is Turkish Airlines Commercial Is My Example Of Ethos Cuz It Uses 2 Globally Known Sports Icons. Kobe Bryan And Leonio Messy To Show That The Best Flights On Turkish Airlines And So U Should Too Because If Leiono Messy And Kobe Braynt Use This Airline. Then Obviously It Must Be Really Good. ThereFore U Should Want To Fly With It Too.
because it appeals to authority/credibility. Since Kobe AND Messi chose to fly specifically with Turkish Airlines, especially when they had a ton of great options, must mean there's something special about it. And of course, the fans will follow suit and go to this supposedly amazing airline. Hopefully that made sense👍🏾