Тёмный
No video :(

ERRA - White Noise 

Tragic Hero Records
Подписаться 161 тыс.
Просмотров 606 тыс.
50% 1

Check out the lyric video for "white noise" from our newest signee ERRA!
/ erra.music
/ tragicherorecords

Опубликовано:

 

26 авг 2024

Поделиться:

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист
Посмотреть позже
Комментарии : 666   
@JXC25
@JXC25 3 года назад
I will never stop listening to this album.
@clarkh3314
@clarkh3314 3 года назад
true and real
@Beni__
@Beni__ 11 месяцев назад
Fr
@kollinkash251
@kollinkash251 10 месяцев назад
Omg same...2023 here we are
@burnedchurches3838
@burnedchurches3838 8 лет назад
This is ERRA at their best. Miss this sound.
@iDeKz
@iDeKz 8 лет назад
+BurnedChurches fuck yeah man
@joshcisneros5642
@joshcisneros5642 7 лет назад
BurnedChurches I feel you on that
@thecommentpolice8115
@thecommentpolice8115 4 года назад
i'm from the future. it gets worse, much worse
@sonofamachinegun8568
@sonofamachinegun8568 4 года назад
This absolutely smashes their entire discography. Jesse's vocals sounded so much better with the sharp contrast of Garrison's vocal style. Now they just sound like another Northlane clone. And Adrian was better than Marcus... Fight me.
@Sholps
@Sholps 3 года назад
I would much rather have the current Erra. And I've been listening since Impulse. Each to their own I guess.
@ChadcholMeesaeng
@ChadcholMeesaeng 11 лет назад
For not-native language I'm still feel impress by the lyrics. Beyond our world lies between parallels between. Our dimensions, images unseen. Among the dead sound frequency. There is a pulse, images unseen. Wow... fascinating!
@ShaaneOh
@ShaaneOh 6 лет назад
starting at 2:18 will always be a fav erra riff for me
@LegendaryPungz
@LegendaryPungz 10 лет назад
This isn't a song, it's poetry. Freaking great lyrics.
@asenseofclarity9582
@asenseofclarity9582 10 лет назад
The lyrics are just new-age "open your eyes" bullshit.
@ilikeheavymuzic135
@ilikeheavymuzic135 10 лет назад
ASenseOfClarity farrrrrrrrrrrrr from bullshit. i would have thought someone with a username like that would understand this.
@LegendaryPungz
@LegendaryPungz 10 лет назад
Yeah jeez. Mitch understands.
@andromedaiscoming185
@andromedaiscoming185 9 лет назад
ASenseOfClarity your username sounds like new age bullshit so what are you complaining about. i guess you'd prefer dark lyrics about death.
@what2watchyt
@what2watchyt Год назад
Best Album ERRA made. The reminders of hearing this with real friends.
@renosyaputra
@renosyaputra 5 месяцев назад
I got the same feeling, a bit sad my real friends engage on their own business right now
@mauricelorbek5132
@mauricelorbek5132 Год назад
2022 and I’m still blown away from this masterpiece
@jakemyers8538
@jakemyers8538 Год назад
This is the best ERRA
@DylanTVylan
@DylanTVylan 3 года назад
You know what's so strange... I found this band like 3 days before they released this album. Since then they have resided (mostly in spot number 1) in my top 3 favorite bands. Even through the release of augment and drift. Fast-forward to now I've been on a journey the past year of both self and spiritual discovery. Listening to both Impulse and Augment with the enlightenment I've gained over the last year or so has completely blown my mind. The fact I resonated so strongly with this band and their music makes so much sense to me now. I'm about to cry I'm so blown away lmao.
@elmi_core
@elmi_core 2 года назад
Felt that dude 👃🏿💧i do re listens do that too chin up we're marching men white noise gets me everytime Erra fans are probably the deepest and Realist. Heard a kingdom of giants?there 2011 debut "abominable" there clean singer sound as good as Erra
@shadowninja127
@shadowninja127 2 года назад
Wow. Everything you've said here reflects exactly the same way I feel man. I've been feeling this for a couple years, I still love to come back every now and then and listen to Augment and reminisce back to the place I was in when I first heard this album all those years ago. And how even then, in my silly youth and immaturity, my mind was still desperately searching for some sort of deep spiritual truth and meaning. I still get teary eyed reading back through the lyrics on some tracks, especially The Architect, Efflorescent, and Render the Void. Keep on the good spiritual path my friend 🙏
@marioironside5830
@marioironside5830 Год назад
yep, their lyrics are all about Annunaki and universe in general.
@clarkh3314
@clarkh3314 Год назад
TRUE AND REAL
@fukyuuzuesphantom9592
@fukyuuzuesphantom9592 Год назад
​@@marioironside5830❤
@Entombs
@Entombs 9 лет назад
The meaning to this song is so interesting. Almost feeling the fourth dimension, this feels like a spiritual reach. It's amazing
@iDeKz
@iDeKz 8 лет назад
+Alex Calabro 5th dimension * :)
@Alannn11
@Alannn11 8 лет назад
+iDeKz I totally concur calabro! We are just to ignorant to see it
@deeteephonehome7850
@deeteephonehome7850 7 лет назад
It is hard to see the truth man. I can completely understand why people can't grasp the meaning of the song. This truly has to happen. It can be a gift as it is an answer. But these entities have cursed my family for a long time. I can understand why people DON'T want to open their eyes. The truth can sometimes hurt the people around you. And if you ask me what the truth is all I'm going to say is cliche. It hurts and try to stay humble when breaking through to your celestial identity. Some people's concious just tend to wander.
@deeteephonehome7850
@deeteephonehome7850 7 лет назад
And please don't take me as a know it all or something. I just deeply connect with this song. I agree with you it is very spiritual and a bit haunting.
@deeteephonehome7850
@deeteephonehome7850 7 лет назад
I actually just came on here to see what other people think. I mean simply stay positive. See the beauty around you. The cliches matter. This is why I'm glad I listened to this then Singularity by Northlane. They compliment each other in a way. I could tell you my story on this band connects to me, but the sun is literally rising as we speak and I don't want to speak any negativity. The entities are done taking shots at the people I care about now. The dimension shifted or dissipated out of my strong concious awareness. I wasn't the one aware of the masses last night, but I was awoken again. A very enlightening song.
@joes1429
@joes1429 9 лет назад
This album goes in. Been listening to the album nonstop at work for at least 2 months. Augment is great too, but this album is different, I'm not sure why. Haters gonna hate - but this is borderline masterpiece, at least as far as modern metal, deathcore, djent and progressive is concerned. A lot of comments are backing it up, this is a very impressive metal album.
@deeteephonehome7850
@deeteephonehome7850 7 лет назад
It's different because the writer wasnt scared to open the concious. This song is deeper than just the beautiful sounds. The instruments and singing just compliment the lyrics heavily. My siblings, cousins, and other close ones have abnormal stories alike the writer I'm sure. Just our own. The concious level this guy is on. I hope he's doing good though. I truly mean that because I can tell you what he felt in this song I know the feeling. Idk I can go on for hours about the connection this song has with me, but idk where to start. This song is incredible lol
@7star7storm7
@7star7storm7 6 лет назад
Kristian Curkovic new erra song today bruh! - not as good as this imo
@xSimqleHD
@xSimqleHD 6 лет назад
Couldn't have said it better myself, the dreamcatcher EP Was okay.. Not terrible, but not the same. Drift seems like a totally different band to the ERRA I fell in love with, impulse will always be their best album, like you said, it's almost perfection, I honestly don't think I have one criticism about this album.. They were heavier than BoO but somehow added a technical vibe, like the harps in render the void etc. They made it so perfectly, I'm deeply saddened at how they are now cause anyone can see it's just not the same band it once was
@GarbleMcNipchips
@GarbleMcNipchips 4 года назад
2:34 Garrison: I will abandon my shelf. Shelf: :(
@Deadfiend99
@Deadfiend99 Год назад
Not a big metal listener but this has been my favorite one for so many years never gets old
@dalipadilla3508
@dalipadilla3508 10 месяцев назад
This Erra will always be the best era of Erra lol
@InMemoryOfJimmy
@InMemoryOfJimmy 10 лет назад
I remember when this video had 2000 views and people just kinda liked this band.
@xGHxMAN15
@xGHxMAN15 8 лет назад
Same. I talked to a guy Omegel and he said it was a local band and decided to listen to it and I fell in love with this song.
@percy1629
@percy1629 3 года назад
It's 500k now, just thought that might interest you if you haven't been back in 7 years
@MrPatrickbuit
@MrPatrickbuit 3 года назад
@@percy1629 Band's still underrated though. Should have at least 500k on every song on this album and Augment.
@percy1629
@percy1629 3 года назад
@@MrPatrickbuit haha, that is something that's hard to argue with..
@guitarhero38633
@guitarhero38633 3 года назад
I remember when it was 2009 and I seen a new video called ERRA - Towers. My life hasn't been the same since 🤣
@Alannn11
@Alannn11 5 лет назад
Man had to come back after quite a while just to remember how these guys were so legendary.
@AustinIsalwaysWright
@AustinIsalwaysWright 12 лет назад
In '09, a local band from my town in Pulaski, TN, Sirens Fall Silent, had their first EP release show. The band I was in opened. ERRA was one of the bands to play. No one really stayed in and listened to them. No on knew who they were. I just discovered them about half a year ago again and found out that they are actually big now, and they sound phenomenal. They are easily one of my favorite bands now. So next time you're at a show, stick around for all the bands. They could end up making it.
@Infinus
@Infinus 11 лет назад
These lyrics are ridiculously in depth and make a lot of sense from a scientific standpoint its crazy how much this band knows about existence and how it actually works
@Evenmarea
@Evenmarea 12 лет назад
Perfect balance between melody, technicism, rhythm and heaviness
@TheAssman52
@TheAssman52 5 лет назад
Love the esoteric lyrics
@sharpetalon
@sharpetalon 10 лет назад
listened to their Augment album while gettin my half sleeve done for 4 hours and i couldnt have pictured a better band to listen to!
@benpurcell7329
@benpurcell7329 7 лет назад
this is probably the best song ever written on this subject. inarguably, one of the best, at least. in my opinion, this may be the best written song ever. this band says all the things I can't seem to write in paper in my own music. at all lol. 9 out of 10 Erra songs are masterpieces; written by gods, for the gods and us
@petebazan9283
@petebazan9283 6 лет назад
Ben Purcell what subject u think they talk about
@scarab4827
@scarab4827 6 лет назад
I am a spirit divested of human capabilities. There is a ghost in all of us. That is what this song is about
@hensleybennett1285
@hensleybennett1285 8 лет назад
It's almost fucking stupid how amazing this album is. I don't feel like I'm worthy enough to be listening to this.
@lukaskroening9693
@lukaskroening9693 8 лет назад
ugh when he says beyond our world❤❤❤
@KiroKMC
@KiroKMC 8 лет назад
ikr ??
@rhythmindset6996
@rhythmindset6996 6 лет назад
I love how the drums foreshadow the upcoming guitar riff at 1:04. Just noticed that last night actually. Genius.
@homemademusic7
@homemademusic7 3 года назад
Yep Jesse I hear the Soasin influence on the vocals and love it! ♥️♥️♥️ all that singing to them in your car paid off!
@percy1629
@percy1629 3 года назад
So was Jesse is Saosin? Because I remember the first time I heard this band I thought Saosin
@homemademusic7
@homemademusic7 3 года назад
@@percy1629 no don’t believe he was ever any part of Saosin...but Jesse talked about being a fan. Both have an amazing range!
@percy1629
@percy1629 3 года назад
@@homemademusic7 ahh I see. Well you're the first one person I've seen/heard mention Saosin in an age and I've gone back and listened to them. It's made me feel 15 again
@aprioris.knowledge2765
@aprioris.knowledge2765 11 месяцев назад
I show people who don’t usually like metal this album and they agree that this is peak ERRA.
@Greenignitor
@Greenignitor 2 года назад
2:18 this is fucking insane
@eatingoodtonite
@eatingoodtonite 8 лет назад
Man. Why are these guys so great?
@atheos3x2
@atheos3x2 8 лет назад
+Papvshim good I'm not the only die hard fan who despises the new shit
@whitesnow9840
@whitesnow9840 8 лет назад
+Nick Palumbo Doesnt make you a die hard fan. It just makes you a judgemental aashole
@jbarnesiii88
@jbarnesiii88 7 лет назад
Their new shit is amazing; instrumentally. It's JT who isn't the best match for this band. He's dragging the band in the wrong direction.
@sarcasm4371
@sarcasm4371 3 года назад
@@jbarnesiii88 you still believe that?
@MrPatrickbuit
@MrPatrickbuit 3 года назад
@@jbarnesiii88 JT is great on the self titled album imo
@katiesinger3673
@katiesinger3673 5 месяцев назад
All time favorite Erra Album! Still listening to them today Jesse Cash never fails to surprise me with his awesome skills! ❤
@SteezMctweez
@SteezMctweez 6 лет назад
Fuck I miss you Garrison. I always come back and jam this.
@lunchboxd8
@lunchboxd8 11 лет назад
Incredible! These guys are truly some of the most gifted musicians I have listened to in a while. Cannot wait for their new album!
@lulumunjiroh96
@lulumunjiroh96 10 лет назад
their lyrics are just magnificent. plus, the music arrangement tho. yup, they deserve more views.
@HeScreamsEpic
@HeScreamsEpic 12 лет назад
this is one of those songs that you can listen to everyday and never get tired of it.
@jbman890
@jbman890 8 лет назад
2:18 to 2:30 mah gawd, chills for days.
@57NINJABOY
@57NINJABOY 9 лет назад
There greatest song in my opinion
@chaosshadow9269
@chaosshadow9269 9 лет назад
Where greatest song?
@daemonk756890
@daemonk756890 9 лет назад
Chaos Shadow Here greatest song.
@hansolzy
@hansolzy 9 лет назад
Chaos Shadow Their greatest song. There.
@57NINJABOY
@57NINJABOY 9 лет назад
Hansol I See What I Did Wrong xD
@rokenrol17
@rokenrol17 9 лет назад
Terence Walters i feel august burns red - fault line in this song.. :p
@michaelchampagne585
@michaelchampagne585 9 лет назад
I miss garrison vocals on erra they were so damn good but at least i can still listen to impulse :)
@homemademusic7
@homemademusic7 3 года назад
I’m just hearing about them and one of my favorites now!
@michaelmeyer9872
@michaelmeyer9872 Год назад
Never gets old
@SWsnowblower
@SWsnowblower 11 лет назад
With how clean this song is, it sounds like a higher level of music. I love it so much.
@WhirlingSteel
@WhirlingSteel 11 лет назад
The guitars are so beautiful.
@miman3
@miman3 11 лет назад
The first song I find which really speaks to me. Absolutely love this group. Make music forever and I will listen for longer.
@KiroKMC
@KiroKMC 6 лет назад
Love Alan's style
@joescaletta9665
@joescaletta9665 3 года назад
This song is their best song on the album everything about it is so good and the clean vocals are so catchy 💜
@alexanderyoung8961
@alexanderyoung8961 7 лет назад
☆☆☆☆☆☆☆☆☆☆☆☆☆ MAKE ERRA GREAT AGAIN ☆☆☆☆☆☆☆☆☆☆☆☆☆ 2016
@DevynofSky
@DevynofSky 12 лет назад
Wow, a band who can actually write lyrics. Just wow.
@DutyFirst
@DutyFirst 10 лет назад
Best Erra Song.
@KSCdd
@KSCdd 3 года назад
They played this Song Live in December of 2017 on Tour with Northlane. Came back to this during Lockdown now💪
@ScourgeovMan
@ScourgeovMan 12 лет назад
Just saw these guys live last night. They are AMAZING live, and they were selling $5 t-shirts! Support these guys!
@getaliferetards
@getaliferetards 12 лет назад
imo "Impulse" is like a combination of some the best modern core bands these days : Misery Signals, Veil of Maya, Born of Osiris, Periphery, August Burns Red and Secret and Whisper. Metalcore at its finest
@guitarhero38633
@guitarhero38633 3 года назад
Nothing is quite like VoM. Not even ERRA
@jetsetradio5441
@jetsetradio5441 3 года назад
​@@guitarhero38633 I agree. Common Mans Collapse is like...a very unique super legendary album. But ERRA is more "not like" other stuff than VoM, in my opinion. Jesse (and the band) really just did what we all dreamed of doing. Created the next level of metal because of the love of the genre.
@daviddesouza6154
@daviddesouza6154 5 лет назад
I’ve listened to many genres of music and sub genres. This is by far the most beautiful piece of music created 😩😭💚
@DuSilveirA
@DuSilveirA 7 лет назад
Except for some on the new albuns every ERRA song really resonates in my soul. Amazing
@deeteephonehome7850
@deeteephonehome7850 7 лет назад
Nice I feel the same way
@ElPavel401
@ElPavel401 9 дней назад
This song came out when I was 3 years old 🔥🔥🔥
@JonahS777
@JonahS777 12 лет назад
soo good stoked on seein em tonight
@antonthecrazeh
@antonthecrazeh 12 лет назад
their last EP was great, and this blows it out of the water! good job guys keep it up!
@jubez187
@jubez187 3 года назад
I don't really listen to this kind of screaming music, but I know full well that this song is nothing short of a masterpiece.
@BigWillThePrince
@BigWillThePrince 13 лет назад
im really digging these lyrics.
@BigmoneyBryan
@BigmoneyBryan 6 лет назад
So beautiful I cry
@Aurora_17
@Aurora_17 8 лет назад
I understand these lyrics on more than one level. I fell gifted ._.
@floydbutselaar6743
@floydbutselaar6743 8 лет назад
+Sk8tr32111 The irony, but I do agree they are beautifully written.
@MrInterloop
@MrInterloop 12 лет назад
Happy to have found these guys they deserve to make it big time!
@planescapeshock
@planescapeshock 12 лет назад
agreed these guys are ridiculously underrated and it's a crime
@esther983
@esther983 3 года назад
I am a spirit divested of human capabilities I am a spirit There are masses alike Hiding in plain sight Open your eyes You can not perceive me Closed off to the senses that exist In your reality There is a ghost in all of us There are many that try to open their minds Deciphering the intellect of spiritual design White noise Too many have come before you and failed Causing the constant scientific derail Open up Open your eyes Beyond our world lie parallels between Our dimensions images unseen What is this entity And what does it want of me It has a hold on my soul I can't get free So many that try to open their minds Deciphering the intellect of Spiritual design White noise Open your eyes You can't perceive me Closed off to the senses that exist In your reality Beyond our world I will abandon myself What is this entity And what does it want of me It has a hold on my soul I can't get free Am I allowing my atrophy Or can I stop this From happening? I will abandon myself I will abandon myself Rebirth in a dimension unknown, unseen I will leave my body Still small voices are resonating Beyond our world lie Parallels between Our dimensions, images unseen Amongst the dead Sound frequency There is a pulse Images unseen
@bike4aday
@bike4aday 12 лет назад
This song is SICK
@movi98
@movi98 7 лет назад
In this world are now words that could descripe the beauty of ERRA's sound
@virgasurya2293
@virgasurya2293 8 лет назад
old but gold!!
@livenletlive4639
@livenletlive4639 6 лет назад
I just can't believe how this masterpiece is so underrated
@Eagles.Fan.Since.Super.Bowl.52
Clarice Wankio It’s still ridiculous
@CrazyMonkyInMyCloset
@CrazyMonkyInMyCloset 8 лет назад
i can say that erra is my number 2 favorite band right now... favorite song... warrior
@Beanie-Sandals
@Beanie-Sandals 8 лет назад
Whats ur first favorite band?
@edwinflames
@edwinflames 3 года назад
Still my favourite Erra track. Vanish Canvas is a close second.
@resetreflectt
@resetreflectt 12 лет назад
You have to listen to "Heart" to hear the creativity and the lyrical beauty of Erra. Truly amazing band. One of the first to capture me since Of Machines and Oceana.
@KennedyCody
@KennedyCody 12 лет назад
They're soooo good! This band should be head lining tours.
@IROCK80551
@IROCK80551 12 лет назад
They need to get signed onto Sumerian Records. These guys would be right up there with bands like Born Of Osiris and Veil Of Maya. Plus Sumerian Records does a great job of putting their bands music out there so more people could hear this.
@beemr100
@beemr100 12 лет назад
i listen to a lot of of different music. and this is one of the catchiest choruses i have ever heard
@davidentendu
@davidentendu 12 лет назад
I think I just found the best song I've ever heard in my life! I think everyday about the sort of feelings the lyrics describe... damn...
@mentalparasite666
@mentalparasite666 11 лет назад
this song can't get old. its not possible
@lightthissceneonfire
@lightthissceneonfire 12 лет назад
who the hell would dislike this beautiful song...
@AmjadOi
@AmjadOi 11 лет назад
Wow,the clean vocal is the best!
@TheKenshinEmo
@TheKenshinEmo 11 лет назад
I love Erra and AA too.
@erramora_
@erramora_ 12 лет назад
i bow down to this band, ALL HAIL ERRA!
@1nSilence
@1nSilence 12 лет назад
Wow that was so good.
@therealtimmytako
@therealtimmytako 12 лет назад
first time erra...loved it. fear factory's gotta be the godfather of this ever evolving genre...
@skaterjed
@skaterjed 11 лет назад
Think I may have found myself a new favorite band! Can't say I've ever heard a metal song about spirits. That's my shiiiitt!!!
@terryparkes6607
@terryparkes6607 8 лет назад
I miss Garrison.
@InMemoryOfJimmy
@InMemoryOfJimmy 8 лет назад
+Terry Parkes if yyou ever saw him live you wouldn't Dude screams are weak AF
@PotatoWagon
@PotatoWagon 8 лет назад
The new guy is weaker.
@cainerbator78
@cainerbator78 8 лет назад
JT Cavey is way more visceral with more range. just watched them last night
@InMemoryOfJimmy
@InMemoryOfJimmy 8 лет назад
Haqim Hatsuharu Not even close, Garrison live had his mic cranked and no one could hear him, he kept telling the sound guy to turn it up and the dude was like "it's maxed" also when a fan got the mic to scream a part the fan nearly blew the speakers cause it was so loud. This translates to garrison has weak as fuck screams.
@PotatoWagon
@PotatoWagon 8 лет назад
Idk m8. All the live shows I've watched been fine with Garrison.
@TheBleedingFace
@TheBleedingFace 12 лет назад
I agree with you on so many levels.
@therealpizzagirl
@therealpizzagirl 4 года назад
I will always come back to this, still amazing :)
@syntheticalnothing
@syntheticalnothing 12 лет назад
@drumtesters I'm personally a big fan of Elitist and that's why this band stood out to me. Of course, they have a different feel but they definitely attracted me because of that.
@BlakeBreathless
@BlakeBreathless 12 лет назад
when i first heard this band i instantly thought WHY ARENT THESE GUYS MORE KNOWN!?!?!?! and not just their sound, but their LYRICS are just sooo much more deep than any other band ive heard
@gmonteslopez
@gmonteslopez 11 лет назад
I love both Erra and AA ;3
@theonelink
@theonelink 11 лет назад
one of my favourite songs, lyrics are unreal
@MoNkeyMaFiA42
@MoNkeyMaFiA42 12 лет назад
Holy shit. It's like Elitist with cleans. I LOVE IT
@arssejonarf5221
@arssejonarf5221 11 лет назад
yah your a spirit bro lurking in the internet
@royalbavarian2040
@royalbavarian2040 7 лет назад
Favorite ERRA song period.
@MrGrimlocksmash
@MrGrimlocksmash 2 года назад
So glad Itunes recommended this 8 years ago. Still slaps.
@Payne823
@Payne823 9 лет назад
I absolutely love the lyrics.
@fleperd7021
@fleperd7021 4 года назад
Riffs are tooooo good even in 2020
@AbeCastDrums
@AbeCastDrums 12 лет назад
I havent heard any other band like Erra! These dudes are amazing!!! Their music is so beautiful and amazing yet it gets kinda heavy. Im inspired
@therealfox8514
@therealfox8514 13 лет назад
My brother is the guitarist! Congrats Garrison, Alex, Alan, Jesse, and Adam! Here is to the future of ERRA!
@elizabethnunnallyen
@elizabethnunnallyen 11 лет назад
thank you gorden for getting me addicted to this band
@ryandicksen8377
@ryandicksen8377 6 месяцев назад
Who's here after listening to Cure?
@DGalzak
@DGalzak 3 месяца назад
Always been here
@HardDisposition
@HardDisposition 23 дня назад
@@DGalzaksame, found them when Andromeda was released. Still there🙏🏼
@shinymew2887
@shinymew2887 День назад
we never left
@DanceAshtonDance
@DanceAshtonDance 13 лет назад
this is amazing wow
@McYates24
@McYates24 13 лет назад
This band is much better than the majority of others on this label. Love it!