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Awesome video! With regards to not having blog content - would that not be damaging to Google? Also, how would you suggest to display client results / testimonials?
For a google ads landing page - there is no need for blog content. Blog content helps with SEO, but does not affect Google ads. I would simply add a section on the landing page for testimonials if you have some good ones to display!
Great video Sean. Question: Is it better strategy to create Landing Page by the actual problem of the customer . Example: Instead of LP with general Emergency Dentist heading, is it better to create LP for each of individual problems like Root Canal Treatment, then another LP for another problem etc?
That is a good question. There is no one right answer to that in terms of 'how specific" to make each landing page. The more specific you go, the more work it is to set it all up. So there needs to be a balance there. But I would suggest you split test and see which yields the best results.
Man, what an awesome video. Thank you so much for this free tutorial. Well explained. I do have a question, the other services - those don't throw off the relevancy from search query to ad to landing page?
Thank you my friend! Great question - no, they do not throw off relevancy. Relevancy is more about what is "above the fold" - visible when the page first loads. So mentioning other services further down the page won't affect relevancy.
I’m wondering about forms vs an email button on my landing page for an animation service business , email buttons give me no conversion tracking at all is that right? But I’ve been advised to always have an email button is that good advice? Thinking only a form would allow proper offline conversion tracking without loosing half of the data to emails?
