Sucharita Kodali, VP and Principal Analyst at Forrester Research, will present an in-depth preview of the Holiday 2024 retail season, leveraging fresh insights from a new CommerceNext survey of top digital retail executives. This session will explore how retailers are preparing for key challenges such as supply chain disruptions, labor shortages and shifting consumer spending patterns. We will also examine anticipated changes in online sales, levels of promotional activity, margin expectations, shipping logistics, and strategies for managing returns-key factors that will shape retailer strategies to enhance consumer engagement and maximize revenue during the 2024 holiday season.
Speakers:
• Sucharita Kodali, VP and Principal Analyst, Forrester Research
• Kamanasish Kundu, VP, Head of Digital & Ecommerce, Kendra Scott
• Scott Kramer, VP Growth Marketing, AS Beauty
• Jay Topper, Chief Customer Officer, fabric
• Moderated by: Allan Dick, Co-Founder, CommerceNext
Sponsored by href="fabric.inc/"fabric
Photo by href="unsplash.com/@..."Nathan Lemon
CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Join our events to meet other industry leaders and learn the latest ecommerce and marketing strategies: commercenext.com.
8 сен 2024
