I have tasted the Altimate Protein Bars before. The 2 guys shown in the video are my schoolmates from RP. They asked me and a grp of friends to do sensory evaluation for their new product and surprisingly i have rated their cricket protein bar the 2nd best amoung the other samples that was given. To me, it taste just like a regular protein bar but the better tasting kind. Also note that they did not mention to us that their creation contains cricket.