Entrepreneur Refuses To Disclose Figures | Dragons' Den 

She comes in not needing money, but expertise. She then rejects said expertise for money. Good stuff.

She was definitely hiding other shareholders The truth is she didn't have more than 25% to offer

“What have you had for breakfast?” Jo: I’m not prepared to tell you that

40% of a business with the option of buying back half of a company thats doubled in size for 20% is a fantastic deal.

You can see how frustrating it is for Sarah 😮. Jo’s unwillingness &/or inability to understand this deal would turn me off too. Shows a lack of good judgement

That was a huge mistake to turn down Sarah's offer.

Sarah's offer is actually good and matched her equity cap if only she could understand it or bothered to ask about it or not be there only for free marketing

Rejecting offers solely on the basis of an accountant's advice shows an inability to make good judgement calls

She probably has other undisclosed investors and doesn't have 40% to offer.

This seriously makes me think at least one person also has shares in the business and she doesn't want to admit it. This reminds me of another episode where you realize the Dragon's money was going to be used to pay off someone else for their shares. Which implied they wanted out of the business and the person on the show didn't have money to do that so that's the reason they were on the show.

I'm not a businessperson by any means, but even I recognized that Sarah's offer was a good one. She immediately gets the expertise, the money, and eventually, the 80% she wanted. It just took patience. Of course, it's easy for us sitting at home, it's quite different when you are there in front of the Dragons and the cameras!

I’m pretty sure the dragons can tell when someone just came for publicity. Like this woman. She didn’t even want to entertain offers

Why bring up a subject you don't want to talk about. Irritant.

This was probably the dumbest rejection ever in dragons den, she had the opportunity to bring on one dragon with specialisation in bars and pubs and another in retail for 5% more than what she asked, WHY WOULD YOU REJECT THAT?!?!? She was even offered to buy back the shares essentially for free!!! So frustrating

An off topic comment from me here… but I’m an estate agent and this woman reminds me so much of some of our sellers who just won’t budge a few grand for the sake of hundreds of thousands/ millions of pound deals. It’s the most infuriating thing for me and I resinate with Sarah’s reaction because that was a great offer.

Mind-boggling how she was given a deal that would come under her advisors stipulated share,this after the turnover has doubled.She shot herself in both feet.

She trusts her accountant over the brilliant mind of these dragons and what they could do for her!? The fact she said she doesn't understand Sarah says it all.

How could she not understand Sarah's offer. I am rubbish at anything business but it seemed pretty clear to me.

I think she'll come to regret turning down Sarah's offer, which by the way, was amazing. 60% of a lot is better than 75% of nothing.

If you have someone who already is well connected and successful in an industry it will save you years in achieving your goals.I think the lady would have been smart to take either Peter's or Sarah's offer.

Agree 100% with the branding issue. It says "proud to be British" on the boxes. She talks about making better product than the french, yet she use french language for the product names. Very contradicting branding.

Turn over would double in no time with Sarah. She even said she'd place an order. Missed a trick there.

She never wanted an offer only the advertising

Sarah’s face after every sip is priceless😂

I found the legal entity on company house. For the year ending June 2022 they still have a negative capital balance sheet of -£77k. There’s a famous saying turnover is vanity, profit is sanity and cash flow is king. Dragons not investing was a good move

She was clearly only seeking national free advertising

Just wanted publicity and a dragon to say the product was good. They should really try to crack down on this kind of person.

12:14 that is such a lie, you can tell immediately by the little smirk at the end. She just wanted publicity

That "darn it" at the end was very convincing 🙄

Sarah’s offer was pretty much perfect, she really messed up not taking it..

A part of me wants to be annoyed by her because she's only here for publicity. But she already knew the business was going to flourish and just wanted some free marketing for an extra push - you gotta do what you gotta do

Sarahs offer definitely had power in it 👊🏼

This is my favourite episode of dragons den haven’t found it for years! So happy they posted it!!

How did she turn down Sarah’s offer that’s crazy!

It really winds me up when people don't watch the programme beforehand and realise that they have to give figures. I once had a situation in business where someone refused to give me figures on a first meeting.for a business we were considering buying. Afterwards I got calls from them offering to give me everything I asked for, I told them that they had missed the boat.

Considering she already runs such a successful business, Sarah's offer was a no brainer to make the deal with her.

Jo can't call herself an entrepreneur if she can't see the financial logic in Sarah's deal.

If only she’d fitted a flow signal

Dragon: Are you knickerless today? Jo: I cant tell you that Dragon: Why not? Jo: My Accountant didnt tell me I should disclose that

While the offer of 40% seemed quite wild, it was actually a no brainer! Hopefully she reflected on her stubbornness, which is a shame because she’s pretty savvy!

Entrepreneur: I'm looking for 50k for 10% Dragon: I'll offer you 100k for 1% Entrepreneur: I just can't do it, will you go to 0.5%?

I was surprised Peter didn't rescind his offer once the entrepreneur rejected Sarah's offer (sort of like Deborah did). It was such a good offer, that rejecting it shows an unhealthy amount of stubbornness.

Her intransigence and supercilious tone shows she would be difficult, if not impossible to deal with, further down the line.

She came here only to advertise her cocktail 🍹🍸🥃🍵🍵🍹

When she said to Peter that she would rather not disclose details of her other business and Peter asks her why and she says: "because this is on national tv" Deborah smiles. And well she might smile because every one of us (apart from Peter) realises that this may be a tiny bit of a good point lol

I didn’t understand that offer !!! Well why not do the intelligent thing and ask?? She was just going to leave Sarah’s offer because she doesn’t understand it! 🙄 Plus she gets offers and turns them down because her accountant tells her so. Unbelievable

Some mistakes are very expensive. Unless of course there was no mistake and just a calculation to grab a bunch of free advertising on national TV.

the accountant only goes on what you say not the other way round

Peter wasn't out he was turned down... BIG DIFFERENCE

Didn't take courage to turn down those offers. Took pig headedness. Her loss.

Accountants are notoriously boring people. Not like lion tamers. She should've asked a lion tamer.

Nick Jenkins, Sarah and Duncan are my favourite Dragons 🐉

I bet the accountant was watching and screaming just take the 30%!

This woman's smile is very irritating 🙄

Peter “can I have a slice of your other business” Jones.

What an absolutely stubborn woman. Would hate to be in business with her😮

I mean she should've say yes to Sarah and then they could always have the advisors revise it and eventually don't go through with it. If she were confident about the projections and the well known sales boost that Sarah could have given her brand, she wouldn't mind temporarily giving up more than what she intended to. Even if it came out of her own share. I mean... it doesn't stack up. Unless she went only for publicity. Then it would make perfect sense.

Considering her company is still going stong in 2023 and this was in 2015, I think she made the right call

Do her figures include Brian's figures?

Honestly I think she turned down Sara's offer simply because she doesn't believe she could achieve that double targets in a reasonable amount of time.

companies worth £56 million now! checked companies house

This woman still annoys me. When I originally saw this I was flabbergasted at how she wants their expertise and then rejects every offer. She’s greedy and self centred.

I'm at the brink of making big decisions for the future of my own company. The end of this episode shows me exactly the path I should be walking. Thanks a lot!

She has another profitable business. A track record. She doesn't need a Dragon. Borrow the capital from an institution without giving away equity. With sufficient development capital you employ people and strategy to get your product to market. Never give away any percentage of your business. Never! The world is full of top class sales people, branding, marketing experts etc. These people are already into the traders where volume is sold.

Buying back the equity she wants when doubling TURNOVER? Surely with Sarah's help that would happen within....months? If you never manage to double revenue then the 40% is worth very little anyways, so who cares if you've given it up? That's a tremendous offer and it's ridiculous she didn't take it. She understands so little apparently she'd be a mess to work with anyways I guess

Did she really turn down Sarah’s offer without actually understanding what the offer was? Seemed like a great one to me.

Accountant was probably worried about losing his client that he gave advice accordingly

If they say come on it's only 5% , then why can't they give it up, it's only 5% 😅

Great offer from Sarah and frankly a bit thick not to take it.

The dragons are ridiculous how they react to someone not wanting to get ripped off. Saying it’s only 5% and 40% is a great offer is asinine. It’s a great deal for you, not her. You clearly don’t value her business if you are trying to devalue it to that extent

I would never invest in this woman, making simple day to day decisions would be nightmare “no I’m doing that”

The editing made her look dumb, but she's a global brand now, so who's dumb?

This episode was aired several years back. She got many direct offers from other investors and did extremely well taking the production to hundreds of tons liqueur a year. What the Dragons missed out on is her vast experience in food business, she is fourth generation owner of the family business having 650 acres of farmland. She was definitely worth investing for what she finally agreed to.

Even Peter’s final offer could have been countered with 30% down to 25% when money back.. silly really

5:28 is that the grinch?

She clearly just didnt understand Sarahs offer so just kept saying no.

She wasn’t even thinking about the deals straight away she said NO to all the offers first made

Imagine turning down that 20% offer 😂

This woman knows what she’s doing. She’s clued up she doesn’t need the money. She would probably make a good dragon. I think she’s there for the publicity

Touker is out… without even offering office space. Shock horror!

Jo's strategy was not right from the start. She simply should not have mentioned the agri business. "I've created a Cassis which is better than the French produce". No need to mention she supplies the blackcurrants to herself.

How did she not understand the offer from Sarah??? And who is this accountant that's so powerful she can't budge to make a deal? I'm frustrated for this woman.

Get another accountant darn it!

I understand where they're coming from when they asked if she would turn it down for just 5%, but the same can be said for the Dragons, They're turning down an opportunity to get an extra 5%. Stubborness vs Greed. Stubborness won.

Pretty clear that she has someone else owning more shares

When she rings her accountant that she turned down the offer even the accountant said “I’m Out”

Sarah drinking throughout this pitch to get her through the branding errors

Born into money so not used to not used to compromise.

This woman didn’t come in for an investment just exposure

These pitches are food and drink to Evan... Perfect for his team of Pundits and Punters.

She does not understand the buy back option, and does not understand so many other things. She has listened to 25% and will not accept anything else, regardless of how much sense they make

Rarely seen such an ill-judged rejection of offers. Three Dragons poised and she walks back into the wilderness.

Dope

Entrepreneur: but you don’t want to know about my other businesses in this pitch. Peter: No, no go on… 😏

I don’t get Sarah’s reasoning with that offer. The only explanation I could think of is that she doesn’t believe she could double her turnover, which makes no sense to me. If she was certain about the doubling, she could just offer 20% and be done with it. It felt like some awkward logic (or “safety”) for little gain.

She did not come on with any intention of doing a deal .... she wants the exposure .. how devious

It would be interesting to find out if businesses noticeably suffered from their owners' performances on DD.

I am getting irritated every time Peter is humiliating anyone who rejects his offer when he said "With 5 percent, what could happen here. You could have much more" making it sounds like he turns sand into gold, while he already rejected offers that turned into billions because of his arrogance! If 5 percent is nothing for him, then he doesn't need to be greedy and that's fine if she is stubborn and listening to her accountant. They are already turning over 8 million, which means they are already successful. But honestly, Sara's offer was great. She just doesn't understand what Sara said.

Sarah was basically saying she was going to double her sales, i would imagine pretty quickly. The offer was spot on and she was a silly womem not taking it.

Best one I've seen in months!🤣😂🤣😆👍