EXCLUSIVE INTERVIEW - Good Good Golf CEO Tells All 

Questions from Matt Fisher (MSG) to Matt Kendrick (GG CEO) 2:15 “Let's back up to the beginning, what’s your background and how did you get into the space?” 8:33 “So Garrett brought in the editor/camera guys?” 9:10 “So GoodGood launches, how do you find, I guess Bubbie was the next add, right?” 10:22 “So with the, they moved to Dallas, they’re in the house, how is that? You pay for the house, they come… it’s all covered by you? How does that work?” 11:56 “So how do you meet… how does Grant come into the picture here? 14:17 “How do these trips work out? How do they get planned and executed? Can you break this down for us?” 17:05 “How far in advance are you, let’s say from shooting to airing the video?” 17:45 “Who is coming up with all the video ideas?” 18:21 “Who decides who’s a part of the team? There are a couple of vacancies, so who picks the talent there?” 20:41 “How is GoodGood structured?” 21:45 “So when a guy like Micah leaves, it creates more of an issue because he has equity?” 22:46 “So Micah leaves and that came as a shock to a lot of people. But I think a lot of people saw it coming based on how it started. If you rewind enough, it was GM Golf, Garrett and Micah, and then there was really no Micah until GoodGood, it was really only until GoodGood started when Micah was involved.” 23:43 “So Micah leaves, he is doing pro, married. The shocker is Grant leaves, and it didn’t seem like anyone saw that coming especially with how he was pretty tied in with Garrett on GM golf and has his own channel, what happened Matt?” 26:32 “What exactly is the “kitchen sink”?” 28:23 “You may not answer this, but I have to ask it, does it have anything to do with LIV golf? 29:32 “How do you deal with the fact that you bring guys into the GoodGood family, you give them a platform, they build their channel up to a substantial level, an then they bolt. What do you do with that?” 32:14 “Is there a non-compete and what does that look like?” 32:47 “Does GoodGood own any piece of their personal channel or does it have any stake at all?” 33:53 “These guys own a percentage of the company; I am guessing it’s not all equal percentages? Are they paid on a percentage of revenue for whatever it generates per month or is there a salary they are receiving? How does that work?” 35:19 “How do you handle the fact that a company wants to sponsor Garrett for example, right, GM Golf. Let’s say a sponsor wants to work with Garrett and not GoodGood, how does that play into the whole situation?” 38:01 “Do the guys own a piece of all your arms - Apparel? Product?” 38:29 “With the apparel, how big is that piece of the business outside of RU-vid? Give me a pie chart of this.” 39:58 “How do you get paid? How are you making your money?” 41:50 General conversation 46:55 “Who is on the shortlist to fill in for Grant? I guess you need a Grant and a Micah fill-in for next week.” 47:30 “What big names do you have coming to the channel?” 50:20 GoodGood Putter talk 54:25 “How fast do these putters sell out?” 55:40 “What is your prediction in terms of the future of golf in the next 5 years? What do you see there? 58:32 “Do you think there is going to be a RU-vidr golf tour or league? 1:01:09 “Are there going to be, is there plans to add a girl to the GoodGood group? Is that something you are looking into?” 1:02:01 “Would you do a GoodGood female channel? Who would be on that channel?”

Unbelievable that Matt Kendrick was so open in this conversation. He owes the RU-vid community nothing, they changed staff and are moving forward. This transparency needs to be applauded

I was completely invested in this pod. He pulled back more of the curtain than I expected.

Give you credit for the interview. You asked some hard, intrusive questions but in a friendly manner.. And, he actually answers most!

Matt’s openness here made me like GG brand even more. Down to earth and seems like a genuine guy.

It took Mr. Short game to get the scoop. Well done, Matt!

Their growth might be stunted, but I have no doubt that Good Good will be fine. However, losing two of your three best golfers/biggest stars is a huge hit. Great job MrShort Game for getting this interview posted so quickly

Garrett is 100% the glue that holds Good Good together.. but I didn't know Kendrick had been around so long.. Sounds like they're a great duo.

68 yr old avid golfer here who subscribes to Good Good, MSG, Rick Shiels, and a few others. Love the content. My retirement job is working in the Pro Shop of a private club. Just the other day, a thirty-something yr old member came in wearing a Good Good hat. We immediately struck up a conversation about the channel.

This was great. Got more answers rather than having more questions. Saw this was over an hour long and thought I'd be fast forwarding but the whole thing was a really good listen. Love that you ask direct questions and don't skirt around issues. Great interview.

What a great GREAT interview! Thank you both for sitting down for this. Love yall!

I came in to it being one of the matt Kendrick “pitchfork wielding” guys thinking he was responsible for things going south. Learned a lot from this and now really like the guy. This podcast and your questions were amazing and exactly what was needed surrounding this situation! Well done and thank you!

Really enjoyed this Mr Short Game. This was an awesome interview and perfectly constructed. This was very professional and enjoyable. Always appreciate the content you put out there.

Great interview with the much needed questions and information! Didnt expect to sit through this full hour, but did no problem! Keep it goin

Wow really interesting. Never knew the CEO had such a major role in the idea and creation of Good Good. I thought he was just a hired manager of the company to help out once they grew bigger. This was cool. Thanks for sharing Matt

Wow thanks Matt for bringing us this Interview! So good! Kendrick is a solid guy!

Really appreciate the openness from the CEO and the willingness of Matt to push questions that he could and not push so much that he turned CEO Matt off to answering more questions. Great interview!

Both Matt's killed it. Great questions and Kendrick did his best to answer as much as he could.

Man, those questions were top tier! Great job interviewing and I’m extremely surprised he answered in depth as much as he did about various topics. Definitely think you doing more of these golf interviews in the YT space is a solid idea as well!

First off, thanks for this episode. Secondly, ur absolutely the right person to be doing these kinds of videos/podcast. Because ur extremely mature, and intelligent to figure out and debunk unnecessary drama and speculations about different topics. I see alot of these RU-vidrs making videos about dramas for clicks, and to basically increase unnecessary and dumb drama that in the end only will hurt Golf. You do the exact opposite. Also i think it truly shows of how good of a person you are, and how much you care about golf well being in general. Ur starting to really become one of the absolute best influencers in golf imo. Please dont ever stop. Much love ❤️

Well done, Mr. Short Game! Great questioning and persistence. Made him answer some tough questions and he gave the info. He would not have opened up this much if you weren't a trusted brand and personality. I miss your backyard net and chickens but glad to see you grow. Keep it up!

Well this answers a lot of questions. Great job nabbing the interview and asking the right questions.

Matt, kudos on a great interview and not shying away from the candid questions. Also huge shout out to CEO Matt not only doing the interview but willing to dive into quite a bit of detail. Well done gentlemen.

Mr ShortGame with the Exclusives 💪🏼

Thank you for getting this interview and getting us fans some clarity on the situation. Well done MSG

The Matt's giving the answers everyone was looking for, almost. So much insight, so much to be comfortable about again. Thanks a bunch Matt & Matt.

Such a great interview..Mr. SG, getting the exclusive that we all needed to hear 💯. Was not expecting it to be so involved

This interview definitely opened my eyes into how good good works behind the scenes. Great questions and thanks to Matt for being so transparent.

Honestly what a refreshing way to handle this situation. Let the guy who knows what's going on tell everyone what's going on. Fantastic work on this. Loved it. 👌

Respect to both Matt’s on great questions and finally some good answers

Thanks for the video. Much success to ALL current, future, and past Good Good members.

MSG to the rescue!!!!! Thanks for getting us the answers we all were looking for. You were the very first RU-vid golfer I followed and I will continue to follow you all the way buddy!!!! Love your channel!!!

Great interview!

Yo to be following this story from the beginning of the googan squad to now and to hear all this backstory and how all these little details are tied in together is everything thank you so much manager Matt for not holding this info back

Great job asking the pressing questions. But props to him for being open. Wish nothing but the best for Micah, Grant, and Good Good moving forward.

Great content Matt. This has to be one of the most insightful interviews on golf this year. Appreciate the candid conversation. Keep it up!

PR blitz is on! Wishing all of the parties the best going forward. There is billions of dollars in golf and plenty to go around for all of these guys.

This was one excellent interview! Great job, Matt!

This was an awesome interview and greatly appreciated. Huge thank you to Matt and a special appreciation for Matt for taking the time to share and shed more light. Been loving the GG content.

Amazing interview. Definitely sheds a whole new light on Good Good. Happy to see the ship is being steered by someone like Matt. Hoping he and Garrett can work their magic and get the group back on track. Wonderful interview.

This is the best interview ever! Well done!

Craziest nugget from this interview was the bit about merch accounting for 75% of their revenue. Insane.

Absolutely love the good good videos. The guys just give off so much positive energy. I’m age 45 and started to watch the good good videos at the start of this year and they pushed me to start playing again after stopping 5 or 6 years ago. Shame Grant and Micah left but I’m sure the guys will bounce back and go from strength to strength.

Mr Fisher, thanks! Well done, good questions, good answers and insight, excited for the future.

This was fantastic. All you need to know right here in this hour. Fantastic job Mr Fisher and Matt Kendrick seems to be a boss I wouldn’t mind working for.

I don’t know who you are, but you put on a hell of an interview. You asked every question people wanted to know the answer to. Nice work

Great interview with Matt sharing insight into the details of the business structure. I'm glad these young men are stakeholders. I hope their shares are in some way marketable as the company expands. They deserve to make a bundle. As for Grant, his demeanor and engaging personality has blown up his stock in the marketing world and it's all his, and his new bride's, to build together. Good luck to all of them.

Great interview, don’t hold back and ask the tough questions. I’m a bigger fan of Good Good after this interview. Awesome job Matt and Mr Short Game.

This was awesome! This was exactly what I was looking for when they dropped the video announcing that good good had a ceo. Well done Mr short game. Much appreciated!

Matt is a great CEO/ Partner. He answers the questions great and also when talking about all his guys on Good Good, he makes sure that no ones name is left out, which is great to hear. Highly enjoyed this.

Yeah this interview was great - I feel like we got a lot of information that was so frustrating not to get from the Good Good and Grant Horvat videos. Thanks for brining on Matt Kendrick, putting a face to Good Good and helping shed light on GolfTube.

Great questions! All questions I had were answered! Cant believe good good podcast couldn’t think of these questions to answers. Thank you

Great, great, great video Mr Short Game. For sure getting a better glimpse into the reason why Grant left and it makes so much sense now…I think it’s deeper than a future GG club deal…it’s a man that knows his worth and not willing to let a guy behind the scenes dictate their every move. Really wish the Good Good mission just stayed true to how and why they started in the first place instead of treating it primarily like a business.

This was really great and well done. Thank you! And thank you Matt for being so open about everything. Sucks Grant and Micah left but I think they will be just fine.

This was fantastic! Thanks for everything you guys do to make content for us.

Absolutely perfect interview man I’ve seen your videos before but you definitely earned a subscription from me today. Just a great job. 👏🏻👏🏻👏🏻

This was an excellent interview, well done! Props to the CEO for being as open as possible about it.

Crazy to hear you bring this up but it is so true, I rarely watch professional golf but I've watched every GG video, I feel like I know the guys and relate so well with them, and I hardly know a thing about any professional!

Very good interview. Answered a lot of questions that I think a lot of us were wondering about.

Excellent exclusive, Matt (Mr. Short Game)! Way to go. Everyone out there is just guessing about GG and how they operate, and you go out and get the CEO to open up on your show. Very smart. Great interview. Lots of good good insight. Congratulations.

Great interview Matt. You will benefit from this interview and you deserve it. You been grinding. Your doing something similar to agent zero in 2k. He started a show where he acted like a news program and would report on all the drama and news in the nba 2k community and it was a big hit. Not as much drama in golf youtube but similar idea.

I came into this video with the same expectations Mr Short Game had of the Good Good Putter; I thought I was really going to dislike Matt, and to my surprise he’s an absolute treat. Never judge a book by its cover. Cheers!!!

Until now, I didn't think of a RU-vid channel as a "business or cooperation"... But WOW this is crazy awesome! What a great Brand you guys created! Still watching! Good Good, Grant, and Micah. I support them all!

I didn’t know much about Matt from Good Good prior to this interview. I can see why people want to work for him. Really good interview.

Great interview Matt. Very interested on what comes out in January.

great show, would love to see you interviewing other youtubers and pros as well. You come off as knowledgeable and creditable. You could also collaborate with the CEO of Good Good with your ideas I believe he is interested in what your new ideas are. The future is looking bright. Love your shows.

One of the best videos over watched on YT. Great work Matt. Great info and thank you.

Great interview. Way more informative than I was expecting. Great job!!!

So much respect for Matt bringing this GoodGood creation to life, thank you. Garret has this incredible aura about him and my kids just love watching all his videos. Every company stumbles along the way, they will bounce back and continue to put out some great content

MSG to the rescue. Excellent interview. You are the hero we didn’t know we needed today

This is by far the most informative video I have ever seen about GOOD GOOD since watching them in early 2021. Great interview Matt!

Great interview. I'm nearly 43 and watch all of their content. Wish them the best.

This guy is unbelievable. The GG guys are pretty young and to have a guy like Matt who’s there for them all must make the parents feel a lot better!

Great interviewing style Matt. Asked all the important, difficult and fun questions. Matt (GG) was a great guest to have on the pod.

Good interview. Things that could never be talked about on GoodGood but needed to be out there to keep people happy 👍

This was fantastic. The most insight into Good Good I've seen thus far. Really appreciate this pod as a fan of the company. Great questions and answers. Thank you!!

Mr shortgame coming through with the hard hitting interview! Well done! This was so interesting. I’m surprised he answered most of your questions since it’s a private company.

It’s so crazy how invested Good Good will have you. They have thousands of people acting like schoolgirls trying to figure out why these guys left the channel. Is there any beef, is it Grants Wife, does grant not like being number 2 to Kwon? Come on now, most of us are men, and we can’t gossip like little girls about this. Be happy for them, they’re doing great. We’re still going to get content.

Matt.. thank you... finally someone asked the questions we are asking I appreciate you bro.

Stopped listening around the 42 minute mark when Matt (the CEO) tried painting a picture that he just works for free because he's living a dream and made good investments in a prior life. While that may be factually true, the reason he doens't take a paycheck is because he likely has a heavy majority stake in the company's equity and is playing the long game. And you know what.. that's smart and there's nothing wrong with it, but don't talk to a large audience like you're the smartest person in the room and we're all just going to eat up the story that you're doing this out of the kindness of your heart. Wishing the Good Good guys, Micah, and Grant all the best moving forward. They all deserve great things for their hard work.

I was always under the assumption that GoodGood was Garrett and the guys company, who then got Matt in to help run the business side of the company. It makes a lot more sense now, and I can understand why Micha and Grant have left. Some people love structure and some love flexibility. Great insight Into what is actually happening. Can't help but feel that this transparency should have come a lot quicker from the GG guys. Great interview MrShortGame

This interview is gold. Thank you both!

This is an excellent interview. You did an amazing job asking tough questions that everyone wants to know, without pressuring him. Kudos!

Not sure how you pulled off getting that interview but that was impressive. I learned a lot about Good Good I didn't know and their CEO came across very well.

Awesome interview. Felt very honest and we got a good amount of answers. Definitely the best piece of information on the situation and the entire company we got. Guess we now wait for Jan 3. to see what that big thing is.

Great guest and video, he handled everything very well and was more open than I expected. Well done and good get!

This was a lot better than expected and great to get a little more details.

Always loved your content since I found you Mr.Shortgame, but this was top notch! I don't want to see less of your other content, but if you're not too busy, can you do more of this too! 🤪😜

This was great! I would definitely tune into this content every time if you add this to the channel. A golf youtuber sitting down with other golf youtubers and talking youtube golf seems like something that's needed to help expand content!

I didn't even know about, Matt. Good to see the brains behind the operation. You guys have a great thing going. I'm certain you'll power right through the current adversity.

I have watched a number of your review videos but the recent Good Good videos and this interview earned a sub and like. What a terrific interview. I appreciate Kendrick's candor and your willingness to ask every question we have been wanting to ask ourselves.

I’m glad this put what good good really is in perspective and it also changes my view of what it is. I don’t see the main group staying, can’t be tied to a leash. Good luck fellas

Such a shame to see Grant & Micah to leave GoodGood

Wow! Such a great insight into the GG company! Super inspiring and excited to see what the next chapter holds for all parties!

First of all, great interview Matt (Mr Short Game) !! Matt Kendrick seems to be quite an opportunist and a savvy business man. From this interview it appears he genuinely cares deeply for his Good Good brand and more so for the guys he's in business with (Garrett and the guys). This was a very smart PR move to come onto this podcast to air the Good Good side of the story. Well done Gents

I 100% gurantee he was 40-49% stake in good good since inception, Micah left an This guy bought his stake and is majority stake now. So many corporate big wig decisions going down, expenses going through the roof and staff ballooning. I suspect that might be a good (at least partial) reason Grant left, if that is true. Also, his answer about not taking a check is EXTREMELY misleading and he is insanely smart to have said and done it that way. How could he be the bad guy, he doesn't even get a paycheck. The trick is he is absolutely making money from GG and his stake is growing by the minute, he just doesn't get a paycheck. Lots of CEOs say/do that for PR. Many will say, "well, they say I have to get a paycheck so I just get paid $0.01. Meanwhile they are getting paid, just not via ther term of a paycheck and make WAY more money (or maybe wealth may be more accurate) than you would even guess.

I think it’s awesome that Grant wasn’t willing to compromise is morals for the all-mighty dollar.

I am so amazed that GOOD GOOD is only a few years old. Stunned. Congrats on that. Grant got on a fast moving train and it might not be heading in the direction he wants to head now. LLC is tricky but so glad they all have contracts that keep it professional.

Matt thank you for actually sitting and putting out a video that actually says something and gives us something. instead of being like most of these fools that drop videos and waste out time for an hour saying nothing.

JMO, Grant is a Christian and a family man. He doesn't want to spend 1-2 weeks of every month away from his bride to be, he's obviously nuts about her. Further, if you've watched a lot of his GM video appearances, he's made it plain many times that he wanted to go back to Florida. It's obvious he loves his parents dearly, and they're getting up there in age. On top of that, most of the Good Good guys live like they're in a college dorm, and Grant's a quiet family guy. That would create a divide with Garrett, that would only grow with time.