GA4 Phone Call Events [Step By Step 2023 Tutorial]

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How to quickly and easily setup phone call events in Google Analytics 4. Walk-through the steps to track phone number clicks in GA4 using GTM (Google Tag Manager). Plus, learn how to configure call events as conversions and report on the individual phone numbers people click on your website. Let's get started!
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00:00 Introduction
00:40 Check GA4 configuration tag
01:21 Identify the phone number link
02:33 Configure variables
03:10 Create a phone call trigger
04:11 Create a GA4 event tag
05:10 Parameter for phone number
06:18 Preview the tag
07:56 View phone call clicks in GA4
08:52 Configure conversion event
09:47 Create phone number custom dimension
10:29 Exploration report
11:48 Conclusion
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Опубликовано:

30 июл 2024

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Комментарии : 46

@AlishaRosen 11 месяцев назад

You absolutely SAVED me - this and a few other of your related videos have been some of the most valuable instructions so far on how to set up. Thank you so much!

@printmystuff Год назад

Clear instructions on capturing a valuable data point, especially for sites with multiple phone numbers. Excellent as always, thank you!

@LovesData Год назад

My pleasure! I’m glad you liked it!

@marketingtherapist 11 месяцев назад

Great tutorial! Have done this many times but stumped with a few GA4 changes - you were extremely clear. Thanks!

@LovesData 11 месяцев назад

Thank you. That's great to hear!

@luisr.montoya7851 3 месяца назад

Marvelous as always! Thank you

@gediminasstankevicius3627 10 месяцев назад

Great tutorial! Thank you!

@MaheshS-bj3lq 10 месяцев назад

Interesting one! You rock it🎉

@bloque9.estrategiaseninter374 11 месяцев назад

Thank you so much. great tutorial.

@optimizareseoro 9 месяцев назад

Thank you !

@jaymarshall1966 Год назад

As always! Very helpful. Thank you.

@LovesData Год назад

Thanks for watching!

@user-sg9fb9em8p Год назад

Excellent Video!!

@LovesData Год назад

Thank you so much Lauren!

@souvanikdas5676 Год назад

Keep posting great videos like this. Thanks 🙏

@LovesData Год назад

I’m so glad you like it!

@constandinosiordanous3085 7 месяцев назад

Hei Ben Happy new year! Great video! Can you please explain me why i see two events of the same purpose in GA4? For example i see ''phone_clicks'' as event and i see and the value of the trigger as event which is ''tel''. Should i have them both mark as conversions?

@sijinthomasdaniel8527 10 месяцев назад

if conversion of phone click is added through google ads, then also ga4 event of phone call event has to be made?

@amandamaple6974 3 месяца назад

Is the configuration tag required for this to work? I only see measurement Ids

@allisongarner97 11 месяцев назад

Hi, I followed all the steps that you performed. However, I am unable to see the "phone number clicks" event in the real time report. Can you let me know what I'm doing wrong?

@petelonghurst595 9 месяцев назад

Great tutorial - many thanks. Is there a way to set a minimum call duration for the conversion to be counted ie. 30 seconds? I know this is possible in Google Ads (calls from Ads) but can't find anywhere to add this in GA4 for phone clicks from their website. Many thanks.

@LovesData 9 месяцев назад

Thanks! You would need to use a third-party call tracking solution to track calls based on duration.

@ihadhykhalb1736 11 месяцев назад

Hey mate, can i use my existing ga4 id to create a new gtag ga4 configuration tag?

@nataliagolenkovanj 4 месяца назад

Thank you for a wonderful in-depth, step-by-step tutorial. I shared it in my LinkedIn if someone else was as puzzled as I was. I have a question. I created the tags following all the steps (Variables/Trigger/Tags) in GTM but was not able to see them right away in GA4 (Repors/ Engagement/Events). Should I add them manually or i should just wait 24 hours? Thanks in advance!

@LovesData 4 месяца назад

You should see them in the real time report as soon as people perform the action, but it will take 24 hours for events to appear in the other reports.

@sportzman14 Год назад

Hey Ben! How do we track how many of these conversions actually resulted in a call? If they click the phone number extension on our website but don't actually go through with the call, it still counts as a conversion. Anything we can do about this? Thanks!

@LovesData Год назад

There are solutions that will switch out the phone number on your website. They provide additional tracking options, but there are disadvantages to this approach. My preference is to factor in non-converting calls when analyzing results. You can also tweak conversion value to account for this too.

@sportzman14 Год назад

@@LovesData Thanks! That's what I was thinking, assign each conversion a value of 0.2 or something based on the frequency of calls that actually make it through. Would you happen to know a % benchmark I can use?

@alinastorchova172 8 месяцев назад

I configured GA4 Phone click tag in GTM and it is active, but this events doesn't appear in GA4 events. What could be a problem?

@McQuaidInjuryLaw 7 месяцев назад

Same here. Wondering if I need to create that event in GA4 first? Seemed like maybe he had already done that step?

@massarygroup8613 2 месяца назад

@@McQuaidInjuryLaw Did anyone figure it out?

@POWPOWpowlll Год назад

hey, love the easy explanation but I have an issue. On GA4, analytics tells me my client received 26 (conversion) calls yesterday, but my client says otherwise and rarely received any calls from yesterday. what am I doing wrong?

@LovesData Год назад

An event is collected for every click on the phone number. If a call doesn’t connect, your client doesn’t pick up, or the person hangs up, then the call event is still collected. I recommend working with your client to establish an average call-to-conversion rate and use this to adjust for outcomes.

@POWPOWpowlll Год назад

@@LovesData my client sent a picture of her call logs from yesterday and it's different from analytics report. If I establish an "average call-to-conversion rate',' like you mentioned maybe it will fix itself. Have you created a video on how to establish an average call to conversion rate? thanks

@LovesData Год назад

@@POWPOWpowlll I don’t have a video on this. You’ll just need to divide actual calls by the number of call events.

@janabi62 Год назад

Hey Ben, Excellent video as always. I followed every step but I always get "Click text" as the number not sure why it's not returning the phone number as variable!

@LovesData Год назад

Thanks! In Tag Assistant, you'll need to select the data layer event that triggered the tag. It will be on the left and it will be one of the 'Link Click' events. Then select the tag, and ensure 'Display Variables' is set to 'Values' on the top right corner. This will then show you the value being passed to the tag.

@SandhiyaLoganathan 11 месяцев назад

@@LovesDatahi there! great video! I have the same issue as above. The data layer you are talking about is found after we do the preview of the event right?

@LovesData 11 месяцев назад

@@SandhiyaLoganathan I’m referring to previewing the data layer using Tag Assistant (clicking ‘Preview’ in GTM).

@koralschuster 11 месяцев назад

Is there a reason that a value would get passed on the footer phone number but not the contact page phone number? They both fire the tag but one passes a value and the other does not.

@LovesData 11 месяцев назад

It's likely this relates to the variable being used in the tag.

@dannyvotra4768 3 месяца назад

this isnt very effective to track an 'actual call' unless you remove the link from tablet and desktop and also ensure the user wasnt just clicking the link. clicking a link is not a phone call.

@orphan_kid 4 месяца назад

Imho, not really helpful. Got on this video searching for actual call tracking, and not tracking clicks, which is actually a piece of cake. The reason is that we can't know if the click was on purpose or not. Thus, that's not much of use. Just sharing my opinion, no intent to insult or something.