Ferrari Isn't a Car Company Anymore

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Ferrari is one of the most iconic car companies in the world- or at least they were. How they make their money is unlike any other company in the world, and will change how you see the brand.
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3 апр 2022

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Комментарии : 3,5 тыс.

@danielvisintainer3352 2 года назад

Honestly if Enzo was still alive, he'd convert his entire lineup to SUVs if it meant keeping the F1 team fully funded.

@Zeveulesaussure 2 года назад

Totally agree. But the vast majority of people don't seem to understand this. Enzo made sports cars and supercars because it was what sold well at this time.

@viplavchoudhari3723 2 года назад

F1 now has limited budget

@danielvisintainer3352 2 года назад

@@viplavchoudhari3723 fully funded still goes for limited budgets.

@xxcoolxx3942 2 года назад

@@viplavchoudhari3723 Scuderia Ferrari is more than just F1.

@gustavogoesgomes1863 2 года назад

the problem is that it's not Enzo who is doing it. It's the board of directors of a publicly traded company. Their purpose isn't to fund racing endeavors, it's to fund their own pockets. This means that if they could, they would shut down the racing to save more to themselves.

@devandrasimanjuntak1646 2 года назад

most people seem to forget that Enzo is only interested in racing. He’ll gladly sell pick up trucks and SUVs if it meant he could race in F1 and Le Mans. This is someone that sold his company to Fiat just to have money for his F1 and Sports Prototype teams in the late 60s.

@eriklarson9137 2 года назад

Some people forget he died like 30 years ago and use the wrong tense when referring to him.

@henryjohn2218 2 года назад

Gianni agnelli somehow convinced Ferrari to stay in Italy 🇮🇹 and make sports cars until now

@bluescribbler 2 года назад

Enzo is dead man. He ain't racing nowhere

@dawson.strachan03 2 года назад

@@bluescribbler no way tell me more

@magnom3922 2 года назад

@@bluescribbler OMG NOOOO I CANT BELIEVE HE DIED OMG IM SO SAD!

@michaelparks3106 2 года назад

Enzo was willing to sell the entire road production company to Ford as long as he could run the racing team without oversight. It was never a "Car Company" it was always a cash cow to finance the racing team. Who cares if they make an SUV or even a pickup truck, as long as the racing team still wins championships.

@davidslattery5168 Год назад

I would LOVE to see a Ferrari pickup truck

@alessozan4249 Год назад

It will ended just like ford and toyota

@sdot5389 10 месяцев назад

It’s been a minute….15 years now.

@demonfire2989 8 месяцев назад

"still wins championships" Also ferrari: *no drivers championship since 2007 and no constructors championship since 2008*

@philipwpartain 2 года назад

How perfect that Ferrari makes something called the “FU Vehicle”.

@IceSpoon 2 года назад

I dreamed of the day someone would make an "FU" car. I never expected it to be Ferrari of all things lol I was legit expecting Ford or Dodge hahaha

@Criomorph 2 года назад

@@IceSpoon I don't know, I'd kind of love to see people lining up to buy the _Dodge Utility Vehicle_ . Especially a DUV SCAT Pack.

@Mypenisissmallbut Год назад

Lmao it’s a high riding 4 door wagon thing.., sorry Ferrari but that’s an SUV and that’s what everyone should call it.

@andyc9902 Год назад

I wish I had FU money . To get fu money

@stefanosantoro1135 2 года назад

“Tifosi” in italian is actually used just to mean “fans”. It’s only literally the Italian translation of “fans”. Yes, it etimologically comes from typhus, but it’s not used that way

@Anindyatejo 2 года назад

Also all sports fans in Italy are called "tifosi", not limited to just Ferrari

@s.willis8426 2 года назад

But words like that start as metaphors. Even being a "Fan" is short for "Fanatical" which historically had a more serious intent than "just liking a sports team". Typhoid is also called Typhoid fever, when people become fans of things sometimes it's referred to as "catching a fever". "Steve went to one Nascar race and now he's got stock car fever". It may have come to be a literal translation now but it's origins are comparing liking something to catching an actual fever.

@thesentry5710 2 года назад

my man really "akshuallied" just to end up confirming what was said in the video, incredible

@WillJackDo 2 года назад

Yeah, this guy's a "Tifosi."

@carlad2640 2 года назад

@@s.willis8426 Tifo means support, not fans. Tifosi means supporters.

@J7T800 2 года назад

Growing up, I thought owning Ferraris were the closest thing to immersing yourself in motorsports without being a professional. The more I learned about them, the more I realized that it's more like a status symbol. The Ferrari experience lets you think you're part of their inner circle, but to them, you're just another customer.

@Artiick 2 года назад

No. Not really. You have a lot of benefits onther than the "status symbol". You can get access to the Challenge club, and a few other racing Ferrari series.

@user-ek5nl1jc4b 2 года назад

@@Artiick oh wow that's DEFINITELY worth being treated like you don't own the car even though you legally bought it from Ferrari. They treat customers like dirt unless you kiss their rear end.

@justinyoung109 2 года назад

IMO today it feels like those who are hardcore drivers, racers, and car people don’t drive things like Lamborghinis and Ferraris but people who have money and want to look like car people own Ferraris and the like.

@brakinglate8828 2 года назад

@@user-ek5nl1jc4b uhm, most of their exclusive cars aren't road legal, so what's the point of bringing one home? I've never heard a complaint of a customer wanting to bring home his track only ferrari

@user-ek5nl1jc4b 2 года назад

@@brakinglate8828 point is you can't just buy one even if you have the money because you are not in the "club". Second they harrass you and threaten to sue you if you start doing things to YOUR car that they don't like. Ferrari is for people that are more worried about status and don't mind bending over and selling their rear end to a company to be in a club.

@doublep1980 2 года назад

Jay Leno, who is a huge petrolhead and has a massive car collection, doesn't own even 1 Ferrari. When asked why, he answered: ''Ferrari makes great cars, no doubt about it, but I can't stand their elitist company philosophy, where they treat their paying customers as if it's a privilege to buy their cars. Compare them with how McLaren treat their customers and you'll see what I mean.''

@AB-80X 2 года назад

Coming from a man that has zero first hand knowledge, and completely ignores all the stories about horrid McLaren customer service. He hasn't tried to buy a Ferrari since the early 90's. Not sure how he can know anything about Ferrari today. If anything, he is the elitist snob scoffing his nose at something he apparently knows very little about.

@AB-80X 2 года назад

@@markyamaguchi9571 I don't need to. I know first hand how Ferrari works as I own them, race them and participate in events. While I am in Europe where it is a bit different, I very well how it works in the US too. Leno simply seems jaded and out of touch with how Ferrari operates now a days. There's a quite famous story about Leno trying to purchase a Daytona back in '91 or '92, and that's basically what he uses as his point of reference along with some outdated hearsay. Maybe he should try and speak to his buddy David Lee about how modern Ferrari ownership is, rather than parroting the same old trite lines.

@0lintana 2 года назад

Jay Leno's prob, the owners love their Ferarri!!

@markyamaguchi9571 2 года назад

@@AB-80X I'm not sure who to believe in. Maybe you are right. Ferrari treats its European customers better . but remember how Mr Lamborghini went to see enzo ferrari and told him he. Is having issues with his ferrari. And enzo ferrari told him go back to making tractors. Not very nice to treat a customer. Anyway I just been watching and hearing a lot of stories about ferrari being very difficult to deal with. Don't know why I worry. I don't think I could ever afford a Ferrari. BUT I am mad about why ferrari ended their relationship with pininfarina. Pininfarina made ferrari what it is today. Ferrari cars use to be beautiful. Now they look just like all the other sportcars. Mostly McLaren. Now when I see a current ferrari parked I don't think much. But if I see a 328 348 Testarossa even a mondial. I'll stop and stare at it and say now that's a Ferrari. And they were all designed by pininfarina.. How many ferrari do you have and witch ferrari is your favorite?? ✌

@markyamaguchi9571 2 года назад

@@schukls993 wow. That is so sad that there are people like that. Almost scary. I asked him witch is his favorite ferrari? No respond. I know two people who could afford any car they want and ended up with a ferrari used I'm sure they could afford a new one. But I guess they were ok with use. And they were not like that guy . I'm sure to the two guy were thinking yes its a Ferrari and it's just a car.

@nickfury8973 2 года назад

There are two teams that represent formula one through decades of dedication and passion - Ferrari and Mclaren. They are racing teams selling sports cars to keep racing. They are not there to sell more road cars or energy drinks.

@kyler2744 2 года назад

Replace Mclaren with Red Bull

@zeminoid 2 года назад

@@kyler2744 No, Mclaren is great.

@officialpennsyjoe 2 года назад

*Laughs in Gordon Murray*

@mogli_f1137 2 года назад

@@kyler2744 Nah Red Bull has always sold drinks.

@piccoloatburgerking 2 года назад

@@kyler2744 Red Bull is the second best this season and have always been among the heavy hitters since they started, but Ferrari and McLaren have decades of history in the sport which Red Bull doesn't. In the coming decades i'm sure Red Bull will establish more "prestige" to it's name but that's not now. And on top of that, Red Bull unlike the other two are a beverage brand that focuses on all sorts of things unlike Ferrari and McLaren that define themselves through their cars only. F1 is only a part of Red Bull's interests, they'll never become the same staple in f1 like Ferrari and McLaren.

@rikelme90 2 года назад

They’re gonna make so much money with the F1 side of their business this year. They have a great car with two racers that are model level attractive, super likeable, and REALLY great race drivers. LeClerc with that upscale Monaco vibe and Carlos with that racing bloodline. They’re legit the face of what Ferrari is.

@neongrey784 2 года назад

Exactly! And if they let anyone buy it, just imagine how many purosanugue's they'll sell because of that as well. I wouldn't be surprised if it out sold the Urus. Excellent decision on Ferraris part

@cozymonk 2 года назад

I like how the most significant thing about their drivers is how attractive they are. Are they really a racing company? I think it's just a holdover to sell merch.

@ciangibbons6643 2 года назад

@@cozymonk what else do sports clubs exist to do in the corporate sense? Ferrari is a sports team that sells really big, expensive pieces of mechanical merch.

@threadtapwhisperer5136 2 года назад

Man and Leclerc is ready for a redemption arc. When his engine started misfiring or whatever in Bahrain 2017? Maybe 2018? Dude that HAD the marcs by 45 seconds, well leclerc did and it looked dialed by lap 5 or so. Then the misfire and Hamilton charging from way back likely 100% unleashed and I am sire hamilton didnt want to have do take the win like that, but dude. Sainz and Leclerc can wheel them cars all Ferrari has to do is not do Ferrari things. I just want a gloves off hard raced but fairly judged and driven championship. And dont fuckin jack the 2nd to last race via incompetence and or sheer and outright fixing of results. If they arent being dangerous and they arent wrecking themselves and other teams, let them push push push. Lets find the outright baddest drivers and team with the capacity to sort these new cars under budget. Make everyone consider pulling tje budget caps off again. I'm not for or against either, but lets say 15 races and only 12 or so different winners with mixed lower podium places C'mon Thats a damn near panic attack level of competition. Proper Formula 1 level intense racing. My dad is really a fan of NASCAR, but last year after getting tired of hearing me passionately rant about f1 he started watching. He too cannot stand the seeming lack of rules NASCAR has. And really really digs the driver racing regs. He got there pretty quick. There were some proper case studies in who owns the racing line, what makes a violation different to a notes incident etc etc. I still want American V8 supercar DTM style racing mixed dirt road and medium speed oval racing for NASCAR. Sounds a fever dream, right? But 1100hp manual ish sequential 6 spd drivetrians howling around say Sonoma, CA packed in clay? Tell me y'all wouldn't wanna see the race at least. Id watch, hell leave it as is and have Aussie V8 come and do half a season mixed road tracks/mixed oval type stuff. I wanna see if anyone driving NASCAR can bring that fierce wheel to wheel skilled insanity V8/dtm NASCAR lifecycle racing would be.

@Thumper68 2 года назад

Racing teams are losing propositions always.

@thomasjohannesen1003 2 года назад

What people tend to forget is that Ferrari has always been a racing company first and foremost, with a street car division to pay for their race cars. Honestly, Enzo wouldn't care what the street car division did as long as they're still racing

@Bookerdevin101 2 года назад

How do you know? Do you talk to Enzo at night?

@sbinotto3780 2 года назад

@@Bookerdevin101 ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-GtgxdpctwYs.html

@majikkskates9084 2 года назад

@@Bookerdevin101 yea he’s an active member in the discord!

@rotarydude9737 2 года назад

Its funny how shit they're racing teams are now despite this

@gamm8939 2 года назад

@@rotarydude9737 They are literally leading the F1 Championship?

@srijanpatrame7388 2 года назад

"Everyone is a Ferrari fan , even if they say they are not , they are Ferrari fans" - Sebastian Vettel

@timothybogle1461 Год назад

You sure about that. Signed, The Tifosi after the 2022 Hungarian Grand Prix.

@MaverickPhantom Месяц назад

Yes, I'm a Ferrari "fan" - won't buy their merchandise, don't care about their cars (no matter what they sell at), and don't care if they win, but I do care if they lose... to an AMG... oh yeah, I'm a Mercedes fan, I drive Benz, my family drives Banzes and I buy Mercedes-Benz and AMG merchandise....

@leonardmacaulay9833 2 года назад

I always thought a Ferrari utility vehicle was the one that followed behind carrying all the repair parts required for a weekend outing.

@christoforospaphitis4090 2 года назад

Before even watching this episode: Ferrari NEVER was a car company. It was and is a racing team that was forced to make some cars and then some branded luxury goods to sponsor the racing team.

@JohnSmith-wx9wj 2 года назад

I always thought of them as a marketing company.

@dgurevich1 2 года назад

@@JohnSmith-wx9wj that's why a car guy would never buy one. The car makes people view you like a rich asshole.

@markojanjic7341 2 года назад

He mentions it in the video also. Watch it to the end.

@ptrcrispy 2 года назад

@@JohnSmith-wx9wj Definitely, they're doing a great job screwing over rich folks thinking their purchases are more important than they actualy are

@Goodmanperson55 2 года назад

They're definitely aware of the irony when they named the least ferrari-like ferrari a "pure bred"

@Metrosmash 2 года назад

they meant "pure bred" as in "interfamilial bred", which often causes defects in physical appearance

@areebsiddiqui758 2 года назад

@@Metrosmash Its more to do with thorough bred horses for racing. With Ferrari being the prancing horse/stallion and all that.

@ripmrkrabs6581 2 года назад

@@areebsiddiqui758 woooosh

@andresfernandez2405 2 года назад

@@Metrosmash that's "inbred" chief

@s.willis8426 2 года назад

I think calling it a "F U Vehicle" was pretty straightforward. That was always Enzo's opinion of his customers, they were simply a means to an end to go racing. If he could find any way other than selling those people his cars to fund his racing he would have so for them to make an SUV and call it a "FUV" is right on brand with his opinion of the people who'll buy it.

@subarnosinha8042 2 года назад

You missed one critical part: Scuderia Ferrari was founded as *the factory racing team of Alfa Romeo* in 1929. Old man Ferrari was effectively hired to run the Alfa's racing team until they decided to part ways a few years later. And in one of life's little ironies, Alfa Romeo (Sauber) is now a Ferrari customer team in F1.

@andrescordero8165 2 года назад

The quality of this video is amazing!!!! Love the video resolution, keep pushing forward fam.

@giovannibattistarossi6778 2 года назад

Here in Italy we usually say for Ferrari: Loser in F1, best production cars. Winner in F1, worst production cars.

@taiminsen8069 2 года назад

jeremy already states that and it's true, usually if their F1 sucks then their roadcars will be amazing vice versa

@GloomGaiGar 2 года назад

Oh well get ready for shit production cars lol

@EMFAudio 2 года назад

@@GloomGaiGar The interiors already fall apart, have for decades, still do today.

@technom3598 2 года назад

@@EMFAudio the buttons turn sticky... The leather dash shrinks. Which happens on every car with a leather dash... Even audi

@fifteen8850 2 года назад

Honestly this “suv” actually sounds interesting. A front-mid engine layout, and potentially v12 powered makes it an suv only Ferrari would make.

@NR-ii4er 2 года назад

It always was about making money for racing. Every penny, every cent of profit had to go to the racing team. Enzo would only marginally take part on the development of his road cars, mostly to make sure things went to be how he wanted. Not that he didn’t care. His road cars still had to be better than the competition. But it was a mean to something, not the goal. Fun fact: the “cavallino rampante” badge is actually an overprice, an optional added only under request. The money earned from it went directly to the racing team. Everyone wanted it, everyone requested it to proudly display it as a trophy, and Ferrari was making a ton of money with a painted piece of metal. At least that was how it used to be. I don’t know if it’s still like that today

@nunyabusiness3786 2 года назад

Thats admirable!

@BleedForTheWorld 2 года назад

Truly wondering if that's true and not just a post hoc myth

@metaleggman18 2 года назад

I'd argue the brand turned into a lifestyle brand following the F40. Not so much because it was the last car he had a hand in, but more because Ferrari was originally going to limit the amount sold, but it was so popular, they just kept making more of them. From what I understand about the company's history, it was always just a way for Enzo to pay for racing. This idea of exclusivity and limited production weren't a thing. The cars may have been limited in production, but just because he only made as many as he really needed or chose to. So now that there's a million different exclusive ferrari models that are completely artificially limited, it seems more like the Supreme of cars than a company that really cares about what it's actually making. It's all just about making money and finding enough suckers from which to make money. Honestly, companies like Ferrari basically make cars to sell to their extremely rich clientele, and any that make their way to dealerships are more or less table scraps or gruel from their perspective. It's the extremely wealthy CEOs or the Sultans of Brunei that the company is catering to, not the people who make the brand what it is. It's part of why I like McClaren's business model, or hell, why I love the C8 Corvette. Even Porsche is fairly easy to get their more limited vehicles if you know how to time your order properly.

@BravoCharlie 2 года назад

Good video, I haven’t checked in for a while, great to see you settled in and delivering top information Nolan :)

@erikanderson2046 2 года назад

Ferrari: you have to be invited to purchase our cars Also Ferrari: you can't buy a Ferrari unless you already bought a Ferrari

@0thers1d3 2 года назад

Right? Lol.

@rccdbcars9993 2 года назад

That depends on the car lol

@ahscott2001 2 года назад

It’s the entry level job that requires experience, but for rich people.

@mikemx55 2 года назад

That's not how it works. Stop generalizing, and search before saying crap like that. Only extremely special models get those restrictions

@splet__ 2 года назад

You can definitely buy a Ferrari. You can't buy LIMITED Ferrari's unless you're already a client. This Is the proof that y'all comment Just to look smart and clearly don't know half of what you're talking about

@BlueTearDconnor 2 года назад

Ferrari was the first car I recognized by name as a child, in fact it was the only brand I knew and any red fast looking car was a Ferrari to me lol my stepdad had a Pontiac Fiero and I swear I felt like the richest kid in the block lol 🤣

@henryjohn2218 2 года назад

In india 🇮🇳, many will look at a red sports cars and they will say it's Ferrari (except for Mercedes and BMW)

@eziore44 2 года назад

I call a Hyundai Tiburon as Ferrari when I kid

@chuch541 2 года назад

@@eziore44 ummm

@Mikel30222 2 года назад

Fun fact: the Pontiac fiero had a testarossa body kit that was convincing enough that Ferrari sent them a cease and desist order.

@ryanm4319 2 года назад

@@Mikel30222 *laughs in full 90s “Testarossa” Fiero conversion*

@EnviousGenome 2 года назад

I like the scripting and flow of Nolan's videos the best and mainly stay for his insight. Though I am curious to know what the new host is going to bring to the table.

@Affalterbach1967 2 года назад

12:59. F1 2022 standings look good. Now I want that Hardcore shirt.

@raysiris 2 года назад

Enzo Ferrari: I dont care about selling cars I just wanna race Ferrari now: no you can not by a la Ferrari you dont meet our criteria Also Ferrari: take that wrap off your car you own or face legal action.

@cemo3292 Год назад

Thats why I always love and prefer Lamborghini they are much much nicer to his costumers unlike Ferrari who thinks they are the number 1

@davidedangelosante6963 2 года назад

Enzo Ferrari used his cars to finance racing. That's what the company is still doing today (although using different methods).

@Zeveulesaussure 2 года назад

Totally agree. Just look at Porsche : thanks to the Cayenne and the Macan, they can make the (almost) best sports cars in the World, such as the new Cayman GT4RS (that Flat 6, my god)

@dbclass4075 2 года назад

As how Jeremy Clarkson put it, the performance of the racing team can be extrapolated by the cars sold. If they sell good cars, the team is in trouble, and vice versa.

@adoRADHble 2 года назад

finally someone telling the truth !

@roverwaters3875 Год назад

Enzo sold his car company in 1969.

@403patriot3 2 года назад

I love seeing RU-vid ads right after the ads you put in your own videos. Just about as much as I love the new Acura Integra and Mitsubishi Eclipse.

@waldo4891 2 года назад

I became a Ferrari F1 club member just to support the team in the smallest and affordable way i could. i've been a club member since 2014, i used to receive an amazing welcome box every year, these past 3 years though, the boxes have become smaller and smaller. I wish they gave signed driver's cards. last year we got watches. i will always support the team, win or loose.

@ChrisStoneinator Год назад

I think that's called 'simping' nowadays

@waldo4891 Год назад

@@ChrisStoneinator hahahahaha i will "simp" for Ferrari anytime lol

@aadams3316 2 года назад

The last whispers of Enzo died out when Luca di Montezemolo left. “With a brand - and I respect Porsche - but the Ferrari brand is more exclusive… We never do SUVs, we never do four doors, and we never exceed 7,000 cars per year. And 7,000 means 7,000.”

@richmahogany1710 2 года назад

Yeah I'm kind of sad Ferrari is trying to become more like Porsche and take a broader market with more mass production models. Oh well there's still Koenigsegg, McLaren, Lambo, Aston, Pagani...

@tristanmurphy7337 2 года назад

@@richmahogany1710 Not trying to nitpick or criticize but Lambo has kinda done the same…

@dennistate9951 2 года назад

I guess the new Lamborghini Huracan is gonna be a twin turbo 6 cylinder.

@superior7387 2 года назад

@@tristanmurphy7337 Aston ad well

@niewissen9912 2 года назад

I'm pretty sure Ferrari is coming out with a suv

@alexridley4419 2 года назад

“Bring the wife and step kids” Gold tier joke

@Aaronivas 2 года назад

I felt that.

@scotthiland5521 2 года назад

great video! On your merch point... I agree with your point that the F1 presence has a lot to do with it. Ferrari has one of the biggest fan bases around the world (me included) and that ultimately drives the merch sales. F1 presence and history drives that. Any popular/historic motorsport brand like Porsche generally sell a lot of merch.

@adrian9098 Год назад

I just saw an SF90 launch on an airstrip. Not only they make some of the best cars money can buy but, dude, they build actual MONSTERS when it comes down to sheer speed. Some time ago I would have probably agreed with this video, but now I can tell you: they are still a car company and and they still make insane cars.

@techpassion4126 2 года назад

When the Porsche Cayenne first got released, people thought it was downright blasphemy, that it went against everything Porsche was about. But the Cayenne is what kept the lights on at Porsche. The 911 is still going strong, we've had amazing versions of the Cayman and Boxster, and we've had legendary cars like the 918. With Lambo the Urus is what gave the company the money it needed to keep building Huracans and Aventadors, and with all that money Lambo is still able to develop a replacement for the Aventador that still keeps it's V12. A lot of us car enthusiasts hate SUVs, but they're integral in making sure the cars we do love still keep getting made. We can still dislike SUVs, but I'm able to overlook all that because I'd rather these companies make a few SUVs in the lineup so they can still make supercars, instead of them dying out and we get to a world where Porsche, Lambo, Ferrari, and many others don't exist anymore

@user-ml4nq7sk8w 2 года назад

the few logical replies I see here is this

@user-ml4nq7sk8w 2 года назад

the few logical replies I see here is this

@lonyo5377 2 года назад

Lambo also already made an "SUV" in the 80s and started with tractors. An SUV isn't that out of character.

@baoquoc3710 2 года назад

@@lonyo5377 Agree, the LM002 is actually a sick Lambo ngl

@spaghettiman2.052 2 года назад

@@baoquoc3710 People call it the Rambo Lambo for a reason

@John-df3iq 2 года назад

"ferrari is going crazy" dodge : wanna know what's crazy? (slams hellcat motor in almost every lineups)

@richardendresz161 2 года назад

Well it’s not crazy it’s just that they have an engine that people love and sell…that and they finally made an engine that didn’t get overshadowed by an LS engine

@theultimatesomali2847 2 года назад

Good joke my dude

@joefather2463 2 года назад

@@richardendresz161 making an engine thats very well known by people who are not gearheads is pretty impressive imo

@Lorentz_Driver 2 года назад

Hellcat Pacifica when

@dheitz5830 2 года назад

@@Lorentz_Driver I'm still waiting for it

@fboomerang 2 года назад

The Ferrari FF is already an SUV - it holds your family, it has four wheel drive, it has cargo space and a hatch. AND it has almost 700hp and will go 210mph. I want one! IS THIS NOT A FERRARI?

@fabiotesta106 2 года назад

Awesome video Nolan! Good on ya mate!

@MaverickFor44 2 года назад

Many people correctly observe that Enzo got involved in sales strictly for the sake of racing. However, when they say that still defines Ferrari, they're deluding themselves. Ferrari is currently a luxury lifestyle brand involved in racing only because it continues to impart cachet and because it's essential in order to maintain their image.

@alt2484 2 года назад

ur wrong, Ferrari and Scuderia Ferrari are two different things, one is racing the other is the car manufacturer that is meant to raise money for the racing brand. Ferrari is NOT involved in racing, that is Scuderia Ferrari.

@mogli_f1137 2 года назад

switched around

@gearhead2519 2 года назад

@@alt2484 So... Is Ferrari funding Scuderia Ferrari, meaning Ferrari is funding itself so they can keep making Ferraris so they can keep funding Scuderia Ferrari to keep racing? _mind does not compute_

@MaverickFor44 2 года назад

@@alt2484 oh? like mercedes is NOT involved in racing? c'mon man! you are not even on agoing out on a limb with such a distinction - you just have a slender reed to support you. sponsorship IS involvement.

@alt2484 2 года назад

@@MaverickFor44 how tf does that have to do with anything I said. Ferrari is a WHOLE other company not a sponsor. And AMG is a partnership.

@micheleciaramicoli7139 2 года назад

Being Italian I laughed a lot at the tifosi thing, it just means a generic "fans"

@eduardovasconcelos2485 2 года назад

Pyro-sangwe was kinda cute

@snowmcsnow4732 Год назад

Nice shirts, love the different color schemes based on t-shirt color, as it should.

@maximme Год назад

please do a video on Ferrari lack of safety in the collision cage. I am talking about slow crash that ended up a total wreck. Crash that happens in car parks etc. I had several friends with similar "show off" sessions that totaled their cars...all in a car park.

@RUNFROMONYX 2 года назад

ferrari: people should respect our brand and heritage everyone: well youre not making it easy for us to

@B86432 2 года назад

there would be no inventors, creators, philosophizers in the history of time if you all held people accountable on their morality why do all modern liberals act like they 13 well they are a bad person so, who cares! yea there is bad people out there henry ford for example you want to give up the modern assembly line of mass produced vehicles & inventions because he was a bad person? you all vote this way 2 & thats why we have 7$ gas & 5x inflation & supply woes

@nobody6032 2 года назад

Literally

@josephrezin5395 2 года назад

@Topthorn05 2 года назад

No cap, all the "exclusiveness" means some people cannot appreciate the "brand"

@Happy-wb8gi 2 года назад

They distill number one brand in the world.

@sibulanga72 2 года назад

Ferrari was always more than a car company. Their history in racing, the exclusivity, the bravado, the aura. Even the fact that if you try to change a Ferrari from what it fundamentally is, and they either strong arm you into taking that back or banning you from buying their cars speaks of how much they believe in the brand.

@sabersz 2 года назад

For me, their aura is one of ignorance, elitism and snobbish contempt for their own customers.

@NatePrikkel 2 года назад

All those words to defend them, and they still suck at making cars that 1) don’t catch on fire 2) are worth the cost that they demand

@otavio30 2 года назад

@@sabersz i'm still salty over them sueing Deadmau5 over his Nyan cat Ferrari >:(

@spaghettiman2.052 2 года назад

@@otavio30 Hey at least Lambo is cool with Deadmau5 customizing his Huracan

@shadow6687 2 года назад

@@NatePrikkel that's exactly what someone who can't afford to something would say: n naaaah it doesn't even worth it.. Yes yes, go back to your shitty sedan boy. Probably you never even get so close to a Ferrari and other sports car

@waltertavares9020 5 месяцев назад

Good stuff. Like your channel guys 👍👍👍

@papnlilly 2 года назад

Love when the youtube algorithm works. Subbed!

@DR-cs7dv 2 года назад

"Tifosi" actually comes from a verb that means "to cheer on". We use it for every sport or individual, it's not an analogy with being ill/infected even if some people go really far into cheering but we have another word for that and appears to be only soccer related. Vai cavallino rampante❤

@joaojvr007 2 года назад

"How European?" While being one of only 4 countries that uses Miles IN THE WHOLE WORLD

@ahboi489 2 года назад

Yeah we like our miles

@donutdemon1 2 года назад

To be fair the metric system is French. But still far inferior to the British IMPERIAL system ;)

@user-bi7xd8ry5p 2 года назад

Also I'm pretty sure that Americans adopted the 0-60 standard as a response to the European 0-100 kph, otherwise it doesn't make sense. Why not 0-50 or 0-100 mph?

@gabrielevento6527 2 года назад

@@donutdemon1 Why inferior? They're just two ways of measuring the same thing lol

@gabsnandes7818 2 года назад

Murica Moment

@1BadRAMLimited 2 года назад

Very interesting 🤔 learned a lot from this video.

@victors16811 Год назад

5:08 Louis Camilleri … should be family of Mattia Binotto 🤣

@prongATO 2 года назад

At this point, I think the F1 team has such a following that if they needed money for going racing they could probably crowdfund it from their fans, that’s power.

@Manuel_B. 2 года назад

They have a special contract with F1 as the only team to take part in every season. This ‘legacy payment’ is enough for them to run the team. The past couple of years they havent won the championship but they got more prize money than the actual winners. No crowd funding needed

@DB-fn3fz 2 года назад

@@Manuel_B. right! Not many people know this. Some years it's up to $100M!

@utetopia1620 2 года назад

And lets face it.. they "only" need $145M (plus drivers and staff salaries) a year nowadays, due to the cost cap

@Manuel_B. 2 года назад

@Russell Phelan the video is incorrect. They still recieve 35 million. Liberty Media did not cancel the payments.

@tommckee1640 2 года назад

@@Manuel_B. I'm pretty sure williams gets a legacy payment aswell

@LoLinForU 2 года назад

The entire big sales of High End SUVs just make me imagine a situation where a family man was like "I wanted a Premium Brand Car but my wife told me It had to be family size"

@rccdbcars9993 2 года назад

There are a few mistakes here. Camilleri is not Ferrari CEO. He stepped down over a year ago. John Elkann remained as interim CEO and was substituted recently by Vigna. Also Ferrari changed a lot its strategy regarding to merchandise as in they drastically cut back on it. They directed the brand to become a fully fledged luxury firm selling only haute couture stuff, apart from the F1 merch. Last, Tifosi in Italian just means fans, no one in Italian thinks about the other meaning of the word in relation to Ferrari supporters.

@beberivera7914 2 года назад

The “ I had a dream last night “ merch ad is my favorite so far! I’m buying the shirt just cuz of it

@madoba8717 2 года назад

And then you have Lauda calling it a shitbox infront of the engineers and mechanics RIP legend No hate for Ferrari’s cars, but their snobbiness really is something to hate.

@yeanah2571 2 года назад

"oh, you canta say that" "why not?" "Because it'sa Fe-rra-ri!"

@bassblowbackrecords8932 2 года назад

I like the cars they make but the companies that make better ones are less snobby so I have more respect for those companies

@kingalfred3902 2 года назад

what you actually hate ....is that you cant even afford a Ferrari valve cap...!!!!

@madoba8717 2 года назад

@@kingalfred3902 that too

@spinyslasher6586 2 года назад

I honestly have stopped caring about these expensive brands. These cars are cars that I don't see myself owning anytime soon. So I honestly am more hyped about new Toyotas and Hondas than anything Ferrari could churn out.

@nobody6032 2 года назад

Even Hyundai and Kia is looking pretty damn nice

@spinyslasher6586 2 года назад

@@sarc143 yeah I'm hyped about the new GR Corolla what about it?

@Payday5 2 года назад

@@nobody6032 Hyundai genesis and Kia stinger looks so frickin hot man, i'd take those two any day

@rahenry00 2 года назад

All new Toyotas/Hondas have that robot Gundam design language. Absolutely heinous looking vehicles.

@spinyslasher6586 2 года назад

@@rahenry00 that's a subjective measure. I personally love the new look of the GR Yaris, GR86 and Honda Civic Type R.

@AxionSmurf 2 года назад

That was a great commercial for the T-shirts.

@thecounterrr Год назад

A wide man once said "You buy a Ferrari when you want to be someone. You buy a Lamborghini when you are someone."

@carterbeals9771 2 года назад

I'm reminded of that one Astronaut meme. "Wait, so you're tellin' me Ferarri's a racing company and not a car company?" "Always has been."

@samuellewis48 2 года назад

I just realized how amazing the green screen work is, props to the editors amazing work goes into every one of these videos and it's amazing

@tsvetelin6556 Год назад

Great video guys as usual!!!

@donewhiskey 2 года назад

Isn't part of this explosion of SUVs coming from a change in the definition? A Subaru Impreza with two inches of lift falls into that category, as a Crosstrek. It's not like these are K5 Blazers.

@williammcanally2245 2 года назад

Donut media has never failed to teach me something interesting and viable. Love you guys and I'll continue being on the notification squad till the day i delete youtube. Much love

@noahanane3604 2 года назад

Facts bro

@ZaydEdits 2 года назад

You literally posted this as the video was posted, couldn’t have even watched it

@luispalacios4868 2 года назад

They’re not going to reply to you if that’s what you were looking for William. Stop trying so hard 🤡

@VocasoGK 2 года назад

@@luispalacios4868 what?!

@icosthop9998 2 года назад

William McCain Has Haters 🙄

@rekleif 2 года назад

The feeling seeing Ferrari back at the top of F1 is wonderful to me. They never lacked passion, but seeing them do what made them what they are today, the best engine designer in the world of motor cars, really make the moment's it finally happens(just like THE first time for a guy, after 100's of hours with a toilet roll practicing) just sooo sweet.......

@brianhammerstrand8716 2 года назад

Ferrari not top of f1

@marcoroberts9462 2 года назад

@@brianhammerstrand8716 yes it is, look at the constructors championship lol

@Youthuba 2 года назад

@@brianhammerstrand8716 you must be living under a rock. Ferrari has the fastest car this year

@danielshaw9979 Год назад

Well this aged well

@rekleif Год назад

@@danielshaw9979 If you first are wrong, it’s better to be dead wrong. Ferrari never missed a chance to screw up in the past so why change that now.

@kyber2jz616 2 года назад

Whoever came up with that intro chime is a genius that shit just sounds so good

@valis992000 5 месяцев назад

I'm glad you mentioned HD at the end. This business model sounds exactly like how HD operates.

@rockyramirez1714 2 года назад

Great episode! I’d love to see something about the Pontiac Tojan prototype intended to compete with Ferraris and Lambos… it was based on the Firebird platform in 85 I think.

@fugitivogamerhd180 2 года назад

I’ll never forget the first time I saw a Ferrari. I was at the beach and was stunned to see such elegance on 4 wheels. It was a 430 and since then I have a wish to own a Ferrari in my lifetime.

@Geno20916 2 года назад

You get $2000 oil changes when you buy Ferrari.

@Vincent_Stevens 2 года назад

@@Geno20916 When You can afford a FERRARI, The service Bills obviously won't matter.

@sabersz 2 года назад

@@Vincent_Stevens they do, you may just be able to afford a Ferrari but god help you with the maintenance. When buying a Ferrari, add 30% onto the initial value of the car itself, that's your maintenance costs. If you can't afford that extra 30%, don't go for it. I had a friend who found this out first hand when he went to look at a 458 Italia

@BloomingHeathers 2 года назад

Even if you can afford it, Ferrari won't sell it to you if you're not "eligible"

@BloomingHeathers 2 года назад

Best way to own a Ferrari is from used market

@teolongo_7002 2 года назад

Honestly man, your pronunciation of “Purosangue” was pretty good! Cheers from Italy!💪🏼

@user-gn4zc5zc4q 2 года назад

Overall good video. Few key points that brought a much more higher Ferrari was Miachel Schumacher area

@stuartmiller7419 2 года назад

'They're a racing company that sells cars to keep the light on.' Damn straight. One of the things that makes them the pride of Italy and the Tifosi. Most people still don't get that.

@weatheranddarkness 2 года назад

lol

@treeskers 10 месяцев назад

cringe

@tesone6783 2 года назад

Ferrari: you need a Ferrari to be able to buy a Ferrari. Companies: you need 5years experience in that field to be able to get a job in that field. Regular people: okay, I guess.

@jacodippenaar1523 2 года назад

Well done on this vid 👍🏻

@shadows555555 2 года назад

Hats off to Nolan for keeping his cool while recording the audio for that ShipStation ad during an earthquake without skipping a beat.

@Jamsterman25 2 года назад

I love the release timing of all the donut series, it vibes so hard with the work week. Monday & Tuesday: all Buisness with wheelhouse and B2B, Wednesday over the hump with Zach, Thursday: relax with an up to speed. and Friday party time with D List shenanigans

@WhatEver-ys4oe 2 года назад

Oh my god! Yes! I'm all for it too!

@greatheightsu 2 года назад

"Has Ferrari become a souless, corporate, lifestyle brand?" Yes, the answer is yes.

@zegmakker010 2 года назад

Whenever Ferrari makes terrible roadcars, they do well in F1. Seems to be the case this year as well.

@chefcc90 2 года назад

Ferrari went souless beyond years ago

@JadeMythriil 2 года назад

always has been.

@danish5332 2 года назад

@@zegmakker010 let's just wait until the end of the year

@linuxjodi4311 2 года назад

Always have been, always will.. Their primary concern is their performance in F1..

@joshuahawkins9847 Год назад

They’re not even a racing team anymore after what I saw last weekend😭

@makaylaserniotti1474 2 года назад

It’s funny how you mention luxury SUVs getting a surge in sales, even I bought one just a few weeks ago LOL. I’m someone that does a lot of camping though, I needed something that could haul all of my gear.

@I_THE_ME 2 года назад

Uris isn't actually the fastest SUV. Quite surprisingly Porsche Cayenne Turbo GT is a little faster, but it likely has very understated power figures.

@phillipbaggio7915 2 года назад

Those are the two fastest SUVs around a track. If we are talking top speed, then it would be the W12 Bentayga Speed. The Cayenne Turbo GT and Urus can easily out-accelerate the Bentayga, though. Still, I find it amazing that we have track-capable super-SUVs at all, and one that can reach nearly 200mph in stock form.

@Jabid21 2 года назад

They are all VAG vehicles sharing the same platform.

@richmahogany1710 2 года назад

@@phillipbaggio7915 Doesn't the Trackhawk stomp all of them?:

@phillipbaggio7915 2 года назад

@@richmahogany1710 It may be more powerful than all of them, but not faster than them, and certainly not as fast around a track as some of them. Plus, isn't the Trackhawk now out of production?

@phillipbaggio7915 2 года назад

@@Jabid21 That just means that VAG makes a damn good performance SUV. Props to them.

@MrYourcoffin 2 года назад

Yea, the SUV is the only thing saving most of the car companies. It's a necessary product in today's market. I'm excited to see how they'll style it. I'm really liking their recent styling.

@jimbobamr5797 2 года назад

Aston Martin's DBX 707 is faster than the Urus......0-62 in 3.3 secs...

@L30NHART 2 года назад

I always thought if you wanted a Ferrari SUV/crossover, just get a Maserati Levante or the Alfa Romeo Stelvio Quadri'. I was under the assumption they were sharing engineers and most of the power plants were shared. As a result I looked at Ferrari as the super car brand, Maserati as the Luxury Grand Touring brand, and Alfa as the entry level GT brand to compete with BMW 3 series and X3's.

@ThrasherDBS 2 года назад

Ferrari has had amazing history in racing and has built absolutely gorgeous machines through the decades. What rubs me the wrong way is the exclusivity thing. The "you have to be this and this to even have the privilege to buy one of our cars." It's like that saying: "playing hard to get makes you hard to want."

@original__gmebvy 2 года назад

For all of that I might as well buy used from a dealer, BaT or a private owner

@ijustfelldown 2 года назад

@@original__gmebvy Ferarri also controls second hand sales. They're extremely nosy on what happens to their old cars.

@icosthop9998 2 года назад

@@ijustfelldown Damn

@guillaumejoop6437 2 года назад

@@original__gmebvy you wish ! when you buy a ferrari, there's a whole contract coming with it and you can't sell it like it was your commong grocery getter. One of the reason I dispise them, Lambo all the way !

@user-hc9qv9yb9m 2 года назад

The mantra of the high and brand. I saw what Jordan brand did to guys minds. They think the same way

@Xagovi13 2 года назад

We’ll know when Ferrari stops being a car company when it stops sending cease and decease letters to people modifying Ferraris to their liking

@jackryan4313 2 года назад

Cease and desist. But yea (I don't think a company can order someone to stop and die...)

@a1phamalestud 2 года назад

@@jackryan4313 you must stop or else you’ll die

@jackryan4313 2 года назад

@@a1phamalestud lol

@Digo-eu 2 года назад

@@jackryan4313 but I bet they would if they could lol

@jackryan4313 2 года назад

@@Digo-eu knowing Ferrari...yea

@martinsoap054 Год назад

Honda literally making everything from F1 cars to Lawnmowers

@archipiratta 2 года назад

7:58 🤣🤣 sick burn

@ryanlewis5876 2 года назад

The “thoroughbred” of Ferrari is literally the F1 Scuderia.. thoroughbreds are RACE horses.🤦🏻‍♂️

@roverwaters3875 Год назад

“thoroughbred” cars refers to those cars with racing ancestry or DNA. An F50 is a thoroughbred for example. Ettore Bugatti coined the expression "pur sang" for his road cars as an advertising phrase. The british carried it over.

@lavenderpants8695 2 года назад

Ferrari even has its own brand of hair clippers! My barber uses them! Super high performance but seems to require a lot of maintenance, ironically 😆.

@BrunodeSouzaLino 2 года назад

Imagine if those were made by Alfa Romeo or BMW.

@namanish450 2 года назад

Invitation only orders of rare models aren't rare outside of Ferarri. Several models of Porsche, Aston Martin and McLaren have been sold on the premise of repeat ownership and brand relationship. (e.g. 918, P1, Vulcan etc.)

@Aniket2712 2 года назад

5:19 ... what ever get's you to thru the night, louis!

@bjoe385 2 года назад

When the last 458 Speciale left the Ferrari factory floor, all my respect for the company went with it.

@hawkesbayallday3162 2 года назад

Why?

@Warrison_ 2 года назад

@@hawkesbayallday3162 I think it was the final 458

@muhidnaveed2617 2 года назад

@@hawkesbayallday3162 ever since the cars have looked same and just not aggressive at all

@sd659 2 года назад

Oh no! Anyways

@Zeveulesaussure 2 года назад

Yeah, the 812 Competizione, what a soulless car.

@MudhaffarAdhwa 2 года назад

The last part of the vid explained it perfectly, Ferrari is a racing team that sells cars so they could keep racing.

@Supaslicer 2 года назад

@0:26 thought that was casey neistat for a second

@lance90r84 2 года назад

What's up with the staples on y'all's shirts? Mic I'm assuming

@bikinglemur7738 2 года назад

This is interesting thank you, I learned a lot about Ferrari. It sounds like the long term strategy has been "race first, business second" -- I doubt they'll be able to keep this up forever as a publicly traded company, since they'll have to be responsive to investors who may apply a lot of pressure when there are any short term financial hiccups

@alexwambugu8228 2 года назад

Who ever edits these videos needs a raise imo I’ll buy a shirt and the money must go to him😂

@goose1752 10 месяцев назад

“So, has Ferrari become a soulless corporate lifestyle brand?” Yes

@awang_ir 2 года назад

That brilliant "donut media merch" transition phase should stay forever!

@Ricoswabe_ 2 года назад

Is it the DBX 707 the fastest today?? Thank you for this video DONUT!!!

@MattBonk991 2 года назад

Fellow pinoy!

@Topthorn05 2 года назад

The DBX 707 is actually the fastest car today, it beat the Urus and the Mercedes Benz GLE 800 and the Aston Martin SUV and the Mercedes Benz G1000 Rocket edition.

@Gadarinco 2 года назад

@@Topthorn05 DBX is a aston martin suv lmao

@terminator490 2 года назад

It's Porsche Cayenne turbo GT coupe. Check carwow.

@basmca1 2 года назад

@@terminator490 Does carwow do track runs now? I thought they only did dragraces.

@prematuredgravy8033 2 года назад

Ferrari, in this aspect, is a one-of-a-kind manufacturer. Sure, (some) funds taken in by Lamborghini and McLaren go towards their respective motorsports, but not like Ferrari. True devotion only a man like Enzo could leave behind.

@diegosiri3222 2 года назад

6:28 “How Europeans” Ah yes Americans be like: the road is 4 dishwashers and 8 sandwich wide, our system is the best one in the world…

@Rqcist 2 года назад

Man y’all ass 😂😂 boring ass cars. America fuck yeah.

@j4y167 2 года назад

Wild how they don't seem to realise it's the entire world except for a very tiny amount of countries that uses the metric system

@viniciomaresca6950 2 года назад

@@j4y167 tbh that's not true, the americans do realize the system is total shit but they say its not worth the hassle to change over to the metric system. Both my parents were born and lived in italy until a few years before I was born and I was born in the US so I know both systems pretty well. The american system is bad, but not as bad as people make it out to be as once you know it its pretty simple. That being said the metric system is definitely better.