Meet Jak Woolley, FMA client since 2019 and owner of JW Personal Training, a small group training model that transformed from training clients in local parks and homes to a home garage to owning a fully-fledged gym facility. Join us as we uncover the key highlights of this incredible story and the valuable lessons learned along the way. In this episode, we explore the challenges, triumphs, and insights gained, providing valuable takeaways for aspiring entrepreneurs and personal trainers. Tune in to learn how dedication, smart financial planning, and a passionate team can transform a small venture into a thriving and scalable business. Whether you're a personal trainer yearning for your own space or an established fitness entrepreneur aiming to expand, this episode is your ultimate guide to transforming your fitness dreams into a reality.
Key Highlights:
- Discover how JW Personal Training began with one coach and a handful of clients in local parks, only to evolve into a thriving gym setup. Learn the secrets of transforming your garage workouts into a professional fitness space that draws clients in.
- Dive deep into the financial strategies that turned this venture into a lucrative business. Uncover the secrets of calculating profit margins, making smart investments, and ensuring a steady income stream. It's not just about making money; it's about building a robust and sustainable financial foundation for your fitness empire.
- Explore the art of assembling a passionate and dedicated team that shares your vision. Learn the intricacies of hiring, training, and empowering professionals who not only help your business grow but also stand out in a competitive market.
- Delve into the nitty-gritty of scaling your business beyond imagination. From securing a dedicated gym location to planning for future transitions, understand the steps to take your fitness venture to the next level. Plus, learn how to transform your business into a valuable asset that can be sold for a substantial profit.
Timestamps:
00:00:00 - Introduction
00:00:21 - Guest Introduction
00:00:33 - Guest's Journey into Fitness
00:00:42 - Transition to Business Owner
00:01:44 - Guest's Business Model
00:02:25 - Pricing and Services
00:03:00 - Team Structure
00:04:03 - Revenue and Profit
00:04:32 - Reflection on Business Journey
00:11:53 - Business Challenges
00:17:03 - Importance of Business Infrastructure
00:17:10 - Impact of Business Coaching
00:18:28 - Choosing a Business Venue
00:19:00 - Initial Search for Premises
00:19:40 - Finding the Ideal Location
00:20:05 - Benefits of the Location
00:20:41 - Changes in UK Law for Gym Licensing
00:21:38 - Transition from Personal Trainer to Gym Owner
00:22:26 - Raising Finances for the Gym
00:23:40 - Investment and Profitability
00:25:50 - Initial Gym Setup
00:27:41 - Advice on Financing a Gym
00:31:08 - Transitioning Clients from One-to-one to Small Group
00:34:01 - Benefits of Small Group Training
00:34:35 - Day in the Life of a Gym Owner
00:35:52 - Work-life Balance as a Gym Owner
00:37:00 - Introduction and Early Challenges
00:38:23 - Taking the Leap and Overcoming Hesitation
00:39:16 - Understanding Your Business Model and Pricing
00:41:11 - Lessons Learned and Advice for PTs
00:41:53 - The Importance of Staffing and Leadership
00:45:36 - The Journey from PT to Business Owner
00:50:54 - The Role of Exercise in Public Health
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
fitnessmarketingagency.com/di...
For more information, head over to our Podcast Page: fitnessmarketingagency.com/fm...
Connect with Fitness Marketing Agency on Instagram: / fitnessmarketingagency
Connect with Jak at JW Personal Training: / jwpersonaltraining
Connect with Nicky at FBDA: www.thefbda.com/
Connect with BLKBOX: www.blkboxfitness.com/
Connect with Swoop: swoopfunding.com/
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
26 июл 2024
