Google Ad Grant for Nonprofits: Ultimate Guide to Maximizing the $10,000 Grant

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Welcome to our comprehensive guide on 'The Ultimate Guide to the Google Ad Grant for Nonprofits'. In this detailed walkthrough, we dive deep into the world of 'Google Ad Grants', providing everything you need to know to effectively utilize this fantastic opportunity.
We're here to share expert tips and strategies honed over years of experience, aiming to help your nonprofit organization maximize every dollar of the $10,000 monthly grant from Google. Understanding the intricacies of 'Google Ad Grants' can be a game-changer for your nonprofit, and we’re here to make that process easier.
In this video, you’ll discover how to leverage your 'Google Ad Grant' effectively, breaking down complex steps into easy-to-follow, actionable insights. Whether you're just starting out or looking to refine your existing strategies, this guide is packed with valuable information.
We cover everything from initial setup and compliance with Google's policies to advanced tactics for maximizing your ad spend. By the end of this video, you’ll be equipped with the knowledge to elevate your nonprofit's digital presence, ensuring you make the most out of the 'Google Ad Grant'.
Stay tuned for detailed advice on campaign management, keyword selection, and optimizing your ads for maximum impact. It’s time to empower your nonprofit with the tools and knowledge needed to thrive in the digital world.
Remember, mastering the 'Google Ad Grant' can unlock new levels of success for your nonprofit. So, let’s get started and transform your digital strategy today!
Check Your Eligibility for the Google Ad Grant Here: reachrightstudios.com/grant-e...
Video - How to Apply For and Get The Google Ad Grant for Nonprofits (Easiest Method): • How to Apply For and G...
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0:00 - What is The Google Ad Grant?
0:35 - Why this video?
2:00 - How do you get the grant?
4:05 - Setting Up Your Ads Account
5:07 - Compliance Requirements
8:39 - Structuring a campaign
9:50 - Creating Good Keywords and ads
11:54 - Landing Pages
13:53 - Measuring Results and adjusting
15:32 - Get The Google Ad Grant
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Опубликовано:

2 июл 2024

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Комментарии : 100

@reachright 7 месяцев назад

What questions do you have about the Google Grant? Let us know in the comments and we will do our best to answer every one of them.

@michelmoore4192 5 месяцев назад

I can't find any info on the requirement you mention about signing in once a month, can you point to a source?

@reachright 5 месяцев назад

@@michelmoore4192 Good catch. This may be a requirement that has been changed. We no longer see it in Google's documentation, but we will update if we find it again. That said, logging in at least monthly is still a best practice.

@rosey495 4 месяца назад

Thank you, How to do to link youtube to the Google ads?

@reachright 4 месяца назад

@@rosey495 You are very welcome. The grant is for search ads, so you aren't able to drive searchers directly to RU-vid. You can drive traffic to a page on your site that has videos from RU-vid. You just can't go direct.

@s.p.963 2 месяца назад

What do you do to fight the weekend low? My Account always dips down on the weekend so that the Account does not spend the maximum amount. Thank you in advances

@michelmoore4192 5 месяцев назад

Amazingly helpful!!! Thank you!

@reachright 5 месяцев назад

You're so welcome! Thanks for watching!

@KayAyinkamiye 5 месяцев назад

so glade to hear that it s a pastor explaining how Google Grant works. Hope your church is rocking!!! :D

@reachright 5 месяцев назад

Thanks for the love and thanks for watching!

@magenhyatt8169 7 месяцев назад

This was a great explanation of the Grant! Nice job!

@reachright 7 месяцев назад

Glad it helped!

@cpkg 19 дней назад

Very impressed by the quality of this video. Super helpful, clear and perfectly realized. Thank you!

@reachright 18 дней назад

Glad it was helpful!

@neville9924 2 месяца назад

Excellent video , super impressed !!

@reachright 2 месяца назад

Thank you very much!

@NSJ-ve5pl 5 месяцев назад

Thank you for this focused and informative guide. I am interested in using this in my work with an International Non-Profit, am just a bit intimidated by the technical and time requirements.

@reachright 5 месяцев назад

Glad it was helpful!

@JuliannaWesley 4 месяца назад

I would give it thumbs up, if I were filming this I had to think that I was a little bit raised up when I heard some of the tips the designer was giving me. They were mostly things I already had known.Still not bad.

@reachright 4 месяца назад

🤔

@coachc.a.googleads 5 месяцев назад

great content

@reachright 5 месяцев назад

Thank you so much! I'm glad you enjoyed the content.

@envitab 2 месяца назад

Thank you for sharing

@reachright 2 месяца назад

You are most welcome. Hope you find this helpful. Don't forget to subscribe and share our free resources with others.

@envitab 2 месяца назад

@@reachright Yes it's helpful! Great work you're doing.

@reachright 2 месяца назад

Thanks for the compliment. All for God's glory!

@HugoWoods-ck9sv 4 месяца назад

That is not terrible but also not excellent according to me. I didn't secretly hate watching but I cannot say that I would wholeheartedly suggest it to anybody else.

@UnitedVisionFoundation 3 месяца назад

We have recently started our campaigns, your information was very helpful. I'm inspired once again to have at it. Blessings to you.

@reachright 3 месяца назад

Wonderful! Hit us a message if you need more help.

@UnitedVisionFoundation 3 месяца назад

I sure will , thank you!@@reachright

@reachright 2 месяца назад

Awesome!

@PaulaDixon-ko6ld 4 месяца назад

I have to say that there were some funny side events sometimes, but a lot of times I felt bored and didn't know what to do because there was not much happening that would caught my attention. For movie you made, it is just my own preference that other folks may like it or not.

@reachright 4 месяца назад

🤔

@andreweppen 5 месяцев назад

Super helpful video, thank you! What bid strategy do you suggest focusing on for Google Ads Grant campaigns?

@reachright 5 месяцев назад

Thanks, Andrew. Google wants you to be set up to maximize conversions. We have a new video about how we do the initial setup that will walk you through some of those choices. It will take a lot more work to spend all of the $10k, but it should be enough to help you get the ball rolling: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-w2iAJjktoGk.html

@KatM272 29 дней назад

I was hoping someone could help me clear a few doubts…. I’m a bit confused as I’m setting up my ads after doing my ad structure…. 1. Is having two ads within a campaign enough for non profits to keep their ? Or do we need to do A/B testing as well per every ad group (aka 2 ads per ad group)? 2. I was under the impression I could do individual conversion goals per every ad (since my understanding is you need to put a code for every landing pages Thank you page to track its conversion)… but as I try to edit my ads goals it seems I can only add a conversion goal at the campaign level…. If it’s the case How are we able to track each ads individual campaign goal ? Thanks for any advice, I had 1 campaign: 1 ad for general donations, 1 ad for email newsletter…each with a different landing page but now I wonder if what I did is correct

@reachright 28 дней назад

Great questions. 1. Yes, that should be enough to keep your ad grant account active, if you are actively making changes. It won't be enough to spend anywhere near the $10,000/month in most cases. 2. You can set it up a few ways but a best practice is to do a unique campaign for each conversion goal. We'd recommend a conversion campaign, a newsletter campaign. That is not something you do at the Ad level.

@KatM272 22 дня назад

@@reachright hi, thanks so much for responding 1. When you say actively making changes, do you mean making changes on existing ads Such as adding keywords / changing headlines / descriptions? Is it better to make these changes on existing ads instead of creating new ones? 2. I’m wondering then, so it’s usually recommended to use the same landing page per campaign (aka same thank you page to be tracked per campaign/ conversion goal)? But let’s say I then have 3 ads on general donations, won’t all of those ads need to have different keywords/and ad copy, meaning I then also need to match some of those unique keywords into the landing page to make it hyper relevant? Wouldn’t that lead me to alter said landing page …I hope that question makes sense because that’s really confusing me

@Makemoremarbles 3 месяца назад

Can you use the google grant on youtube ads?

@reachright 3 месяца назад

No, unfortunately it is only for search ads as of now.

@robertkalyowa1518 7 месяцев назад

I need the grant

@reachright 7 месяцев назад

Give us a beep!

@tammygillettVictoryGarden 4 месяца назад

my church hosts AA meetings in a very cozy fireside room. so if we put something about alcoholic anonymous it could get us in trouble? Will we get a warning?

@reachright 4 месяца назад

Yes, you won't be able to run ads for that. You wouldn't lose the Grant, but that ad group would most likely get flagged.

@shaninjah 4 месяца назад

Hello, do google grants accept Other country association like France ?

@reachright 4 месяца назад

Yes it does. Check if your church is eligible here: reachrightstudios.com/grant-eligibility-checker/

@user-ri5rs9oj9o 4 месяца назад

Hey there. I've been approved for the $10k/mo grant, but I how do we "use" or "get" the money for the grant? Does it appear in our account? Or do we have to spend money and then we get reimbursed?

@reachright 4 месяца назад

We would love to help you. Drop your email so we could reach you.

@DebraForand 3 месяца назад

I am reading mixed things about google tags and google analytics. Can you use both? Do they compete with each other? Or should you use one and not the other?

@reachright 3 месяца назад

Great question. All of our clients use Google Analytics but very few use Google Tag Manager. We haven't seen any conflicts with the two, but for most nonprofits it's redundant.

@DebraForand 3 месяца назад

Thank you so much, that helps a lot!! @@reachright

@reachright 2 месяца назад

Awesome. Glad to be of help!

@seniainternational5434 5 месяцев назад

Wow, this video really mapped out a path of what to do. I can do the work, but just did not know what to do first. This makes it easy to see. Thank you!

@reachright 5 месяцев назад

Glad it helped!

@puneettrehan4201 3 месяца назад

Thank you for your video, google has rejected us and mentioned about this Ad Grants website policy , but it did not mention specifically what problem we have in our website. Can you please make a video or share some information on this please

@reachright 3 месяца назад

Thanks for the suggestion. This happens more often than people realize. And Google is never good at sharing their reasoning. If you want to pass along your web address we can take a peek and can probably tell you why Google rejected you. Also, we have a lot of the details outlined in this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-JKMLLodTdYE.html

@puneettrehan4201 2 месяца назад

Sorry my replies are getting deleted

@KatM272 2 месяца назад

Do you have any more detailed /walk through tutorials on this?

@reachright 2 месяца назад

Here's our playlist for all our Google Grant related videos: ru-vid.com/group/PLD6YjGmdfXC2dELxjI0CqL-nPQRDksAG2. Hope this helps. Feel free to beep here if you have questions.

@KatM272 2 месяца назад

@@reachright thank you!!

@reachright 2 месяца назад

Hope it was helpful to you!

@TDfantastic1 Месяц назад

I am a church Pastor as well but who do I hire or where do I get the help to create our campaigns?

@reachright Месяц назад

We can help you on that area. Give us a beep or you can check this link first: reachrightstudios.com/grant-eligibility-checker/

@yuripraxedes1077 2 месяца назад

Hello! My name is Yuri and I work for a NGO that has been approved to use Google Ad Grants. I created our first campaign three days ago, but it hasn't started running yet. Despite showing the estimated spending amount, there is no information about spending limits within the account itself. However, everywhere I research, it always says the limit is $10,000. However, I'm concerned because the only place I found that provides any information about spending limits shows a monthly limit of about $2,570, not $10,000. Because of this, I would like to know if there are any charges, fees, or anything similar that could be charged to the NGO where I work, as we are experiencing a significant decrease in donations and any additional expenses would be a risk.

@reachright 2 месяца назад

If you have the grant, you are absolutely eligible for the $10,000. That's clearly spelled out on their main grant page: www.google.com/grants/ Google does its bidding on a daily basis, so generally you set your budget to $329/Day. Not sure where you are seeing $2570/month. One word of caution. We have seen a couple of non-profits accidently mistake a paid account for a non profit account, and their credit card was charged thousands of dollars. That was an expensive mistake.

@KimberlyRamos-hy8in 4 месяца назад

Speaking about RU-vid clips, that particular was boring to say the least. Got the info I wanted but I can’t say it was a thrilling experience nor what could be described as physically stimulating.

@reachright 4 месяца назад

🤔

@RudolphMcgregor 4 месяца назад

What do I think about this option? I can't make up my mind. The scene editing and camera technique were done quite well yet, the theme was uninteresting after few minutes of watching. At this point it might be appealing to the freshers in a better manner.

@reachright 4 месяца назад

🤔

@GeorgeC2024 5 месяцев назад

Thank you for the video, Have you got an email I can contact you on to get further information on how to apply ??

@reachright 5 месяцев назад

Hey, its best you hop on here: reachrightstudios.com/grant-eligibility-checker/

@FrancescoFarias-ps3su 4 месяца назад

I feel both good and bad about saying this. The screenplay and the editing was good but the topic became redundant by the end of the movie. As starters might be drawn by this.

@reachright 4 месяца назад

🤔

@NatividadHagen 4 месяца назад

I have to admit I'm a bit biased on the video in question, though I appreciated the work put into it I don't think it made a huge impact on me in the end. I didn't observe that which was either good or bad in any sense.

@reachright 4 месяца назад

🤔

@SeniorVolkmer 4 месяца назад

The video unquestionably was not extraordinary. The things I liked best were a few hints that the channel creator shared but most of it was already under my knowledge.Still not bad.

@reachright 4 месяца назад

🤔

@StellaMorales-wg9rc 4 месяца назад

The video was rather average for my case. The general atmosphere was great but I developed a sense of boredom and felt overloaded when listening or singing some parts too many time.

@reachright 4 месяца назад

🤔

@KatrinaGilchrist 4 месяца назад

It was an average video to me. The advice the Creator shared was helpful but it was also things I already knew.Still not bad.

@reachright 4 месяца назад

Fair enough!

@citytrees1752 3 месяца назад

@@reachrightthat comment seems like a bot, very much like a lot of the other comments below

@reachright 2 месяца назад

You think so?

@GeorgeC2024 4 месяца назад

Hello and good afternoon. I hope you are well. We are currently trying to get funding for our next project where we will be providing counselling/ psychotherapy sessions for people on benefits and low incomes. We are based in, England, UK.

@reachright 3 месяца назад

Sounds Awesome. The Google Ad Grant might be a great solution for you!

@TemekaHelms 4 месяца назад

Generally speaking, I think there is better usage for those 15 minutes, but it is ok. What I just said, should be something you accept at your discretion I presume.

@reachright 4 месяца назад

🤔

@citytrees1752 3 месяца назад

@@reachrightyah, a bunch of these non-sensical comments are bots

@JemimahPaul-qo7iv 4 месяца назад

The video was well-made, though it didn’t cause any emotional reaction in me. There was nothing which amused or bored me in particular.

@reachright 4 месяца назад

🤔

@chloecasper1366 5 дней назад

@reachright Do you really not pay for anything once using google grant? I read in a subreddit that it's not really free money because you still pay for the ads. Like for example in order to get the $10,000 free ads your budget should also be $10,000, that it would look like you pay for $10,000 but get $20,000 instead (the additional 10k is the free from google ad grant) Sorry, with that subreddit post, i got confused

@reachright 5 дней назад

No, that isn't the case. You actually get $10,000 of ads credit without having to spend any of your own money. Some nonprofits hire companies like ours to manage that $10,000 to get the most out of it, but we make videos like these for people who want to learn to manage it themselves for free.

@BrianBargeman-vl5yk 4 месяца назад

@reachright 4 месяца назад

🤔

@PeterGardner-zy2xd 4 месяца назад

That is not terrible but also not excellent according to me. I didn't secretly hate watching but I cannot say that I would wholeheartedly suggest it to anybody else.

@reachright 4 месяца назад

🤔