Full Natural Lashes - How Mascara Ads are Made! 

i love to see a beauty youtuber really pushing drugstore brands. it feels like there’s always a leaning towards luxury brands that honestly aren’t accessible to most people with normal budgets.

I really wish more cosmetic companies released brown mascaras in each formula. Brown mascara gives a much more natural look for blondes and redheads but the choice is so limited.

I don’t have (or want) TikTok so thank you so much for bringing this to RU-vid! ❤

I just want to say as a lash tech who specializes in lash lifts THANK YOU for talking about how to use the lash curler properly. I have countless clients who use lash curlers and I can always tell because they have chopped off lashes at random spots and the damage is insane to the point where we just tell everyone to never use them because they're never used properly. Seriously, thank you.

My personal ideal lashes are long and dark and thin and clean looking, so I always prefer the lengthening and stay away from volumizing formulas. I so appreciate you making the distinction between which products are better for different preferences rather than assuming everyone wants the same outcome. My eyes are a little close together so I curl my lashes at an angle outward toward my temples, and aim for a sweep rather than a tight curl, so they're long and swoopy.

I suppose i should have understood that Erin is a high-level professional: i got hooked on this channel by her depth of historical knowledge and technique mastery. Its very nerdy in the best way! As others have mentioned, she's also very down-to-earth, and it's made me feel curious and empowered to play with makeup. I'm 45yo and makeup was always frustrating for me and made me feel kind of unattractive. A lot of these techniques finally make the looks successful and fun!

I’m a 56yr old man that has never worn makeup. What I find so incredibly interesting about your channel is your beautifully researched and almost scholarly approach to the art of makeup. It truly is a blend of both art and science. Fascinating.

You look like twiggy with the light, soft makeup and massive lashes, love it, love the pink of the lipstick and blush

Can I just say, your eyes are stunning with and without makeup. You are just so naturally beautiful.

I am so sorry this comment took so long to write but I e been so busy. Here goes: This so the ONLY tutorial for mascara that has ever explained why you need waterproof mascara if you have very straight lashes! I bought some water proof mascara and my lashes look AMAZING! Holy smokes. Thank you so much for this simple but important tutorial, Erin. I’ve never had such amazing lashes!

I love hearing all about the “ behind the scenes” insider secrets of the beauty industry! I’ve always been super curious about how mascara ads were shot. Please do more of these. You’re the only one I’ve seen talking about it. ❤❤❤

I’m a guy and have never worn makeup, but I love watching Erin makeup tutorials and historical broad knowledge of this art that goes back thousands of years, thumbs up 👍

I couldn’t find a mascara for YEARS that didn’t run, flake under my eyes, or clump… but I FINALLY FOUND Maybelline skyhigh!!! It’s in a pink tube. The wand is bending and gets mascara on each lash!!!! It makes my long lashes literally touch my eyebrows almost! The tips of my lashes are blonde. It’s an amazing mascara I love it and swear by it!

Thank you so much for including tips for 4c/curly haired chicks! It's always been a struggle to get my short, unruly, curly eyelashes to look right and now I know what I was doing wrong. I'm 52 and in all my years of doing makeup, reading magazines and watching beauty content online, I've never seen someone include these sorts of tips. I'd watched and loved some of your tik tok videos in the past but didn't even think to check YT for some reason. So glad YT suggested this video.

This channel is such a refreshing change, love the make up history plus makeup tips like this, thank you Erin

I love that you aren't afraid of shouting out multiple brands, not just the one you often work for! I didn't know that Maybelline had stopped advertising with lash inserts, good for them! A lot of consumers didn't know what those disclaimers meant.

Shiseido eyelash curler is one of the best eyelash curler out there. It fit the eyes perfect and their partial eyelash curler is even better it gets in the corner where you cannot. It's interesting how in every country how we do our makeup. In Korea, there is something we called 'fire straightener' which you take a stick or skewer and heat that up, and you curl your lashes like that, I don't exactly know how to explain cause English is not my first language if anyone is interested you can do your own research, but this helps the lash to last longer, it like styling your hair with heat, cause eyelash is also hair

Omg, what did we do to deserve this masterclass and pro tips and secrets.. Erin, youre not only an amazing mua, but such a great teacher. Thank you for sharing your knowledge ❤

I think we've forgotten the beauty of makeup. We've forgotten how to curl our lashes and work with mascara. It seems everyone only likes falsies. But I'm a mascara girl lol

Right now I think Erin is the most honest of all influencers on YT, thr rest are just pushing expensive products! I just love her and her content!

A good way to curl your lashes I learned in FX school, when your terrified of lash curlers like I am, you can use a warm spoon to lift them up. When I do my lashes I like using the tip of the wand to get into the inner corner lashes. I love sculpting the lashes to where it looks natural but also how I would draw them on if I was doing an illustration. Combing through the mascara if there is noticeable clumps. I get asked if I wear falsies all the time 😝 Makeup really is an art.

Even though I’ve been in the beauty industry for over 20yrs you are the one ARTIST I always learn something amazing and new from Erin! Brains & Beauty ❤

I have to say, in menopause at 53, hormones and some Botox, tiny bit of filler. And therapy! You are awesome and I so appreciate the great videos about old glamour and how you do every look you are gorgeous

The pride I feel when Erin recommends my all time favorite mascara! I'll only use Loreal Voluminous in carbon black until they stop making it. Feels like I'm doing something right!

Hiya Erin! Tried all these techniques, my lashes are hopeless at this age, 63. Lost my thick, straight lashes during MEANopause😕, haven’t had any luck since w/ mascara. There was a Korean one I loved back about 20 yrs called “Fairy Drops” that actually started to keep them curled even after removal; then it disappeared from Sephora (still on Amazon but don’t recall which one!) When in my 20s-30s I wore false lashes all the time, now can’t be bothered. However, found Kiss Falscara system to work really well for me. I’ve always put lashes on under lashes not on my lid (much more comfy, doesn’t feel heavy) & these are designed to work that way, last 10-14 days & best of all I’m not allergic to the glue! Since my eyes are more hooded now, I can use the shorter lashes & it really opens my eyes; I even use the ones for the bottom lashes. No mascara needed! Thanks for the Milani liner suggestion, I’m going to try it as *everything* winds up under my eyes even if it’s waterproof, likely eye anatomy (big, round eyes, deep set), so frustrating! TFS, love all your content! Jet 😘🧡🎸🎶⚡️🏍🦋

I really like your final eyelash look because it's seriously glam WITHOUT being overly uniform like falsies.

This is my first time hearing about dry oils! Thank you for explaining! I love the passion you have for your work! Max Factor had an amazing waterproof mascara that was second to none for me 💖

This is one of the best mascara tutorials I’ve come across, especially for someone with straight lashes. I’m just not willing to put in the time to do false Lashes so I needed This info. I don’t think I ever heard that waterproof mascara was the key! And the curling technique Really makes a Difference, too 😊👁️

I love Maybelline and have a few of their products. It is refreshing to see a major RU-vidr giving tutorials with drugstore brands!

I lash curl every single day been doing it for over 30 years and I have single handedly figured out all of these tips on my own from years of trial and error and it’s so awesome to know that Erin recommends these same techniques that I recognize as my own secrets to perfect lashes 😂 and yes waterproof is the way to go and my favorite mascara is L’Oréal telescopic lift hands down my all time favorite.

I use two L’Oréal products, both in blackest black: telescopic followed by voluminous lash paradise. The first one really separates and lengthens the lashes and the second one pumps them up. I don’t curl my lashes because every time I do, I hurt myself. So, admitting defeat, I’ve decided unruly looks just fine for me and they’re curly enough without help. I may be lying to myself to help myself feel better and I’m ok with that.

I'm in the makeup industry and have watched numerous MuA, your so precise with giving informative tutorials I enjoy watching and learning from you, thank you.🎨💄

this is literally a better quality video lesson than what i get in college

always great and engaging content. no drama or hate just pure engaging professionalism and terrific story telling. Really a pleasure to watch

If I looked like Erin with just some foundation…no eye makeup….FLAWLESS. Absolutely stunning. This needs to be a “no eye makeup, no problem” video!

Yes! I've been wanting a tutorial like this! I am always blown away with your looks. Love it!

i absolutely ADORE everything about you/your online presence - the kind of content you post, the way that you communicate, just the whole vibe you give off. you explain things so well and in such a thorough way, and considering so many different kinds of people and points of view. i get so excited every time i see you’ve posted a new video!

I have eyelashes like you and this Video SAVED ME when I was watching it some months ago. I was struggling for years. Thank you Erin !

Erin you are truly a cut above the rest. A whole league of your own. I loved this one!

The essence lash princess with the blue packaging is waterproof and has the same wand as the clinic, it reminds me of maybe a dupe for the clinic mascara

A couple years ago I found a RU-vidr (I can’t remember her name!) and her tip was to take a lighter through the curler and warm it up and then curl your lash.. she compared it to a curling wand for your hair. I’ve been doing it ever since and I love it! I never hear anybody else talk about this tip and I was wondering why? I would love to hear your thoughts on this.

In the past when I was younger and didn’t need to use waterproof mascara. But in last 2 years my lashes need a bit more. I saw your video on IG few months ago and your technique works so well!

So lovely to hear you actually speak! Yes, you say volumes with your posing, but great voice. Love the history lesson. Even an old queen can learn something! Many thanks!

Best mascara/lash video I have seen. I love the fact you use drugstore brands. Im not a false lash lady as im shite at putting them on plus i wear glasses so too long sticks to lens. Im a vintage girl (in style and age lol. Im 52) and love big lashes but always get smudging no matter what mascara i use even waterproof

I have stick straight thin lashes like yours, and over the years I’ve learned how to get a proper curl out of mine just from trial and error. While watching your video, I realized all of your tips are exactly what I’ve learned!! It’s soooo so true! I don’t use false extensions but they look so stunning despite how subtle they are. It’s completely true that any non-waterproof or non-wax formula totally destroys any curl in my lashes, so I only use waterproof formulas also. The L’Oréal voluminous waterproof formula is great but I’d say the L’Oréal Voluminous Lash Paradise waterproof is my top favorite; I’ve gone back to it again and again. It does get clumpy but I’m one of those people that likes a little bit of clump. Something else I do is I take the applicator of my mascara and just lightly brush it against the very tips of my lashes to make them look a bit longer, that way I’m not just coating the base and mid length of my lashes. Perfect tutorial - thank you Erin!!!

The Etude House Dr Mascara Fixer is great at holding curl and it’s not super hard to get off! It’s a primer so you can use any mascara on top. It does dry pretty quickly so can be a little hard to build volume on top of but in terms of curl holding it’s unmatched!

I love your vintage shorts and this is the first full video I've watched. THANK YOU!!!!!! I'm 57, and can't bring myself to wear false lashes because I don't want to be that old lady at work trying to stay young. I love and thank you for showing me how to curl my whimpy lashes. After watching you add the individual lashes, I'm going to have to try that. Keep being your beautiful self.

I used to work for Clinique and the High Impact is known for being a buildable formula. I love that you use that and the Milani liner. I used to use Makeup Forever Aquaresist but,I found the Milani liner. My favorite eyelash curler is the Shiseido curler! ❤ By the way, Surratt Beauty is my favorite brand. I love Troy Surratt!

I love Lancome mascara. I've used it for 20 years now. Im also a mascara junky. I have everything. The lash discovery is great for bottom lashes. I was so happy to see you say that. Agreed

She really is the beauty influence I’ve been waiting for. She is a mature woman, as I am ( I’m definitely more mature 😉) and has got the credentials to influence. I love her videos on the history of make up and she executes with perfection.

See this is why I love you. you always have the best videos. Always so helpful and formative. you're always promoting and pushing old techniques that a lot of us grew up with, and Im here for it. This is why you're my favorite!!!!

This is the only make-up tutorial I've ever watched all the way through. You are very talented, and your experience is invaluable!

Erin I really loved this one. And KUDOS for letting us in on the drugstore brands. I get so nervous watching you with all the tools near your eyes 😅. It only makes me marvel at you being a makeup ARTIST … I’m nervous doing my own eyes 😂 Living for the Long Lash

Thank you so much for mentioning splits in the rubber band of the eyelash curler. Now I know why parts of my eyelashes look like stubble. This video has such useful information❤

I also have super straight lashes and the mascara I've found that I love is the loreal lash paradise waterproof, I've basically used it exclusively for the last 5 years. I had bad experiences with Maybelline mascara in high school where every one I tried I was maybe sensitive to and would leave my eyes itchy but it's been so many years that I should give them another shot

Is this the most helpful makeup video on RU-vid? Probably. Thank you Erin!

Yesss, thousand times yessss to the "external" ones like the 🙌🏻 SHU UEMURA *S Curler* 🙌🏻that you showed!!! Life changers, total control, plus, they work in absolutely every single human eye on earth. 🧛🏻‍♀️🖤

I've been using the techniques that you outlined in this video for months now and it has really made a huge difference in the look of my lashes. thank you so much for the resources!

I did this technique with just the sephora mascara. Sometimes my lashes curl a bit wonky, but today was amazing 🤩

THANKS FOR MAKING EYES DIFFERENT TO SEE THE EFFECT IN COMPARISON ❤❤❤

I had a question about curly lashes and of course you answered it perfectly. So I deleted it, but I wanted to tell you how much I love those earrings. You look fabulous in everything but those are stunning.

It was THE ONLY makeup hack I’ve tried irl and it actually worked and my life has never been the same ever again.

Woohoo Erin dropped a new video! 🎉 Love your videos and this has made my day ❤ Don't stop being awesome Ms Parsons!

me, a drag queen watching this video who absolutely would never do a natural lash but still absolutely blown away by the results! you’re truly an icon in the makeup scene right now

Thank u for sharing this Erin ❤❤❤❤❤❤❤❤❤❤ Please do more of these makeup tutorials. I love itttt. The way you explains truly show how much you understands how makeup works. Please do more of these. ❤❤❤

Before i started watching you i was not having fun with my makeup i was doing the same boring kim Kardashian makeup everyday. Now im experimenting again and actually look forward to applying my makeup! Thanks to you i was also able to take my vintage collecting into the makeup department. I was at an antique store and bought a revlon les couturine lipstick for only $20! I also found a reich asch deere art deco pink powder tin. Thank you Erin!

It works , I saw the original video and tried it. Amazing. I only do this now ( cant wear fake lashes ) thank you

I love a tubing mascara, I don’t get panda eyes during the day, but it’s so easy to take off at the end of the day.

Thank you for this video, I am not someone who is able to false lashes so this video is a huge plus for me!

I have only watched "shorts" by you and had never seen you without full makeup. You are absolutely gorgeous!! I just had to say it !

I love your videos and everything you do! Thank you especially for all of the education 💋

I had seen that eyelash comb several times but I never knew what it was for, as soon as I saw your video, I literally ran to buy it 😅 My eyelashes are almost non-existent and curled inwards at the ends, so I followed the tutorial and am delighted with the result.❤

I’ve been loving the Neutragena waterproof mascara. What a great tutorial! Thank you! 🩷

I am so inspired by you. I am a makeup artist of over 20 years and have a mega girl crush on you! 🥰😉😉 Thank you for sharing your genius with us. You are a joy to watch and learn from! Hugs from KC!

I would looovvee to see just a video of your favorite products and techniques 😍

Everytime I look at you I feel inspired to be myself and that I’m never too old, busy or tired to take time to experiment! The pearls, earrings, shirt and hair are just perfect. And thank you for the tutorial! I really enjoy spending time on the basics. Especially when I don’t have time to do a full eye look many days.. spending a little extra time on skin and mascara makes me feel so much better.

OMG I adore your freckles!!!!! Lovely and informative as always.

Again, you're so amazing on how to teach us some basic techniques...so interesting and informative

Your videos are absolutely a cut above all the other beauty you tubers. The vintage stuff is fascinating and ur role playing is so so entertaining Everytime i buy mascara i try something new. Havent found the one yet but i learned alot from this tutorial. I will definitely give waterproof a try as well as the dry oil Thanks Erin!

You're my new favourite channel - in a way i wish i'd found you even later so that i would have more content to binge! 🥰

This is hands down, my FAV makeup channel!

I adore you, Erin! Thank you for sharing your knowledge with us.

i watched your other video on mascara but i knew i would benefit from hanging on to every word of this video too. i learned so many new things on top of what you’ve previously talked about. i have personally felt like the youtube makeup community often neglects the BASICS of makeup- the why and how is SO IMPORTANT to help people understand how to do makeup on their own face, with their own products. i would watch a 20+ informational tutorial about every single step of the makeup process if you made it, seriously.

Hi Erin! I was always so scared of doing my brows, can u please make a vid about brows later? I'd die happy lol! Love u Erin you're officially my one and only fav make up guru!

so beautiful, dainty. and edgy all in one package

Ive only ever done my upper lashes, because I have almond shaped, small eyes. So I feel like putting only mascara on my upper lashes makes them look bigger. Lauren Bacall is my idol, and I try to copy her style, and her lashes always looked like only the upper lashes were done. Thank you for this!! PS….if you can do a false lash tutorial for the inept…I would love it….Im awful at applying false eyelashes, but I love them!!

I’m OBSESSED with lash combs! Such a game changer. Same with fiber mascaras. I loved loved loved Jane High Fiber Mascara back in the day… Your videos are so amazing and I learn so much! ❤

Fiiiine, I'll get waterproof mascara... haha! Jokes asside. Thank you so much for sharing this! As a makeup artist, this makes me so happy! The number of women/ girls you just helped with educating them in techniques/ being able to find affordable products is just amazing! 😊❤ Skyhigh mascara 1000%!!

I love the Shu mini curler. It. Works. Period. 🎉

Yeah, I can't do bottom mascara but I appreciate it on other people, where I'm not the only that might have to babysit smudging under my eyes 😂

Girl knows her stuff, she's a great teacher as well

I like starting with a half empty mascara with very little product on the wand and then applying the full one. I find it separates the lashes better and leaves less clumps. ❤

Thank you! I used to wear regular mascara and could never get it to hold. Then one day in high-school I read an article in a fashion magazine where the model was also having problems with her eyelashes and swore by waterproof mascara. It's been magic ever since ❤

I apologize if I missed it, how long do you wait between coats? Should the mascara still be "tacky" or completely dry before the next coat? Any difference if you have more mature (over 50) lashes? Thanks for sharing your process!

i saw that tiktok you made and since then ive done your technique. it’s seriously made the BIGGEST difference! my natural laahes have never looked better! youre the best in the business erin thank you 🙏🏼❤!

Thank you for including tips for curly 4c lashes, mine are sooooo curly they almost touch my eyelid 😩❤

You just made everything make so much sense. I've been wearing waterproof mascara and eye liner for years because I found normal just ran down my cheeks. Then I discovered lash curling and my mascara got even better at staying put. I never realised the problem could be in my straight lashes. One thing I have noticed over the years is how many say they are water proof and they aren't. You still look like you are crying black tears

I cannot express my gratitude enough for this video, it is exactly what I have been hoping for from you. You have such an appreciation for make up, and dare I say an unhealthy obsession, One i'm pleased to share :) Periodic favourites videos would be very useful, For professionals and newcomers alike. ❤

I guess this can be the most useful and effective tutorial on the youtube

I love how you describe everything into makeup and products and beauty and so much more thank you so much for this. I like this video so much.