GETTING PAID TO RACE! How F1 Teams Made Money Before Sponsorship

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When the Formula One World Championship started in 1950, cars were painted in national colours and only the manufacturers took it seriously. But then the so-called Garagistas arrived and through innovation started beating the manufacturers even with their smaller budgets.
But how did they make their money before Colin Chapman brought sponsorship to Formula One? It was all to do with starting money, where the organisers paid the teams. Pretty simple.
Enjoy! And remember to like and subscribe for more!
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Photo Credits:
Williams FW18: www.flickr.com...
Sterling Moss Vanwall: en.wikipedia.o...
Maserati 8CM: commons.wikime...
Lotus 49 BRG: commons.wikime...
Lotus 49 Gold Leaf: commons.wikime...
Ferrari 1953: commons.wikime...
Pre-Decimal UK Money: Amazon.co.uk
Business enquiries: amsimracing@gmail.com
Patreon: www.patreon.com/aidanmillward
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29 сен 2024

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Комментарии : 95

@kilianortmann9979 2 года назад

Story goes that a large driver told the (relatively short) Keke Rosberg: If you were as tall as me, you would have even more space on your overall for sponsor badges. He replied: And if I was driving as slow as you, people could actually read them.

@shoey6123 2 года назад

I really miss when drivers actually knew how to talk shit about each other. Nice to see drivers like Kimi and Max at least somewhat bringing it back into style. Side note: If you ever need clickbait a list of some of the best of F1 drivers talking shit would probably make for a great title and thumbnail.

@mrterp04 2 года назад

“Kids I want you to meet your F1 pay driver!” “But we have three pay drivers already!” “But this one’s a famous jazz musician!” “Aww they all are!”

@heliumtrophy 2 года назад

"Ya see, kids these days listen to rap music which gives them the brain damage with the hippin' and the hoppin' and the bippin' and the boppin'."

@mrterp04 2 года назад

@@heliumtrophy Jazz is like F1-no wait, Jazz is like Ferrari-no wait, Jazz is like the AAA Contest Board, it’ll be around forever heheheh

@robertkeefer1552 2 года назад

That Lotus 49C with the wings on it was awesome. I look back fondly in 1968 and 1969 when all the cars had the big wings/spoilers on them.

@jeffreyhutchins6527 2 года назад

Man, the cars from that era are simply beautiful to me. Today's car look cool and have a beauty of their own. The cars of that "golden era" were just elegant as could be, a more "Romantic" time in racing if you will. Well just my thoughts on them anyway.

@rhyswilliams4893 2 года назад

Another great Vid mate. It perfect background for a days work.

@rhyswilliams4893 2 года назад

Also definitely do more tobacco sponsorship stuff. I'd say it's the reason I started smoking. Which is probably why it's bad.

@mihalybalint8969 2 года назад

Do the Tyrrell story next

@deabreu.tattoo 2 года назад

Please cover the Bernie takeover, that’s one subject that’s not talked about nearly enough

@judysummit 2 года назад

Ohoho, lets just say US had some money in the 50s. The only thing we were rationing was dope and women

@taufiqutomo 2 года назад

There should be a Motorsport Manager game set in the 50s.

@SteveBucemi Год назад

You’d have to swap drivers every week cause they’d get killed

@ReclusiveDuck 2 года назад

_"I have, however, found the accounts for the Cooper Car Company from the October of 1958"_ ...Simultaneously, the coolest & nerdiest sentence I've ever heard.

@yourfriendlyneighborhoodju3406 2 года назад

Nerdy IS cool imo

@charamia9402 2 года назад

Are you trying to imply that nerding over F1's financial structure 65 years ago isn't 'cool'?

@ReclusiveDuck 2 года назад

@@charamia9402 Lol. Far from it, the fact it's so nerdy is what makes cool.

@y_fam_goeglyd 2 года назад

I remember the pre-decimal - just (often called "real money" by my parents' generation). I'd just learned it when we "went decimal" (I was 6. I'm not a Boomer, but my bug sisters are lol.) I'd also just learned Imperial measurements too, when schools etc changed to metric at the same time iirc. I can swap between the two mentally really quickly, even now, but most of the old coinage's worth has disappeared. I do remember being given a sixpence by Gran to get something nice. I was able to buy a comic (probably the Beano) and some Black Jacks (aniseed flavoured chews @ ¼p each! :D)

@L3vinesNL 2 года назад

Something like that happend in the EU 2 after the countries that switched to the euro. I remember alot of “that is ... gulden” and sometimes you Still hear that happen.

@dyingearth 2 года назад

Actually they want to ditch MGU-H, which is the most expensive part of that power unit package. MGU-K is actually in road cars right now, my Prius from 2005 had MGU-K.

@davidburke6139 2 года назад

It’s partly the cost of the mgu-h that the VWG is objecting to. The major issue they have with it is there is little application for it on street cars. As you said the -k technology has been used in hybrid/ev cars for a very long time

@Man_in_BLKtruck1991 2 года назад

I’m pretty sure Pontiac used “Win on Sunday, Sell on Monday” in the early 60s with their factory backed teams in drag racing and in NASCAR.

@homeperson11244 2 года назад

I do think that concept still exist nowdays, only the difference is that those manufacturers sells feature instead of the car. "Hey look our car uses the same four wheel drive layout from our championship winning race car, guaranteed great on yours too sir" or "look how balanced the car thanks to the traction control, you look at the races we won on xxx and your car as well safer than any car outthere". Unfortunately NASCAR and most of other racing series seems just care on grid sizes rather than manufacturers interest. Just look at 2022 car, sequential gearbox? everyone now uses to paddle shifter. Independent suspension? even most road cars now using electronic-controlled active suspension. NASCAR is just simply out of root of their stock cars route and simply just races silhouette cars. The idea of limiting technology for the sake of cutting the cost down and having larger grid is not a good idea for longevity. How much is NASCAR is going to cut down horsepower just yo kept manufacturers happy?

@williamford9564 2 года назад

I was about to say the same thing. It was also used by Ford in the mid 60s as part of their justification for increasing stock car and sports car ( such as the Ford GT LeMans program) activities.

@shanestanton8 2 года назад

I thought “Win on Sunday. Sell on Monday.” came from nascar

@comeausautomotiveradioshow 2 года назад

The big three in a America coined the term

@caincha 2 года назад

I knew about Lotus being the sort of pioneer in sponsorship but always assumed prior to that things works in a prize money sort of thing - as in first place prize X, second place price Y and so on. Seems it was actually quite more complicated than that. Even back then F1 would not make it easier to know where the money comes from 😂

@RACECAR 2 года назад

The more I learn about F1's past, the more I realize its basically still abit complicated.

@matposton87 2 года назад

Win on Sunday, sell on Monday. Was a term used by manufacturers in Nascar back in the 60's. Because back then the average fan could go buy the exact same kind of car at their local dealership, and winning big races did help sales.

@youtubeaccountlol4942 2 года назад

Win on Sunday, Sell on Monday is originally a NASCAR term from the late 60s when factory support became more prominent

@dackyc9231 2 года назад

Great content as always, Aidan. Always great to see you've posted a new video! 👍

@sadwingsraging3044 2 года назад

Team Kool Blue was the best looking livery. Come at me!

@isaacsmith2224 2 года назад

I’d like to see one of these on Ferraris 1952 attempt at the Indy 500

@agesanderas3250 2 года назад

An odd request, but if you cover the bernie takeover of commercial rights one day, please could you put a darth-sidious-style hood over his head on the thumbnail.

@raffriff42 2 года назад

Stirling Moss on the starting money situation in the early days: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-bc648H6KJdQ.html "You go around waving at people [on track] and the next year they [the organizers] would say 'My gosh, he's popular, we'd better pay him a bit more' " So it seems like starting money was set based on the box-office drawing power of the teams, which makes sense from the organizers' point of view. EDIT - prize money was fair, transparent and above-board, starting money not so much.

@AidanMillward 2 года назад

So it was like the old wrestling promotions 🤣

@rosstaylor5487 2 года назад

Blinding work as always Aidan. Love the old stuff that goes into the 50s and 60s, Jim Clark, Jackie Stewart, guys like that.

@arthuralford 2 года назад

Start money was often negotiated between teams, drivers, and organizers to ensure the most popular drivers and teams would show up. A driver like Stirling Moss , Fangio, and later Clark and Hill, showing up would attract spectators; these drivers knew this, so could negotiate for higher fees. Likewise, you wanted the top manufacturers to show up, like Ferrari and Mercedes, and later BRM and Lotus. So these teams got premium money as well. The rest were offered a "standard fee," because they had less negotiating power. There were exceptions, like making sure the top French drivers were at the French GP. And a team like Rob Walker's, which was an independent but was always highly competitive, well turned out, and once Walker hired Moss, a challenger for wins. The system continued into the Seventies when sponsors became bigger sources of revenue than start money, and Bernie and FOCA promising that every team would show up for every race, thus removing the biggest reason for start money.

@davidmatthewvinotjr8396 2 года назад

2:25 "Win on Sunday, Sell on Monday" was a US based quote based around NASCAR, specifically the 1960s. This was the time of where they ran with 7 Liter engines compared to the 5.7 Liter engines they use now, and the cars were actually the same cars that you could buy at your local dealership. For example you could get (sans the NASCAR mandated modifications) the same Plymouth Belvedere that Richard Petty drove in 1967 during the 1967 model year of said car. That came to a STOP during the Late 1970s early 1980s when the cars became more and more specific built for Racing and less like their showroom counterparts, especially 1981 on to 1991.While some parts of the 1981-1991 NASCAR cars looked similar to their street counterparts, by the end of that time period the cars that were raced in NASCAR were purposed built for NASCAR racing.

@stevenmacdonald9619 2 года назад

It's an interesting contrast to note, that in 1958/59 a footballer just breaking into the first team of a 1st Division (Premier League) club, would be paid around £8 per week.

@Tunda2 2 года назад

“Win on Sunday, sell on Monday” came from NASCAR being a strictly stock series for its first stretch of existence

@Artomotive. 2 года назад

Another really great topic Aidan. Thank you for covering this. Keep up the great work 👍🏻

@Athrun82 2 года назад

When I was young my granddad gave me 3 books which covered the F1 seasons of 1968, 1970 and 1971. Those books also contained the money which the FISa (I think) paid each team for specific results. Fascinating stuff I have to say. Also the books mentioned that drivers could pay their team to be the "lead driver" or even pay just to drive once. For example in our times we have 2 drivers one team. Back in those days there were races where Ferrari for example had 3 cars on the grid. Or a more extreme example March had 4 or 5 drivers on the grid.

@spowell2665 2 года назад

oh, yes please, a review of tobacco money , and Bernie's takeover would be very nice please and thank you...

@lacosanostra20 2 года назад

Aidan did you know Jacky Ickx is involved in motorcycle racing he was just at the last moto gp race

@cowcocky 2 года назад

When talking sponsorship on cars don’t forget what sent Brabham over to Europe in the first place. Jack to help make a living racing received money from Repco in Australia and to get around the banning of sponsors on cars me named his car the Repco Special. Yes it fitted in the letter of the law as you could name your car and paint the name on it but the authorities of the day didn’t agree and told Brabham to remove it. He told them what they could do and headed off overseas. And the rest is history

@jonkelly7908 2 года назад

Yup, trying to cut costs by increasing the number of races!

@charamia9402 2 года назад

The Bernie Ecclestone takeover is definately a story I want to hear!

@goodwood-rc4nx 2 года назад

heard the race on monday quote said about rally cars in the 50's

@gerbil7771 2 года назад

Cool new video. Thanks for putting it out.

@eamonahern7495 2 года назад

£1 pre-decimal was 240d.

@minibus9 2 года назад

awesome video, definitely one that some people need to watch

@kevinprior3549 2 года назад

You don't win in a Minardi? They became Toro Rosso then AlphaTauri and both periods happened to win at Monza. Vettel in 2008 then Gasly in 2020.

@AidanMillward 2 года назад

So… not Minardi 😉

@billgulker6187 2 года назад

Thank you for all you do! Please make an episode about the Middle East races. Why? How much they pay? History? Hypocrisy? Etc.

@spudgunn8695 2 года назад

Actually, Aidan, my parents were born in the late 1930's, so are pre-Boomer..... Gods, I've just realized how bloody old I am!

@qbertq1 2 года назад

I'd love to aee you do a breakdown of the 1980 USGP at Watkins Glen. The story I've always heard was the race organizers decided not to pay some of the monies (start or prize) owed to the teams and becauae of this, the USGP was never held at the Glen again.

@donaldmoser212 2 года назад

"They're Old". Thank you, I resemble that comment. As a late 'Boomer', I do still have a few tricks up my sleeve.

@F-Man 2 года назад

@piperhound 2 года назад

Lots of money made by buying US dollars in poorer countries hosting the races in 90s and 00s and then getting better exchange rates back in european part of season. Its how some of the smaller teams used to pay for their season.

@JJfromIA 2 года назад

I can't wrap my head around the fact that you don't have a quarter of a million subs. Excellent content as usual.

@heliumtrophy 2 года назад

I can never hear the name Colin Chapman without thinking "super dodgy bastard."

@AidanMillward 2 года назад

He did sorta scam Thatcher tho. Difficult one, isn't it? :P

@heliumtrophy 2 года назад

@@AidanMillward Yep. If ever there was a man who should've put out "The Art of The Deal" book, it's him!

@West4ea 2 года назад

He got that way towards the end. But his engineering was outstanding but was the engineering and the desire to win fuelled by his desire to make money?

@AidanMillward 2 года назад

@@West4ea He was apparently stealing ideas off people and claiming them as his own (going full Edison) before that.

@EffequalsMA 2 года назад

Yer Bruce Wayne with yer Batman suit on the chair behind.....

@pc.raahauge 2 года назад

Isn't the issue with VW more to do with the MGU-H and not the MGU-K as you stated?

@mrchipp79 2 года назад

As a long time lurker, I would appreciate a video on the Bernie takeover

@TheTotallyRealXiJinping 2 года назад

Aiden: this is getting out of control Me a rocker: *looks at my 2 feet of hair* this isn’t long enough

@tylerwilliams8391 2 года назад

Brilliant video is always and would love to hear about the Bernie take over too!

@Smoked_Cheddar 2 года назад

MGU-H? I think they want to keep the K.

@Horazzify 2 года назад

Looking forward to seeing the new doo

@mrbloodmuffins 2 года назад

I wonder what was the F1 season with the lowest adjusted for inflation season budget.

@AidanMillward 2 года назад

That 100k figure in 1968 is £1.7m today.

@rhyswilliams4893 2 года назад

60s for sure. Silly cheap in comparison

@upthebracket26 2 года назад

next time you feel stupid, remember Mercedes spend millions of pounds coming up with Lewis' race strategies.

@rhyswilliams4893 2 года назад

Stupid.. they will cry into their 14 titles. Imagine being Ferreri.

@lucasbailey8878 2 года назад

@@rhyswilliams4893 Ferrari has 31 titles, 15 drivers and 16 constructors. Also don't forget about Fangio's two titles for mercedes as well.

@rhyswilliams4893 2 года назад

@@lucasbailey8878 0 since 2007

@rhyswilliams4893 2 года назад

@@lucasbailey8878 biggest income for decades and nothing to show for it in the last 15 years

@lucasbailey8878 2 года назад

@@rhyswilliams4893 Well, they're italian what do you expect? They can't manage for shit, it hurts as a fan. The only real leader was arrivabene and they let him go.