“Sustainability was never just a buzzword” would be an apt summary of the conversation Jan and Gorazd had with Anna Abdelnoor at IMEX in Frankfurt. Anna shared how her passion for creating more eco-friendly events drove her to establish isla, a non-profit organisation aspiring to achieve a sustainable transformation in the meetings industry. The trio also discussed regenerative effects beyond carbon, sustainable materials and why events should change their approach to kitting out event halls with kitsch and plastic banners.
▬ Contents ▬▬▬▬▬▬▬▬▬▬
0:00 - Ljubljana Talks intro
0:33 - Intro about isla and Anna Abdelnoor
0:50 - When did Anna realise the meetings industry must become more sustainable?
3:05 - Anna’s background
4:05 - Response to climate change deniers
5:14 - Changing the concept of a trade show sustainably?
8:05 - America innovates, China copies, Europe regulates - ESRS Standards
10:30 - How does isla measure Scope 3 emissions?
13:33 - From sustainability to regeneration
15:40 - What did we learn during the pandemic?
19:00 - Is carbon offsetting a long-term solution?
20:30 - Fighting against greenwashing
21:46 - Do we have time for small steps?
23:46 - Anna’s best-case example of positive sustainability change
25:40 - Fire questions
Follow Gorazd and Jan on Linkedin:
/ gorazd-cad
/ janorsic
Made possible by:
www.visitljubljana.com/en
kongres-magazine.eu
www.creativepro.agency/si/
21 июл 2024
