Finding a Business Niche: Ceci Johnson of Ceci New York on Besties in Business 

10 years ago graphic designer Ceci Johnson saw a window of opportunity in the stationery world for innovative, design driven, luxury paper; today her couture brand has over 20 employees and services clients from around the world. Here, she sits down with the Besties and talks about getting her start, finding her niche, and how seeing yourself differently can create innovations. #stationery #pioneers #blueocean #cecinewyork #paper #graphicdesign #womeninbusiness #smallbusiness #wcw