Priyank Sukhija Is India’s Most Successful Restaurateur. Here’s Why
With 20-plus restaurants that are always packed, and have already met their financial goals for 2017, Priyank Sukhija may be India’s most prolific restaurateur.
New Delhi arguably has the best food scene in India. Lots of new, experimental venues have cropped up in the last five years, and they provide stiff competition to the few long-standing restaurants that have survived the test. Among them is Lazeez Affaire, which has been around since 1999. Its owner, Priyank Sukhija, started it at the age of 19 with no experience in the industry - just a great passion for food. He didn’t even have a relevant degree. Being dyslexic, he hated studying and had struggled through his three years of BCom. The restaurant started on the back of some initial capital put down by Sukhija’s lawyer father, once a good location in Connaught Place had been found. The food - predominantly North Indian cuisine - was carefully curated and cooked with love, including a phirni recipe that his mom shared with the chefs, who struggled to get the right texture and balance.
18 years on, Lazeez Affaire is thriving - with the same team that opened it still working there - and is set to get a second location. What many may not know is that in the time between these two openings, Sukhija has opened over 30 restaurants. His current tally stands at 27, but I’m pretty sure that by the time this interview has been published, the maverick may have opened at least a couple more.
Among them are an outlet of his successful chain, Lord Of The Drinks, at Mumbai’s Kamala Mills, an Indian ingredient-driven restaurant, Café Jalwa, in Bandra, a nightclub at the JW Marriott Sahar as well as new openings in Pune, Bengaluru and Chennai.
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1 окт 2024
