Facebook Dynamic Creative Ads - Should You Use Them? (Dynamic Creatives vs. Standard Ads)

Подписаться 45 тыс.

Просмотров 20 тыс.

50% 1

What's better - Facebook dynamic creative ads or standard Facebook ads? In this video I walk you through the pros and cons of Facebook dynamic creatives, and when you should use them instead of standard Facebook ads.
Dynamic creative ads do have some benefits, and they are recommended by Facebook as part of their 'Power 5'. But what Facebook don't tell you is that there are several downsides to Dynamic Creatives, especially when it comes to Facebook ad testing.
They do have some advantages as well, but only in certain situations.
Check out the video to learn when I recommend using them and when I think you're better off using standard Facebook ads.
🔔 Subscribe for more paid traffic & digital marketing strategies:
-- ru-vid.com...
👋 Say hi on social:
-- Instagram: / andrewnhubbard
-- Twitter: / a_hubbard
#facebookads #marketing #dynamiccreatives

Опубликовано:

9 июн 2021

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 58

@soldbyrise 2 года назад

Thanks! Super helpful. Exactly what I searched and was looking for.

@emmanuel4christ1 2 года назад

Awesome content. This video deserves so much views. Thanks for this. Much love and appreciation 💓

@mokkimheng2728 2 года назад

Last time, i watched one of your videos relating to the FB attribution setting, and right now need to watch this and the rest. Can't keep going back to you, man. Thanks for such informative and comprehensive explanations. 🙌🏼

@AndrewHubbard1 2 года назад

Glad my content is helpful!

@heyyourlenscapson2588 Год назад

It’s called Multi-variant A/B testing. It works great if implemented correctly.

@LucaDavenport 2 года назад

Hey Andrew, great video! In the situations where you do use Dynamic Creatives, do you leave on the 'Optimize Creative For Each Person' option or turn it off? What are your thoughts on that? Thanks!

@sethoyinloye9281 Год назад

Fantastic explanation and use case study of dynamic and standard creatives. Thanks for sharing.

@dougspicher690 Год назад

Great assessment of the pros/cons of dynamic ads. To be clear, the way that you run “dynamic ads“ is to set up all of the instances of creative combinations manually as standard ads and then allow those to run - correct? That way on each of those you can see the conversion metric for each creative combination. Just want to make sure I understand what you’re suggesting. Thanks again!

@fotodino3358 7 месяцев назад

Hi, do you recommend automatic thumbnail, or do you set it manual?

@Nick_Dara_Alex_Barry_uglyAds Год назад

Hi Andrew Hubbard, I will say it again, your videos are 97% better than 99% of videos on RU-vid. regarding to dynamic creatives, they are not designed for A/B test. in my opinion to best strategy to run Dynamic Creatives is to run A/B test first and get the best headlines, best images/ videos. and put those winning assets together in DC ads and turn the optimzie per person feature as well.

@AndrewHubbard1 Год назад

Thanks man, I very much appreciate the kind words! Agree re. dynamic creatives too

@liteolika1784 Год назад

Do I have to create a new campaign when putting the ads from A/B testing to DC?

@muazazemi8459 2 года назад

Very informative!

@linaluzpertuzcharris9936 2 года назад

Thanks for that content... When running the test with standard Ads, how do you make sure they are allocated the same budget?

@florakija 3 года назад

Great content. I see it the same way, I do not test via dynamic creative, but set them up for the long run and let them algorithm do it’s job. Some of my best Campaigns are using dynamic creative for month’s and I will not extract them and run them solo. And that may even be better, when using only winners, like you just said.

@AndrewHubbard1 3 года назад

Exactly! I see the same thing with Dynamic Creatives delivering some of our best results over the long term. They definitely have a place, just not in the testing phase.

@lifescansdarkly 2 года назад

I suspected the same but it's good to have it confirmed by a professional!

@foursures 2 года назад

They've mentioned to use CBO for winning adsets/ campaigns, so should we include the DYNAMIC Creative on the CBO campaign as well?

@funnytech3965 Год назад

Can I use dynamic for my facebook catalog? It has about 1200 Products

@mohamedkhidirahmedmohamed3677 2 года назад

Great video

@hirafarrukh3968 8 месяцев назад

Why my CPM is higher in dynamic creative ads as compared to standard ads?

@fouadsaadane3258 2 года назад

I wish I could do more than "like" to help you reach a wider audience. I'll stick to the fact that I'm among the fortunate people who found your channel. I've watched too many people explain a bunch of strategies and technical stuff (and I am a Facebook Ads user for a long time), but I like to believe that I need to keep seeing myself as a student if I wanna be a hell of an expert on something, but your content and your advice are something more poetic than music to my ears man, I know a lot of stuff that you show, but it's your INSIGHTFULNESS that keeps me watching. By the way, this is one of my very rare comments on RU-vid. Keep up the great work!

@AndrewHubbard1 2 года назад

This is the best comment I've received in a long time (maybe ever)! Thank you Fouad! Means a lot to hear and is great encouragement to keep going.

@mokkimheng2728 2 года назад

Your comment made me click a like, man. That sounds really genuine.

@fouadsaadane3258 2 года назад

@@mokkimheng2728 he really deserved it! I meant every single word of it.

@leochan6239 3 года назад

Very informative! I am starting out and quite confused on whether choosing standard or dynamic. This video helped me understand alot. Thank You Andrew!

@AndrewHubbard1 3 года назад

Great to hear that Leo!

@raranewyork7018 2 года назад

Wow very easy to get the point..

@AndrewHubbard1 2 года назад

Glad it helped

@clementjaw8903 3 года назад

Great content!

@AndrewHubbard1 3 года назад

Cheers Clement

@camillabrandao_ads Год назад

I actually have a different point of view. So in the learning phase, Facebook starts giving every creative of a dynamic creative the same amount of money, but as soon as it learns that one creative is getting a lot more good results, it starts to put money into that good one and diminishes the amount of money from the bad ones, which is good for us. If, on the other hand, you force Facebook to spend an equal amount of money on all creatives, it will spend more money than it should on the bad ones, because FB as a company wants you to spend all your budget.

@AndrewHubbard1 Год назад

Interesting perspective Camilla! I really appreciate you sharing. I can certainly see where you're coming from - it makes sense. Do you ever feel Facebook doesn't give some creatives enough spend to have a statistically significant amount of data to make a decision though? That's the main thing that worries me - I'll see a creative or piece of copy that gets $2-$3 spent on it and then nothing, which I don't feel is enough to actually performed will or not. Curious to hear whether you experience that.

@healthymike4971 10 месяцев назад

Thats what I always thought too

@marial.6160 2 года назад

Excelent!!!!

@AndrewHubbard1 2 года назад

Thanks Maria!

@africa-thenextbigthing9451 3 года назад

You are damm awesome man🙏🏻🙏🏻. Thanks for solving our problems❤️

@AndrewHubbard1 3 года назад

Thanks! Glad it’s helpful 🙂

@mizzkoolkat07 8 месяцев назад

Thanks for the vid! I get the overall argument but I highly doubt that fb would be optimizing spend on certain creatives without reason - aka they would need to ensure that the performance on those is statistically significantly better than others before concentrating funds on a particular creative. I also don't think that cost is a good way to make that judgment on our end - fb isnt necessarily giving every unit of compute power (or whatever else contributes to cost for them) that they use to run ads the same weight in contributing to the overall dollar amount that we pay.

@AndrewHubbard1 7 месяцев назад

I'd love to hear more about what you see when you run ads. Sounds like you have a different experience?

@vinodcookware9863 2 года назад

The 99 $ spend was immediate or after a period of time ? What was the time interval?

@AndrewHubbard1 2 года назад

Not sure what you mean?

@vinodcookware9863 2 года назад

@@AndrewHubbard1 What was the period of time the ads where run for. It helps gives better context for evaluation.

@healthymike4971 10 месяцев назад

dam is this still the case now ?

@fotodino3358 8 месяцев назад

Use 3:2:2

@Badr-zs9vc 3 года назад

For quick tests especially for low budgets, Dynamic Creative Ads is just a waste of money I think.

@AndrewHubbard1 3 года назад

I agree

@recesss 11 месяцев назад

this must be old. It shows the cost per result now.

@lauradiaz7408 7 месяцев назад

for each creative? where?

@samiahmed7056 2 года назад

I feel creative only matters until ctr nothing more

@AndrewHubbard1 2 года назад

You don't feel the copy has any impact on CTR at all Sami?

@alonsovergara787 2 года назад

Mmmm... if facebook decided not to give you more budget it was because the algorithm identified that it was not a working ad. The same thing happens with abo campaigns with more than one ad, even if the ad set has a set budget, the ads will not have the same ad spend, this varies depending on performance. Facebook optimizes that!

@AndrewHubbard1 2 года назад

Right, but the problem is when you get very little or even no spend on some ads. Even a machine can’t know the ad didn’t perform if it didn’t show it to a statistically significant number of people

@marszhou2590 2 года назад

@@AndrewHubbard1 So the only way is to set one ad in each ad set of same audience? I'm confused...

@marszhou2590 2 года назад

And set the same budget for each ad set which has only one ad in it. Only this way can make sure every ad has the same and enough budget to get the significant data... But it means ABO is useless then... Hope to know your idea on it, Andrew. Appreciate!

@Jerretube Год назад

@@marszhou2590 I'm also curious about this and looking for a better way to analyze my primary texts. I guess the only way to properly test and analyze this is to have multiple ad sets (with the same audience) linked to the same ad creative, but with different texts?