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Email Deliverability: We Built a Server (Here's What Happened) 

Ashlyn Writes
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Soooo....we did a thing...and that thing was building a server for our email deliverability, and boy was it a learning curve. What can a server do for your business really? The server we built shifted our click rate, deliverability, and open rate. Do your emails need that extra oomph with a server? Let's find out!
CHAPTERS//
0:00 We built a server??
1:05 Newsletter comeback
1:36 Why we did it..
3:10 Which tool?
3:20 Main Reason
4:15 Deliverability
5:15 Programs I loved/hated
5:55 Let's see results
6:15 Find your deliverability rate
7:30 The after effect
8:10 Newsflash
9:05 My takeaway
10:30 Magazine Editor
11:18 Newsletter Ideas
Don’t forget to check below for a link to the Copy Bar Collective! thecopybarcollective.com/wait...
xx
ash
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✏️For all my copywriting tips + hacks, head to ➡️ aw.ink/site
✍️COPYWRITING TEMPLATES + EMAIL TEMPLATES ➡️ aw.ink/thecopybar
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📲Peek BTS of my business & life on INSTAGRAM ➡️ / ashlynscarter
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___
// 🛑 BINGE WATCH THESE SERIES NEXT:
➡️How You Can Write Better Website Copy! → • How You Can Write Bett...
➡️Setting Up A Client Management System Your Clients LOVE → • Setting Up A Client Ma...
➡️The Secrets Behind Email Marketing & Writing Better Newsletters → • The Secrets Behind Ema...
➡️Getting started with copywriting? Watch my best copywriting tips here → • 5 SIMPLE Tips for Writ...
➡️Need to be more productive? Watch the playlist → • Plan with Me | How I P...
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// BUSINESS TOOLS I RECOMMEND:
🍯Nail Your Client Projects with HoneyBook:
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• My Instagram Content S... & ashlynwrites.com/asana (enter "ashlyncarter4296" for 10% off annual + premium plans!)
🖥️Get Your Website Design Template with Tonic Site Shop:
• My Secret To Picking T... & get 15% with "ASHLYNSENTME" here → aw.ink/YTTonic
✅Plan Your Goals With Powersheets:
• Powersheets Review & W... // aw.ink/YTPowersheets
📧Build Your Email List With ConvertKit:
• The FOUR Types of Emai...
📸Get Stock Imagery for Marketing at Social Squares:
aw.ink/AWSocialSquares
⚖️Get Your Contract Templates With The Contract Shop:
aw.ink/TCSnichecontracts
📚Get My Book Recommendations:
www.amazon.com/shop/ashlynsca...
🖥Snag More Freebies, Downloads, & My Go-To Business Tools:
aw.ink/YTresources-page
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// JOIN THE PARTY:
📱Insta: / ashlynscarter & #copywritingforcreatives
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🥂 Pinterest: / ashlynscarter
___
// p.s. Ready to work together? Chill the champagne, throw your hands in the air, because we're 'bout to take your message from zero to launch. When you're ready, you've got some options:
1 | Work directly with me & my agency
Check out aw.ink/TYwork-with-me to apply to be an agency client
2 | Master your message, write your site, & launch it to sell inside Copywriting for Creatives
Forget about the 4-figure price tag for a pro copywriter: Learn how to master your message & DIY write your site, so you can run a meaningful, profitable creative business that sells. Head here to learn more: aw.ink/YTCfCInfo
3 | Watch my FREE workshop
Learn 3 secrets to stand out and sell with personality-packed copy-the expert’s guide to write your site (& more) without sounding sleazy or busting your budget.
aw.ink/YTCopyClass
___
// DETAILS & CREDITS:
Get new videos and copywriting tips each week, and feel free to comment with what tips would help serve you in your business most right now! Special thanks to Creative Live, The Herrintons, and One Fine Day Productions for bumper video footage.
hello@ashlynwrites.com
DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

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10 июл 2024

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Комментарии : 32   
@haiketremblay5816
@haiketremblay5816 Год назад
Yes please. I’m about to celebrate my 1 year anniversary for my weekly newsletter
@Tanyalapatrone
@Tanyalapatrone Год назад
How is it for you.
@AshlynWrites
@AshlynWrites Год назад
That's so exciting, Haike! Congratulations! :) Ok, friend, I'm adding this to the queue now!
@mrstammyldavis
@mrstammyldavis Год назад
OOOOOO this made my Saturday night… yes I’m a nerd. 😂 I’ve been waiting for this video. Thank you Ashlyn for this info!
@AshlynWrites
@AshlynWrites Год назад
Us nerds have to stick together, Tammy! :)
@erintannehill
@erintannehill Год назад
Totally agree! Newsletters are definitely NOT dead! Love that you spoke so much about deliverability and reputation because they are so stinkin' important.
@AshlynWrites
@AshlynWrites Год назад
Ok, yes, Erin! I'm so glad I'm not the only one! ;)
@kaylarerickson
@kaylarerickson Год назад
Yes to the newsletter video!
@AshlynWrites
@AshlynWrites Год назад
Whoop whoop! Ok I am so excited about the interest on the newsletter video-I can't wait to work on this one, Kayla! :)
@pennygrimes8425
@pennygrimes8425 Год назад
I was so curious about your mail server and voila, here's a video 🙏 What is your tech stack now - it sounded like you dropped one platform Infusionsoft and picked up another FG Funnels - and you still have your ShowIt website. What is FG Funnels doing for you in that mix?
@AshlynWrites
@AshlynWrites Год назад
Penny! This is a great question. Ok, so, FG Funnels is how we send emails, some of our web pages are hosted in FG, and where we process client inquiries. It has really streamlined our tech stack!
@yael.bendahan
@yael.bendahan Год назад
Yes about both videos!
@AshlynWrites
@AshlynWrites Год назад
Woohoo! Alright, Yael, consider it done!
@SpanishSchoolforKids
@SpanishSchoolforKids Год назад
yes please to the newsletter video!
@AshlynWrites
@AshlynWrites Год назад
Alright buddy you got it! :)
@MieyaOladipupo
@MieyaOladipupo Год назад
Whoa! I clicked that notification quick! Never watched a video within the first minute it's been posted lol 😅🙌🏾
@AshlynWrites
@AshlynWrites Год назад
Bahaha! Ok, I'm impressed Mo! :)
@MakersGonnaLearn
@MakersGonnaLearn Год назад
You’re amazing 🤩
@AshlynWrites
@AshlynWrites Год назад
Well, friend, you just made my day! Thank you for your kind words!
@Tanyalapatrone
@Tanyalapatrone Год назад
Yes please on both video ideas
@AshlynWrites
@AshlynWrites Год назад
Ok, Tanya, consider it done!
@Tanyalapatrone
@Tanyalapatrone Год назад
Now I know why my deliverability has gone down moving from mailerlite. I may just move after this
@AshlynWrites
@AshlynWrites Год назад
OOohh ok so interesting, Tanya! Keep me posted on where you land. I'm here if you have any questions along the way!
@catie-teamnourishtoflouris4505
Newsletter Vid Please please!!
@AshlynWrites
@AshlynWrites Год назад
Ok, Catie, you got it! I'm on it!
@liberateandlather4642
@liberateandlather4642 Год назад
Newsletter video please! FG Funnels look very robust thanks for sharing!
@AshlynWrites
@AshlynWrites Год назад
We have been so happy with FG funnels! Annnd noted on the video-on it!
@jennesechabot7490
@jennesechabot7490 Год назад
Newsletter yes.
@AshlynWrites
@AshlynWrites Год назад
Alright, Jennese, done! Can't wait to work on this one.
@anthonyrude
@anthonyrude 9 месяцев назад
What are your opt in rates? Do you use paid traffic to a landing page?
@AshlynWrites
@AshlynWrites 9 месяцев назад
Thanks for your comment, Anthony! Opt-in numbers can vary widely offer to offer & day to day. As usual, we suggest aiming for industry-standard 2-5% conversion … however, on freebies & low-ticket offers, conversion numbers can creep up much higher because the barrier to entry is a lot lower. (People take things that are free with a lot less hemming & hawing than when they have to pay $100+) ~Yes, we used paid traffic-pointing ads to your freebies, SLOs and LTOs is one of the best ways to get people into your offer ladder with some of the lowest-cost ads aimed at wider (though still within your ideal) audiences! I hope this helps!
@anthonyrude
@anthonyrude 9 месяцев назад
@@AshlynWrites yeah I was looking for numbers that you actually get. I'd like to know the cost per lead. Because you say conversions then freebies and front end offers. Can you give real numbers? What opt in rate did you get with a free offer? What did you get with a low ticket offer?
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