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Ford Slashes EV Production To Stem Losses | Dire Consequences For UK Vehicle Sector

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Ford's foray into electric vehicles has been far from smooth. It loses money on every EV sold, meaning the better its vehicles sell the more money it hurts the business. The consequences of Ford's failure now threaten global vehicle production, with the UK particularly exposed.
So to understand what's going on, stick around as Dave Takes It On.
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28 авг 2024

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Комментарии : 472

@steveharvey2001 Год назад

Ford haven’t built cars in the UK for over 20 years

@johnmerriam8661 Год назад

True although they do still make engines at Dagenham

@jameswirth3117 Год назад

Farley, Ford CEO, knows his market. If gasoline continues higher Ford won’t have a market.

@jameswirth3117 Год назад

EV’s? The U.S. is an enormous country, and it is not uncommon for Americans to take road trips of hundreds and even thousands of miles. An EV won’t make it. Only a gasoline fired auto will do. Another fine idea from our better’s in Washington D.C.!

@bsaxman2012 Год назад

@@jameswirth3117 Nope. I'm a Texan, worked in the oil industry for 25 years, and I've owned Teslas for the past 4 years. I've taken many long distance trips, the last being 3,500 miles round trip (Dallas to all over the Colorado Rocky Mountains, Grand Canyon, and back home). The Tesla Model Y Long Range was great. I'll never buy another ICE vehicle again.

@marksullivan5070 Год назад

LoL that is a big burn from the Tesla Texan Buddy 😂. Get your facts right.

@mrg-ghx8052 Год назад

One thing that's killing them is outsourcing. The legacy OEMs have massive assembly plants, massive capacity to assemble vehicles, yet have little technology of their own to produce parts. The majority of components are shipped in from suppliers, some from overseas with big transport costs, the suppliers make a profit, so do the transport companies and any warehouses they use, multiply this by thousands of components and this significantly adds up and ultimately takes away profits. It also slows development because they don't have full or sometimes any control over changes. The legacy OEMs held all the cards not long ago and could hold suppliers to ransom, making them develop parts for their vehicles, absorb lots of development, and set up costs if they wanted the OEMs business. As time progressed, many suppliers now hold the cards, many are specialist companies and have little - no competition, they have monopolies, their technology is protected, and they are bigger than their customers. The OEMs don't have the clout they used to have. I don't see how they can recover considering their debts. When they outsourced the parts, the skills, control, and a big percentage of profits all went with it. Where they all F***ed up was sending the blueprints for everything to China, to have the tooling made cheaply. Of course the Chinese copied what they wanted but if Ford, VW, or GM try to copy any of the suppliers, they will be sued.

@davetakesiton Год назад

Very valid points. They are little more than assemblers but have massive factories and massive workforce. Bloated?

@mrg-ghx8052 Год назад

@@davetakesiton like a hot air balloon 😂. Another point 👉 When it comes to dealers, the OEM often dictates the amount of investment that the dealership puts in. JLR made dealerships spend big bucks setting up the dual arch architecture, most of these dealers will now be closed down and the remaining will have to implement their new house of brands architecture. Ford have forced dealers to invest something ridiculous like over 1M per site to stock their EVs. They can't sell them but have massive overheads for these fancy buildings, staff, etc.

@rogerstarkey5390 Год назад

Don't mind yourself. The Chinese didn't "copy". They "learned". They basically did what US companies would have done if situations were reversed. . The irony is that by US (and other western) companies sending the industry "overseas" with the aim of acquiring cost savings which allowed them to make more profit (don't kid yourself that it kept prices low!), those companies and western countries have been "out capitalised" by "the communists" (who, let's not forget, are both the oldest continuous civilization on the Planet and EXPERT Traders/ Engineers/ Scholars) . I bet they couldn't believe their luck 20+ years ago when the opportunity was presented. . I've been calling it "Corporate Ego"

@johnwilson5743 Год назад

Dave, very well summed up and presented. Yes, the Tesla aim was very clear. the only questions were around "would they be able to manage to do what they aimed to do". Yes, the answer is definitely YES. As you stated, once Tesla (and the Chinese) will hit the mass markets hard. Cheers.

@janschkeuditz6065 Год назад

You need to educate yourself regarding Tesla cars and the company fronted y musk. He took a lotus and stuck his engine in it . Later on the verge of bankruptcy the same global Investors who back Bill gates, him at Facebook,Richard Branson, Amazon guy etc etc ....saved the company. As they love these self opinionated right wing nut jobs . Musk is constantly roaming the planet with his begging bowl. Everything. Is a dream of a better tomorrow . Do they actually make a real profit ? Hard to tell as they are constantly expanding due to constant investment . So this guy whose cars were a flop suddenly gets massive investment and is on every bit of media world wide . Why ?

@user-cj2pr4rt1z Год назад

Hi David, it's about time someone put it out in simple terms about how the top car manufacturers have got it so wrong when it comes to converting the average person from ICE cars to EV car. It's true, if I could buy an EV for the price of an ice car, it would be a no-brainer.

@richardweyland116 8 месяцев назад

Buying an EV is for no brainers. It's the road to Soylent Green. I don't care how cheap they are, what is the appeal of a four wheeled crematorium that is far more damaging to the environment than an ICE ever was?

@tomd2833 7 месяцев назад

No brains. A trip to the vacation home up north takes 6 hours in an ice car and 10 in a coal powered ev. Who are these people where time and convenience is of no concern?

@lumicolour1 5 месяцев назад

@@richardweyland116that’s BS.

@chrismorrison1955 Год назад

Most didn't want to lose all that service income to EV's.

@davetakesiton Год назад

Service and spare parts and dealers

@Brian-om2hh Год назад

They'll have little choice. You can't stop evolution and progress. We didn't leave the Stone Age because we ran out of stones.

@glennmartin6492 Год назад

That's why GM killed the EV1. Their parts business was too big. They could have had a ten year lead on the first Tesla car with a huge experience advantage if they had just kept producing it as a niche vehicle.

@synthmaker Год назад

What Dave says in this video is very obvious to me. The fact that it's not obvious for the majority of people I believe creates a life changing investment opportunity.

@markoverton5858 Год назад

I would say all in and hold for 3/4 years 👍

@synthmaker Год назад

@@markoverton5858 I'm expecting a doubling every year on average, my objective will be to buy a million pound house by 2030 without having to kill the Golden Goose. For now I'm just feeding the goose. I think it's more like keep the goose alive forever and just use the eggs when you need.

@maxflight777 10 месяцев назад

Yep agreed !! and worst case you’ll get 10% a year compounded for 10 years.

@davidlumsden2634 Год назад

You are so right, last year my son bought a corsa electric, cost a fortune, did not include a home charger or even a 3 pin plug!!. He was late home from work 3 days a week sat at McDonald's waiting for the car to charge ready for work the next day... The day he bought it I sat in the back on the cheap seats and thought my punto was better than this... For the money he spent he could of bought a used evoque ... The cars gone now and I am not surprised 😂

@fivish Год назад

If a Punto is better that the Corsa must be total crap.

@charlesvanderhoog7056 Год назад

Holy mackerel! I knew boards of legacy companies were aloof and stuck in their ways (because of their bonus systems), but your report is absolutely flabbergasting.

@SimonWallwork Год назад

Every time Ford make an EV, they lose a few more bucks.

@mikereeder4337 Год назад

Excellent analysis Dave. Well written and presented. Funny; if you’d said this even a few years ago no one would have listened. Now the writing is most definitely on the wall.

@warringtonminge4167 7 месяцев назад

Hasn't Tesla canceled the Mexican megafactory that was due to start production this year (2024)?

@garyheavens2389 Год назад

Great Video Dave. I have always bought Ford, because to me it was a family business (my Mum and Dad worked there and I did my apprenticeship there) I have only bought Ford Fiesta's, Escort's, Sierra's and Focus's. However there is no way on earth I could afford to buy a Mach E. and of course they recently announced no more Fiesta's are to be built, they want to pursue the luxury market? Surely you can only have a few manufacturers in a luxury market? I do fear poor old Henry would be turning in his grave, (as the saying goes) and really wanting to get out and sack the current management.

@billbarr7591 Год назад

You seem to think Tesla is the only pure electric threat to legacy makers, it's not. MG, BYD, GWM Ora & Geely have new options coming soon that will be lower in price than £25,000. The MG4 already makes the Astra look silly and the BYD Dolphin makes the Corsa Electric look ridiculous. Add Tesla's Model 2, the VW ID2, Dacia Spring and the huge range of Chinese models to the list and Ford, Stellantis, Nissan, Toyota and others have nothing to coompete with.

@davetakesiton Год назад

Yes correct but non-Teslas will always be the android cheap option vs the Tesla’s Apple iPhone, preferred even if you can’t afford one. MG and others are good but at this stage budget. Tesla advances are faster than any others, they are pulling ahead.

@keithhobbs1 Год назад

Another problem is the market is being distorted by company cars just like in the 80s. Read the other day 80 percent of ev and phev sales are company cars. So theyll flood the used market and cause residual values to fall. So could be some bargains to be had.

@ianheath6797 Год назад

And tax incentives. The second owner doesn't have these so residuals will be affected.

@davetakesiton Год назад

You mean companies bought cars in the 80s and are still doing it today? maybe I missed something?

@hawklord100 Год назад

Poor R&D has ensured that Ford hasn't a clue when it comes to making EV's vehicles, here or in the states, if Ford survives it will be a shrunken husk of what it once was.

@philiptaylor7902 Год назад

Great analysis Dave. What you didn’t mention is the massive push back on EV’s in the media and on-line and lobbying against the ICE sales phase out deadline. This is clearly part of a well funded campaign using the same playbook as used by the big tobacco, oil and meat industries. It might buy them some time but can’t stave off the inevitable, but what damage to the environment will it cause in the meantime?

@davefitzpatrick4841 Год назад

The legacy car manufacturers are failing to make profits on EV's because they haven't evolved their manufacturing processes . Where as Tesla have constantly evolved and streamlined the process , from the chassis to wiring looms . Tesla make large margins on their cars whilst still being the most efficient EV's with the best ranges and charging infrastructure .

@synthmaker Год назад

I completely agree. Richard Feynman's famous conclusion to his report on the shuttle Challenger accident, which arose again in the Columbia accident, is "For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled." I believe the transition to EVs and renewable energy is one of those forces of Nature that no matter how powerful you are, you cannot win against it.

@rogerstarkey5390 Год назад

We're STARTING to see why he bought *X" (formally Tweety) . *ONE* main purpose was FUD reduction. You can "advertise " Or You can reduce BAD "advertising" . The pendulum is swinging.

@davetakesiton Год назад

X is huge, just not yet

@rickschritt1616 Год назад

@@davefitzpatrick4841Elon Musk and Tesla have received massive government subsidies for years , plus government ( taxpayers ) funded charging stations , pushing the EV experiment is no different than the forcing the Jab on people.😡

@nigelhudson1948 Год назад

Ford's choice of the VW ID platform for their Explorer model is a strong indication that they have already thrown in the towel. It's looking like the legacy manufacturers will focus just on 2 or 3 EV platforms. The problem is that these platforms are not technically competitive with Tesla, the Chinese brands and Hyundai/Kia. They have a lot of catching up to do without the revenue streams to fund the necessary work.

@davetakesiton Год назад

They missed the window to take the mass market while Tesla was building up revenue with S an X

@johndoyle4723 Год назад

Thanks Dave, I like your analysis and and the analogy with your property investment, and you make a very persuasive argument. Scary times for the Legacy manufacturers, huge disruption incoming.

@john1703 Год назад

I agree with the analysis, but... The western world is really run by large corporations who employ lots of people. If the car corporates go bust, governments willl face mass unemployment. GM and Chrysler were bailed out in 2008 (I think). Before that was British Leyland in 75-95, but that eventually did fail. Disruption, yes, but can it all be allowed to fail?

@rogerstarkey5390 Год назад

Huge disruption is actually here!

@rogerstarkey5390 Год назад

@@john1703 "Can they be allowed to fail?" . Well, if the industry is being replaced by a series of others which when combined provide the greatest opportunity for any country, Government, and workforce since (probably including) The (first) Industrial Revolution, it would seem prudent to invest in the relevant technology and industry, thus providing, or at least giving the best chance to generational prosperity, plus energy security? . So my answer is yes.. it can. . If you REALLY think about it, "industrial disruption" happens frequently. I've seen 4 just in industries I was associated with. . The difference is, the disruption that's coming (has started) is multi technology, industry wide (ALL of them) and will disrupt *society* as well. It's also inevitable.

@richard--s Год назад

@@rogerstarkey5390but save all those jobs around horses. We can't allow them to build cars to replace horses ;-)

@stuartduncan2772 Год назад

The legacy companies have had it too easy for too long and they've been caught napping. Lot's of great points made Dave and a good analogy too. Thinking about your recent video on how little you've done with your Tesla over the last four years, these companies will not be relishing the loss of revenue from parts, servicing etc because EV's don't need nearly as much aftercare to keep them going. Cutting back on EV production now will further result in their decline and I suspect that many of them may not exist in the auto market in ten years from now unless they start listening to their customers.

@davetakesiton Год назад

Good points there’s not much to do to an electric motor, bit like my fridge, it just works all on its own

@MichaelEnright-gk6yc Год назад

No one is buying Ford's or GM's they became unweilding in management and failed to develop desirable reliable vehicles and are now playing catch up while more modern manufacturers have developed cheaper better around practical vehicles.

@kevinnicholson7722 Год назад

You have forgotten about infrastructure. Here in the uk we do not have enough chargers to support the move to BEVs. So Legacy companies have until we do to compete with Tesla and the Chinese.

@davetakesiton Год назад

72% of EV owners can and do charge at home and there is a massive boom in workplace chargers. Chargers are already here. How do you think all the EVs drive right now?

@kevinnicholson7722 Год назад

@@davetakesiton until we get universal fast lampost charging, those of us who cannot charge at home will have a problem. This is mainly smaller houses and flats. So you could say BEVs are for rich people at the moment

@honesty_-no9he 9 месяцев назад

I did not realise how bad things were inside FORD but I am not surprised. You called it. Honour is due.

@davetakesiton 9 месяцев назад

Once in a while

@adrianvanheems8041 Год назад

The trouble is, in the UK, we don't have the charging infrastructure needed to make EVs practical. Outside the main conurbations chargers are few and far between.

@davetakesiton Год назад

Hi Adrian, did you know when the first cars hit the road, we didn't have any petrol stations in the UK at all? and when we invented the airplane, we had no runways, just fields? and when Edison invented the phone, he had no-one to call? Not enough chargers yet? Let's just give up, far easier

@mreuropa88 Год назад

Yes but we haven't just invented EV's have we?@@davetakesiton

@douglasb.5601 Год назад

@@davetakesiton I hear what you're saying Dave but the number of cars on the road and the fact that our society is built on the need for cheap transport means that we are not ready for the replacement of the ICE with EV's. The battery tech is currently at the 2mp digital camera level..and who wants a 2mp digital camera? EV's have a place in urban envoronments but are currently nowhere near capable of replacing ICE cars. I'm all for reducing pollution but once the realisation that CC is a myth permeates society I think many of the crazy policies proposed by the WEF (and in turn the Governments of the World) will be knocked on the head.

@maxflight777 10 месяцев назад

*Dave, with the greatest respect, you can see this. Why don’t others?* Your observations and comments are utterly spot on! I’m simply astounded that everyone else can’t grasp this.

@geraldscott4302 Год назад

You seem to have overlooked the fact that EVs are almost completely worthless for what internal combustion cars are mostly used for. Pretty much none of what I use my V8 powered internal combustion vehicles for could even come close to being done with EVs. And what about those millions and millions of people out there who depend on $2000-$5000 USED cars, and couldn't even begin to afford a $25,000 car, which would be at least $35,000 after all the taxes and fees? Ford and GM should get back to what they used to do. Build reliable and long lasting $25,000 internal combustion cars for wealthy people, which could then be bought used for $2000-$5000 by everybody else when the wealthy people sold or traded them for another new car.

@davetakesiton Год назад

Have a guess what price used EVs will be when new cost £25k and Tesla Model 3s are ten years old

@Badge1122 Год назад

I thought it was about Ford.

@Nick_Smith1970 Год назад

Nice one Dave. One thing we could argue though, is that in general, Legacy quality control is streets ahead of where Tesla has been for the last 5 years. I paid more for my BMW i4 than I would have done for a model Y, but it is extremely well screwed together. All panel gaps are absolutely perfect, the interior trim is immaculate, and not a single blemish on the paintwork. No rattles or squeaks either. Had I paid £55k for a model Y, and had any of these issues, I would have never heard the end of it from the wife.

@andyj2106 Год назад

Ditto.

@Brian-om2hh Год назад

This is exactly why I walked away from buying a Model 3 pre-pandemic. The example I looked at seemed like an indifferently assembled kit car...... I'm not convinced Tesla have sufficient consistent mass production experience yet...... Drive-train = superb, but build quality = Must try harder.......

@ianheath6797 Год назад

German cars aren’t that reliable compared to Japanese and have short warranties

@Nick_Smith1970 Год назад

@@ianheath6797 The BMWs I have owned for the last 15 years have been very reliable. The only repair to one of them was a single suspension bush after 116,000 miles. My i4 now has an 8 year, 100,000 mile warranty on the battery and a 3 year, unlimited mileage warranty on the reat of the car.

@ianheath6797 Год назад

Maybe I've been unlucky. I've had a Mercedes C250 and a Vw Arteon both of which I sold after a year. The Merc had apparently incurable brake problems shuddering that still persisted after replacing all the discs and pads under warranty.The VW had only 10k on the clock when it went. Plagued with weird electrical troubles, it was in the dealers more than I had it. A previous BMW 525 had it's auto box pack up at 50k miles - a very expensive repair. The 3 year warranty in the rest of a car (ex battery) is pretty poor. My wife had a Kia Sportage . When the air con packed at 6 years the entire system was replaced foc. What would that have cost in an Audi, BMW Merc etc?@@Nick_Smith1970

@SteveMorton Год назад

Ford haven't paid attention or created smaller EVs quick enough. The popularity of the SUV in the market seems wrong to me. I previously owned a VW Touran and before that Vauxhall Zafira, Renault Megan Scenic. MPV's in my opinion are better than SUV's but the VW ID Buzz which is supposed to the replacement for the Touran, but can you remove the seats? And look at the price of the ID Buzz..... considerably higher than the Touran. Tesla and their price fluctuations are not popular with existing owners especially those on PCP contracts.

@mrg-ghx8052 Год назад

There's also something to do with crash testing. I can't remember the exact details, but with the rise of SUV's the small car has to be able to withstand impacts at much higher positions than before, as well as the traditional lower positions. Add to that, an SUV can be manufactured in virtually the same time with a few more materials, then can be sold for considerably more. Result: Nobody wants to make the small car.

@rogerstarkey5390 Год назад

Dave told you why Ford hasn't concentrated on small EVs. Small car. Small profit per unit. Large numbers to break even. BIG factory .... EXPENSIVE! . As Dave also said, if they'd done it 10 (15?) years ago, THEY would be winning now and Tesla (probably) wouldn't exist. Imagine that Tesla even reached the Model 3 "production hell" phase with a competitor in production? It would have killed them. . Now, it's increasingly apparent Ford CAN'T have a large enough factory, AND guaranteed "in house" (ish) battery supply, AND a profitable EV (of ANY type) before.... 2026. (Factory, 2025, but vehicle and battery ramp takes time!) . "Tesla price fluctuations"? . They TOLD you that prices increased (proactively!) due to supply constraints and commodity inflation (Lithium 4x?) It's the same issue that others (who cried about Tesla raising prices) are facing NOW because they weren't proactive. . In June 2022(?) Elon TOLD you (paraphrased) "Prices are frankly *embarrassing* at the moment, we will adjust them down as conditions allow" And they did. . Don't forget, for the last 19 years the FUD mantra had been "EVs too expensive!!!!" . You can't have it both ways.

@rogerstarkey5390 Год назад

@@mrg-ghx8052 Probably the side impact/ rollover tests. More headroom, better airbag deployment, better crush protection in a roll (IF you can roll an EV)

@mrg-ghx8052 Год назад

@@rogerstarkey5390 There's always been the possibility of being hit by a much larger vehicle, we kind of all reluctantly accept that if that happens were probably screwed, but as the landscape changes and the average vehicle gets larger and heavier, that possibility increases. The safety requirements must accommodate the averages so will become way more challenging and rightly so.

@mn4056933 8 месяцев назад

What I have learned about EV vehicles, I would have to be stupid to buy one! Repair cost, charging time, lack of charging stations, possible battery fires!

@richard--s Год назад

They knew what was coming, everyone in the EV community even told them to make good EVs, but they mostly ignored it in the most Nokia and Kodak style. What a shame. They thought, it would be enough to satisfy the few car freaks with expensive cars and not build cars for the masses, some are really openly hating on the masses why they refuse to spend double the money as before on cars. How can they be so blind... Closing the eyes, holding their ears and sing: 🎼🎵"lalalala, nothing is happening, everything is good..." 🎶

@davetakesiton Год назад

got It in one

@emileevans9747 Год назад

I don't think it is that simple. Nissan did launch a budget EV in 2013 at £20,000 for the family sized Leaf. Sales were Ok but not spectacular.

@alandigweed8713 Год назад

An incisive analysis. Sadly little has changed in the car industry. The executives at Fords's, back in the late 80's all trooped off to Japan to see how it could be done, sat on their thumbs and still dealing with long lead times and profiteering

@ouethojlkjn Год назад

Here in the UK, the average selling price for a new Car in 2023 is a whopping £39,000. The Tesla Model 3 and Y are already pretty close to that. I also priced up the smaller, lower range, BMW iX1 and when specced to match the Model Y, you get to a whopping £61,030 compared to £44,990 for the Y. Ok the Beemer is AWD and 130kw charging and the Tesla is RWD with 170kw charging but I just cannot see who would pay and extra sixteen grand for that. Plus MG4 starting at £27k is a low bar for EV adoption compared to what you would have to pay for an ICE EQUIVALENT.

@fivish Год назад

The average car new or used is £17,000 up from £12,000 just 3 years ago. I just sold my 6 year old KIA for just £1000 less than what I paid for it new. Small petrol cara are in demand.

@bobthebarsteward Год назад

You forgot to mention the so called 'luxury car tax' which the UK takes from anyone who buys a car which retails for £40,000. A lot of family cars are now approaching that price, and a lot of EVs are over that price now, and from 2025 will also be liable for it, which will, with inflation the way it is, probably add £600+ to the annual cost of ownership.

@AndrewEbling Год назад

Our typical incompetent, short sighted and easily lobbied government for you.

@The0ldg0at Год назад

Quality/Price ratio that is the metric that differentiate success from failure on a "free" market. PR firms will tell you that it is the Value/Price ratio and tell the manufacturers that they can increase the value with their marketing campaign. But in the end of the day the buyers will always compare how much bang they had for their buck with others and sooner or later the Quality/Price ratio will be the winner.

@stephenfricker7106 Год назад

It’s awesome news to hear that car makers are loosing money on EV’s because then governments will have to reverse these ice car bans and we can carry on enjoying and listening to the music of a petrol engine. Makes me smile

@davetakesiton Год назад

More chance of being bitten by a lettuce

@Sidewinder1009oli Год назад

“Never be the most expensive house on the street.” No idea who said it but I think it’s something to stick to

@davetakesiton Год назад

Unless you’re selling it

@user-gv4cx7vz8t Год назад

@davetakesiton Especially when you're selling it! I hope you get your improvements money back if you ever have to sell. Cheap houses in expensive neighborhoods appreciate. But spot on in video---one of the few to read the Secret Plan!

@rhiantaylor3446 Год назад

It has often been said that it is even harder to make a profit on a small car rather than on a mid or large car. On the other hand many people will prefer to start their EV journey with the lesser, second car. Families who run 2 cars have more money than those who run a single vehicle and, if you can afford 2, you will probably not use the smaller cheaper car for the longer family runs anyway so the specs of a small EV are less of a risk. I think GM got it right when they started with the Bolt - just a pity that their LG-supplied batteries catch fire on early cars.

@davetakesiton Год назад

Yes, it is strange that GM never seriously tried to make the Bolt a mass market EV. Battery aside, it was never intended to be a smash hit

@verygoodbrother Год назад

@@davetakesiton apparently they are bring it back

@jameswirth3117 Год назад

Elon Musk mentioned that the auto companies make their money selling parts. If EV’s become dominant in the next ten years, and those vehicles don’t need as many replacement parts then the legacy American companies ( Ford, GM and the old Chrysler) are doomed. Markets reward fabulously and they punish severely. Ford stock traded today at $12.50. In 1998 the shares traded as high as $38, the shares are off by almost 60% over a period of 25 years. Certainly not a sign of health.

@icosthop9998 Год назад

@@jameswirth3117True

@watchman1872 Год назад

One really big problem that Ford and all the US manufacturers have is that Americans don't want small, high quality cars. Here in the US, we buy pickups and huge SUV's whether we need them or not. Very few Americans will buy a small, high quality car. They always buy the biggest car they can afford, so any small EV they buy has to be the same price as the equivalent ICE car, and cheap. That rules out engineering two separate products. They have to compromise by making two versions of the same car, which in our case, is an SUV. So few people buy any size of sedan or coupe here anymore. If an ICE Golf is not economically viable, neither is an electric. Ford has made mistakes, for sure, but they are forced to make what sells, which is big-assed trucks and SUVs. And Chrysler dropped their last small car, the 200 in 2017, due to lack of sales. Here, many people can't afford to drop $40,000 on a new EV every 3 years, if they are racking up 35,000 miles a year, as many do. The prospect of replacing an expensive battery at a little more than 100,000 miles will scare a lot of people off.

@johnpedelty3866 Год назад

It doesn't matter how cheap EVs are, for the millions of people who cannot charge at home, they are just not practical.

@davetakesiton Год назад

Can you fill up with petrol at home? What a stupid argument. Go out and fill up once a week, just like you do.

@johnpedelty3866 Год назад

@@davetakesiton I refuel my petrol Golf once every three weeks. This only takes five minutes. I have not had to buy my own petrol pump or pay a thousand pounds for a home charger.

@synthmaker Год назад

The best investment you can make with £20k here in the UK is to buy Tesla shares through a Stock and Shares ISA. Most people in the UK are not aware that every year they can invest £20k in a Stock and Shares ISA with all profits being tax free. I don't know of any other country that is so generous. I've started doing this quite late in life as a fast-track to a comfortable retirement, I'm on my 3rd year. Of course it doesn't have to be Tesla although IMO there's no other company that provides a better risk/reward. This should be taught in school, specially young people with decades ahead of them would have a big advantage knowing this as they would have the time to see their investment grow exponentially. Compared to buying property to rent, this would provide you the chance of a much faster growth, it would be passive, no need to look for renters, nothing to fix, you can sell just the amount you want whenever you want without having to pay estate agent, solicitor etc

@davetakesiton Год назад

Been there done that, shares are doing well, bought at the right time. Kept buying, not got round to selling any yet

@johnmason5626 Год назад

I don't disagree with the logic of why legacy car makers are in so much trouble, however I thing some of them are too big to be allowed to fail. There are so many jobs that could be lost that I think politicians will step I to prop up the likes of Ford and GM long enough for them to become competitive in the EV market. I also suspect that the EU will not allow their car industry to be destroyed and neither will Japan. I could be wrong but I just cannot see politicians in the US and the EU allowing their car industry to go down the toilet.

@davetakesiton Год назад

That’s logical but can they finance clean air and EVs and and offer subsidies to buyers then bail out an outdated industry when money is tight? I’m not so sure they will

@johnmason5626 Год назад

Why would they need to offer subsidies to buyers if the cars are priced the same as ICE cars? That's the aim. I would also poi t out there US car makers have been bailed out by the US government in the past and German state governments are major shareholders in the German car industry. You also need to consider the costs of letting these very large car makers go to the wall. There would be a devastating impact on economies and any politician who allowed that would have a very difficult time explaining their inaction to their electorate.

@yankeewog Год назад

I could be wrong, but I get the impression that legacy auto are actually losing money on every EV sold. Even at the exorbitant prices shown in this video. If true, a bailout would be like throwing gasoline to the fire.

@johnmason5626 Год назад

@@yankeewog you could be right but what will politicians do to save their car industries or will they just let them go and suffer the consequences?

@kevinnicholson7722 Год назад

@@johnmason5626 They will not let their car makers get put out of business by the chinese, maybe tesla though

@broken12367 Год назад

And yet we still don’t have the infrastructure for electric cars. We simply don’t have the charging points. Think of all the blocks of flats and terraced streets, I’d love to know how this is all gonna work.

@davetakesiton Год назад

Sit back and watch

@brianlacombe6847 Год назад

WOW how refreshing and insightful! Thanks Dave!! B

@davetakesiton Год назад

Always try to please Brian

@samboyle4779 Год назад

hi dave if you were to buy a new e.v. today which would you choose?????

@davetakesiton Год назад

Watch this space, my Model S is out of warranty next year and I’m looking. It will be a video when I decide.

@bshah4831 Год назад

Great analysis. But BMW and Mercedes EVs are selling really well because their segment is premium. People who buy premium cars can often pay extra for EVs.

@davetakesiton Год назад

Agreed but while the build quality is superb, the tech quality is second rate and badly integrated. Can they keep their loyal buyers?

@bshah4831 Год назад

@davetakesiton I think the traditional premium manufacturers can respond. BMW switching to Android based infotainment and I already think their electric motors are high tech and Mercedes cars are very energy efficient.

@philwoodfordjjj8928 7 месяцев назад

The problem with EVs in general and Tesler in particular is that given thermal runaway, poor fit and finish, with mechanica problems and software glitches (which Tesler keep denying ) and least of all the promises of a new tesler soon; one only has to look at the trucks and pick up to see delusion at work.

@ChasingDifferentAdventures 9 месяцев назад

In May 2023 there was a Blacked out F150 Raptor R 700 hp. in the Showroom in Los Angeles Dealership for $260,000 USA Dollar. I had taken my 2022 Roush Mustang and at the time Price did not change and keep in mind interest rates in August 2023 (830 Credit Score) was 3.4 % now in November 2023 the price dropped $4,000 and interest rates are at depending on how much the Loan is with a Minimum 50% Value of the Car's down payment would be 23% interest rate, to 70% downpayment for 7.9% interest rates. Loan offices are not giving loans of 10 to 20% Downpayment anymore... the Irony is Dealerships are asking Manufactures for Help.. Dealerships caused the Economy Crash and the Union Workers Strike made it Worse. Markups are reminesant to 2008 Real Estate Crash, 👨🏻👍🏻🏎🏎🏁🏁Great video Report on all things Automotive Economy. I will never Buy an Electric Vehicle

@yankeewog Год назад

Love the video! One small quibble: The "Model 2" will likely start selling in H1 (first half of) 2025. Not 2024 unfortunately. And I don't think that guarantees it will actually be sold in the UK, right away. Hoping to buy one in 2028 when the bugs are ironed out :)

@davetakesiton Год назад

Yes, 2025 ramping up, but I honestly expect to see some produced Q4 2024. Don't rule out Berlin or Shanghai, it might be quick and easy to add an extra production line or two at each. The Model 2 will be an instant mass market champion. If you see one advertised I'd reserve one, the core of the vehicle will not suffer early faults, its their existing tech.

@catherinegrimes2308 Год назад

I have a nine and a half year old Nissan Note and hope to replace it with an electric car. The Tesla "Model 2" seems to be the best option, but will consider the supermini offerings from other manufacturers. Because I keep my car in the garage, the battery type will be important and I only want a car with an LFP battery - other battery types have a greater risk of catching on fire and I don't want the house burning down. Hopefully my existing car will last until a suitable electric car arrives.

@maxflight777 10 месяцев назад

There aren’t any “bugs” with Tesla ! Utterly thrilled with my Model Y which was one of the first 10 delivered in Europe !

@ken-mb5cp Год назад

Real Estate 101. Buy worst house in the best neighborhood.

@davetakesiton Год назад

Great philosophy but out of my budget

@ken-mb5cp Год назад

@@davetakesiton Out of mine as well. I rent and feel I’ve made a wise choice. Real Estate is a money loser unless you’re experienced or completely ruthless and do t mind ripping off the less fortunate.

@Nick_Smith1970 Год назад

So glad I got my EV when I did. I ordered my BMW i4 in March 2022, and took delivery in Nov 2022. Paid £59k for the M Sport Pro with 19" rims, electric tow bar, Comfort Plus pack and Harmon Kardon sound. The exact same spec now is £10k more. 😧

@davetakesiton Год назад

Deal! That's quite a package

@bigal3055 9 месяцев назад

£39 grand... for an Astra? 'kin hell! You're NEVER going to recoup the extra on the screen price over the ICE model through the 'cost saving' of electric. As for the depreciation too, I'd bet cash money that in a couple of years, youd be lucky to see £20 grand back on the resale.

@stevenjones916 Год назад

Ford will be launching the electric Puma next year. VW will be launching the iD2 (Polo) and its stablemates will also be releasing their versions. Citroen will launch an electric C3 and Fiat will launch an electric Panda, both priced around £25,000 in next summer. Renault will launch the electric 4 & 5 and they are predicted to cost less than £25,000.

@davetakesiton Год назад

Yet the petrol versions are sub £18k. Do they expect to find people already struggling will stick with the brand and just find an extra £6 or £7k? See how that works out

@markoverton5858 Год назад

Totally agree with your excellently presented vlog, over the years it’s become ha rder to work on most cars vans etc, it’s been a deliberate move by all legacy car companies to complicate access to components to pull money out of our pockets at the dealers, it’s a fact that new cars only become profitable is when the warranty runs out and our wallets are hit for horrendous costs, just to hook up a diagnostic computer is £40/100 , that’s before the problem is found, for this I have no problem seeing them go to the wall, I might have had some sympathy but taking the piss out of Elon when he truly hoped they would help as he offered his patterns for free, once again Dave great vlog I kinda think it’s pearls to swine moment, 🤪

@davideyres955 Год назад

Tesla didn’t make profit from selling the cars. Subsidies and selling carbon credits were their revenue incomes for years. The fords and vw are going to demand a level playing field on the subsidies or will pull out of markets and leave the politicians to explain to the electorate why they can’t have a new car and all second hand cars cost a fortune. I do hope that Tesla build a sub 25k car but it won’t happen. The model 3 was supposed to be 35k before ev discounts and it isn’t. Elon has form on promising things that don’t happen. The thing I hope they do with the model 2 is make it actually small not the oversize monsters that are crusing around at the moment.

@davetakesiton Год назад

wow, quite a unique viewpoint. GM went bust and was bailed out by the government. Tesla makes a profit from running its business and repaid its loan early in full. Re: 35k Model 3, they were $35k when introduced and even today with $7500 credit are still $35k to buy, get your facts right please

@michaelputnam2532 11 месяцев назад

There's still the question of how do you power an EV that has replaced existing ICE vehicles? There isn't a country on the globe that has the spare electricity generation needed to push that conversion, not to mention the raw materials to make the batteries don't appear to exist.

@davetakesiton 11 месяцев назад

Ask Norway, they are world leaders in EV adoption and they cope perfectly well

@CelticSemperTyrannis 7 месяцев назад

EVs have no resale value and if you drive it over 100k miles you need to replace the battery which costs almost as much as the car did. EVs are a niche market and will never see mass adoption.

@GrahamWathey Год назад

Another great video Dave. Very compelling, but depressing.

@davetakesiton Год назад

Reality is often not pretty. Why can’t we see this as an opportunity? Why just give up?

@iechuanlee9326 Год назад

What do you expect when a American companies business is not doing well, the 1 st. Thing is to close oversea branches

@Ronhickmott 9 месяцев назад

If the legacy car makers did jump earlier, it would just mean there would be far more frustrated people unable to charge because the charging infrastructure is decades from catching up, before charging your car at home was a thing, we were being told reduce your heating and cooling so the grid could cope with the load.

@AlanWilliams-su4bs 9 месяцев назад

Are you in the UK.:

@Ronhickmott 9 месяцев назад

@@AlanWilliams-su4bs no, Australia, not that it matters, no country is ev ready.

@AlanWilliams-su4bs 9 месяцев назад

@@Ronhickmott I would agree that no country is totally EV ready but that’s no reason not to move towards that goal, particularly in sunbelt countries like Oz.

@altino3677 Год назад

...Spot Onnnn ... They are screwed...

@Beef_Supreeeme 8 месяцев назад

Even if they make the EVs cheaper im not buying one until the charging infrastructure is in place. Here in New Zealand i can't see that happening for a very long time.

@davetakesiton 8 месяцев назад

Your choice but you’re missing out

@markknight6267 Год назад

Ford committed suicide when they dropped the Focus and replaced it with the Ecosport. A completely useless vehicle in every aspect

@hishamg Год назад

I tried to think of something to add, but you covered nearly I would have said, but here goes anyway! I suspect that the thing that will hold back EVs, even when EVs are relatively affordable will the lack of off street parking; I’m lucky to be able to afford a driveway and to install a charger, what do you do if you live in a flat or a terrace house, have to park in the street and you are at the mercy of public charging networks? These are going to have to ramp up quickly, and so far there is little sign of that. Other points, I suspect that Mercedes-Benz and BMW will survive as niche, luxury car brands, people already pay a lot of money for them and so will not object to carry on paying that much money. I don’t think all the new Chinese brands will survive, there’s too much competition in China, and their economy is in a mess as well, I think that at most only two or three Chinese brands will survive.

@rogerstarkey5390 Год назад

The "Off street parking" myth? . Let's say you own an EV. You're an "average owner" driving less than 10k miles each year. The first question is "WHY"? (We're approaching the point where the costs outweigh the "advantage") Anyway, It's used a short commute and/ or "socialising". The WEEKLY use is less than 1.5 times the range of the vehicle (that's even a 150 mile range car) You "Shop" using the car once each week. That's your charging time. . You drive to "a location" to meet friends once or twice each week. That's your charging time. . You go to the gym for 2 hrs each week. That's.... You get the idea? . The opportunity to charge is proportional to the use of the vehicle.... IT charges, while YOU "Do things". ...

@hishamg Год назад

@@rogerstarkey5390Hi, I do have an EV which I charge on my drive (it's actually my wife's car) and a PHEV which also charges on the drive. It's a 30 mile round trip to work, so no problem there. Once a month I drive to visit mother who lives 200miles away in a first floor flat with no charging. While I'm there I also visit my sister who lives in a terrace house on a busy street. For me it's not a problem, I charge at home and I can top up on the motorway on the way down and on the way back again (although I actually use the PHEV for long journeys). For my sister it's a different matter: terrace house on a busy street, where does she go to charge? There are no chargers on lamposts where she lives, no gully's were you can run a cable, assuming she can get a place to park in from of her house. What does she do? spend an hour or two a week driving to her nearest fast charger and sitting in the car while it charges? Apart from the time issue there is also the cost. I am very pro-EV, but affordable charging if you don't have a drive is a real issue that will slow EV uptake, unless it is sorted. :) Oh yes, thanks for letting me know that "off street parking" is now an official myth. :D

@rickschritt1616 Год назад

Also the lack of electrical grid in all cities throughout the entire world and third world countries , this is going to put the brakes on EV experiment ⁉️🤔

@davetakesiton Год назад

Great comments. Hackney Council and many others have approved turning lampposts into chargers, the power is already there. Quick, cheap and easy. At some point quality and luxury give way to utility. Many of us had premium desktop PCs but ditched them for a laptop or an iPad. Tech wins!

@marks-0-0 Год назад

For me its not just price its about value for money. I'm a big fan of Tesla but don't want a larger car so will wait for their Model 2 a smaller hatchback. How on earth will legacy auto compete with Teslas £28ish hatchback with Teslas reliability and technology.

@davetakesiton Год назад

Bankruptcy

@John-FourteenSix Год назад

Well said that Man.

@davidsuzukiispolpot 11 месяцев назад

Such a clear explanation! Thank you.

@robburrows2737 Год назад

I have an excellent Skoda Citego e EV, 2020. Only 900 made and sold out in days. It proves that making smaller cheaper EV's would have worked but industry greed and big oil corruptes this.

@joem0088 Год назад

Did it take Ford so long to figure out success in eV is not just having designs and models, but having access to the critical minerals and metals, and working them in a super efficient brand new process ? Tesla has proven it that for sure. Does Ford ?

@davetakesiton Год назад

Arrogance! Ford believed it could just buy what it wanted when it wanted it at a better price than Tesla and make them faster and cheaper.

@philhealey4443 Год назад

@davetakesiton Look at Munro's teardown comparison of Tesla and Ford EV cooling systems and you'd run a mile from Ford.

@Simon_Rafferty Год назад

It's even worse than that - the EV's offered by all the usual suspects are dissappointing in pretty much every respect. I've been looking at new cars over the last few months - and everything I've looked at or test driven has beeen poor in one or more respects compared to a Tesla for the same price. It seems, all roads lead to Tesla at the moment.

@davetakesiton Год назад

Hey, welcome to the club

@photohounds Год назад

Apple copied the LG Prada, which won the 2005 international design award. Upcoming Raw material shortages (lithium, copper, manganese and others, needed for EVs) WILL knobble electric car manufacturing and sales.

@AlanWilliams-su4bs 9 месяцев назад

There is no shortage of materials currently and none predicted. I read science literature. Batteries can be recycled 15 years hence as they come to the end of their design life

@fivish Год назад

Ford stopped making their top seller the affordable Fiesta and turned the production lines over to an unaffordable BEV. Fiesta buyers cant afford a BEV. So they went elsewere to the likes of KIA. Ford have lost billions of dollars in this stupid decision.

@herridge819 Год назад

I think your prognosis is spot on, as you say, a sub £25k EV by Tesla would wipe all these overpriced Vauxhalls etc out of the water. As another example look at the price of an electric Fiat 500!!

@davetakesiton Год назад

Hey, I'm getting old and my heart can't take it. Who would pay that?

@anonymouslyominous3 Год назад

20,000 aint shit to completely renovate even a shed

@davetakesiton Год назад

must come and see your shed

@keithwillis3761 Год назад

Very good piece! Thanks.

@Vintaronica Год назад

It’s this stupid “premium” mindset. When you see cars being marketed, they are done so with the preoccupation of them being desirable, sought after, and to make someone look wealthy. It’s the same with property, it has to come with the description of “stunning” or “class leading” it’s all claptrap to try and rip off the consumer into paying more for something that is in fact mediocre and common.

@davetakesiton Год назад

Wow, all cars and houses are mediocre and common. Never knew that

@Vintaronica Год назад

@@davetakesiton no need to be an arse about it mate. I was agreeing with your point

@gavinderbyshire5535 Год назад

The legacy auto companies were too slow to move to EV, as Elon said prototypes are easy production is hard. The software and supply chains the legacy have invested into is old world technology.

@geraldwilson5954 11 месяцев назад

Love to see someone with no home charging hitch up their caravan go on hols then try to find accessible charging en route.Then calculate battery range.

@davetakesiton 11 месяцев назад

Perhaps your question is your own answer. I would never do that. I would plan my route and stops and check availability a long time before I ever considered getting round to hitching my caravan. Maybe that’s just me

@dwcola Год назад

Darwimian Evolution Baby... The weak shall parish and the strong survive. Welcome to capitalistic competition. Get with the program Ford. Your a dinosaur wanting to live in modern times.

@Mcfreddo Год назад

That was a very good presentation Mr Dave. Kept me glued.

@brianpreval5602 Год назад

i hate electric cars and will never buy one!!

@mickl8212 8 месяцев назад

I'll just keep running my diesel as long as I can get fuel and parts

@alanhill4334 9 месяцев назад

EVs cannot replace ICE vehicles. There simply isn't the infrastructure to sustain them.

@davetakesiton 9 месяцев назад

Yes totally agree just like petrol cars were invented in the 1890s and the first petrol station in the UK arrived in 1919. No chance these will catch on according to your logic

@AlanWilliams-su4bs 9 месяцев назад

Ice vehicles will be around for many years. But EV sales will grow every year and pollution controls will increase over time.

@TheOriginalFILIBUSTA Год назад

If Europeans suddenly buy a huge amount of 25 K pound EVs...where will they all be charged? Is the infrastructure currently in place? Is there enough materials to make all those suddenly needed charging stations? Can the power grid handle the extra load? I'm just curious; I don't live there.

@davetakesiton Год назад

There’s many thousands of EVs on the road this year which weren’t here last year and there’s not been a single power cut, shortage or outage. Grid seems to be coping and they say they can

@TheOriginalFILIBUSTA 11 месяцев назад

Oh, granted, that wouldn't do it, but what about millions? If that became the cheap option, and was available, people would buy them. But is the real estate there for public charging stations? Would the power cables to them be buried or above ground? How long would it take? How much copper/aluminium would be needed? How much would the grid need to be enlarged, and how many power stations/transfer stations would need constructing? Where would they be put in big cities? Just being pragmatic.@@davetakesiton

@AlanWilliams-su4bs 9 месяцев назад

@@TheOriginalFILIBUSTA You are not EV and clean energy educated are you?

@TheOriginalFILIBUSTA 9 месяцев назад

No, that's why I'm asking good questions. Honestly. If you can answer some of my questions, and put it all in perspective, I'd love to discuss it.@@AlanWilliams-su4bs

@SteveNC61 Год назад

In essence you are correct, but don’t forget that legacy makers have to scale up production and refit factories. If you have limited production capacity, then they will use it for higher end more profitable models until the market can take the volume. The biggest threat is the dealer network, as margins are low, typically 5% of new cars, much higher on 2nd hand. Their money is made from servicing. As evs don’t require it, their long term business model is problematic.

@davetakesiton Год назад

Yes, two issues here as you point out. a) They make their money from servicing and parts, they don't want EVs. b) They have masses of experience, decades, in mass production, so they should have refitted the factories to by-pass the 10 year learning curve that Tesla had to go through and head directly for the wide open mass £20k EV market all their millions of customers are sat there waiting for. Why didn't they? see a)

@fredvandevelde4576 Год назад

When you bought an ICE car you were buying basically an engine - EV are basically all the same just different size batteries with similar performance.

@davetakesiton Год назад

What??? I bought a computer on wheels that drives itself and my 7 seater family saloon sees off £1/2 million Ferraris and Lamborghinis. Not at all basically the same. Get out and go and have a look at one and a test drive.

@72151 Год назад

We're witnessing the death of the legacy American auto manufacturers. They've been building vehicles with too much programed attrition for too long.

@normanpouch Год назад

They couldnt have done a small ev hatch for £25, so great clip, but you are guessing they could have done that. The EU and planning laws and the governments are to blame. What we need is micro cars like the 1960s doing 100-200 mpg. The customers are greedy wanting more. But the customer is king? They want SUVs well you will have to pay for them. Other countries Japan and China have smaller cars on sale.

@davetakesiton Год назад

100-200 mpg in the 60's, I was there and never saw one. In the 70's I took part in a sponsored Citroen 2CV challenge to try to achieve 100mpg on an old WW2 airfield driving at a constant 40mph; we failed but raised a good sum anyway. Give us a clue

@Urgelt Год назад

Electrification is the easy part. But electrification is only one disruption attacking legacy auto. The second disruption is manufacturing innovation. Tesla has developed crazy new manufacturing methods that reduce parts, reduce labor, and increase line speed. All of which play into pricing and margins. The third distuption is selling to consumers directly, without dealers and their markups. Dealers are albatrosses around legacy auto's necks. The fourth disruption is software. Legacy auto is terrible at it. Tesla is far, far ahead. The fifth disruption is vision-based autonomy. Nobody is within 5 years of Tesla in autonomy. GF Monterrey has a design objective of 5 million vehicles per annum. Once the budget car line design is finalized, it will be proliferated, probably to China and Europe, perhaps also to India and elsewhere. Tesla is aiming for unprecedented growth and market penetration. Legacy auto may be able to hang onto niche markets where Tesla does not offer products. Perhaps. But downsizing is in their future. Some of them won't survive, I fear.

@davetakesiton Год назад

Great analysis, thanks

@terryhosker1298 Год назад

Small ev equal small range No good to me Very interesting vidio

@stuartburns8657 Год назад

Volkswagon seem to be in a similar situation. Naturally, many who could regularly afford high end cars switched to 35-55k EV's, with UK tax payer subsidiaries of course for the vehicle and charger. That particular demographic isnt representative of the wider ICE populous though, and they're mostly left with Zoe's or old Leafs or crazy afore-mentioned expensive high end EV's. Add cost of living, high energy prices, the inevitably of road tax for EV's in 2025 and well, tepid consumer appetite. The avg 2nd hand UK car price is around 17k. These went up 32% (various reasons the kast 2 years) but prior most ppl spent 12-13k avg on a 2nd hand car. So excluding Tesla (Im still ICE btw) we have a world wide scramble for Lithium, driving up prices. Legacy auto manufacturers hurriedly botching batteries to ICE cars (thus is getting better) and reputations and good feeling towards EV's becoming tepid. Take Volkswagon and the ongoing ID xyz debacles with still missing OTA capabilites 3+ years later? Depite the blab, it's very difficult to make an EV pay for itself UNLESS your former ICE was a really low (or broken) mgp AND you did a crap ton of miles. So who and what is going to cater for the UK 2nd hand market with decent and affordable EV's? Was it a mistake going full BEV, and not PHEV to ease the transition for both the legacy auto industry, government, infrastructure and consumers. I say this given the avg UK journey distance is around 10 miles. Surely the PHEV stepping stone would have been better for the environment and eased lithium pressures as well?

@davetakesiton Год назад

Not a Mistake to go full EV if your reason is environmental and air quality. A PHEV is still producing fumes and chemicals and particles

@stuartburns8657 Год назад

@@davetakesiton If you are in a stable financial position then yes. Unfortunately many (including yourself) seem to forget that only about 1/5th of car sales in the UK are new. The rest 2nd hand. So rather than alienate those less able to afford 40k full BEV, as I stated, PHEV's as a stepping stone would have catered for the vast majority of UK passenger vehicle journeys, which are less than 10 miles. If this is running on battery, you don't get much cleaner as you preach

@Victic005 Год назад

First generation of Ford EV can't compete with Tesla Vehicles.

@murrieteacher Год назад

Dave, I hope you got this wrong in one sense, but a cheap Tesla looks very attractive.

@stum8374 Год назад

I watched a YT from "China observer",china loses money on every EV sold and the chargers have inflated so much people have to speed hours queuing because the power is turned off sometimes ..EVs might be an answer if they are plenty of charger that are switched on and the cars dont BLOW UP.

@jamesadair8124 Год назад

As you chose Ford, I remember when Dagenham produced everything to make a car. It appears trying to go cheap has bitten them by outsourcing. The supplier can name the price, delivery and most importantly the quality. Ford and others, I think VW made every part themselves, tried to compete with the Japanese and came in a poor second. Ford and Leyland got in to bed with Mazda and Honda, but appear to have learnt nothing in ideas, procedures and marketing. Now these former giants have lost their places and do not have the finance and infrastructure to compete with Asia.

@elim7228 Год назад

Mazda and Honda do not produce anything comparable to Ford's trucks and service vehicles line up. Yes, overall the Japanese are more efficient and reliable, but that's a different issue.

@fladave99 10 месяцев назад

How could ANYONE think that EV are going to sell ANYTHING to ANYONE A CHILD could tell you that he does not want to wait for an hour in a parking lot for a charge MOMMY-ARE W ALMOST THERE? Shaddap kid Absolute lunacy

@davetakesiton 10 месяцев назад

Hey, don’t buy one then, I’m happy with that

@fladave99 10 месяцев назад

THATS OT THE POINT. I am KICKING IN THOUSANDS of $$$ of MY money towards EV TAX CREDITS, supporting CHILDREN digging in mines, watching open pit mines and acid seperating ponds destroy the environment , waiting for my POWER GRID TO COLLAPSE as a result of EV power drains. Political SCAMS like this cost EVERYONE and ANYONE that supports this lunacy is part of the IDIOCRACY of america. WAKE UP@@davetakesiton

@rickadlam7467 Год назад

In 10 years all these EV's will be junk, whilst your investment property will 2X what you paid, and the rent will be 3X. The lesson is don't waste your money on EVs! Keep your ICE car going, and buy an investment property!

@Brian-om2hh Год назад

The problem in 10 to 15 years time will be getting petrol to keep your car going. And once it's going, you'll be looking at ULEZ charges almost everywhere you drive it......

@davetakesiton Год назад

Property prices just crashed

@chrisheath2637 Год назад

I really like the way you present your videos. Interesting background information, building a solid case of what holds for the future. One point I would like to discuss though. You said that if Legacy Auto had built mass-market cars (Astra, Fiesta etc.) in EV form, but sold at the same price as the ICE versions, then Tesla would be a niche producer of higher end models, with much reduced sales. That is absolutely true - except they would make a loss on each vehicle, leading to catastrophic overall businesses losses. Many thought that Legacy Auto, when they "got into gear" , as it were, would simply switch to EV manufacturing overnight ("because they already make cars, right ?") and Tesla would be toast. But the technical challenges of designing, developing and producing EVs, (weight, aerodynamics, batteries, thermal and electronic control systems, software etc.) are many and various, as Legacy found out. They simply could not make them at the same price as their ICE models. (Cars are now "computers on wheels", and the Business model for Legacy is to buy multiple electronic modules, from different manufacturers, and assemble them. And the difficulty now, is making a coherent "overall control interface", for the many diverse software architectures, languages, and interfaces embedded in the multitude of modules. And at the same time incorporating the control interfaces needed for the electric drive systems. VW, for example, is still struggling with this problem, and they have spent billions on it. It turns out that the " elephant in the room" is software. Absolute top talent is required for EVs, and sorry guys - Tesla gets most of the top talent !)

@davetakesiton Год назад

Great comment. Start with the software and then just make something to put it into. I have said many times, it doesn't take long for a computer engineer to learn how to hang a car door accurately, it does take longer for a door hanger to learn to programme. Somebody said Apple should get in on the act. If they do, they will find it far easier than Legacy

@kevinnicholson7722 Год назад

@@davetakesiton they did and backed out.

@slartybartfarst9737 Год назад

EXACTLY! one of the best explanations of whats going to happen, and brutally honest parody to your own property developing. Back in 2014 having engineered in big auto world wide for 40 years I saw Tesla coming. Having always been an advocate of the electric propulsion systems for 20 years I could not believe how stunning the Model S was and when I found out Tesla were putting in their own dedicated Supercharger system I went and tested the S. My God! What a weapon, I placed my order, I read the Tesla mission statement, I could see what was going to happen. I received the car in 2015, drove to the few Superchargers that existed in the UK and talked with other early adopters, everyone was over the moon with the cars and the charging system. I figured my industry will be gone I need to retire and I need a retirement fund....I then did what I never have I bought lots of shares in a company, that company is Tesla, seemed under priced. Im still driving my incredible P85 Model S now 135,000 uk miles later and its free the supercharge deal from new and for life is very welcome in retirement. Tesla is now 7/8ths through its plan and yes your right the sub $25,000 car is their goal not the Model 3 or Y but each and every car after 2016 has been driving round gathering the data for their own supercomputer DOJO to compile full autonomous self driving at a rate of millions of miles a day! That is nearing completion and literally with a flick of a switch the now four million fleet can be switched on the self drive, after you pay your subscription! Legacy auto as well as signing up to use the Supercharger network will have to licence the FSD system and hardware or die...................Take Tesla seriously, no mater how impossible they sound, they will cut the global fleet by 25% and be making 20 million cars a year by 2030, do the maths someones going to suffer, all Legacy auto.

@davetakesiton Год назад

Thanks for your comments. I also bought shares in Tesla, my proper investment. We’re in for a big shake up

@nathanmoak1515 Год назад

most people drive around with no passengers.if they could make a small cheap car for local driving that held 2 people and groceries, that would sell a lot. i can't see me ever buying a large expensive electric vehicle. i just don't need one or want one. i will stay with what i have because it is paid for.

@AlanWilliams-su4bs 9 месяцев назад

People buying a single family car will not generally choose a single seat vehicle not a two seater.

@adisurd Год назад

I haven’t seen the whole video yet. I’m waiting for that mass market car. But I’m not expecting it before 2026, if not 2027. If the cybertruck is anything to go by… Took 4 years after showing the prototype. There is no prototype of the model 2 or Model A. I own a Tesla, own the shares and don’t like Elon, but the company is not a magic house. But when it will come it will be disastrous for the rest of the industry

@rogerstarkey5390 Год назад

You don't like what you're *told* about Elon.... (You fell for it!!?) Mid 2025 for the Mexico Gen 3 "platform" (imo, NOT just a "compact" but at least 4 modular vehicles on the same chassis) Then there's the Berlin expansion..... (Smack in the middle of the "hatchback buying region" of Europe.... I wonder what they will be making? 🤔) . Cybertruck? First shown in late November 2019.... *6 weeks* before 'stuff hit the Global fan'?.... Twice! . I'd say 4 years is pretty good in those circumstances even without considering the new techniques, materials and machinery required? Not to mention building the largest (car) factory on the Planet? Back to the "not model 2" Why do you think there's no prototype?? Did we see prototypes of the Model 3 Highland upgrade before a few months ago? (That's already in production btw, major improvements) . I think I saw a rendering of the actual car yesterday.... Not saying where, but the proportions match "the car under the sheet" at the investor event..... IF that vehicle is the "compact", IF it looks like the rendering and IF it's below even $30k, I can tell you, it's game over..... . Side note. I set myself a rule some time ago to not "invest" in people I don't like..... Maybe you should sell? Otherwise.... Shhhhh!

@synthmaker Год назад

"There is no prototype of the model 2 or Model A." I think this is not quite accurate, I believe the design of the new model is very much completed, I don't think they would start building the factory if it wasn't. Franz von Holzhausen, the designer of the Tesla cars, when asked which one was his favourite, he paused and started answering with something like: "From the ones I can mention publicly..." Basically implying that his favourite is the new model that hasn't been unveiled. The reason it hasn't been unveiled is because of the Osborne effect. I believe this car will be so good and so cheap that they really have to wait until the very last moment possible to unveil it. My belief is based on well know facts about the technologies that Tesla is using like Gigacasting, 48V system, Octovalve, software etc. Look at the track record following the very initial plan going from Roadster -> S and X -> 3 and Y -> new model. There's very little reason to doubt the best is yet to come. I believe this is an incredible investment opportunity and I'm glad that you own the shares. IMO Elon is absolutely great, he doesn't care about image and what others think of him, he cares mainly about the mission statement of the company. A company and CEO with such an impact, I think more impact than a huge country like China, will definitely have plenty of enemies and many of them from the biggest, richest most powerful companies in the world. These powerful forces have a big influence on main stream media ( follow the money ) to a point that it becomes absurd how they twist the truth.

@synthmaker Год назад

@@rogerstarkey5390 "I set myself a rule some time ago to not "invest" in people I don't like....." My number one reason for investing in Tesla is because of the mission statement. My number two reason for investing in Tesla is because I believe it will make a life changing return on investment. My third reason for investing in Tesla is because I own one and find it amazing. My fourth reason for investing in Tesla is Elon, I believe the impact he has can only be achieved by not spending time working on his image and what others think of him etc. He needs all his time dedicated to following the mission statement. I believe in products and missions that sell themselves without any push.

@marks-0-0 Год назад

It makes me laugh how people say they dont like Elon Musk and imthink its just jealously. The guys a genius with great vision and drive. Whats not like to like.. maybe hes not liked because he isn't a woke snowflake like most people these days.

@drewyknot Год назад

I've been saying the first company to sell a 300 range car for $30g would clean house. Tesla is going to sell one for $25g?? I'd buy it and I HATE what Elon is doing with his social site.

@davetakesiton Год назад

You're buying a car, not a relationship with Elon, I hope

@drewyknot Год назад

@@davetakesiton. I am buying a car and trying not to support those who want to take rights away from others. You can surely grasp the quandary.