Event Parameters Explained (2024 Update): How to Actually Use GA4 Events

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Event parameters are the key to unlocking GA4 events. Without event parameters, event data doesn't usually tell you much you can use.
Here's how to understand and use event parameters in 2024.
*Timestamps*
00:00 Event Parameters
00:18 What are Events in GA4?
00:47 How to Access Event Data in GA4?
02:06 Event Data With and Without Event Parameters
04:18 Event Parameters in GA4 Reports
08:04 How to Create a Custom Dimension
10:36 Event Parameters in Google Tag Manager
10:52 Building a GA4 Custom Event in GTM
14:29 How to Add Event Parameters to GA4 Custom Events
15:00 The Event Settings Variable in Google Tag Manager
Link to Google support article with event parameter info for enhanced measurement events: support.google.com/analytics/...
Have questions or feedback? Feel free to leave a comment!
More resources and links below.
==================================
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🔗 Links to 📹 VIDEO TUTORIALS:
========DIGITAL FUNDAMENTALS==========
📺 How to Set Up GA4 in with GTM (2024 update): • Install Google Analyti...
📺 GA4 Full Beginner's Tutorial: • Google Analytics 4 Ful...
📺 GA4 Events Guide (2024): • Google Analytics 4 Eve...
📺 Google Tag Manager Beginner's Tutorial with Install Guide: • Google Tag Manager Beg...
📺 6 Simple Tips for Custom Reports: • 6 Simple Tips For Buil...
📺 Looker Studio Events Dashboard Tutorial: • Looker Studio Dashboar...
📺 How to Install Microsoft Clarity with GTM: • Microsoft Clarity for ...
========CUSTOM EVENTS==========
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: • Button Click Tracking ... 🔘
📺 How to TRACK POP UPS: • How to Track Popups wi... 🆙
📺 Use Element Visibility to Track EMAIL SIGNUPS: • Google Tag Manager Ele...
📺 Track EMAIL LINK CLICKS: • Track Email Link Click...
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac... ⏲
📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: • How to Set Up GA4 Link... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: • Scroll Depth Tracking ... 🖯
📺 How to use TRIGGER GROUPS: • Google Tag Manager Tri...
📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: • Google Data Studio GA4... 📊📊📊
📺 Custom Events without GTM: • Create GA4 Custom Even...
========ARTICLES==========
🔗 Links to 📖📖📖 BLOGS: Some of the best articles on the Root and Branch site
✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 vs. Universal Analytics: www.rootandbranchgroup.com/go...
✭ A Practical Guide to Event Parameters: www.rootandbranchgroup.com/ga...
✭ Link GA4 and Google Search Console: www.rootandbranchgroup.com/go...
✭ Session Source Medium in GA4: www.rootandbranchgroup.com/go...
✭ Microsoft Clarity Full Tutorial: www.rootandbranchgroup.com/mi...
✭And Some SEO! How to Edit robots.txt on Wordpress!
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30 июн 2024

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Комментарии : 18

@davidlee2915 3 месяца назад

Great video. You explained clearly in 20 minutes what I didn't understand after reading Google's help docs for several hours. I just found one problem - when I added a custom dimension, it didn't appear in any reports. After searching around, it seems you have to wait up to 48 hours to see any new custom dimensions in reports? Anyway, thought it was worth mentioning.

@rooted-digital 3 месяца назад

Thanks for the kind words and for pointing out this important aspect. You're right, the custom dimension is not retroactive and can take a little time to show up in your reports. Good luck and Godspeed to you on the next steps of your data and measurement journey.

@TonyMontana-bg6hm 5 месяцев назад

Awesome! I will look at it later on. Can you pls also do a video on ga4 data redaction. Which toggles need to be turned on etc. Thanks

@rooted-digital 5 месяцев назад

Thanks for the comment and the idea. I have been thinking about doing an updated 2024 version of everything to configure for a GA4 property. I'm going to make sure data redaction is in the mix. Appreciate it. :)

@TonyMontana-bg6hm 5 месяцев назад

@@rooted-digital cheers👍

@franciscoruiz8478 2 месяца назад

Hey, great explanation and video. I have encountered with a situation I cannot seem to solve perhaps you could shed some light onto the matter: whenever i try to add parameters to my custom events, the parameter name in GA4 is always displayed as [OBJECT OBJECT] whether it is displayed on the DebugView option or in the realtime report. This only happens when I'm using the Event Parameters setting option in GTM instead of the Event Settings Variable one. Is there anything I can do to solve this? I have seen this error many times when programming it happens when you try to parse an object variable as a string, but how do i even change this parsing in GA4?

@rooted-digital 2 месяца назад

Hello there, Franciso. I have never seen this myself but I found this video which says it deals with the object, issue issue. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-MLKYYk2HBao.html Let me know if this solves things for you. I'd love to learn more. Best of luck!

@JudeLutonadio 5 месяцев назад

Another great video. I have a question: In Universal Analytics (UA), it was possible to filter sessions where a specific event occurred (for example, clicking on a widget) and then view the number of conversions and revenue for those sessions. However, in GA4, when I apply an event filter, I no longer see any revenue. Do you know of any workaround for this issue?

@rooted-digital 5 месяцев назад

Hi Jude, thanks for the feedback and the thoughtful question. The short answer is I don't completely know, but I suspect that the issue in GA4 relative to UA is related to how GA4 processes and collects data. Some metrics and dimensions are not compatible in GA4 in the same way as they were in UA. Here's an article: support.google.com/analytics/answer/11608978?hl=en I'm not sure if you've already tried this, but you could try building an Exploration that relies on a segment of folks who clicked the widget you wanted to track. From there, you could pull in the Ecomm dimensions and metric(s) you want to see. I don't do much work for Ecommerce sites so I haven't tried this myself. Fingers crossed for you!

@JudeLutonadio 5 месяцев назад

@@rooted-digital Really appreciate your feedback. I have followed your advice and built an exploration. Using segments works because the event can be based on the user or on the session vs event-based only when you use the filter. From that audience, I could tick a box to create an audience that I can use in Looker Studio. A bit of workaround but it works, so thanks again!!

@giri-4940 4 месяца назад

Hey, why there's always event count >total users. For example, If I have a 4 forms in a site which user complete a one form and submit then step1_form_complete event fired and if step 2 form submitted the step2_form_complete event fired and so on for all 4 events. In GA4 , let say suppose the total user is 15 and event count for step1 form is is 40 and for step2 form in 50 what does this mean? It would be very helpful if you provide your insights for this.. Thanks in advance 😊

@rooted-digital 4 месяца назад

Hi there. Thanks for watching and for your question. In general, total event count will always be higher than total users because each user will be responsible for multiple events (beginning with the session_start event!) But in your case I believe you're asking about the event count for a single event relative to the total user count for those who completed the event. If you are tracking an event that should fire when step 1 of a form is complete and you have an event count of 40 and a user count of only 15, it means that something is likely not working properly with your event. Did you set it up in Google Tag Manager? If so, test it using "preview" mode and see how often the event fires when you complete step 1. I'd guess that the conditions might not be strict enough as it is and you need to change something. As a worst case scenario, you could always change your "Advanced Settings" in your tag in GTM and change tag firing options from "once per event" to "once per page". Although I think it would be better to try and fix the tag firing without doing this. Good luck!

@giri-4940 4 месяца назад

Really thanks for your time.. As you said the event is configured in GTM and it is fired correctly fired whenever I filled up the 1st form and clicked "go to form 2" CTA and so on for all 4 forms . Note:The triggering condition is all the fields form should be filled with valid values and click to "go to form 2"

@rooted-digital 4 месяца назад

@@giri-4940 Is it possible that your users are somehow triggering the event multiple times? For example, could the event be firing when they click "go to form 2" but perhaps the form was not fully filled out and they don't advance? Which means they need to eventually click the button again to advance, triggering the event again? I can't say more without testing myself, but that seems like the most likely outcome for me. You could also try using the advanced conditions in the tag that I had mentioned before, so the tag fires "once per page" instead of "once per event" and see if that helps you.

@oneein9183 3 месяца назад

lol, you deleted my comment. I think your video was the best to explain this pile fo garbage googly mf analytics. I have event name and event count showing properly in Admin, but Exlplore says this: "No data for this combination of segments, values, filters and date range. Try editing the variables or settings or remove them." I am above to move to an alternate. And I am never going to touch this piece of crap software again my life.

@oneein9183 3 месяца назад

gtag("event", "my_event", { field1: "value1", field2: "value2", }); I see this event sending data. But I want to see this in a table form. [field1 | field 2] That's it. And this googly mf not letting me do this.

@rooted-digital 3 месяца назад

I don't think I deleted your comment. At least, didn't do that on purpose. The Explorations tab can be wonky because some of the metrics and dimensions don't cross over and work together. For example, session scoped and event scoped data. Based on what you're trying to do, I'd try adding dimensions that are "event name" and also the name of your custom dimension / event parameter. I'd add "event count" as the metric. Then, I'd apply a filter based on the event name or names you're limiting it too. From there, you can try adding segment if need be once you're getting the data to work. Best wishes.

@oneein9183 3 месяца назад

@@rooted-digital oh my God. It worked. It is not great but it is showing some values "not set" but that is okay. thank you so much and sorry for me being an asshole. You didn't delete comment. It was my comment on another of your video. If you want me to delete the comment and leave some nice comment, let me know. Just one little thing if you can help. It is possible I will get duplicates with current approach event_name field1 field2 event_count my_event value1 value2 10 my_event value3 value4 55 my_event value1 value6 9 Now here, you see value1 is in 2 rows. how can I get a count of its unique field2. So, the above table will become field1 field1_count_of_uniquie_field2 value1 2 value3 1 Thanks again. 💕