Emory Jones Speaks On Puma Mixtape, Brand Evolution, Nipsey Hussle, Jay-Z Legacy + More 

Hov’s Day 1 being interviewed about his own business moves and building his own empire. 50’s day 1 yayo keep talking about 50 and waiting for 50 to take him to Dubai. And talk about old stories that they didn’t do shit in. Levels to this shit

Love how Emory always self corrects when he says "my" or"I". He changes it to "our" or "we". Dope 🔥

By far, one of the top 5 best Breakfast Club conversations. Emory truly exemplifies loyalty, dedication and realness!!

I mean c’mon guys….Emory came home to a very unique situation. Roc Nation and his best friend being Jay Z. It’s much easier to change your life when you have those things working for you.

Envy and Char on their best behavior because Jay's watching

If you’re from New York City and you’re from GenX you should know that the suede Clyde Puma was a hip hop b-boy classic sneaker! It’s disheartening that so many people in these big positions on radio and television don’t have a deep sense of history about the culture. It was Pro Keds, Pumas, Adidas, Nike AF1 and then Jordans. If you were really getting money in the streets and depending where you’re from it became Fila, Ellesse, Diadora, New Balance 995 and 1300, Bally and Gucci. 💯

I loved that he said "Can I Live" That's my favorite Hov Track...

If Dehaven didn't have so much hate in his heart, i believe he would've been right there with Em. Its crazy how the universe works.

Emory is the other side of the coin. With all the hate that Hov receive's. He still has a core base of friends that are doing very well for them selfs.

Emory is a visionary. He can see things in people that others can't. I need to work on my business partnerships.

I thought I was the only one who felt that way, but NO can rock that puma tracksuit like Nip did 😂 he made it seem effortless. Feel like he really coulda took that company to new heights. Truly missed smh

If you think about it, Jay Z had other friends he came up with that didn’t put the work in like Emory Jones to be in a similar position. He still had to hustle since nothing is a given. Having Jay Z as your best friend could bring more pressure to put the work in and everyone not gonna be able to do that

Puma was a staple of my childhood, being from the south. Thanks for bringing the culture back, Emory.

Emory is what Dame wants to be right now

Yo the Shoe concept is dope! Emory got vision, he know what he doing.

That NASCAR reference/analogy is 👌🏿

Two guys can walk in the same spot wearing the same exact color jacket but one has LV all over it and the other has RW (Rocawear) all over it and 90% of the people there will gravitate more to the guy with the LV instead of the guy wearing the RW. The illusion of a product being more exclusive than another is the driving factor. LV and RW or another brand can be manufactured in the same factory by the same people using the same material and even have the same price and LV will always get the nod simply because of the illusion it's a more exclusive brand than the other mentioned. IMO....

the reason the other brands dont get brand fatigue is they hire the best from our culture

Love hearing Emory talk

I love hearing interviews like this, a former street dude,who transitioned away and learned from their mistakes. A lot of the jewels they learned after the fact was instilled in me at a young age so that I wouldn’t have to go through what they went through. It just confirms us “civilians” are on the right path.

Emory is definitely a legend behind the scenes. I am looking forward to mixtape sneaker I hope it’s comfortable. Everything he said about Nip starting at the 23:32 mark shows his impact and he helped revived Puma. He’s the reason I bought a Puma tracksuit.TMC🏁

Nobody wore That Puma track suit like Nip! Nip was Genius

Can't forget my man down in Maryland. IYKYK..

My homie in the place! Cambridge Maryland in the house. Looking good son.

Love that East Hampton HOV hat

Clue is a legend fr fr.

Great conversation! Glad Emory has been able to continue to build and grow his own thing. Man, I love the idea of the sneakers and content…those laces.🙌🏾 I pre-saved the mixtape to hear Rapsody and Vince Staples. So true about Nip and that tracksuit lolol!

Morning! Thanks for sharing this conversation with Emory Jones, appreciate his transparency. He's a testimony on how hard work and persistence will pay off big time, kudos.

Hearing his story all I can think of is Paid in Full when Mitch was locked up and Ace was the big man. Jay put him on when he got out the same way Ace put Mitch on

The bucket hat & reasonable doubt shirt I need that.

Envy said we didnt grow up seeing people rock puma like that?? Wtf? Low top suede pumas eas the shit in the late 70s early 80s,, envy definitely wasnt outside forreal ,, damn near everyone in new york city had lee jeans with pumas and a shearling coat. Envy buggin and he older than me ..

Thank you for this hour long interview with Emory it was needed #Culture

I like the fact that this is a full hour interview.

Damn Lebron and Jayz always keep day one 🗣️🗣️🗣️

What a great interview, thank you Breakfast Club 💯 🤲🏾

"You gotta earn that space."- Emory Jones

Good to see man like Vegas Jones aka Bet On Yourself. 💪🏿👊🏿

I love how they let him have HIS interview without 1000 jay z questions, this all dame be wanting 😂😂😂

Choke No Joke is at home right now going crazy! 😂😂😂😂😂

Joe Freshgoods is the brother from Chicago who they were talking about with New Balance. Great interview

Nip put me back on Puma. Meek been reppin puma

Wow genius of Emory damn I respect your mind salute to him 💯💯👍👍🦾🦾🙏🙏

Blood makes you related Loyalty makes you family. Emory solid cat. #JakeHunter88 good energy

Vegas Jones !! #BetOnYourSelf!! #Peaceloveandrespect from 🇧🇼

I’m so blessed to have had quality time with Emory. Hours, days and years we spent together and he’s taught me by his actions. It just felt different than being around him, vs the ordinary individual, where his wisdom fed me. I can honestly say I wouldn’t be where I am, with the achievements I’ve earned if it wasn’t for his leadership, his voice and his investment/putting his money where his mouth is. #salute #emoryjones

Much love to Emory "Vegas" Jones and the Breakfast Club.

Great interview

“Snatched my nigga Emory, tried to get him to tell about me. He told 12 give me 12, he told em’ GO TO HELL bout me” - Jay Z x Drug Dealers Anonymous

Emory is a Legend from where I'm from but it just sucks for the people that know him ,and and where he grew up not reaching back showing love to those that that showed love. This Guy is from Cambridge, MD and never acknowledges that salute to his blessings but don't forget where you came from!!

Not taking anything away from what Emory did prior to getting locked up, but the only job Emory and Biggs have is to stay mentally stable and remain in Jay's good graces . That's it lol.

I’m sorry but I have to respectfully disagree with Emery on Envy’s statement about why blacks disregard black fashion designers after 2-4 years. As a people and culture, Black Americans don’t value themselves and hold what we create in high regard. Like CTG stated, we believe that the white mans ice is colder. Some of those high end fashion brands make garbage but if it’s a high end brand name, we will rock it no problem. Another point, MCM was out and smoking hot back in 1987 and 1988. If a girl kept her MCM bag at 17 and now she’s a grandmother today in her fifties, she can give that bag to her granddaughter and she’ll be the shit! Same bag, 35 years later! If I take my old Karl Kani jacket and give it to my grandson today, he won’t get the love I got back in 1994. Unfortunately that’s the sad truth.🤷🏽‍♂️ Kani and Sean John in particular still make dope clothes. Real Talk! 💯

Long live Emory Jones!! May God continue to protect your spirit and soul. A true warrior, true solider! Your words hit home everytime you speak. I used to look fwd to your ig posts😂 now Biggs has taken over! Keep the jewels coming. The masses need to read and hear it! #proudtribemember

Man, those suede Puma classics with fat shoelaces was everything in the early 80’s. Puma was the official sneaker of hip hop and being a B-Boy, wtf is Envy talking about.

Ngl these the hardest shoes i seen in a minute🚀🔥Aux chord show laces??!! C’mon now

Super dope conversation

Hov should drop an album

I watched it twice already... The last 10 minutes trice 🤣🤣🤣 .. I'm a DRAKE Stan but it's moments like this that make you appreciate Hov and The Crew.. "REASONABLE DOUBT" MY ALBUM

Dope Interview

I like the concept for the sneakers

Jay choice of friends are a certain type I say that because this man reminds me of Beanie Sigel

31:03 whoa.. Philly we was on NB’s since early 80’s and Pony!

This awesome man Emory so humble ❤

Them shoes dope. Great interview

I been rocking pumas since 85 it's the B -BOY shoe he acts as if he split the atom

Can I Live... 560 state street... Me and Emory Jones in the Caravan.. VA

Dope interview

Eastern shore definitely proud this od lit

If u a true hip hop head pumas was the original sneaker of hip hop watch Wild Style and Beat Street everyone had pumas on!

Vegas Jones is one of the cleanest names!!

Great interview 💎💎💎💎

The " this is who they/we are," commentary is really subjective; meaning based on his experiences. I proffer that the youth embracing under-culter (not sub-culture) is based on a consistent environment of no access to mainstream economy. Hip-hop culture is the legitimizing of creating an economy for Urban citizens. As it relates Dj Envy's question on brand trashing and the longevity of majore european brands is a continuation of everyone wanting to tap into dominant culture: we cannot be the color YT, but taking on the emblems of that culture shows an ascension into another economic strata. Hence the analogy of the rich(typically YT) wearing jeans torn sneakers, and driving Toyota's, while the less fortunate is dressed in and driving expensive brands: it's a sign-post of wealth attainment and a request to be accepted by the dominant culture. I hope as we move into this new era of Black/Urban love, we continue to uplift (purchase) brand made by those in the community.

Charlamagne is such a stan 😂

Them Pumas tough 🔥

Hello, I’ve been a jay z fan since a kid, I’m 27 now. There’s a early photo of Emory and jay z together I saw it on this song called broken English

Hat & Shirt combo🔥🔥🔥

S/O Emory & roc & RIP 👑 NIPSEY

I always Enjoy listening to Emory. I always gain something when I do. Dammmmm I miss "Rob the Roller".

Love to see Emory 💪🏾💪🏾

Nawl dc is the new balance kings Baltimore came after put some respect on my city. The 995 are legendary

Love the interview 💙

Make the machine work for you.

16:25 I never knew much about puma.. puma pops off for me bring the rocksteady breakers the suede jawns with the sweatsuit breakin!!

I’m from “The BAY” and I swear I don’t mix brands real shit even if I’m in the house relaxing,on the grill,getting the mail etc …I don’t cross brand 💯!!! Now I don’t do designer brands at all feel me, but I won’t rock fake designer either!!!💯!…

Them cassettes is hard

Jay put him in position

Yo I HAD TO get them Mixtape kicks. Can't wait to get'em!!! Been wearing MOSTLY Pumas the past 5 yrs!!

"This is a collect call from, Emory Jones"

None of Hov day1s enjoy or want the spotlight. Dudes been behind the scenes just making moves. Jay-Z took his friends from Marcy with him.

So who tf gets out of jail and has an empire run by their best friend who happens to be considered the goat of a genre?

That is some creative marketing: buy puma and get access to the record.

Out in LA Puma We're big with the graffiti The break dancers Back in the early 90s

Replay value is really HIGH on this one‼️

Dope interview with no zesty ish.

Truth told, if every Brother had the engine of Jay Z behind them when they get out the pen they’d all have stories like Emory. 🤷🏾‍♂️

Dear audio engineer, I know times are good, the money is great but please TURN THIS UP A LIL. I got this on max and it ain't enuff. Sincerely, a fan ✌🏼

Never seen bruh before, always heard Jayz talking about him tho. Smart like Jayz tho, salute for investing in the culture

Vegas Jones in the building

What up doe, right off top! Detroit too deep in hip hop/black culture!

Salehe Bembury and Joe Freshgoods killin it in New Balance

OG , Respect the Real