Facebook Ads Lookalike Audience Tutorial 2024 (For Beginners)

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In this video, I show you how you can create and use Facebook lookalike audiences.
Since the iOS 14 update, Facebook Ads' lookalike audiences have changed.
It's true: lookalike audiences aren't as good as they used to be.
But that doesn't mean you shouldn't be using Facebook lookalike audiences...
In this video, I show you exactly how to create Facebook Lookalike audiences using different methods, including IG Followers, customer lists, and purchasers.
All in 12 minutes.
🔧 My Ad Agency Tech Stack: jetads.notion....
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1 окт 2024

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Комментарии : 64

@Whatdavidsaid 2 месяца назад

Brother!, Thank you very much for the info!, I tested my campaign with 7 ads I did split each ad to 6 segments put 5usd per ad =200usd daily, the past 2 days I did 1800usd on profits. THANK YOU!.

@TheBlakeBauer 2 месяца назад

That's awesome! Congrats 🎉

@Novashinekuwait 20 дней назад

i went to create a look alike audiance from my recent traffic ad and its saying i dont have enough data even though i spend a $140 and i have 700 clicks from it. what do i do?

@TheBlakeBauer 13 дней назад

You typically need 100 data points in the same country to create an LLA so make sure it's the same country & try to get a bit more traffic to your website

@ZekaliaClientAccountManager 2 месяца назад

Can we access the Lookalike Audience when boosting?

@TheBlakeBauer 2 месяца назад

No boosting doesn't have that feature it just uses facebooks AI

@ZekaliaClientAccountManager 2 месяца назад

By far the most valuable video I have watched on RU-vid! Thank you!

@TheBlakeBauer 2 месяца назад

Thank you for this comment, glad you got so much value 🙏

@allinredriskstrategies 3 месяца назад

How can I just simply upload a current client list of lookalike leads that I have already purchased?

@TheBlakeBauer 2 месяца назад

You do the same, just upload to custom audience

@the.philosophical.scrolls. 4 месяца назад

hey blake, are lookalike audiences still useful to use after the addition of Advantage Audience +? An example i can give is an LLA from a high-value customer list... what do you think?

@TheBlakeBauer 3 месяца назад

I would use LLA audience stacks & test that in 1 ad set vs. broad vs. interests stacks. That's what we're seeing working the best is stacking multiple audience segments in 1 ad set & letting Facebook optimize using that data.

@ivansaban8768 5 месяцев назад

Hi Blake! I'm not sure if I understood correctly... If my audience who purchased is from X country, can I use them as lookalikes for targeting another Y country and it will target similar people in the Y country?

@TheBlakeBauer 5 месяцев назад

Unfortunately no you can only make lookalikes from at least 100 people in the same country. You can try to upload your list & create a lookalike for the country to see if it'll work l

@jasonl5500 5 месяцев назад

Would it be better to import purchasers info manually via csv? My pixel has about 250 purchases last 60 days, but I have over double that from my shopify page

@TheBlakeBauer 5 месяцев назад

No I would just continue off of pixel data coming in from your campaigns.

@Jojomomo236666 4 месяца назад

Great explanation Blake, and appreciate the speed of your delivery. First video in a long time I didn't need to scrub through constantly. Quick question - using a lookalike audience based off a custom audience, is there a way to target a local area, such as a suburb or city, rather than an entire country? For a local service based business that doesn't sell products online. Many thanks.

@TheBlakeBauer 3 месяца назад

Glad it was helpful! Unfortunately no you can only select country since there are data restrictions in that country to make sure the audience matches. You would just create the LLA in the country & new target the city at the ad set level if you wanted to do that. Although Geographic targeting I wouldn't try to limit yourself too much since local areas will already have small audiences.

@qamarzaoul5310 8 месяцев назад

I mean, if I used the $100 per day budget for my original campaign that got me sales and purchases, what should be my budget for lookalike audience?

@TheBlakeBauer 8 месяцев назад

I'd test some new ad sets in the original campaign that's working with some LLA.

@noxacomedy 9 месяцев назад

You’re really good at what you do, Blake

@TheBlakeBauer 9 месяцев назад

Thank you 🙏

@noxacomedy 9 месяцев назад

Pls I need help with fixing my Facebook business manager. How can I reach out to you for paid consultation. Pls Blake, I really need your help

@pedramnz8057 2 месяца назад

Hi Blake and thank you for your video ... question .. any advice on " Facebook prohibits using data obtained from public sources (like homeowner lists) for Custom Audiences if the data doesn't include explicit consent for advertising purposes " ? .... Thank you

@TheBlakeBauer Месяц назад

I upload lists from 3rd party software all the time - they are technically liable as it's not a public lists. So if you gather a list form something like Apollo.io then just upload it and let it rip.

@pedramnz8057 Месяц назад

@@TheBlakeBauer Thank you

@calvinee9676 3 месяца назад

Thanks for the great video Blake! May I know if I only have around 20+ customers' data, can I still create lookalike audience pool from it?

@TheBlakeBauer 3 месяца назад

No it's not enough data, you need a minimum of 100 data points. I would start with interests in that case or LLA's based on another event.

@calvinee9676 3 месяца назад

@@TheBlakeBauer got it, thanks for your prompt response Blake!

@mikek6998 6 месяцев назад

7:20 Import List > 9:20 Creating Lookalike from Customer list > 10:00 Creating ads from the lists

@TheBlakeBauer 6 месяцев назад

Thanks 💪

@combatjones4832 5 месяцев назад

Thank you, Blake Bauer.

@TheBlakeBauer 5 месяцев назад

No problem!

@seo97832 6 месяцев назад

Thank you so much for this video, that's what I was looking for. But I've three questions: > lookalike audience will work for the New Ad Account (Fresh Account). > I heard from so many youtubers that lookalike audience requires Higher budget as compare to normal audience setup. > fresh account I've so can I start the Lead Gen. campaign directly. I heard in 2024 because of AI integration we can start Lead Gen/Sales campaign directly (without any funnel).

@TheBlakeBauer 6 месяцев назад

No problem! 1. Yes they will work as long as you have data to build custom audiences (lists, followers, etc) 2. I wouldn't worry about higher budgets. It's something you can test like any other audience 3. I'd start right away with your goal objective - if that's leads then start there yes. Although I'd recommend having a funnel in place for best results.

@royscult9 8 месяцев назад

Brilliant video, thank you so much, just what I was looking for.

@TheBlakeBauer 8 месяцев назад

Thanks for watching 🙏

@jamesstafford6546 7 месяцев назад

Great video, thank you! Quick Question, at 3:35 it says about "Highest Value Passed: $297.00" and "Lowest Value Passed: $4.02", what does this mean? I get similar numbers but they range from $0.01 to $21.99

@TheBlakeBauer 7 месяцев назад

Those are for the "Value" categories which is related to the amount of money customers have spent.

@szekinchan3481 7 месяцев назад

thanks for the video! i tried to set up but received an error message: Invalid parameter in the Create a Special Ad Audience step. Not sure what's wrong

@TheBlakeBauer 7 месяцев назад

Not sure exactly, I'd look up another video on that. Probably the column names if I was to guess

@revenuecandiesmarketingagency 2 месяца назад

Even in 2024? ⭐ TY

@TheBlakeBauer 2 месяца назад

Yup

@RichardBennett-sk5lke 4 месяца назад

Thanks for the video!)

@TheBlakeBauer 4 месяца назад

Your welcome, thanks for watching!

@MartinBenesCreative 7 месяцев назад

Very good video. Well explained.

@TheBlakeBauer 7 месяцев назад

Thank you for watching! What were you hoping to learn on LLA's?

@jasonl5500 5 месяцев назад

Great Video, really appreciate it

@TheBlakeBauer 5 месяцев назад

Glad it was helpful!

@ry-uh3yp 7 месяцев назад

Do you need 1000 emails from 1000 customers who bought from you to do this?

@TheBlakeBauer 7 месяцев назад

It's ideal but you can also use cold lead lists you buy.

@iaguilerar 4 месяца назад

super useful

@TheBlakeBauer 4 месяца назад

Thanks!

@4527442 3 месяца назад

Thanks!!

@TheBlakeBauer 2 месяца назад

Welcome!

@user-xu1bx1kp3u 7 месяцев назад

Is it possible to set up look a like audience when getting leads?

@TheBlakeBauer 7 месяцев назад

Yeah you just use a LLA for the targeting but make the campaign objective "Leads".

@qamarzaoul5310 8 месяцев назад

Shall we use the original budget (first time campaign) for lookalike audiences?

@TheBlakeBauer 8 месяцев назад

You can test a new campaign, however, I'd recommend for audience testing to just add additional ad sets into the same campaign you already have setup with the top ads.

@qamarzaoul5310 8 месяцев назад

@@TheBlakeBauer Thank you so much. Makes sense.