I bought the chinese pagani design mission to mars clone with a seiko quartz movement, sapphire crystal and stainless steel case for 84 bucks. I love it.
A lot of people really like the MoonSwatch and thats absolutely ok! But when it comes to the price, you have to ask your self what alternative you may get for this money. And there are so many fantastic Chronograph watches from Pagani, Timex or Seiko/Lorus in better quality - and half of the price! As for me, I bought a Swatch (!) "Black One" for USD 120. The clockwork is the *same* which can be found in the MoonSwatch and it comes with a better Strap and with a Date disc.
The watch have 2 big bad things One is the price and second the disposable movemet thay put in it and i say disposable because you cant open the watch to reapair and even if SWACTH make a new model where you can open the watch the movement was made with all 905 or more plastic parts and you cant buy repair parts because was made for use and throw away.