for the EC 18. So yea, its going to be a little while before they have anymore ECBP 12yr+.

All the private barrel/store picks I've seen have been around 9 years old and 90 each. Always passed on them. I agree Matt, they could slowly lower it to a new normal 😢 I still find it strange they would remove the age statement and release even lower aged batches though. What does HH have to compete with RR13 or other allocated releases? As a WT fan I know I'm not going to find or win my ABC lottery for a RR13 but I could still luck into a ECBP but now not sure with going to be worth the hunt.

Yo, random question.. Whats the name of the song in the background? A couple other channels also use it, and i find it oddly soothing lol. Any help appreciated.

Lol great one Matt

Bought it today. We will see.

The mother in law joke had me doubled over laughing.

🤣 one of your funnier reviews in a while. Hard pass on a124, doubled down on c923 so I’m good

I was feeling exactly the same way about this. I enjoy the single barrel, I almost lost faith in the small batch. Almost. Not a super fan of the b-I-b. Love your show Matt

I'm going to stock up on the older batches

Per the Code Of Federal Regulations any aging statement on a bottle will reflect the youngest spirit in the product. If it says 12 years then the youngest spirit in the blend is 12 years old.

Pretty sure it will continue to get younger for years to come. Will it get below 8 years possibly. I’m lucky that EC doesn’t come around my area we only get larceny and I got two of the larceny batches that were hitters. So to each their own. I’m personally okay with the small batch EC. I have Knob creek single barrels that I can get everyday.

Damn you Cody Damn you!

I snagged this yesterday after saying I would not. I cracked it open and compared it to that other sub 12yo ECBP B523. This A124 is better, not close.

I think Elijah Craig may have convinced me as a Scotch guy that bourbon is good.

"like the best Mother-in-Law, can't hide the nuttiness forever." I just spit my drink all over my laptop, thanks WTWT! PS - the tootsie-roll pallet note might be the most perfect description of ECBP I've ever heard, I've been trying to figure out that "I know what this is but can't name it" tasting note for like a year now.

Cody here, I can attest this is how it went down

You’re a beast!

I still have my A122 🎉

Wait, before you go…what’s the laser code on the back. That’s the big fiasco for the C923.

I like the story, 12 year old Elijah Craig small batch was my favorite whiskey. When they changed it I bought a bottle fully expecting to not notice the difference and wow was I wrong, it was horrible! Everyone hated it, but as time passed people forgot how good it used to be and started to say it's good again. You nailed their strategy, and I refuse to give a company my money that willing ruins the quality of their whiskey.

Too bad, but I don't think they are the first to pull this kind of act. Brown Foreman comes to mind. This stuff is allocated and about $80. You are saying this is worth $80?

I bet they go as low as 8yr, as I have noticed even MGP has a shortage on some older barrels for purchase, but hopefully I am wrong.

World Record for the world's longest swirl j now belongs to ADHD Whiskey

Man I really enjoy your shows stay a awesome MFer .

Now that was some funny sh*t right there. Unfortunately, so true.

Best line ever, “mother in law can’t hide their nuttiness forever “ 😂😂😂

You nailed it Matt! I foresaw all this when the weak A121 came out. B521 then just confirmed it. I hunted for and stocked up on B517 thru C920 from low-key liquor stores during 2021-23 in anticipation.

ECBP used to be the go to...seems like they have tailed off in quality as of late.

To be fair, 12 years doesn't automatically make it better. My local store got an 8 year single barrel and I've bought several bottles because it is better than any of the ECBPs I've had since C920.

100% Agree. Hopefully we are wrong.

I think Cody might’ve also been behind them changing their bottles for Elijah Craig to look cleaner and newer and sleeker but simultaneously making the whiskey in the new bottles worse

Best bourbon monologues ever lol

I’ve just full-on stopped caring about ECBP, private or batch. I have to let my money do the talking. Unfortunately I think the hype over the good-old-batches lingers enough that they still sell out. Only way HH changes their downward trend is if we hit them in the wallet, which won’t happen in this market. It’s so frustrating.

Damn you Cody