giffgaff refurbox (Case History) [D&AD New Blood 2024] 

giffgaff is well known in UK for its mobile services, but not everyone knows its refurbishing skills.
Now it's time to tell them we can give every phone a second life... and what is the most iconic british phone?
The old red telephone box, the unrefurbishable.
Introducing the refurbox: the first refurbished store.
To launch the campaign we spread refurboxes all over the UK, inviting people to call us and find out the location of the new stores... definitely hard to miss. Call the billboard number and we'll get back to you.