Good question - Instant forms will get way more leads. Landing page will get higher quality. We start with instant form, and sometimes switch to landing page if we are having big problems with lead quality.
Great video Sean. How has your experience been with the front desk who would close these leads? Do you think the lead-to-patient booking rate by them is good, considering that they are not actually the salesperson. Do you provide any training to them considering these are the paid leads or have you ever thought of in-house team of yours to close the lead? Look forward to your response.
This is a great question - We do provide some basic training, but we are not a sales agency. It is up to the client to turn the leads we generate into new patients. Sometimes clients will leave because they can't do that, and that is just business.